Chuck Norris can bid on Bing Ads using AdWords.
Steroids and other performance enhancing attributes
Product Feed•Do more than the required attributes•Be descriptive, unique•Watch character limits•Use the AdWords attributes•Consider the “freshness” factor•Feeds have a “quality score” too
“The term data feed optimization got reallypopular a few years ago. And it’s something thatkind of resonates with retailers who don’t workwith feeds a lot. So they think that data feedoptimization is some sort of magical formulawhere you take their feed and you’re doing all thiscrazy stuff to send out their feed and that’s goingto magically get you better results.” -Rick Backus, CPC Strategy
Chuck Norrisconvinced Google tochange “rotate” to 90 days instead of 30.
Using Negative KeywordsPLAs don’t use search keywords, but you can use negative keywordsat the ad group and campaign level.
The Ads• “Optional”• 45 characters• DKI does not work• Similar editorial guidelines as text ads
Chuck Norris had a PPC ad once.The landing page justsaid “you’re welcome.”
Using GA• adwords_redirect attribute to separate the soon to be retired “free” from paid?• Tagging all destination URLs becoming obsolete?• Use the AdWords section in GA• Use the Product Performance section in GA• Set custom alerts for traffic
Product Listings Ads on Bing• The implementation is appearing on no more than 2% of bing.com traffic only.• The test flight dates are not published, but this implementation will disappear once there is sufficient information to define the future product’s details.• General release is still TBD and the pilot is closed to new advertisers.
Where to Get Supplies• AdWords/Merchant Center blogs (sign up for updates)• Merchant Center Help Center• Portent blog- What a Paid Search Marketer Needs to Know about Google Shopping & Interview with Rick Backus of CPC Strategy• CPC Strategy ebook: Google Shopping Guide 2.0