Mike Abasov was speaking about stalking people and making money at our annual micro-conference, Update.

2. Bought a “Communist Party” t-shirt
on @threadless. Great store, check it
out! http://threadless.com

3. HOW STALKING
CAN HELP YOU
MAKE
MILLIONS

4. Stalk v.
<SPECIAL USAGE>
– to follow people online, listen to what
they say and do, and react accordingly

5. The game has changed

6. What makes OldSpice Manly Man
campaign so great?

7. http://www.youtube.com/watch?v=x6hojOi7VQI

8. Listening

10. Updates You
Updates About (Should) Care
Justin Bieber About
All Updates
Source: I make up stats, Inc.

11. How do you start listening
for the updates that matter?

13. Listening
1. Search for keywords

15. Listening
1. Search for keywords
2. Select people

17. Listening
1. Search by keywords
2. Select people
3. Filter messages

18. Listening
1. Search by keywords
2. Select people
3. Filter messages
+ localize

19. Reacting

20. Reacting
1. Engage & amplify

22. 1,500,000 users with $0 ad. budget,
5th most influential company at SXSWʼ11

23. Reacting
1. Engage & amplify
2. Show that you care

26. Reacting
1. Engage & amplify
2. Show that you care
3. Make them feel like superstars

27. How does it apply to you?

28. The game has changed

29. Mike Abasov
twitter // @Mike_Abasov
e-mail // abasov.m@gmail.com