Internet Marketing Overview for SMBs

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eBiz ROI http://www.eBizROI.com/ Internet Marketing for SMBs. Provides actionable Internet marketing strategies for Small and Medium Sized Business.

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Internet Marketing Overview for SMBs

  1. 1. Internet Marketing for Small to Medium Businesses Biz ROI, Inc. Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: [email_address] Phone: +1 518 557-3502
  2. 2. What is Internet Marketing? <ul><li>Internet Marketing is a marketing specialization where businesses use the Internet as a channel to position their products and services with the ultimate goal to increase revenues and profits. </li></ul>04/01/10 Biz ROI, Inc.
  3. 3. Why SMBs Care about Internet Marketing ? <ul><li>More go online to seek local business info </li></ul><ul><li>Advertising, information distribution </li></ul><ul><li>Possible to measure and track response </li></ul>04/01/10 Biz ROI, Inc.
  4. 4. Internet Marketing Components <ul><li>Users (consumers) </li></ul><ul><li>Websites (content) </li></ul><ul><li>The Internet (data delivery) </li></ul><ul><li>Businesses (advertisers) </li></ul><ul><li>Search Engines (information directories) </li></ul><ul><li>Networks (collections of sites, social media) </li></ul>04/01/10 Biz ROI, Inc.
  5. 5. Per Cent of US With Internet 2000-2009 <ul><li>220M Internet users in the US, 1.7B worldwide </li></ul><ul><li>More than 74% of US population has Internet Access </li></ul><ul><li>Internet usage increase by 86% from 2006-2008 </li></ul>04/01/10 Biz ROI, Inc. Source: http://www.internetworldstats.com/am/us.htm
  6. 6. Websites and Content <ul><li>As the number of Internet users grow, so does the amount of content </li></ul><ul><li>Current estimates range from 25 billion to as high as 1 trillion web pages with over 113 million active domain names </li></ul><ul><li>Search engines provide visibility online </li></ul>04/01/10 Biz ROI, Inc.
  7. 7. The Internet is Getting Faster for Many in the US 04/01/10 Biz ROI, Inc. http://www.websiteoptimization.com/bw/0912/
  8. 8. eCommerce % of Total Retail Sales 04/01/10 Biz ROI, Inc. Source: http://www.census.gov/retail/mrts/www/data/html/09Q3.html
  9. 9. Where to Start? <ul><li>Build or buy a website – don’t overspend </li></ul><ul><li>Install free analytics to measure results </li></ul><ul><li>Create free online business listings </li></ul>04/01/10 Biz ROI, Inc.
  10. 10. Closing Thoughts <ul><li>With 74% of American’s online ... </li></ul><ul><ul><li>Internet Marketing is a great SMB opportunity </li></ul></ul><ul><li>With over 64% relying on search as the primary source of local business info … </li></ul><ul><ul><li>Listing your business online provides visibility </li></ul></ul><ul><li>As consumers increase their online research and shopping... </li></ul><ul><ul><li>Make sure your business is considered </li></ul></ul>04/01/10 Biz ROI, Inc.
  11. 11. Questions? 04/01/10 Biz ROI, Inc.

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