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Website Hacks for Higher Traffic & Bigger Profits - NPC Kolkata 2014 @ NASSCOM
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Website Hacks for Higher Traffic & Bigger Profits - NPC Kolkata 2014 @ NASSCOM

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Presentation made at NASSCOM Product Conclave (NPC) Kolkata 2014. Discusses simple website changes that can make big impact on the traffic you generate and profits you make. …

Presentation made at NASSCOM Product Conclave (NPC) Kolkata 2014. Discusses simple website changes that can make big impact on the traffic you generate and profits you make.

Includes SEO, Page speed, landing page issues, Analytics, Video SEO and several other hot topics. Most of these can be implemented very quickly.

Get more business from your website!

Published in: Business
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  • 1. Website Hacks Get Higher Traffic & Bigger Profits Arun Agrawal Ebizindia Consulting Pvt. Ltd. @ebizindia
  • 2. SEO Issues • Meta-tags • Intra-site linking • Non-www to www • Authorship • One large site or several smaller sites? 2© EbizindiaNPC Kolkata 2014
  • 3. SEO Resources • www.webmasterworld.com • www.moz.com • www.mattcutts.com/blog/ • Other blogs 3© EbizindiaNPC Kolkata 2014
  • 4. Anti-hacking Measures • User data sanitisation • Security tokens in forms • Brute force login attempts (Login lockdown) • Software upgrades 4© EbizindiaNPC Kolkata 2014
  • 5. Page Speed Issues • User experience matters the most • Front Side Optimisation gzip, caching, file-order • Host on fast server • Image size optimisation Image format Image resolution • Content Data Network (CDN) 5© EbizindiaNPC Kolkata 2014
  • 6. Page Speed Issues 6© EbizindiaNPC Kolkata 2014
  • 7. Page Speed Issues 7© EbizindiaNPC Kolkata 2014
  • 8. Page Speed Resources • www.webpagetest.org • Google Pagespeed (https://developers.google.com/speed/pagespeed/) • Yahoo Yslow (www.yslow.org) • Tools.pingdom.com 8© EbizindiaNPC Kolkata 2014
  • 9. Conversion Issues • Clarity beats persuasion 9© Ebizindia Credit: www.MarketingExperiments.com NPC Kolkata 2014
  • 10. Conversion Issues • Reduce elements competing for attention • Clear Call To Action (CTA) 10© EbizindiaNPC Kolkata 2014
  • 11. Conversion Issues • Guarantee or money-back offer • No hidden charges 11© EbizindiaNPC Kolkata 2014
  • 12. Conversion Issues • Responsive or separate mobile site debate 12© EbizindiaNPC Kolkata 2014
  • 13. User Generated Content • User participation & engagement • Forums • Blogs with comments • Reviews & Testimonials • Moderation for offensive & off-topic content • SEO & credibility benefits 13© EbizindiaNPC Kolkata 2014
  • 14. Form Optimisation • Placement of the form • How many fields do you absolutely need? • The dial concept for lead volume • Repeat the benefits of submission • Clear call-to-action • Form security & data sanitisation 14© EbizindiaNPC Kolkata 2014
  • 15. Form Optimisation Sample 15© EbizindiaNPC Kolkata 2014
  • 16. Form Optimisation Resources • www.MarketingExperiments.com • www.unbounce.com • www.moz.com • http://www.quicksprout.com/2013/01/31/ho w-to-optimize-contact-forms-for-conversions/ 16© EbizindiaNPC Kolkata 2014
  • 17. Remarketing • What is remarketing? • Remarketing lists and inclusions/exclusions 17© EbizindiaNPC Kolkata 2014
  • 18. Remarketing Resources • Google Adwords • Adroll 18© EbizindiaNPC Kolkata 2014
  • 19. Open Graph Tags • Better social sharing • Facebook uses these • Title, description and images 19© EbizindiaNPC Kolkata 2014
  • 20. Twitter Cards 20© EbizindiaNPC Kolkata 2014 Better Sharing on Twitter
  • 21. Twitter Cards 21© EbizindiaNPC Kolkata 2014 http://www.forbes.com/sites/jaysondemers/2014/03/20/the-definitive- guide-to-using-twitter-cards/
  • 22. Video SEO • Submit to different video sites • Online Bookmarks • Pinterest, Facebook, Blogs • Individual page on your site 22© EbizindiaNPC Kolkata 2014
  • 23. YouTube Video SEO • Title • Description • Annotations • Use for previewing your regular video 23© EbizindiaNPC Kolkata 2014
  • 24. Video Sitemap • Extension to the sitemap protocol • Each URL entry must contain the following information: – Title – Description – Play page URL – Thumbnail URL – Raw video file location and/or the player URL (SWF) 24© EbizindiaNPC Kolkata 2014
  • 25. Analytics – Bounce rate 25© EbizindiaNPC Kolkata 2014
  • 26. Analytics- User Technology 26© EbizindiaNPC Kolkata 2014
  • 27. Analytics - Others • Traffic sources • Funnel analysis and drop-off points • Highest converting pages • Stay on site time 27© EbizindiaNPC Kolkata 2014
  • 28. Analytics Resources • www.google.com/analytics • www.kissmetrics.com • www.statcounter.com 28© EbizindiaNPC Kolkata 2014
  • 29. Landing Pages • Continue the experience, match with ads • Don’t bait and switch • Sell the next step only • Credibility seals • Specific testimonials • Clear call to action 29© EbizindiaNPC Kolkata 2014
  • 30. CMS Based Websites • WordPress, Drupal, Joomla, Magento, Custom • Upgrade regularly • Minimum number of plugins • Enhanced security, avoid brute force attacks • Activate search engine friendly URLs 30© EbizindiaNPC Kolkata 2014
  • 31. Hidden Gems • 404 error report – Identify missing pages – Identify hack attempts • Customised 404 error page 31© EbizindiaNPC Kolkata 2014
  • 32. Thanks Page Optimisation • Take care of buyer’s remorse • Clear details about delivery • Provide details of contact points • Prepare for next step • Try upsell and cross-sell 32© EbizindiaNPC Kolkata 2014
  • 33. Questions? 33© EbizindiaNPC Kolkata 2014
  • 34. Thank You www.ebizindia.com www.facebook.com/ebizindia @ebizindia 98310-27107 34© EbizindiaNPC Kolkata 2014

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