How to Create a Responsive Website in 7 Steps for Free

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7 steps to create a free responsive website for your business or personal marketing initiatives. Includes selecting a free responsive web platform. Platform options covered include Wordpress.com, Tumblr.com, Blogger.com and Strinkingly.com. Links to additional information included through-out presentation.0

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How to Create a Responsive Website in 7 Steps for Free

  1. 1. How To Create Your Own “Responsive” Website Rick Noel, ACB, ALB President, Clifton Park Speakers eBiz ROI, Inc. www.eBizROI.com Delivering Sales, ROI For “Free”
  2. 2. Presentation Goals ● Help attendees understand the steps to get a website up and running with little to no cost ● Cover popular, free platforms ● Provide links to relevant information ● Position to take next steps towards launching their own website … For Free!
  3. 3. Assumptions & Prerequisites ● Interested in free or low cost website to promote self/business ● Low cost or free means ■ “Do it yourself” template-based ■ Ads are going to be part of the model ● Basic computer, internet connection, and willingness to learn are necessary ● Important for any website to display and be easy to navigate on mobile devices
  4. 4. 7 Steps to Your New Website 1. 2. 3. 4. Get Organized Chose the platform that meets your needs Select available (free) template Customize template a. Add logo or company name if you don’t have one b. Add content (text/images/video/audio) 5. Pick a domain name 6. Publish your website 7. Promote everywhere!
  5. 5. Step 1 - Get Organized ● Professional looking headshot - first impressions matter ● Outline for pages (e.g. Home, About, Contact, Hours, Directions, etc.) ● Organize and if necessary, create copy and content (i.e.text, images, video, audio, links to social sites, etc.)
  6. 6. Step 2 - Choose Platform We Recommend: ● Wordpress.com** ● Tumblr.com ● Blogger.com ● Strikingly.com* Paid Triggers: ● No Ads* ● Custom Domain* ● Advanced features ● Business model changes Notice: free options are like renting vs. owning; when your are not paying for the product, you are the product!
  7. 7. Step 2 - Wordpress.com ● Most popular content management platform ● Designed for blogging and publishing ● Has many plugins which extend functionality ● Free option to get started with migration path to paid Free Wordpress Themes: http://theme.wordpress.com/themes/sort/free/
  8. 8. Step 2 - Wordpress.com
  9. 9. Step 2 - Tumblr.com ● ● ● ● ● 174.1 million blogs 74.8 billion posts Use custom domain Ad supported model Can have multiple pages with navigation Free themes to chose from at http://www.tumblr.com/themes/tagged/free
  10. 10. Step 2 - Blogger.com ● Requires a Google account (e.g. gmail) ● Blog posts, pages ● Includes a number of free, editable templates ● Supports custom domains for free ● Supports AdSense
  11. 11. Step 2 - Strinkingly.com ● ● ● ● Quick and Easy Limited to one page No blog included Custom domain for paid only For more info, see: http://www.strikingly.com/ and/or Click Image Above to See Live Example Site
  12. 12. Step 2 - Strinkingly.com
  13. 13. Step 3 - Select a Template Be sure to factor in customization requirements. The more you customize a template in the next step, the bigger your sunk cost There are many professional looking templates available for free for the recommended platforms
  14. 14. Step 4 - Customize Template Most templates support: ● adding a logo, ● customizing background, ● changing font style ● ...
  15. 15. Step 5 - Picking a Domain ● Available (check on GoDaddy.com) ● .com for business, . ● Contextually org for non-profit relevant ● The 3 Rs - recite, ● Less is more recognize, recall
  16. 16. Step 6 - Publish your Website ● Publishing on these platforms is easy and straightforward (usually literally pushing a button) ● Final step in making your free website available to the World!
  17. 17. Step 7 - Promote Everywhere We Recommend the following social channels: ● Google+ ● LinkedIn.com ● Facebook.com Social is a great tactic to drive relevant visitors to your website ... think like trees in the forest!
  18. 18. Let’s Summarize 1. 2. 3. 4. Get Organized Chose the platform that meets your needs Select available (free) template Customize template a. Add logo or company name if you don’t have one b. Add content (text/images/video/audio) 5. Pick a domain name 6. Publish your website 7. Promote everywhere!

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