Facebook marketing and engagement by Oncoffeemakers.com (update 14)

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One year ago, oncoffeemakers.com did a comparision of our FB PTAT with some of the big brands such as Resort World Singapore, Singtel, Subway, Starbucks, KFC.

So, one year later,can we maintain the PTAT? Can we maintain our Facebook engagement for one entire year?

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Facebook marketing and engagement by Oncoffeemakers.com (update 14)

  1. 1. By: Oncoffeemakers.com
  2. 2. •1 year ago, our engagement is higher than many big brands •12 months later, we are still maintaining higher engagement that many big companies •Date: Jan 2014 By: Oncoffeemakers.com
  3. 3. •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  4. 4. •Subway: Fan: 249 K |PTAT: 1.7 K •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  5. 5. •Starbucks: Fan: 241 K |PTAT: 3.3 K •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  6. 6. •Singtel: Fan: 253 K |PTAT: 7.5 K •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  7. 7. •RWS: Fan: 399 K |PTAT: 3.8 K •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  8. 8. •Milo Singapore : Fan: 205 K |PTAT: 6 K •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  9. 9. •KFC: Fan: 286 K |PTAT: 5 K •Oncoffeemakers.com: Fan : 179 K | PTAT: 12 K By: Oncoffeemakers.com
  10. 10. •A network of digital assets that reaches 100 000 connections daily •Website annual impressions of more than 1 million •Feed subscribers of more than 30 000 •Facebook community of more than 180 000 •F&B group on LinkedIn (the biggest in Asia) of more than 10 000 By: Oncoffeemakers.com
  11. 11. By: Oncoffeemakers.com
  12. 12. •We don't only help your brand get "fans". •We help your brand make friends. •We help brands make friends with their customers. •Capturing of Mind share before Market Share •All our posts get high exposure! By: Oncoffeemakers.com
  13. 13. •Social Media Marketing is about creating buzz and excitement about your brand. •In this deck, you have seen how we fare against some of the known brands. •Buzz is measure in terms of PTAT (people talking about this), this stats measures how many of your fans/non-fans share, like and comment on your post. •The higher it is, the more buzz and excitement you generate for your brand. By: Oncoffeemakers.com
  14. 14. •All the companies highlighted are pursuing different forms of strategies •They have marketing budget •They have interesting contest •But, we created more buzz. •We will do the same for you. By: Oncoffeemakers.com
  15. 15. By: Oncoffeemakers.com

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