4of4 dtruran ebbf imsd - social media for social innovators

308 views
247 views

Published on

how can social innovators use social media, not to - sell - their product but to learn, engage, promote and dialogue with their stakeholders?

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
308
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

4of4 dtruran ebbf imsd - social media for social innovators

  1. 1. Using social media to communicate, learn and co-create social innovation IMSD PROFESSOR Daniel Truran IMSD / Social Entrepreneurship
  2. 2. ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es What can you expect from this course? An introduction to social entrepreneurship (DT) ! 
 Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) ! 
 Social Scaling and Hybrid Value Chains (MZ) ! 
 Creating your own social enterprise and social impact (DT) ! 
 Inspiring, managing, motivating your team and stakeholders (DT) ! 
 how can social innovators use social media to learn, engage and co-create? (DT) IMSD / Social Entrepreneurship
  3. 3. ebbf.org / Daniel Truran www.eoi.es how can social innovators use social media to learn, engage and co-create? IMSD / Social Entrepreneurship
  4. 4. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
  5. 5. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Lack of experience?
  6. 6. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship this is the era of collaboration of the connected society co-working spaces crowd-sourcing crowd-funding co-creation …
  7. 7. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship … collaborating and sharing 
 is a natural attitude you live daily… … and you have (at least) twice as much experience in social media as any of your “experienced” colleagues
  8. 8. ebbf.org / Daniel Truran www.eoi.es What are two of the main differences between web 1.0 (before social media) and 2.0 (after social media) ? IMSD / Social Entrepreneurship website social platforms e.g. Facebook / Instagram / Twitter > from promotion to interaction ! > it hands over your enterprise to the “crowd” > where should you be present? attracting to your magic website? be where the crowd is how often do you go to your - favourite - company’s website?
  9. 9. ebbf.org / Daniel Truran www.eoi.es how can social innovators use social media to learn, engage and co-create? IMSD / Social Entrepreneurship how can social innovators use social media to promote their social enterprise?
  10. 10. ebbf.org / Daniel Truran www.eoi.es we (not companies) are in control increased democracy and trust trust reigns - fake likes but we only TRUST people we know buying becomes even more socially motivated: great products that consumers love will sell themselves to make people become your evangelists have them co-create with you - have them FEEL and BE PART of your enterprise the great connector is the EMOTIONAL connection http://feeds.harvardbusiness.org/~r/harvardbusiness/daily-idea/~3/0Du3CFdcEsM/what-marketing-may-look-like-i.html
  11. 11. ebbf.org / Daniel Truran www.eoi.es 2006
  12. 12. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Attitude Message Channel
  13. 13. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Attitude
  14. 14. ebbf.org / Daniel Truran www.eoi.es the times of “hard selling” are over ... IMSD / Social Entrepreneurship
  15. 15. ebbf.org / Daniel Truran www.eoi.es the times of “hard selling” are over ... IMSD / Social Entrepreneurship tempting but not right have a great social enterprise idea? want to convince everyone to “buy” it?
  16. 16. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
  17. 17. ebbf.org / Daniel Truran www.eoi.es EVERY TIME you are about to post something ask yourself: am I selling ! or am I opening an opportunity for engagement and allowing my target audience to - fall in love - (love brand)? ! and am I being useful to my target audience? IMSD / Social Entrepreneurship
  18. 18. ebbf.org / Daniel Truran www.eoi.es Blue Move Car Sharing example being humourous ! being human ! being useful ! creating partnerships with shops that can bring in “responsible” clients https://www.facebook.com/BluemoveCarsharing after seeing their FB wall how did they use it ?
  19. 19. where an “evangelist” tells their friends about your social enterprise
  20. 20. ebbf.org / Daniel Truran www.eoi.es what posts would make you useful? ! ! Interesting? ! ! allow you to learn? IMSD / Social Entrepreneurship
  21. 21. The good, the bad and the ugly search - # - to be aware
  22. 22. ebbf.org / Daniel Truran www.eoi.es BE SOCIAL! Listen Social media Dialogue Learn React IMSD / Social Entrepreneurship
  23. 23. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
  24. 24. ebbf.org / Daniel Truran www.eoi.es Should I then avoid Social Platforms? IMSD / Social Entrepreneurship
  25. 25. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
  26. 26. ebbf.org / Daniel Truran www.eoi.es HUB Madrid practical example: attitude and TIMING
  27. 27. ebbf.org / Daniel Truran www.eoi.es using social media to communicate your values? Alamo cinemas have a small passionate audience of movie lovers. They don’t allow sms texting in the movie theater. A person did sms text in the movie theater and she was “thrown out” what would you have done? 
