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PLA Product Feeds- Hero Con 2013
 

PLA Product Feeds- Hero Con 2013

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Creating a better product feed for Google AdWords Product Listing Ads for PPC Hero Conference 2013 in Austin, TX

Creating a better product feed for Google AdWords Product Listing Ads for PPC Hero Conference 2013 in Austin, TX

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  • Like any comic book movie there will be some of you who this will be over the head for and some of you who if I don’t thrill enough will trash in on Twitter.
  • Handy feature in my $40 gold cart plugin
  • This is crap.
  • Magento Community Mage Feed Pro
  • Retired at the end of March 2013. Sad.
  • Available now at all fine retaliers
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PLA Product Feeds- Hero Con 2013 PLA Product Feeds- Hero Con 2013 Presentation Transcript

  • Product Feeds & PLAs PPC Hero Con 2013 Elizabeth Marsten @ebkendo elizabeth@portent.com
  • How this presentation will go:
  • A delicate balance betweensuper nerd and super nerd’ssignificant, less-nerdy other
  • What is a Feed?
  • Product Feed
  • Building the Feed
  • Research Cart CapabilitiesCan you export the needed attributes?Can you submit directly to Google?Can you edit the feed or submission to use AdWords attributes?Do you need any plugins, extensions or support?
  • Plug-Ins/Extensions 11
  • Upload the Feed 12
  • Manual or Automatic
  • Ability to edit the product feed
  • WP Gold Cart Feed 15
  • 16
  • 17
  • Building aBetter Feed
  • Feed Best Practices• Do more than the required attributes• Be descriptive, unique• Watch character limits• Use the AdWords attributes• Consider the “freshness” factor• Feeds have a sort of “quality score” too 19
  • Google Product Type vs. Product Type Product Type = YOUR taxonomy 20
  • Categorization/Google Product Type 21
  • 22
  • 23
  • Removing ProductsTrue = included in AdWords/PLAsFalse = don’t include 24
  • excluded_destination 25
  • Special Characters 26
  • $1 is the minimum… 27
  • Merchant Center
  • Merchant Center ChecklistCreate feedUpload to Merchant CenterMake sure Merchant Center info is filled inWait for feed to be acceptedLink Merchant Center with AdWords 29
  • Link AdWords & Merchant Center 30
  • Set Up Account 31
  • Tax & Shipping 32
  • Affiliates 33
  • Test Data Feed 34
  • Google Docs 35
  • 36
  • Thanks! @ebkendowww.portent.com