Creating Questionnaires<br />
The Info You Need:“What Will I Ask For?”<br />Ask yourself:<br />What information do I need?<br />will often be answered b...
Types of Questions:“How Will I Ask?”<br />Dichotomous Questions<br />two possible answers<br />Yes / No<br />True / False<...
Types of Questions:“How Will I Ask?”<br />Scaled Questions<br />a scale is a way to “measure “ answers<br />Likert Scale<b...
Types of Questions:“How Will I Ask?”<br />Scaled Questions (continued)<br />Bipolar Adjectives <br />choose your level of ...
Types of Questions:“How Will I Ask?”<br />Contingency (Filter) Questions<br />A question to find information before asking...
Types of Questions:“How Will I Ask?”<br />Open-Ended Questions<br />can answer in writing in the space provided<br />often...
Types of Questions:“How Will I Ask?”<br />Multiple-Choice Single-Answer Questions<br />a question that gives a few options...
Making Better Questions<br />The best single-answer multiple choice questions will be:<br />Exhaustive<br />every person t...
Making Better Questions<br />The best single-answer multiple choice questions will be:<br />Mutually Exclusive<br />exclus...
Except!<br />Multiple-Choice Multiple-Answer Questions<br />When you want more than one choice to be possible.<br />Check ...
The Questionnaire Format<br />Section 1:  Statement of Purpose<br />create a relationship with the respondent<br />let the...
The Questionnaire Format<br />Section 3:  Questions about your topic<br />opinions, thoughts, feelings, attitudes<br />eas...
Your results<br />You want to be able to make conclusions from your questionnaire<br />combine your demographic data with ...
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April 15 creating questionnaires

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April 15 creating questionnaires

  1. 1. Creating Questionnaires<br />
  2. 2. The Info You Need:“What Will I Ask For?”<br />Ask yourself:<br />What information do I need?<br />will often be answered by the situation / assignment / job<br />What do I need to do with this information?<br />what forms of data presentation?<br />pie chart<br />line graph<br />bar chart, etc.<br />sometimes will be given<br />sometimes you will need to choose<br />often, the type of data will suggest some choices are “better”<br />
  3. 3. Types of Questions:“How Will I Ask?”<br />Dichotomous Questions<br />two possible answers<br />Yes / No<br />True / False<br />Agree / Disagree<br />Do you own a driver’s licence?<br />Yes<br />No<br />
  4. 4. Types of Questions:“How Will I Ask?”<br />Scaled Questions<br />a scale is a way to “measure “ answers<br />Likert Scale<br />common give “level of opinion”<br />“The death penalty is ok in some situations”<br />1 – strongly agree<br />2 – agree<br />3 – neutral<br />4 – disagree<br />5 – strongly disagree <br />
  5. 5. Types of Questions:“How Will I Ask?”<br />Scaled Questions (continued)<br />Bipolar Adjectives <br />choose your level of opinion between two opposites<br />“What is your opinion on the video game “Tetris”?<br />
  6. 6. Types of Questions:“How Will I Ask?”<br />Contingency (Filter) Questions<br />A question to find information before asking a more specific question (a new “level”)<br />Have you ever played tetris?<br />YES <br />NO<br />How many times have you played tetris?<br />5 or less<br />6 to 20 times<br />21 to 50 times<br />51 or more times<br />NOTE:<br />Contingency questions can get confusing if you have more than 3 “levels”<br />
  7. 7. Types of Questions:“How Will I Ask?”<br />Open-Ended Questions<br />can answer in writing in the space provided<br />often difficult to extract info on the whole sample<br />good for getting opinions on the survey itself<br />Do you have anything you would like to tell us about your experience participating in our survey?<br />I hated it!!! Why did it take so long?<br />
  8. 8. Types of Questions:“How Will I Ask?”<br />Multiple-Choice Single-Answer Questions<br />a question that gives a few options to choose from<br />only one answer<br />What is your marital status?<br /> Single<br />Married<br />Divorced<br /> Separated<br />Widowed<br />
  9. 9. Making Better Questions<br />The best single-answer multiple choice questions will be:<br />Exhaustive<br />every person that answers will be able to answer honestly<br />What is your age?<br />0-15<br />20-40<br />41-60<br />61+<br />What if your respondent is 17? She can’t answer!<br />NOT EXHAUSTIVE = BAD<br />
  10. 10. Making Better Questions<br />The best single-answer multiple choice questions will be:<br />Mutually Exclusive<br />exclusive means more than one option can not be true at the same time<br />mutually exclusive means none of the answers together can be true for the same person<br />What is your age?<br />0-15<br />15-20<br />20-40<br />40-60<br />60+<br />What if your respondent is 15? Which option do they pick? NOT MUTUALLY EXCLUSIVE = BAD (sometimes)<br />
  11. 11. Except!<br />Multiple-Choice Multiple-Answer Questions<br />When you want more than one choice to be possible.<br />Check every statement that you agree with.<br />It is ok for westerners to live in China<br />It is ok for westerners to live in Shenzhen<br />It is ok if a westerner is my next-door neighbour.<br />It would be ok if a westerner married my child.<br />
  12. 12. The Questionnaire Format<br />Section 1: Statement of Purpose<br />create a relationship with the respondent<br />let the respondent know why they are helping you<br />Section 2: Personal Information<br />get the information you need to have good records for later<br />name, address, email address, etc.<br />
  13. 13. The Questionnaire Format<br />Section 3: Questions about your topic<br />opinions, thoughts, feelings, attitudes<br />easier questions first, followed by more difficult questions<br />Section 4: Questions about the person (demographics)<br />try to create a customer “profile”<br />age, education, income<br />for sensitive info, suggest choices with ranges (eg. $5000 - $20 000)<br />
  14. 14. Your results<br />You want to be able to make conclusions from your questionnaire<br />combine your demographic data with the answers from your topic<br />eg. “20% of males over the age of 15 find tetris at least somewhat interesting”<br />charts and graphs to display your conclusions are GREAT<br />If you can’t make ANY of these types of conclusions, you should consider re-writing your questions<br />
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