CSR in SMEs - part 2
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the second of a three part course offering ideas and insights into how SMEs can successfully implement and embed CSR / responsible behaviours, conducive to a meaningful and successful enterprise.

the second of a three part course offering ideas and insights into how SMEs can successfully implement and embed CSR / responsible behaviours, conducive to a meaningful and successful enterprise.

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CSR in SMEs - part 2 Presentation Transcript

  • 1. IMSD / CSR in SMEsCSR in SMEs - part 2PROFESSORdaniel truran - @dtruran - daniel.truran@ebbf.org www.eoi.es
  • 2. IMSD / CSR in SMEs In the last class we ... introduced SMEs, new kinds of SMEs, specific traits of SMEs and their new “local” environment what is and what can be the impact of SMEs (positive and negative) what drives SMEs to be responsible (passive and active drivers) introduced the “love brand” and new purchasing patterns - advocacy three examples of CSR application, specially useful in times of crisis (Warby Parker, Young Italian Industrialist pen cases, Giada Dall’O) role play and other examples of stakeholder dialogue in an SMEebbf.org / Daniel Truran www.eoi.es
  • 3. IMSD / CSR in SMEs Shareholders Cu s to m e s er ye s plo Em Enterprise Enterprise rs En p lie vir S up on m Communities en tebbf.org / Daniel Truran www.eoi.es
  • 4. IMSD / CSR in SMEswhy do you think that employeesshould be the first focus point ofCSR in SMEs ? Shareholders Cu s to m e s er ye s plo Em Enterprise Enterprise rs En p lie vir S up on m Communities en tebbf.org / Daniel Truran www.eoi.es
  • 5. IMSD / CSR in SMEs“love brand”& advocacy creating emotional engagement positive advocacyebbf.org / Daniel Truran www.eoi.es
  • 6. IMSD / CSR in SMEs“love brand”& advocacy creating emotional engagement positive advocacy making the promiseebbf.org / Daniel Truran www.eoi.es
  • 7. IMSD / CSR in SMEs“love brand”& advocacy creating emotional engagement positive advocacy making the promise delivering the promiseebbf.org / Daniel Truran www.eoi.es
  • 8. IMSD / CSR in SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 9. IMSD / CSR in SMEs Owners’ Companymaking the promise priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 10. IMSD / CSR in SMEs Owners’ Companymaking the promise priorities Marketing and values Company Employeesdelivering the promise Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 11. IMSD / CSR in SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 12. IMSD / CSR in SMEsmaking the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 13. IMSD / CSR in SMEsmaking the promise delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 14. IMSD / CSR in SMEsmaking the promise = delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 15. IMSD / CSR in SMEsmaking the promise = delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran walk into a shop / make a phone call www.eoi.es
  • 16. IMSD / CSR in SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 17. IMSD / CSR in SMEs delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 18. IMSD / CSR in SMEsmaking the promise delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 19. IMSD / CSR in SMEsmaking the promise ≠ delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behavioursebbf.org / Daniel Truran www.eoi.es
  • 20. IMSD / CSR in SMEs So how do we create coherence in values, principles and behaviours in an SME?ebbf.org / Daniel Truran www.eoi.es
  • 21. IMSD / CSR in SMEsebbf.org / Daniel Truran www.eoi.es
  • 22. IMSD / CSR in SMEs PURPOSEebbf.org / Daniel Truran www.eoi.es
  • 23. IMSD / CSR in SMEs PURPOSE VALUESebbf.org / Daniel Truran www.eoi.es
  • 24. IMSD / CSR in SMEs PURPOSE VALUES IMPORTANTebbf.org / Daniel Truran www.eoi.es
  • 25. IMSD / CSR in SMEs PURPOSE VALUES IMPORTANT SHARED valuesebbf.org / Daniel Truran www.eoi.es
  • 26. IMSD / CSR in SMEsjust to be clear - what do we meanby “values” ?ebbf.org / Daniel Truran www.eoi.es
  • 27. IMSD / CSR in SMEsjust to be clear - what do we meanby “values” ?Live Our Values - Our values serve as a compass for our actions and describe how we behave in the world.Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, its up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do wellebbf.org / Daniel Truran www.eoi.es
