April 15   creating questionnaires
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April 15 creating questionnaires

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April 15 creating questionnaires Presentation Transcript

  • 1. Creating Questionnaires
  • 2. The Info You Need:“What Will I Ask For?”
    Ask yourself:
    What information do I need?
    will often be answered by the situation / assignment / job
    What do I need to do with this information?
    what forms of data presentation?
    pie chart
    line graph
    bar chart, etc.
    sometimes will be given
    sometimes you will need to choose
    often, the type of data will suggest some choices are “better”
  • 3. Types of Questions:“How Will I Ask?”
    Dichotomous Questions
    two possible answers
    Yes / No
    True / False
    Agree / Disagree
    Do you own a driver’s licence?
    Yes
    No
  • 4. Types of Questions:“How Will I Ask?”
    Scaled Questions
    a scale is a way to “measure “ answers
    Likert Scale
    common give “level of opinion”
    “The death penalty is ok in some situations”
    1 – strongly agree
    2 – agree
    3 – neutral
    4 – disagree
    5 – strongly disagree
  • 5. Types of Questions:“How Will I Ask?”
    Scaled Questions (continued)
    Bipolar Adjectives
    choose your level of opinion between two opposites
    “What is your opinion on the video game “Tetris”?
  • 6. Types of Questions:“How Will I Ask?”
    Contingency (Filter) Questions
    A question to find information before asking a more specific question (a new “level”)
    Have you ever played tetris?
    YES
    NO
    How many times have you played tetris?
    5 or less
    6 to 20 times
    21 to 50 times
    51 or more times
    NOTE:
    Contingency questions can get confusing if you have more than 3 “levels”
  • 7. Types of Questions:“How Will I Ask?”
    Open-Ended Questions
    can answer in writing in the space provided
    often difficult to extract info on the whole sample
    good for getting opinions on the survey itself
    Do you have anything you would like to tell us about your experience participating in our survey?
    I hated it!!! Why did it take so long?
  • 8. Types of Questions:“How Will I Ask?”
    Multiple-Choice Single-Answer Questions
    a question that gives a few options to choose from
    only one answer
    What is your marital status?
    Single
    Married
    Divorced
    Separated
    Widowed
  • 9. Making Better Questions
    The best single-answer multiple choice questions will be:
    Exhaustive
    every person that answers will be able to answer honestly
    What is your age?
    0-15
    20-40
    41-60
    61+
    What if your respondent is 17? She can’t answer!
    NOT EXHAUSTIVE = BAD
  • 10. Making Better Questions
    The best single-answer multiple choice questions will be:
    Mutually Exclusive
    exclusive means more than one option can not be true at the same time
    mutually exclusive means none of the answers together can be true for the same person
    What is your age?
    0-15
    15-20
    20-40
    40-60
    60+
    What if your respondent is 15? Which option do they pick? NOT MUTUALLY EXCLUSIVE = BAD (sometimes)
  • 11. Except!
    Multiple-Choice Multiple-Answer Questions
    When you want more than one choice to be possible.
    Check every statement that you agree with.
    It is ok for westerners to live in China
    It is ok for westerners to live in Shenzhen
    It is ok if a westerner is my next-door neighbour.
    It would be ok if a westerner married my child.
  • 12. The Questionnaire Format
    Section 1: Statement of Purpose
    create a relationship with the respondent
    let the respondent know why they are helping you
    Section 2: Personal Information
    get the information you need to have good records for later
    name, address, email address, etc.
  • 13. The Questionnaire Format
    Section 3: Questions about your topic
    opinions, thoughts, feelings, attitudes
    easier questions first, followed by more difficult questions
    Section 4: Questions about the person (demographics)
    try to create a customer “profile”
    age, education, income
    for sensitive info, suggest choices with ranges (eg. $5000 - $20 000)
  • 14. Your results
    You want to be able to make conclusions from your questionnaire
    combine your demographic data with the answers from your topic
    eg. “20% of males over the age of 15 find tetris at least somewhat interesting”
    charts and graphs to display your conclusions are GREAT
    If you can’t make ANY of these types of conclusions, you should consider re-writing your questions