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The Social Web
 

The Social Web

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How SMBs can use social media marketing to enhance their Internet marketing strategy. Includes introduction of the following social networks: facebook, LinkedIn, Twitter and discusses subtle ...

How SMBs can use social media marketing to enhance their Internet marketing strategy. Includes introduction of the following social networks: facebook, LinkedIn, Twitter and discusses subtle differences between B2C and B2B online marketing. Delivered by Rick Noel of eBiz ROI, Inc. (http://www.eBizROI.com/)

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  • 3 Billion Google Searches per Day1 Billion Facebook users, spend 7.5 hours per month using facebook175 million LinkedIn members140 million active twitter users, 340 million tweets / day Source: https://business.twitter.com/en/basics/what-is-twitter/YouTue Stats: http://www.youtube.com/t/press_statistics
  • Build your following, reputation, and customer's trust with these simple practices:Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real timeReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders.  Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
  • Facebook is like the cocktail party; users typically engage with friends and family
  • Connections are friendsAllowed to have 5k friendsIntended for people, not companies or productsGenerally used for staying in contact with friends and family and to a lesser extent, professional networking.Enage through likes, comments, shares
  • Connections are fans (not friends)Business page can have more than 5k fans (likes)Intended to promote company/product/servicesBest way to build fan base is to start with the friends and familyContains Facebook insights that show audience reach/engagement at a post level
  • Show user profile exampleBe aware of edge-rank

The Social Web The Social Web Presentation Transcript