 “kick them out” of your movie theatre?
  28. 28. carefully “using” customer feedback
  29. 29. ebbf.org / Daniel Truran www.eoi.es
  30. 30. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Attitude Message Channel
  31. 31. ebbf.org / Daniel Truran www.eoi.es think of your social enterprise IMSD / Social Entrepreneurship
  32. 32. ebbf.org / Daniel Truran www.eoi.es How to ! attract? Create Action Who WhAT In YOUR enterprise / project IMSD / Social Entrepreneurship
  33. 33. ebbf.org / Daniel Truran www.eoi.es How to ! make your message! move? IMSD / Social Entrepreneurship
  34. 34. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship http://www.business2community.com/marketing/emotion-necessary-make-sales-0708440 how do you make it go viral?
  35. 35. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
  36. 36. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship ... as long as you have something “good” to offer use as market research Others doing the marketing for you...
  37. 37. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship how do you make it go viral?
  38. 38. ebbf.org / Daniel Truran www.eoi.es effects of that video two years later
  39. 39. ebbf.org / Daniel Truran www.eoi.es THE MESSAGE
  40. 40. ebbf.org / Daniel Truran www.eoi.es ... and here
  41. 41. The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part of an initiation rite, the first person who flashes him will be hunted down and killed.
  42. 42. The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no- headlights car is being driven by a gang member, and as part of an initiation rite, the first person who flashes him will be hunted down and killed. It's emotional doing a public service A trigger is an environmental reminder to talk about an idea “when you see flashing lights...”
  43. 43. other examples of triggers
  44. 44. rogier.tumblr.com
  45. 45. use images …. with a message
  46. 46. they spread
  47. 47. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship what kinds of images would YOU use for your social enterprise?
  48. 48. look at specific - community impact - https://www.facebook.com/impacthubmadrid
  49. 49. Don’t sell your product / service Have people! Resonate! with your idea
  50. 50. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
  51. 51. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship where are we?
  52. 52. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship making a wall ... talk
  53. 53. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship revenues to a good cause
  54. 54. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Make the involvement! meaningful and visible:! see you have made a difference
  55. 55. Attract Create Action
  56. 56. ebbf.org / Daniel Truran www.eoi.es Message! ! Emotion! ! ACTION
  57. 57. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship The ChannelAttitude Message
  58. 58. ebbf.org / Daniel Truran www.eoi.es http://www.flickr.com/photos/dbarefoot/1814873464/ Which Channel?
  59. 59. ebbf.org / Daniel Truran www.eoi.es you want to be where your customers are going - daily - (this is not your website) WWW.THE-BEST-WEB-SITE-EVER.COM
  60. 60. ebbf.org / Daniel Truran www.eoi.es you want to be where your customers are going - daily - (this is not your website) WWW.THE-BEST-WEB-SITE-EVER.COM
  61. 61. ebbf.org / Daniel Truran www.eoi.es Picking where people - currently - are
  62. 62. ebbf.org / Daniel Truran www.eoi.es Picking where people - currently - are
  63. 63. ebbf.org / Daniel Truran www.eoi.es Picking social media that your target uses
  64. 64. ebbf.org / Daniel Truran www.eoi.es newsletter Website Page re-tweet Notes mailchimp RSS BLOG wordpress? Where to post? … simplifying
  65. 65. https://www.youtube.com/watch?v=T6MhAwQ64c0
  66. 66. People Short Good Questions
  67. 67. How can you position yourself?
  68. 68. How can you position yourself?
  69. 69. It’s never been easier to find your relevant audience! ! as local or as global as you wish! ! and engage, influence, impact and learn from ! ! specially ! if you have something meaningful and valuable to offer that RESONATES with people
  70. 70. ebbf.org / Daniel Truran www.eoi.es ADDITIONAL BONUS MATERIALS IMSD / Social Entrepreneurship
  71. 71. ebbf.org / Daniel Truran www.eoi.es Not for long ... Use tailored! platforms? when choosing a social media channel mke sure it is one that will be there next year
  72. 72. ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship http://www.guardian.co.uk/sustainable-business/blog/big-business-lose-social-enterprises Tuesday 15 May 2012
  73. 73. ebbf.org / Daniel Truran www.eoi.es Your role as “social entrepreneurs” “combines the passion to help society, based on entrepreneurial business principles laced with innovation and new ideas” ! “I believe all three principles and ideas are assets I hope will one day make me a social entrepreneur” Don’t do it alone Dreaming dreams is often a solitary act, but it often takes a committed band of people to translate a dream into reality
  74. 74. #getmehome
  75. 75. #getmehome get to know! new contact What are people saying about @AIESEC #AIESECeven tname info comes! to you 1st to inform you of Hudson Plane, Chile Quake
  76. 76. www.ebbf.org Nairobi sends more SMS messages every day than does New York City.
