WeValue for business

WeValue for Business

Measuring and Leveraging the Values driving your Organiza6onal Performance 
A process based on the values indicators developed by the EU‐funded ESDinds project led by University of Brighton and Charles 
University of Prague

A service of 

May 2011

Why are values 
important?

Values‐driven organizations

• are a@racAve for talent
• have a loyal customer base
• are innovaAve
• have a collaboraAve and enthusiasAc workforce
• are less exposed to risk
• reach be@er and more sustainable business results
• are be@er places to work

Values‐driven organizations

• Achieve alignment between their own values and the values 
of their people
• Achieve alignment between their values and their behavior
• Let their people act in alignment with their own values

Values in the Business 
Environment

Values are difficult to apprehend for 
organizations

Values

• Some are easy to agree upon: what organizaAon would not want to 
count "integrity", "respect" or "excellence" among its core values?
• Are oLen more a declaraAon of intent rather than a descripAon of 
the current reality of an organizaAon
• May have much overlap between them: what exactly is the 
difference between "integrity" and "honesty"?
• Are culturally conAngent: respect is likely to have different meaning 
for a young Tibetan monk than for an Italian grand‐mother. Values 
defined by the New York HQ may be difficult to understand by the 
Turkish branch, and this may be difficult to understand for the NY 
HQ.

Values often cross‐refer to each other

Synonym Discussion of HONESTY

honesty, honor, integrity, probity mean uprightness
of character or action. honesty implies a refusal to
lie, steal, or deceive in any way. honor suggests an
active or anxious regard for the standards of one's
profession, calling, or position. integrity implies
trustworthiness and incorruptibility to a degree that
one is incapable of being false to a trust,
responsibility, or pledge. probity implies tried and
proven honesty or integrity.

http://www.merriam-webster.com/dictionary

We Value for Business is built on the foundation of 
six values...

Care & Respect Integrity Justice

Empowerment Trust Unity

...that have been found to cover much of the 
"values‐inspired leadership" field

Unity
Integrity

Empowerment

Justice Trust
Care & Respect

...that have been found to cover much of the 
"values‐inspired leadership" field
Field of Values‐inspired Leadership

Unity
Integrity

Empowerment

Justice Trust
Care & Respect

... and from which we developed 
qualitative  "indicators"

aka those habits, attitudes, mindsets... that show 
that an organization is values‐inspired

Em
Care &
power Trust Unity Integrity Justice
Respect
ment

I am an indicator I am an indicator I am an indicator I am an indicator I am an indicator I am an indicator

Em
Care &
power Trust Unity Integrity Justice
Respect
ment



What’s in it for you?

Our mission statement

We oﬀer values‐based organizaAons the tools to idenAfy, 
through broad parAcipaAon and a combined bo@om‐up and 
top‐down process, how they wish to give expression and life to 
their values, to assess the current reality, to listen to the 
expectaAons of their people and to embark on a journey of 
conAnuous improvement.

What does this program offer?

• A valid, scienAfically tested library of values‐related indicators

• A Ame for senior managers to reflect about how exactly ethical values relate 
to their business

• A professionally accompanied process that progressively and carefully involves every 
staff member into the diagnosAc phase, life‐giving phase and conclusive phase

• A language for shared and mutually empowering conversaAons 
about ethics and those “important not urgent” quesAons

• A bo@om‐up program for change

Ambitions of the WeValue for Business Process

Broad parAcipaAon

Customized for each client organizaAon

Controlled costs

Precise planning and scheduling

Meaningful conversaAons

Cohesion

Risk control

4 Steps to getting meaningful results

• Tailoring the process and customizing the indicators to your 
organizaAon’s reality
We don’t impose our values on your organizaAon. We oﬀer a process for you to measure and 
enhance your organizaAon’s own values competence

• Capturing the data
through a simple company‐wide anonymous survey

• Sense‐making and life‐giving
by involving your staﬀ in empowering values‐related conversaAons, eliciAng real life stories and 
prompAng grassroots suggesAons

• Concluding
Bo@om‐up values implementaAon, core values selecAon, internal & external communicaAon 
program,  mission‐statement ...

Process accompanying

Caveat
• A change process that people do not understand, or that people do not trust, is bound to 
fail.

• A change process that is aborted half‐way through will be more damaging for your 
organization than no process at all.

• A change process that does not lead to tangible change for your employees will prompt 
cynicism and disempowerment.

• People’s suggestions must not all be implemented, but they must all be met with respect 
and gratitude

Convinced? Act now!

• Call us to schedule an appointment with your CEO

• We will walk her through the process, give her all required clariﬁcations, answer all his 
concerns and gather the data for a detailed proposal and price estimate

Serge Thill, WeValue for Business project manager for
7 coin du Lohr, L‐4987 Sanem
26202283
serge.thill@accompany.lu
www.accompany.lu

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