Live: Ad Copy Workshop at 2014 Hero Conference
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Live: Ad Copy Workshop at 2014 Hero Conference

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Very short presentation for the Ad Copy Workshop at HeroCon 2014 in Austin, TX. Write your personas!

Very short presentation for the Ad Copy Workshop at HeroCon 2014 in Austin, TX. Write your personas!

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Live: Ad Copy Workshop at 2014 Hero Conference Live: Ad Copy Workshop at 2014 Hero Conference Presentation Transcript

  • #herocon 2014 Elizabeth Marsten Ad Copy: Your First Impression
  • ELIZABETH MARSTEN (ME) • VP of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC, Content • @ebkendo • http://bitly.com/bundles/ebkendo/5 • Do not spoil season 4 for me 2
  • WHERE'S PORTENT? 3 Technically speaking, More specifically, here. here.
  • Personas
  • RESOURCES • US Census • Customer reviews/forums • Facebook • Google Analytics • Ubersuggest • Lexicons 5 @ebkendo #herocon #superfuntimes
  • FREE SWAG! 6 @ebkendo #herocon #Iinventedpostits
  • Get out of the box ad copy
  • SAFE FOR WORK • Asking questions in the headline • Use a hashtag • Using sounds or smells • Poetry • Use the URL as the headline 8 @ebkendo #herocon #nowyoucantstoplookinghere
  • LESS SAFE FOR WORK • Guilt • Reverse psychology • Inferring “things” • Sounding drunk 9 @ebkendo #herocon #insertyourmommajoke
  • GOT SOME IDEAS? 10 skeletorislove.tumblr.com
  • Let’s get to writing! @ebkendo #herocon