  • 28. IMSD / CSR in SMEsjust to be clear - what do we meanby “values” ? http://warbyparker.com ‘s core valuesLive Our Values - Our values serve as a compass for our actions and describe how we behave in the world.Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, its up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do wellebbf.org / Daniel Truran www.eoi.es
  • 29. how does Warby Parker create IMSD / CSR in SMEscoherence around its values?ebbf.org / Daniel Truran www.eoi.es
  • 30. how does Warby Parker create IMSD / CSR in SMEscoherence around its values?ebbf.org / Daniel Truran www.eoi.es
  • 31. Warby Parker’s way of applying its values:do good ... to their suppliers http://www.warbyparker.com/tvebbf.org / Daniel Truran www.eoi.es
  • 32. Warby Parker’s way of applying its values:do good ... to their suppliers http://www.warbyparker.com/tvebbf.org / Daniel Truran www.eoi.es
  • 33. Warby Parker’s way of applying its values:do good ... to their suppliers http://www.warbyparker.com/tv making stakeholders feel part of the companyebbf.org / Daniel Truran www.eoi.es
  • 34. IMSD / CSR in SMEs Our unconscious part of mind and personality Values made evident by visible Behavioursebbf.org / Daniel Truran www.eoi.es
  • 35. IMSD / CSR in SMEs Our unconscious part of mind and personality Values MAKING the promise made evident by visible Behavioursebbf.org / Daniel Truran www.eoi.es
  • 36. IMSD / CSR in SMEs Our unconscious part of mind and personality Values MAKING the promise made evident by visible Behaviours DELIVERING the promiseebbf.org / Daniel Truran www.eoi.es
  • 37. IMSD / CSR in SMEsebbf.org / Daniel Truran www.eoi.es
  • 38. IMSD / CSR in SMEs You see behavioursebbf.org / Daniel Truran www.eoi.es
  • 39. IMSD / CSR in SMEs You see behavioursThey derive froma person’s values,mental models,mind, personality ebbf.org / Daniel Truran www.eoi.es
  • 40. IMSD / CSR in SMEs You see behaviours what is one of your “core” values?They derive froma person’s values,mental models,mind, personality ebbf.org / Daniel Truran www.eoi.es
  • 41. IMSD / CSR in SMEs You see behaviours what is one of your “core” values?They derive froma person’s values, which of your behavioursmental models, reflects thismind, personality core value? ebbf.org / Daniel Truran www.eoi.es
  • 42. IMSD / CSR in SMEs SOFT or HARD values? What creates success?ebbf.org / Daniel Truran www.eoi.es
  • 43. IMSD / CSR in SMEs The way work is usually thought about. . . As Is To Be State State A Step 1 Step 2 Step 3 Step 4 Bebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 44. IMSD / CSR in SMEs The way work is usually thought about. . . As Is To Be State State A Step 1 Step 2 Step 3 Step 4 B • Objectives, budgets, systems, wire diagrams, benchmarks, etc. • Flow charts, tracking systems and progress reports used to ensure success. • ‘The hard stuff’.ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 45. Meanwhile, a crucial piece of reality is omitted. . . As Is To Be State ‘The Hard Stuff’ State A Bebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 46. Meanwhile, a crucial piece of reality is omitted. . . As Is To Be State ‘The Hard Stuff’ State A B Below the Waterline The Human Worldebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 47. IMSD / CSR in SMEsebbf.org / Daniel Truran www.eoi.es
  • 48. IMSD / CSR in SMEs So how do we bring everyone “there” and really present?ebbf.org / Daniel Truran www.eoi.es
  • 49. IMSD / CSR in SMEs examples of SMEs with PURPOSE SHARED VALUESebbf.org / Daniel Truran www.eoi.es
  • 50. IMSD / CSR in SMEs www.lush.comebbf.org / Daniel Truran www.eoi.es
  • 51. ebbf.org / Daniel Truran www.eoi.es
  • 52. IMSD / CSR in SMEs there, we’ve said it. And now we’ve said it, there’s no taking it back! At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment. That’s why we have always loved to fill our shops with whole ranges of ‘naked’ (unpackaged) products. We 1 Lush Shampoo Bar ( ) lasts as long as… believe that when it comes to reducing 3 bottles ( ) of liquid shampoo our impact on the environment, reducing packaging should be high on everyone’s list of priorities. Just take a look at this: So already that’s 3 less empty bottles to get rid of! But it’s not just the actual plastic packaging that we need to think about. Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops: 1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job! With solid shampoo bars you save on the environmental cost of producingebbf.org / Daniel Truranand disposing of plastic packaging AND reduce the pollution caused by www.eoi.es transporting heavy and uneconomical packaged goods!
