Χάρης Πανταζής: Μελέτη σχεδιασμού της παραδοσιακής έντυπης διαφήμισης/προβολής και η μετάβασή της σε νέες μορφές με χρήση νέων τεχνολογιών ( multichannel publishing, e-book devices, video-in-print, interactive publishing κτλ )
ABSTRACTImprinted media is one of the oldest types of advertising. As time passes, this particular typeevolves due to constant developments in techniques and technologies which are availabletoday. Updated software and printing methods availed a continuous development of printedmedia. The last few years there is a tendency towards this development to become rapid dueto new many different technologies. These include video advertisements in print magazineswith small thin screens (video-in-print), e-book readers, e-inks as well as digital editions ofprint editions that are launched simultaneously.This dissertation will begin by introducing a historic list of methods which are used in printadvertising the last few years. A short narrative of print techniques will be given, startingfrom print painting to nowadays printing methods. The usage of modern methods for printingby large corporations will be also analyzed.Furthermore, a study will be carried out that involves printing context and brochure design ofvarious educational institutes abroad and in Greece for the purpose of describing andanalyzing their characteristics and techniques that are being used on a moodboard.Based on this moodboard a brand new promotional brochure of the department of Commerceand Marketing of TEI Crete will be designed using the most up to date techniques that willmake it available for multichannel publishing, both print and on-line.