Online Reputation Management

Online Reputation Management
ArunAgrawal(Internet Marketing Expert)
Ebizindia Consulting Pvt. Ltd.
www.ebizindia.com

What is Online Reputation?
Your brand or image as seen online.
What are people saying about you on blogs, forums etc?
What impression am I forming about you when I study these discussions?
What results do I see when I search for you?

Why is Online Reputation important?
When people want to do business with you, they check your online reputation and take a decision based on that.
It can add to your sales as people do business with people they know and trust.
They will check out your recommendations if they trust you.
Easier to get Joint Venture deals.

Online Reputation Monitoring
You should regularly check your online reputation.
Search on Google, Yahoo, Bing
Social media sites like Facebook, Twitter
Various forums

Online Reputation Monitoring – Automation Tools
Google Alerts (www.google.com/alerts)
Twitter Search (www.tweetlater.com)

Reputation Management Tip:Dominate the Search Results
People look at the top 10 or 20 results when they search for a product or brand or person.
Try to dominate these 20 positions with listings that are favourable or neutral to you.
Be there at the online forums that matter to your target audience.

Drown the Negative Reviewswith Search Engine Ranking
You can create other sites that are positive to your name/brand and try to get these ranked above the harmful ones.
Push some 3rd party sites that cover you positively, above the negative ones.

Correcting the Odd Blots in Forums
Register and post a graceful response like clarification, an offer for correcting the situation or refund.
Generally you will get a good response as people just want to be heard and are happy if their issue is resolved.
You can even turn around some complaining people as evangelists.

Online Flame Wars
Avoid like plague. It can only burn you.
Professional, graceful response can help your cause.
Alert the moderator if there is a malicious attempt to defame you but leave it alone after that.

Social Media is ideal for Reputation Management
Social media gets quick ranking because of the dynamic nature of the sites.
Virtually zero cost – only time cost.
When people have heard your name at various places, they feel like they know you and are comfortable dealing with you (buy, deal).

Repueputation Managementis an ongoing task.
You cannot do it once and then forget it. It needs to be monitored and fed regularly.

Important Social Media Sites
Your blog
Twitter
Facebook
Myspace
LinkedIN
Your industry forums

Reputation Protection
Think about these:
Should you do paid reviews?
Should you recommend inferior products for commission?
Should you share personal secrets on the Internet?
On Internet, everything is recorded and searchable – almost forever! Be careful!

My Profile
We do online reputation monitoring and management for clients.
We offer web maintenance services including development and Search Engine Optimisation.
In short, we help you Get More Business From the Internet!

Check me out!
www.ebizindia.com
www.ArunAgrawal.com
Twitter.com/ebizindia (please follow)

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Online Reputation Management

by Arun Agrawal on Aug 08, 2009

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Online Reputation Management — Presentation Transcript