  • 53. ebbf.org / Daniel Truran www.eoi.es
  • 54. 170. Because it values what I value and it has a good time doing it..Not only has my awareness of natural ingredients and syntheticsincreased it has changed other aspects of my life and I seem to havechanged the way I eat shop, buy clothing ect.. Thanks Lush! ebbf.org / Daniel Truran www.eoi.es
  • 55. 170. Because it values what I value and it has a good time doing it..Not only has my awareness of natural ingredients and syntheticsincreased it has changed other aspects of my life and I seem to havechanged the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) ebbf.org / Daniel Truran www.eoi.es
  • 56. 170. Because it values what I value and it has a good time doing it..Not only has my awareness of natural ingredients and syntheticsincreased it has changed other aspects of my life and I seem to havechanged the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) 189. it has positive impact on world (directly cosmetic) indirect global consciousness. Leading edge in ideas and care for the nature and the people ebbf.org / Daniel Truran www.eoi.es
  • 57. 170. Because it values what I value and it has a good time doing it..Not only has my awareness of natural ingredients and syntheticsincreased it has changed other aspects of my life and I seem to havechanged the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) 189. it has positive impact on world (directly cosmetic) indirect global consciousness. Leading edge in ideas and care for the nature and the people 194. its the best place in the world to work, not the easiest but definitely the best. Its an honest company with high ethics and I am ebbf.orgto Daniel Truran what I do for a living. proud / tell people www.eoi.es
  • 58. IMSD / CSR in SMEs Nothing happens in isolation It is not “just” about our personal values but their interaction with other entities we live with Personal Company Values Valuesebbf.org / Daniel Truran www.eoi.es
  • 59. IMSD / CSR in SMEs Personal Company Values Valuesebbf.org / Daniel Truran “love brand” zone www.eoi.es
  • 60. IMSD / CSR in SMEs Society Values Personal Company Values Valuesebbf.org / Daniel Truran “love brand” zone www.eoi.es
  • 61. IMSD / CSR in SMEs Who do you trust most? Doctors 92% Teachers 88% Professors 80% Judges Clergy/Priests 80% Scientists 71% TV Presenters 70% Police 63% Ordinary person in the street 60% Trade Unions 54% > BUSINESS LEADERS < 38% 25% Journalists 22% Politicians 13% http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=15&view=wideebbf.org / Daniel Truran www.eoi.es
  • 62. IMSD / CSR in SMEs The sense of purpose Lush was set up: - for the owners to produce stuff they liked - to influence - to make a profitebbf.org / Daniel Truran www.eoi.es
  • 63. ebbf.org / Daniel Truran www.eoi.es
  • 64. IMSD / CSR in SMEs example of wider influenceebbf.org / Daniel Truran www.eoi.es
  • 65. IMSD / CSR in SMEs example of wider influence http://www.youtube.com/watch?v=H5LOHSTcuwIebbf.org / Daniel Truran www.eoi.es
  • 66. IMSD / CSR in SMEs example of wider influence http://www.youtube.com/watch?v=H5LOHSTcuwIebbf.org / Daniel Truran www.eoi.es
  • 67. IMSD / CSR in SMEs at Lush challenging conversations are not only allowed but encouraged: Ethics Officer - 4 x 4 vs bicycle Employ Activistsebbf.org / Daniel Truran www.eoi.es
  • 68. coherence between values and behaviours Corporate Organization Success Habits Taboos Values Practices1.We value ▲Structured and objective ▲Respect others ▲Discrimination or respect for the accountability opinions and personal attack based individual ▲Recognition of whole perspectives on personal person, work-life ▲Listening for prejudices / sex / balance understanding race / age ▲Career growth and ▲Punctuality ▲Destructive gossip growth opportunities and rumour- based on capability mongering2.We value our ▲Walk away from ▲Learn client’s business ▲“No problem” when ▲Lack of / Delays in ability to create business if it is not in ▲Constantly seek new there is one / Hiding feedback and exceed high the best interest of the ways to deliver value to bad news client client clients ▲By-passing laid out expectations ▲Commitment to processes and ▲Operate from the customer communication clients perspective standards ▲Documented