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Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
Facebook trg-30-09-10-a
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Facebook trg-30-09-10-a

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Facebooking marketing training at Singapore management University (SMU) in Raffles Place. Topics covers basic facebook marketing, tagging, wall posts, facebook business page, FBML

Facebooking marketing training at Singapore management University (SMU) in Raffles Place. Topics covers basic facebook marketing, tagging, wall posts, facebook business page, FBML

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  1. Facebook Marketing Fundamentals<br />30th September 2010<br />© Kumeiti, 2010. All rights reserved.<br />
  2. © Kumeiti, 2010. All rights reserved.<br />Why Facebook?<br />It’s FREE!<br />There are over 500 million active users (Sg > 2.3 million)<br />50% of those users use Facebook daily<br />You can expand your customers based worldwide<br />Connect to over 150 million active users through their mobile phones.<br />
  3. © Kumeiti, 2010. All rights reserved.<br />Why You Need AFacebook Fanpage?<br />Marketplace<br />KLT Factor - Know, Like & Trust<br />Branding<br />
  4. © Kumeiti, 2010. All rights reserved.<br />Two Biggest Mistakes<br />No integration<br />In your face sell, sell, sell.<br />
  5. © Kumeiti, 2010. All rights reserved.<br />Facebook Fan Page Checklist<br /><ul><li>Target market for your FB fan page
  6. Objective of your FB fan page
  7. Strategies you plan to implement
  8. Techologies you will use
  9. How you will engage your fans
  10. How you will review and measure results</li></li></ul><li>© Kumeiti, 2010. All rights reserved.<br />Before doing anything on the fan page<br /><ul><li>build your profile
  11. Look for people in niche area
  12. Look for capstone
  13. Organize your friend list</li></ul>Take away: Be organized<br />
  14. © Kumeiti, 2010. All rights reserved.<br />Example of friend list<br />
  15. © Kumeiti, 2010. All rights reserved.<br />Example of Capstone<br />
  16. © Kumeiti, 2010. All rights reserved.<br />Research <br /><ul><li>Who is looking for you?
  17. Who are your competitors?
  18. What are the important keywords for you? </li></ul>Take away: Long tail keywords<br />
  19. © Kumeiti, 2010. All rights reserved.<br />Example of keyword list<br />
  20. © Kumeiti, 2010. All rights reserved.<br />Preparing the ground <br /><ul><li>Is that really your mission?
  21. Do not waste the most valuable asset -info
  22. Facebook fan page is the only FB asset that is indexed
  23. Your elevator speech </li></ul>Take away: Be found<br />
  24. © Kumeiti, 2010. All rights reserved.<br />Using your fan page <br /><ul><li>Wall posts
  25. Suggest to friends
  26. Tagging
  27. FBML -your landing page also known as squeeze page. </li></ul>Take away: Numerous ways to grow your fan page<br />
  28. © Kumeiti, 2010. All rights reserved.<br />Wall posts -best served with URL<br />To be effective <br />end with questions<br />create controversy<br />Take away: Viral nature of wall posts<br />
  29. © Kumeiti, 2010. All rights reserved.<br />Suggest to Friends<br /><ul><li>User can suggest to all their friends within their profile
  30. **so the friend list would come in handy
  31. Rule of thumb -always go for warm market first
  32. Go in batches and note the timing.
  33. **If you are not in the wall, usually you are "left" behind</li></ul>Take away: Shout out loud<br />
  34. © Kumeiti, 2010. All rights reserved.<br />Example of “left” behind<br />
  35. © Kumeiti, 2010. All rights reserved.<br />Example of Suggesting to Friends<br />
  36. © Kumeiti, 2010. All rights reserved.<br />Tagging (photos/Videos/notes)<br /><ul><li>Tag friends that is relevant to the video and photos, they
  37. do not necessarily need to be in them**
  38. **check with your friends especially capstone, whether you
  39. can share with them photos or videos, i.e. tag them
  40. If they agrees, this is akin to posting on their wall</li></ul>Take away: Multiplying effect of tagging<br />
  41. © Kumeiti, 2010. All rights reserved.<br />
  42. © Kumeiti, 2010. All rights reserved.<br />FBML -your Welcome page<br /><ul><li>make this the page that users would arrive at
  43. Get them to do the most important things -like, join your list etc</li></ul>Take away: Telling users what you want them to do<br />
  44. © Kumeiti, 2010. All rights reserved.<br />
  45. © Kumeiti, 2010. All rights reserved.<br />Facebook Ads<br /><ul><li>Copy:
  46. Why they must click?
  47. Why they must join you?
  48. Photo:
  49. Use interesting images
  50. Bid:
  51. Go niche to lower cost (interest)
  52. Go wide to lower cost (geographical)</li></li></ul><li>© Kumeiti, 2010. All rights reserved.<br />If you have 20 minutes a day<br /><ul><li>Expand your profile lists by following capstone (important people in your niche)
  53. Comment on your capstone list
  54. Post a thought on your facebook page, you tube, quotes, photos etc
  55. Suggest to friends about your page</li></ul>Take way: Easy way to manage your fan page<br />

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