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Internet Marketing Overview for SMBs
 

Internet Marketing Overview for SMBs

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eBiz ROI http://www.eBizROI.com/ Internet Marketing for SMBs. Provides actionable Internet marketing strategies for Small and Medium Sized Business.

eBiz ROI http://www.eBizROI.com/ Internet Marketing for SMBs. Provides actionable Internet marketing strategies for Small and Medium Sized Business.

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    Internet Marketing Overview for SMBs Internet Marketing Overview for SMBs Presentation Transcript

    • Internet Marketing for Small to Medium Businesses Biz ROI, Inc. Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: [email_address] Phone: +1 518 557-3502
    • What is Internet Marketing?
      • Internet Marketing is a marketing specialization where businesses use the Internet as a channel to position their products and services with the ultimate goal to increase revenues and profits.
      04/01/10 Biz ROI, Inc.
    • Why SMBs Care about Internet Marketing ?
      • More go online to seek local business info
      • Advertising, information distribution
      • Possible to measure and track response
      04/01/10 Biz ROI, Inc.
    • Internet Marketing Components
      • Users (consumers)
      • Websites (content)
      • The Internet (data delivery)
      • Businesses (advertisers)
      • Search Engines (information directories)
      • Networks (collections of sites, social media)
      04/01/10 Biz ROI, Inc.
    • Per Cent of US With Internet 2000-2009
      • 220M Internet users in the US, 1.7B worldwide
      • More than 74% of US population has Internet Access
      • Internet usage increase by 86% from 2006-2008
      04/01/10 Biz ROI, Inc. Source: http://www.internetworldstats.com/am/us.htm
    • Websites and Content
      • As the number of Internet users grow, so does the amount of content
      • Current estimates range from 25 billion to as high as 1 trillion web pages with over 113 million active domain names
      • Search engines provide visibility online
      04/01/10 Biz ROI, Inc.
    • The Internet is Getting Faster for Many in the US 04/01/10 Biz ROI, Inc. http://www.websiteoptimization.com/bw/0912/
    • eCommerce % of Total Retail Sales 04/01/10 Biz ROI, Inc. Source: http://www.census.gov/retail/mrts/www/data/html/09Q3.html
    • Where to Start?
      • Build or buy a website – don’t overspend
      • Install free analytics to measure results
      • Create free online business listings
      04/01/10 Biz ROI, Inc.
    • Closing Thoughts
      • With 74% of American’s online ...
        • Internet Marketing is a great SMB opportunity
      • With over 64% relying on search as the primary source of local business info …
        • Listing your business online provides visibility
      • As consumers increase their online research and shopping...
        • Make sure your business is considered
      04/01/10 Biz ROI, Inc.
    • Questions? 04/01/10 Biz ROI, Inc.