client ▲Sharing confidential satisfaction measures information3.We value ▲Regular forums for ▲Speak from the ▲Not dealing with honesty, decision making, perspective of the people who do not integrity, and resolving issues and listener perform open and caring thinking through future ▲Talk directly to those ▲Not speaking up in communication company development. concerned about any meetings ▲Organization-wide subject or matter of ▲Saying one thing and EBBF Presentation : J.Patterson : Sept.19, communication on concern doing another 2008 priorities, performance ▲Give regular and timely www.eoi.es ebbf.org / Daniel Truransee here interview and results of KANBAY: http://ebbf.org/ebbforg/john_patterson.html with CEO
  • 69. IMSD / CSR in SMEs How can core values be made to “stick” in people’s minds and behaviours?ebbf.org Daniel Truran EBBF / / Daniel Truran www.eoi.es
  • 70. IMSD / CSR in SMEs How can core values be made to “stick” in people’s minds and behaviours? Bonus Schemes - show what is important Reporting should reflect these “success habits” and “the taboos”ebbf.org Daniel Truran EBBF / / Daniel Truran www.eoi.es
  • 71. IMSD / CSR in SMEs PURPOSE SHARED VALUESebbf.org / Daniel Truran www.eoi.es
  • 72. IMSD / CSR in SMEs even higher purposes ... PURPOSE SHARED VALUESebbf.org / Daniel Truran www.eoi.es
  • 73. Visions and broader Objectives "...a global enterprise that allows individuals to their double objective Baháí International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010ebbf.org / Daniel Truran www.eoi.es
  • 74. Visions and broader Objectives "...a global enterprise that allows individuals to their double objective fully develop their potentialities Baháí International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010ebbf.org / Daniel Truran www.eoi.es
  • 75. Visions and broader Objectives "...a global enterprise that allows individuals to their double objective fully develop their potentialities and contribute to improving the wider community” Baháí International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010ebbf.org / Daniel Truran www.eoi.es
  • 76. IMSD / CSR in SMEsPurpose makes you successfuldrives motivation, engagement, “love”ebbf.org / Daniel Truran www.eoi.es
  • 77. IMSD / CSR in SMEsPurpose makes you successfuldrives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company:ebbf.org / Daniel Truran www.eoi.es
  • 78. IMSD / CSR in SMEsPurpose makes you successfuldrives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: Be world leader in salesebbf.org / Daniel Truran www.eoi.es
  • 79. IMSD / CSR in SMEsPurpose makes you successfuldrives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: Be world leader in sales Quench the world’s thirstebbf.org / Daniel Truran www.eoi.es
  • 80. IMSD / CSR in SMEsebbf.org / Daniel Truran www.eoi.es
  • 81. IMSD / CSR in SMEsebbf.org / Daniel Truran www.eoi.es
  • 82. IMSD / CSR in SMEsebbf.org / Daniel Truran www.eoi.es
  • 83. another example of purpose driving successebbf.org / Daniel Truran www.eoi.es
  • 84. another example of purpose driving success Wikipedia’s 13 million articles are all written and maintained by the crowd.ebbf.org / Daniel Truran www.eoi.es
  • 85. Wikipedia’s 13 million articles are all written and maintained by the crowd.ebbf.org / Daniel Truran www.eoi.es
  • 86. Wikipedia’s 13 million articles are all written and maintained by the crowd. FOR FREE !!!ebbf.org / Daniel Truran www.eoi.es
  • 87. Wikipedia’s 13 million articles are all written and maintained by the crowd. FOR FREE !!!ebbf.org / Daniel Truran www.eoi.es
  • 88. IMSD / CSR in SMEs purpose, meaningful purpose, shared purpose, is what will drive people and stakeholders, making yours, a highly successful organization If you want to build a boat, do not instruct the men to saw wood, stitch the sails, prepare the tools and organize the work, but make them long for setting sail and travel to distant lands. Antoine De Saint-Exupéryebbf.org / Daniel Truran www.eoi.es
  • 89. the issue: an over 30% of turnover of high end talented engineersebbf.org / Daniel Truran www.eoi.es
  • 90. the issue: an over 30% of turnover of high end talented engineersebbf.org / Daniel Truran www.eoi.es
