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Facebooking marketing training at Singapore management University (SMU) in Raffles Place. Topics covers basic facebook marketing, tagging, wall posts, facebook business page, FBML

Facebooking marketing training at Singapore management University (SMU) in Raffles Place. Topics covers basic facebook marketing, tagging, wall posts, facebook business page, FBML

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  • 1. Facebook Marketing Fundamentals
    30th September 2010
    © Kumeiti, 2010. All rights reserved.
  • 2. © Kumeiti, 2010. All rights reserved.
    Why Facebook?
    It’s FREE!
    There are over 500 million active users (Sg > 2.3 million)
    50% of those users use Facebook daily
    You can expand your customers based worldwide
    Connect to over 150 million active users through their mobile phones.
  • 3. © Kumeiti, 2010. All rights reserved.
    Why You Need AFacebook Fanpage?
    Marketplace
    KLT Factor - Know, Like & Trust
    Branding
  • 4. © Kumeiti, 2010. All rights reserved.
    Two Biggest Mistakes
    No integration
    In your face sell, sell, sell.
  • 5. © Kumeiti, 2010. All rights reserved.
    Facebook Fan Page Checklist
    • Target market for your FB fan page
    • 6. Objective of your FB fan page
    • 7. Strategies you plan to implement
    • 8. Techologies you will use
    • 9. How you will engage your fans
    • 10. How you will review and measure results
  • © Kumeiti, 2010. All rights reserved.
    Before doing anything on the fan page
    • build your profile
    • 11. Look for people in niche area
    • 12. Look for capstone
    • 13. Organize your friend list
    Take away: Be organized
  • 14. © Kumeiti, 2010. All rights reserved.
    Example of friend list
  • 15. © Kumeiti, 2010. All rights reserved.
    Example of Capstone
  • 16. © Kumeiti, 2010. All rights reserved.
    Research
    • Who is looking for you?
    • 17. Who are your competitors?
    • 18. What are the important keywords for you?
    Take away: Long tail keywords
  • 19. © Kumeiti, 2010. All rights reserved.
    Example of keyword list
  • 20. © Kumeiti, 2010. All rights reserved.
    Preparing the ground
    • Is that really your mission?
    • 21. Do not waste the most valuable asset -info
    • 22. Facebook fan page is the only FB asset that is indexed
    • 23. Your elevator speech
    Take away: Be found
  • 24. © Kumeiti, 2010. All rights reserved.
    Using your fan page
    • Wall posts
    • 25. Suggest to friends
    • 26. Tagging
    • 27. FBML -your landing page also known as squeeze page.
    Take away: Numerous ways to grow your fan page
  • 28. © Kumeiti, 2010. All rights reserved.
    Wall posts -best served with URL
    To be effective
    end with questions
    create controversy
    Take away: Viral nature of wall posts
  • 29. © Kumeiti, 2010. All rights reserved.
    Suggest to Friends
    • User can suggest to all their friends within their profile
    • 30. **so the friend list would come in handy
    • 31. Rule of thumb -always go for warm market first
    • 32. Go in batches and note the timing.
    • 33. **If you are not in the wall, usually you are "left" behind
    Take away: Shout out loud
  • 34. © Kumeiti, 2010. All rights reserved.
    Example of “left” behind
  • 35. © Kumeiti, 2010. All rights reserved.
    Example of Suggesting to Friends
  • 36. © Kumeiti, 2010. All rights reserved.
    Tagging (photos/Videos/notes)
    • Tag friends that is relevant to the video and photos, they
    • 37. do not necessarily need to be in them**
    • 38. **check with your friends especially capstone, whether you
    • 39. can share with them photos or videos, i.e. tag them
    • 40. If they agrees, this is akin to posting on their wall
    Take away: Multiplying effect of tagging
  • 41. © Kumeiti, 2010. All rights reserved.
  • 42. © Kumeiti, 2010. All rights reserved.
    FBML -your Welcome page
    • make this the page that users would arrive at
    • 43. Get them to do the most important things -like, join your list etc
    Take away: Telling users what you want them to do
  • 44. © Kumeiti, 2010. All rights reserved.
  • 45. © Kumeiti, 2010. All rights reserved.
    Facebook Ads
    • Copy:
    • 46. Why they must click?
    • 47. Why they must join you?
    • 48. Photo:
    • 49. Use interesting images
    • 50. Bid:
    • 51. Go niche to lower cost (interest)
    • 52. Go wide to lower cost (geographical)
  • © Kumeiti, 2010. All rights reserved.
    If you have 20 minutes a day
    • Expand your profile lists by following capstone (important people in your niche)
    • 53. Comment on your capstone list
    • 54. Post a thought on your facebook page, you tube, quotes, photos etc
    • 55. Suggest to friends about your page
    Take way: Easy way to manage your fan page