Food Hotel Asia 2014 -Generating Revenue for F&B using Social Media


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Speaking at the F&B revenue track in Food Hotel Asia (FHA) 2014. Topic: How to generate revenue using social media. This is sharing using OCM ( as a case study, how it was set up, fine tune and strategies executed to generate revenue. Hope it assist all F&B outlets to generate their revenue as well.

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Food Hotel Asia 2014 -Generating Revenue for F&B using Social Media

  1. 1. How to increase revenue using Social Media? © Kumeiti, 2014 All rights reserved.
  2. 2. About Me
  3. 3. •Because we are more engaging •We are more engaging because our posts enjoy higher readership, sharing and comments •We use the same formula similar to all other content marketing strategy with one distinct difference We generate revenue
  4. 4. •Social Capital •Productivity •Income •Expenses Generating Revenue
  5. 5. Word of mouth marketing - how effective is it in reality?
  6. 6. •Making Friends •Networking •Networking on social Media •How LinkedIn can better this social capital Social Capital
  7. 7. •50 000 additional new connections every few days •More than 2000 direct connections •More than 10 000 members in a group •Ability to reach anyone with one message Social Capital
  8. 8. Sales Volume X Customers X Freq of sales Increasing sales by effectively marketing to existing customers (channel)
  9. 9. 20 000 impression X 3 post X 30 days = 1.8 million impressions
  10. 10. •More connections on LinkedIn because of my network •More members on LinkedIn group because of members •1 button push to reach 20 000 people on Facebook •1.8 million impressions using just mobile Productivity
  11. 11. Market segmentation - developing targeted marketing strategies based on your consumer behaviour
  12. 12. •Selling Coffee Machine on Facebook •Peddling consultation on Facebook •Clinching Training deal on Facebook •But no post on Facebook about machine, consultation or training Revenue
  13. 13. •Finding a Niche (targeted content consumption). •Skill Set + Right Industry = Unique Selling point = competitive advantage •Competitors find it difficult to compete on my ground •Success brings on more deals and revenue Revenue
  14. 14. •$1 million revenue is not $1 profit •Revenue – expenses = how much you make •Expenses goes down = profit goes up •The lesser the expenses, the higher your profit •Marketing is a big component in the expenses department Expenses
  15. 15. •1.8 million impressions •5 seconds = S$175 •10 minutes •S$21 000
  16. 16. •261 clicks •S$1/click •S$261 •S$261 X 3 posts X 30 days •=S$23 490
  17. 17. •Our Facebook get what is equivalent to 1.8 million viewership •Just for that exposure of 10 minutes, we saved S$21 000 •We get about 261 clicks per post, assuming it is about $1 per post, we would have saved S$23 490 •This are expenses we will need to pay if we are not on social media Expenses
  18. 18. Using social media - designing a social media marketing approach that successfully sell your products and outlets in the most profitable way
  19. 19. •Same type of social media platform •Same frequency of posts •Same angle of post, same genre of post •1 difference: Higher engagement = giving what readers like How to get more engagement?
  20. 20. •Setting up perimeters •Tracking post popularity •Repeating success and discarding non success •Source and curate for successful post How to get engaging post?
  21. 21. •Generate Revenue via Social Capital Productivity Income Expenses •You can all these via Tracking and measuring post Giving readers what they want to read Summary
  22. 22. Let’s Connect © Kumeiti, 2014. All rights reserved.