  • 91. the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEOebbf.org / Daniel Truran www.eoi.es
  • 92. the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnoverebbf.org / Daniel Truran www.eoi.es
  • 93. the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ?ebbf.org / Daniel Truran www.eoi.es
  • 94. the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ?ebbf.org / Daniel Truran www.eoi.es
  • 95. the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? What are you producing? engineer’s answer an infrared breaking system made up of ... highest quality ...ebbf.org / Daniel Truran www.eoi.es
  • 96. the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? What are you producing? engineer’s answer an infrared breaking system made up of ... highest quality ... Altran engineers’ new answer: a new system that saves livesebbf.org / Daniel Truran www.eoi.es
  • 97. now think and create a “new”purpose for your SMEebbf.org / Daniel Truran www.eoi.es
  • 98. now think and create a “new”purpose for your SME what new products and services would serve that new purpose?ebbf.org / Daniel Truran www.eoi.es
  • 99. now think and create a “new”purpose for your SME choose a real SME what new products and services would serve that new purpose?ebbf.org / Daniel Truran www.eoi.es
  • 100. now think and create a “new”purpose for your SME choose a real SME create a meaningful purpose what new products and services would serve that new purpose?ebbf.org / Daniel Truran www.eoi.es
  • 101. now think and create a “new”purpose for your SME choose a real SME create a meaningful purpose deliver that promise what new products and services would serve that new purpose?ebbf.org / Daniel Truran www.eoi.es
  • 102. IMSD / CSR in SMEsIn what broad areas can CSR be applied in an SME ?ebbf.org / Daniel Truran www.eoi.es
  • 103. IMSD / CSR in SMEsIn what broad areas can CSR be applied in an SME ? socialebbf.org / Daniel Truran www.eoi.es
  • 104. IMSD / CSR in SMEsIn what broad areas can CSR be applied in an SME ? social environmentalebbf.org / Daniel Truran www.eoi.es
  • 105. IMSD / CSR in SMEsIn what broad areas can CSR be applied in an SME ? social environmental economicebbf.org / Daniel Truran www.eoi.es
  • 106. IMSD / CSR in SMEsIn what broad areas can CSR be applied in an SME ? social people environmental planet economic profitebbf.org / Daniel Truran www.eoi.es
  • 107. Softonics.com Best Spanish Place to work winner 2009 what are some CSR practices in this company?ebbf.org / Daniel Truran www.eoi.es
  • 108. http://www.youtube.com/watch?v=l7Ql2F4rU5Y
  • 109. IMSD / CSR in SMEs How to apply CSR in SMEs - social (people)ebbf.org / Daniel Truran www.eoi.es
  • 110. IMSD / CSR in SMEs How to apply CSR in SMEs - social (people) small cleaning company from Lyon paying for its employees to learn to read and write higher productivity levels and greater client satisfaction because its employees are more motivated and enjoy more self-respectebbf.org / Daniel Truran www.eoi.es
  • 111. IMSD / CSR in SMEs How to apply CSR in SMEs - social (people) > Working conditions: QOL (quality small cleaning company from Lyon of life) paying for its employees to learn to read and write > Work-life balance higher productivity levels and > Health and Safety greater client satisfaction because its employees are more motivated > Labor practices and enjoy more self-respect > Skill development > Community involvementebbf.org / Daniel Truran www.eoi.es
  • 112. IMSD / CSR in SMEs How to apply CSR in SMEs - environmental (planet)ebbf.org / Daniel Truran www.eoi.es
  • 113. IMSD / CSR in SMEs How to apply CSR in SMEs - environmental (planet) a group of Maltese hotels that are built to minimise their impact on the islands environment and its natural resources. helping to safeguard the very future of the tourism industry on which it depends.ebbf.org / Daniel Truran www.eoi.es
  • 114. IMSD / CSR in SMEs How to apply CSR in SMEs - environmental (planet) > Waste reduction a group of Maltese hotels that are built to minimise their impact on the > Pollution avoidance islands environment and its natural resources. > Recycling helping to safeguard the very future > Reducing materials, energy, water of the tourism industry on which it depends. > Lower packaging costs > Certificationebbf.org / Daniel Truran www.eoi.es
