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Ebay Radio Party 2010-Product Sourcing and Sales Strategies-Lynn Dralle.ppt
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Ebay Radio Party 2010-Product Sourcing and Sales Strategies-Lynn Dralle.ppt

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Lynn Dralle's terrific presentation on "Product Sourcing and Sales Strategies for Your Business on eBay" at the eBay Radio Party, June 23-24, 2010, at Paris Las Vegas.

Lynn Dralle's terrific presentation on "Product Sourcing and Sales Strategies for Your Business on eBay" at the eBay Radio Party, June 23-24, 2010, at Paris Las Vegas.

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Transcript

  • 1. Product Sourcing & Sales Strategies Lynn Dralle, President The Queen of Auctions TheQueenofAuctions.com
  • 2. Agenda
    • Product Sourcing & Sales Strategies
      • CraigsList
      • Estate Sales/Garage Sales
      • Thrift Stores
  • 3. The 100 Best Things I’ve Sold on eBay ... Volumes 1, 2, 3 and 4 ‘ 10
  • 4. Sourcing and Strategies for CraigsList
    • Searching Website
    • Protocol
    • Negotiations
    • Sales Strategies
    • My Results at Auction
    • My Results from eBay Store
  • 5. www.CraigsList.org
    • Pick City
    • Key Word Searches
    • China
    • Flatware
    • Sterling
    • Collectibles
    • Books
    • Estate
    • Lots
    • Closeouts
    • Search by Category
  • 6.  
  • 7. Keyword Search on CraigsList
  • 8. CraigsList Protocol
    • Call or Email First
    • Ask Questions
    • Prices
    • Patterns
    • Condition
    • Make an appointment
    • Do NOT Go Alone
    • Or Meet in a Public Place
    Paid $400
  • 9. CraigsList Negotiations
    • Let Them Name the First Price
    • Have Your Research Done
    • Count the Pieces
    Paid $200
  • 10. CraigsList Sales Strategies
    • Since You Typically Pay More
    • List at Higher Starting Prices at Auction
    • Try & Cover Your Initial Investment
    • If it Doesn’t Sell at Auction-
    • Raise the Price and Wait for the Right Buyer in your eBay Store
  • 11. CraigsList Sales Strategies KG Luneville France Pitcher Fitz & Floyd Tureen Lenox Cornucopia Bowl $49.99 Auction $99.99 Store $49.99 Auction $99.99 Store $24.99 Auction $79.99 Store
  • 12. CraigsList Results- from Auction Flow Blue C/S Iris Staffordshire Pitcher Lenox Cabbage Bowl Roses Cake Plate Started $49.99 Sold $49.99 Started $49.99 Sold $102.50 Started $49.99 Sold $49.99 Started $24.99 Sold $31.00
  • 13. CraigsList Results- from Store Lenox Gold Cabbage Bowl Lenox Tray Price $19.99 each Sold OBO 8 x $13.50= $108.00 Price $14.99 Sold $14.99 Total Recovered $356.47 Total Listed in eBay Store $2,837.80 Grand Total $3,194.27 5.3 x
  • 14. Sourcing from Garage & Estate Sales
    • Plan Your Route
    • Scan Quickly
    • Make a Pile
    • Sales Strategies
    • Results
  • 15. Plan Your Route
    • Check your local newspaper, Craigslist, and recycler
    • Keywords to look for
    • Mark times and days
    • Plan route—know your best areas
    • Get a GPS and use it!
  • 16. Scan Quickly
    • Drive-bys
    • Quality items—stay and spend some time
    • Priced too high and/or junk—leave
  • 17. Make a Pile
    • Arrange for a staging area
    • Bring a friend or child
    • You can always edit later— grab without being pushy
    • Negotiate for price
    Paid $76.00
  • 18. Garage & Estate Sales Sales Strategies
    • Since You Typically Pay Less
    • Start at $9.99 at Auction
    • Don’t Worry About Convering Your Initial Investment
    • If it Doesn’t Sell at Auction, Raise the Price in your eBay Store & Add OBO.
  • 19. Garage & Estate Sales Results Jovan After Shave Lamborghini Cologne Faberge Soap on A Rope Started $9.99 Sold $102.50 Started $24.99 Sold $26.51 Started $9.99 Sold $11.00 From Auction $282.50 Total in Store $359.82 Grand Total $642.32 8.5x
  • 20. Sourcing and Strategies for Thrift Stores
    • Pick Your Favorite
    • Hit Them at Least Twice a Week
    • Do Your Research
    • Go to Housewares 1 st
    • Sales Strategies
    • Results
  • 21. Pick Your Favorite Thrift Stores
    • Check out all the ones in your town for a month
    • Locally owned the best
    • Stay away from ones with eBay divisions
  • 22. Hit Them at Least Twice a Week
    • Have a plan/route
    • Work it into your schedule
    • New merchandise arrives by the minute
    Huge Head Vase Paid: $10.00 Sold: $39.99
  • 23. Do Your Research
    • Be knowledgeable
      • Check signs at front
      • Always see what is on sale that day
      • Be patient and wait for the right price
      • Mobile access on your phone to check prices
    Voila flatware Paid: $87.50 Sold: $600.00 +
  • 24. Go to Housewares First
    • Skip the boutique
    • If they think it is worth a lot—it isn’t
    • Most dealers will head to the boutique section and will miss out on key finds
    • Junk sells—coffee mugs, flatware, etc.
    Lake Tahoe Starbucks Mug Paid: $3.00 Sold: $55.01 Signed Venini Vase Paid: $4.00 (non-boutique) Sold: $365.00
  • 25. Thrift Stores Sales & Strategies You Could Pay Nothing or a LOT. 1. Break it out into 1’s 2. Price at $9.99 for Auction when cheap 3. Price it at ½ of Replacements.com when expensive. 4. If it doesn’t sell, Raise price & move into your eBay store.
  • 26. Thrift Store Results American Atelier Bowls Lenox Cake Plate Martini Plates Started $9.99 Sold $9.99x2 Auction $49.99 Store $69.99 Auction $9.99 Store $14.99 x 4 Sold at Auction $19.98 Priced in Store $233.91 Grand Total $253.89 8.5x
  • 27. Summary
    • There is Always Merchandise to Buy
    • Pick the Best Sources in Your Area
    • Make a Seasonal Plan
    • Cover Investment When You Pay a Lot
    • Take Some Risks When You Don’t
  • 28. To learn more, visit TheQueenofAuctions.com Thank you! Happy eBaying