The Info You Need:“What Will I Ask For?” Ask yourself: What information do I need? will often be answered by the situation / assignment / job What do I need to do with this information? what forms of data presentation? pie chart line graph bar chart, etc. sometimes will be given sometimes you will need to choose often, the type of data will suggest some choices are “better”
Types of Questions:“How Will I Ask?” Dichotomous Questions two possible answers Yes / No True / False Agree / Disagree Do you own a driver’s licence? Yes No
Types of Questions:“How Will I Ask?” Scaled Questions a scale is a way to “measure “ answers Likert Scale common give “level of opinion” “The death penalty is ok in some situations” 1 – strongly agree 2 – agree 3 – neutral 4 – disagree 5 – strongly disagree
Types of Questions:“How Will I Ask?” Scaled Questions (continued) Bipolar Adjectives choose your level of opinion between two opposites “What is your opinion on the video game “Tetris”?
Types of Questions:“How Will I Ask?” Contingency (Filter) Questions A question to find information before asking a more specific question (a new “level”) Have you ever played tetris? YES NO How many times have you played tetris? 5 or less 6 to 20 times 21 to 50 times 51 or more times NOTE: Contingency questions can get confusing if you have more than 3 “levels”
Types of Questions:“How Will I Ask?” Open-Ended Questions can answer in writing in the space provided often difficult to extract info on the whole sample good for getting opinions on the survey itself Do you have anything you would like to tell us about your experience participating in our survey? I hated it!!! Why did it take so long?
Types of Questions:“How Will I Ask?” Multiple-Choice Single-Answer Questions a question that gives a few options to choose from only one answer What is your marital status? Single Married Divorced Separated Widowed
Making Better Questions The best single-answer multiple choice questions will be: Exhaustive every person that answers will be able to answer honestly What is your age? 0-15 20-40 41-60 61+ What if your respondent is 17? She can’t answer! NOT EXHAUSTIVE = BAD
Making Better Questions The best single-answer multiple choice questions will be: Mutually Exclusive exclusive means more than one option can not be true at the same time mutually exclusive means none of the answers together can be true for the same person What is your age? 0-15 15-20 20-40 40-60 60+ What if your respondent is 15? Which option do they pick? NOT MUTUALLY EXCLUSIVE = BAD (sometimes)
Except! Multiple-Choice Multiple-Answer Questions When you want more than one choice to be possible. Check every statement that you agree with. It is ok for westerners to live in China It is ok for westerners to live in Shenzhen It is ok if a westerner is my next-door neighbour. It would be ok if a westerner married my child.
The Questionnaire Format Section 1: Statement of Purpose create a relationship with the respondent let the respondent know why they are helping you Section 2: Personal Information get the information you need to have good records for later name, address, email address, etc.
The Questionnaire Format Section 3: Questions about your topic opinions, thoughts, feelings, attitudes easier questions first, followed by more difficult questions Section 4: Questions about the person (demographics) try to create a customer “profile” age, education, income for sensitive info, suggest choices with ranges (eg. $5000 - $20 000)
Your results You want to be able to make conclusions from your questionnaire combine your demographic data with the answers from your topic eg. “20% of males over the age of 15 find tetris at least somewhat interesting” charts and graphs to display your conclusions are GREAT If you can’t make ANY of these types of conclusions, you should consider re-writing your questions