  • 115. IMSD / CSR in SMEs How to apply CSR in SMEs - economic (profit)ebbf.org / Daniel Truran www.eoi.es
  • 116. IMSD / CSR in SMEs How to apply CSR in SMEs - economic (profit) small video production company from rural Wales that makes a point of recording and creating videos for its local community helping to regenerate the social and economic fabric of an isolated rural areaebbf.org / Daniel Truran www.eoi.es
  • 117. IMSD / CSR in SMEs How to apply CSR in SMEs - economic (profit) > Responsible supply chain small video production company management from rural Wales that makes a point of recording and creating videos for > Product safety its local community > Ethical advertising helping to regenerate the social and economic fabric of an isolated rural > Cause-related marketing area > Quality > Fair pricingebbf.org / Daniel Truran www.eoi.es
  • 118. IMSD / CSR in SMEs With so much to choose from, how do you choose priority actions?ebbf.org / Daniel Truran www.eoi.es
  • 119. IMSD / CSR in SMEsHow to identify areas of action Company’s Influence Stakeholder’s Interestebbf.org / Daniel Truran www.eoi.es
  • 120. IMSD / CSR in SMEs How to identify areas of action Company’s Influenceparticularly relevant to SMEs limited capabilities Stakeholder’s Interest ebbf.org / Daniel Truran www.eoi.es
  • 121. IMSD / CSR in SMEsAdd 3rd element: relevanceto company’s area of competence.e.g. High Tech company offering courses to stakeholderse.g. Food production company offering sustainable packaging Company’s Influenceebbf.org / Daniel Truran Stakeholder’s Interest
  • 122. Shared purpose and values creating love Society Personal Company Shared Area / Love brandebbf.org / Daniel Truran www.eoi.es
  • 123. IMSD / CSR in SMEs What kind of leadership is required for successful CSR in SMEs ?ebbf.org / Daniel Truran www.eoi.es
  • 124. IMSD / CSR in SMEs Who is the world leader of all times that inspires you most?ebbf.org / Daniel Truran www.eoi.es
  • 125. IMSD / CSR in SMEsEveryone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandelaebbf.org / Daniel Truran www.eoi.es
  • 126. IMSD / CSR in SMEsEveryone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela “Religion is one of the most important forces in the world. Whether you are a Christian, a Muslim, a Buddhist, a Jew, or a Hindu, religion is a great force, and it can help one have command of ones own morality, ones own behavior, and ones own attitude.”ebbf.org / Daniel Truran www.eoi.es
  • 127. IMSD / CSR in SMEsEveryone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandelaebbf.org / Daniel Truran www.eoi.es
  • 128. IMSD / CSR in SMEsEveryone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela What are the characteristics of a Values Based Leader ?ebbf.org / Daniel Truran www.eoi.es
  • 129. CSR in SMEs: It all boils down Common Shared Purpose Leaders who can implement values A structure and reporting (next lesson)ebbf.org / Daniel Truran www.eoi.es
  • 130. CSR in SMEs: It all boils down Common Shared Purpose Leaders who can implement values A structure and reporting (next lesson) visionebbf.org / Daniel Truran www.eoi.es
  • 131. CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create.ebbf.org / Daniel Truran www.eoi.es
  • 132. CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create.ebbf.org / Daniel Truran www.eoi.es
  • 133. CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. What did Martin Luther King say?ebbf.org / Daniel Truran www.eoi.es
  • 134. CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. What did Martin Luther King say? I have a nightmare?ebbf.org / Daniel Truran www.eoi.es
  • 135. We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create.ebbf.org / Daniel Truran www.eoi.es
  • 136. We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create.ebbf.org / Daniel Truran www.eoi.es
  • 137. We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create.ebbf.org / Daniel Truran www.eoi.es
  • 138. We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLANebbf.org / Daniel Truran www.eoi.es
  • 139. We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLANebbf.org / Daniel Truran www.eoi.es
  • 140. We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLANebbf.org / Daniel Truran www.eoi.es