Mike Abasov @ Update Micro-Conference 2011

Bought a “Communist Party” t-shirton @threadless. Great store, check itout! http://threadless.com

HOW STALKINGCAN HELP YOUMAKEMILLIONS

Stalk v.<SPECIAL USAGE> – to follow people online, listen to what they say and do, and react accordingly

The game has changed

What makes OldSpice Manly Man campaign so great?

http://www.youtube.com/watch?v=x6hojOi7VQI

Listening

Updates YouUpdates About (Should) CareJustin Bieber About All Updates Source: I make up stats, Inc.

How do you start listeningfor the updates that matter?

Listening 1. Search for keywords

Listening 1. Search for keywords 2. Select people

Listening 1. Search by keywords 2. Select people 3. Filter messages

Listening 1. Search by keywords 2. Select people 3. Filter messages + localize

Reacting

Reacting 1. Engage & amplify

1,500,000 users with $0 ad. budget,5th most inﬂuential company at SXSWʼ11

Reacting 1. Engage & amplify 2. Show that you care

Reacting 1. Engage & amplify 2. Show that you care 3. Make them feel like superstars

How does it apply to you?

The game has changed

Mike Abasovtwitter // @Mike_Abasove-mail // abasov.m@gmail.com

by UBC eBusiness Club

http://www.linkedin.com	4
http://twitter.com	1