  77. 77. www.ebbf.org
  78. 78. www.ebbf.org
  79. 79. www.ebbf.org Total value of all loans made through Kiva: $130,604,210! Number of Kiva Users: 699,219! Number of entrepreneurs that have received a loan through Kiva: 333,125! Current repayment rate (all partners): 98.48%
  80. 80. www.ebbf.org 05/10/09 21:52Kiva - Community Search for a lending team: Search How do Lending Teams work? Community Lending Teams By Category: -- All Categories -- Showing records 11 to 20 from 8903, page 2 of 891 Name Created On Number of Members Number of Loans Total Loaned ↑ Netherlands Local Area Aug 29, 2008 611 6214 $183,800.00 You may join this open team. Kiva Baha'is Religious Congregations Sep 6, 2008 95 1101 $173,000.00 You may join this open team. Kiva Team Germany Local Area Aug 29, 2008 490 6184 $167,050.00 You may join this open team. Kiva France Local Area Aug 29, 2008 342 5999 $159,625.00 You may join this open team. Norway Local Area Aug 29, 2008 685 5607 $155,550.00 You may join this open team. You may join this open team. One of the most powerful things about Kiva is our community of lenders. You now have the option to connect with other lenders and make an impact as a team. Start Your Own Lending Team! Don't see a team for you? It's easy to start a new one. How to grow your team using the Lending Team Playbook Home | Kiva Gifts | Login | Register | Do More | My Basket | Help Center
  81. 81. www.ebbf.org Page 1 of 3http://www.kiva.org/app.php?page=businesses&action=about&id=136015&_tpos=5&_tpg=1 Make a loan $1,475.00 Loan Request $1,350.00 Raised so far $125.00 Still needed $25.00 25 days left Subscribe About the Group Group Name: Wahed Group Group Members: Wahed Abdull Hady Nekena Rastam Khoja Mohammad Khoja Sardaraqa Faryba Mohammd Sarowar Gullaly Abdull Qodos Location: Kabul, Afghanistan Activity: Services About the Loan Loan Amount: $1,475.00 Loan Use: their improve for their businee Repayment Term: 11 months - View details below Lenders Repaid: Monthly Currency Exchange Loss: Covered Date Listed: Oct 1, 2009 Date Disbursed: Sep 10, 2009 About the Field Partner Field Partner: Ariana Financial Services Joint Stock Company (AFS), a partner of Mercy Corps Field Partner Risk Rating: (Learn more) Fundraising Status: Active Time On Kiva: 32 months Kiva Entrepreneurs: 2140 Total Loans: $995,950 Delinquency Rate: 0.00% Sean Howell Seattle, WA United States Elizabeth Albany, NY United States peter Pettendorf, Germany Kashia Fort Collins, CO United States Barbara Maple, Ontario Canada Dinar Fremont, CA United States Emily's Family Santa Barbara, CA United States Mike and Mim Sitka, AK United States Elisabeth London, United Kingdom Anonymous Newton, MA United States Scott Long Beach, CA United States Emily & Curtis poughkeepsie, NY United States Dave Palo Alto, CA United States Joseph Neutral Bay, NSW Australia Brian Kanata, Ontario Canada Wahed Group Wahed is the group leader of Ahmad Wahed group. There are five members in this group and each of them is taking a loan to expand her or his business. Wahed wants to take a loan to for his business of DVD shop.Nekena wants to take a loan for her husband, who has small electric materials.Nekena husband wants to purchase a new electric materials for his shop.Khoja Mohammad wants to take a loan for the photo shop business and he wants buy new camera for his shop because he has lots of problems and help with families. Faryba and Gullaly want to take a loan for the business of tailoring. Their want to buy new machine for their business. They requested a group loan of 70000 Afghani. They are very thankful to Kiva lenders that support the entrepreneurs in the progress of their business. About Group Loans In a group loan, each member of the group receives an individual loan but is part of a group of individuals bound by a group guarantee. Under this arrangement, each member of the group supports one another and is responsible for paying back the loans of their fellow group members if someone is delinquent or defaults. Learn more Lenders to this group Home | Kiva Gifts | Logout Daniel Truran | Do More | My Basket | Help Center
  82. 82. www.ebbf.org USING ! API
  83. 83. www.ebbf.org
  84. 84. www.ebbf.org
  85. 85. www.ebbf.org How would! you use it! in your project? What if it was people! you could meet?
  86. 86. www.ebbf.org
  87. 87. www.ebbf.org
  88. 88. www.ebbf.org
  89. 89. www.ebbf.org
  90. 90. www.ebbf.org Talk to a few... ... or to many? What do! you think?
  91. 91. www.ebbf.org Other Projects ?
  92. 92. www.ebbf.org Talk to a few... ... or to many? Higher level of trust Deeper conversations More alignment Larger Impact Scale of influence World reach Widening contacts and knowledge Jammer Wiki
  93. 93. www.ebbf.org http://www.slideshare.net/jaggeree/social-networks-for-grand-challenges small ! vs ! large! groups
  94. 94. www.ebbf.org V.I.B.s! ! > 1,000 friends! ! ALIGNED Who are the key influencers in your project area?
  95. 95. ebbf.org / Daniel Truran www.eoi.es You are on a path, your path “a path invites participation, it beckons to new horizons, it demands effort and movement, it accommodates different paces and strides, it is structured and defined” “crucially, one walks the path in the company of others” ! Universal House of Justice

×