Search Marketing for SMBs

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Overview of search marketing and the important role it plays for marketing products and services online. The role of local search, especially for SMBs with a local or regional market, is highlighted, including a prioritized list of local business listing sites specific to the Albany NY market.

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  • Search engines are great – it is the new way that people find things online.Drive a majority of Internet trafficConnect users with relevant contentDec 2008, 16.8 Billion Searches in USDec of 2009, 22.7 Billion Searchers in USThat’s a growth rate of 22% year over yearIn April, 23.6 Billion, May, 24.2 Billion
  • Tell story about Ed Swanson – had local listings and did not even know itSearch for lawyer, CPA (small business, wanted both), Ballston Lake (looking for local)
  • Search Marketing for SMBs

    1. 1. Search Marketing for SMBs Presented by Rick Noel Internet marketing consultant eBiz ROI, Inc. www.eBizROI.com Search Marketing for SMBs
    2. 2. Search Engine Marketing• Google dominates with roughly 2/3 of the search engine market (US, English)• Yahoo! and Bing make up most of the remaining 3rd• How to gain visibility in the search engines?• Provide unique, high-quality, in-demand info• Consider local, regional, national scope Search Marketing for SMBs 2
    3. 3. Where the Searchers ClickSource: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study Search Marketing for SMBs 3
    4. 4. The New “Yellow Pages” Search Marketing for SMBs 4
    5. 5. Local Search Example Search Marketing for SMBs 5
    6. 6. Claim Local Business Listings Prioritize • Free, perpetual online advertising • Dozens to choose from • Feed Google Maps • Showcase offers – Images, video, offers • Business ReviewsSource: http://getlisted.org/resources/local-citations-by-city.aspx Search Marketing for SMBs 6
    7. 7. Measure and Track ProgressClick imagefor moreinfo Search Marketing for SMBs 7
    8. 8. Questions? Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: RNoel@eBizROI.com Phone: (518) 557-3502 Search Marketing for SMBs 8

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