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#herocon 2014
Elizabeth Marsten
Ad Copy:
Your First Impression
ELIZABETH MARSTEN (ME)
• VP of Search Marketing
• Pay-Per-Clip Marketer
• SEO, Social, PPC, Content
• @ebkendo
• http://bi...
WHERE'S PORTENT? 3
Technically speaking,
More specifically,
here.
here.
Personas
RESOURCES
• US Census
• Customer reviews/forums
• Facebook
• Google Analytics
• Ubersuggest
• Lexicons
5
@ebkendo #herocon...
FREE SWAG! 6
@ebkendo #herocon #Iinventedpostits
Get out of
the box
ad copy
SAFE FOR WORK
• Asking questions in the headline
• Use a hashtag
• Using sounds or smells
• Poetry
• Use the URL as the he...
LESS SAFE FOR WORK
• Guilt
• Reverse psychology
• Inferring “things”
• Sounding drunk
9
@ebkendo #herocon #insertyourmomma...
GOT SOME IDEAS? 10
skeletorislove.tumblr.com
Let’s get to writing!
@ebkendo #herocon
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Live: Ad Copy Workshop at 2014 Hero Conference

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Very short presentation for the Ad Copy Workshop at HeroCon 2014 in Austin, TX. Write your personas!

Published in: Marketing, Technology, Design
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Transcript of "Live: Ad Copy Workshop at 2014 Hero Conference"

  1. 1. #herocon 2014 Elizabeth Marsten Ad Copy: Your First Impression
  2. 2. ELIZABETH MARSTEN (ME) • VP of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC, Content • @ebkendo • http://bitly.com/bundles/ebkendo/5 • Do not spoil season 4 for me 2
  3. 3. WHERE'S PORTENT? 3 Technically speaking, More specifically, here. here.
  4. 4. Personas
  5. 5. RESOURCES • US Census • Customer reviews/forums • Facebook • Google Analytics • Ubersuggest • Lexicons 5 @ebkendo #herocon #superfuntimes
  6. 6. FREE SWAG! 6 @ebkendo #herocon #Iinventedpostits
  7. 7. Get out of the box ad copy
  8. 8. SAFE FOR WORK • Asking questions in the headline • Use a hashtag • Using sounds or smells • Poetry • Use the URL as the headline 8 @ebkendo #herocon #nowyoucantstoplookinghere
  9. 9. LESS SAFE FOR WORK • Guilt • Reverse psychology • Inferring “things” • Sounding drunk 9 @ebkendo #herocon #insertyourmommajoke
  10. 10. GOT SOME IDEAS? 10 skeletorislove.tumblr.com
  11. 11. Let’s get to writing! @ebkendo #herocon
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