View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
AdWords Checklist Create new campaigns for PLAs Create new ad groups for PLAs Set ad group bids, campaign budget No NOT add any keywords/text ads Write promotional ads Set bids for AdWords attributes/auto targets 22
Merchant Center Checklist Create feed Upload to Merchant Center Make sure Merchant Center info is filled in Wait for feed to be accepted Link Merchant Center with AdWords 23
Analytics Checklist Tag all destination URLs (if not GA) AdWords conversion tracking Auto-tagging enabled (if GA) eCommerce/goal tracking in GA 24
Research Cart Capabilities Can you export the needed attributes? Can you submit directly to Google? Can you edit the feed or submission to use AdWords attributes? Do you need any plugins, extensions or support? 25
Feed Best Practices• Do more than the required attributes• Be descriptive, unique• Watch character limits• Use the AdWords attributes• Consider the “freshness” factor• Feeds have a sort of “quality score” too 43
Why you need this book• Step by step instructions• Covers AdWords, Merchant Center, Webmaster Tools, GA• How to create a product feed• Because you were busy answering work email and forgot to take notes todayGet it here:http://www.portent.com/store/products/product-listing-ads-for-beginners 68