Online Reputation Management<br />ArunAgrawal(Internet Marketing Expert)<br />Ebizindia Consulting Pvt. Ltd.<br />www.ebiz...
What is Online Reputation?<br />Your brand or image as seen online.<br />What are people saying about you on blogs, forums...
Why is Online Reputation important?<br />When people want to do business with you, they check your online reputation and t...
Online Reputation Monitoring<br />You should regularly check your online reputation.<br />Search on Google, Yahoo, Bing<br...
Online Reputation Monitoring – Automation Tools<br />Google Alerts (www.google.com/alerts)<br />Twitter Search (www.tweetl...
Reputation Management Tip:Dominate the Search Results<br />People look at the top 10 or 20 results when they search for a ...
Drown the Negative Reviewswith Search Engine Ranking<br />You can create other sites that are positive to your name/brand ...
Correcting the Odd Blots in Forums<br />Register and post a graceful response like clarification, an offer for correcting ...
Online Flame Wars<br />Avoid like plague. It can only burn you.<br />Professional, graceful response can help your cause.<...
Social Media is ideal for Reputation Management<br />Social media gets quick ranking because of the dynamic nature of the ...
Repueputation Managementis an ongoing task.<br />You cannot do it once and then forget it. It needs to be monitored and fe...
Important Social Media Sites<br />Your blog<br />Twitter<br />Facebook<br />Myspace<br />LinkedIN<br />Your industry forum...
Reputation Protection<br />Think about these:<br />Should you do paid reviews?<br />Should you recommend inferior products...
My Profile<br />We do online reputation monitoring and management for clients.<br />We offer web maintenance services incl...
Check me out!<br />www.ebizindia.com<br />www.ArunAgrawal.com<br />Twitter.com/ebizindia        (please follow)<br />
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Online Reputation Management

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Your online reputation is a very vital asset that cannot be repaired or replaced easily. People will search for your and your brand's name before doing any business with you! What will they see?

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Online Reputation Management

  1. 1. Online Reputation Management<br />ArunAgrawal(Internet Marketing Expert)<br />Ebizindia Consulting Pvt. Ltd.<br />www.ebizindia.com<br />
  2. 2. What is Online Reputation?<br />Your brand or image as seen online.<br />What are people saying about you on blogs, forums etc?<br />What impression am I forming about you when I study these discussions?<br />What results do I see when I search for you?<br />
  3. 3. Why is Online Reputation important?<br />When people want to do business with you, they check your online reputation and take a decision based on that.<br />It can add to your sales as people do business with people they know and trust.<br />They will check out your recommendations if they trust you.<br />Easier to get Joint Venture deals.<br />
  4. 4. Online Reputation Monitoring<br />You should regularly check your online reputation.<br />Search on Google, Yahoo, Bing<br />Social media sites like Facebook, Twitter<br />Various forums<br />
  5. 5. Online Reputation Monitoring – Automation Tools<br />Google Alerts (www.google.com/alerts)<br />Twitter Search (www.tweetlater.com)<br />
  6. 6. Reputation Management Tip:Dominate the Search Results<br />People look at the top 10 or 20 results when they search for a product or brand or person.<br />Try to dominate these 20 positions with listings that are favourable or neutral to you.<br />Be there at the online forums that matter to your target audience.<br />
  7. 7. Drown the Negative Reviewswith Search Engine Ranking<br />You can create other sites that are positive to your name/brand and try to get these ranked above the harmful ones.<br />Push some 3rd party sites that cover you positively, above the negative ones.<br />
  8. 8. Correcting the Odd Blots in Forums<br />Register and post a graceful response like clarification, an offer for correcting the situation or refund.<br />Generally you will get a good response as people just want to be heard and are happy if their issue is resolved.<br />You can even turn around some complaining people as evangelists.<br />
  9. 9. Online Flame Wars<br />Avoid like plague. It can only burn you.<br />Professional, graceful response can help your cause.<br />Alert the moderator if there is a malicious attempt to defame you but leave it alone after that.<br />
  10. 10. Social Media is ideal for Reputation Management<br />Social media gets quick ranking because of the dynamic nature of the sites.<br />Virtually zero cost – only time cost.<br />When people have heard your name at various places, they feel like they know you and are comfortable dealing with you (buy, deal).<br />
  11. 11. Repueputation Managementis an ongoing task.<br />You cannot do it once and then forget it. It needs to be monitored and fed regularly.<br />
  12. 12. Important Social Media Sites<br />Your blog<br />Twitter<br />Facebook<br />Myspace<br />LinkedIN<br />Your industry forums<br />
  13. 13. Reputation Protection<br />Think about these:<br />Should you do paid reviews?<br />Should you recommend inferior products for commission?<br />Should you share personal secrets on the Internet?<br />On Internet, everything is recorded and searchable – almost forever! Be careful!<br />
  14. 14. My Profile<br />We do online reputation monitoring and management for clients.<br />We offer web maintenance services including development and Search Engine Optimisation.<br />In short, we help you Get More Business From the Internet!<br />
  15. 15. Check me out!<br />www.ebizindia.com<br />www.ArunAgrawal.com<br />Twitter.com/ebizindia (please follow)<br />

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