Why Get A Website?

 It costs a fraction of the cost of a full colour catalogue delivered to every doorstep, not
  only i...
Did you know…

According to a recent eMarketer article, business-to-consumer e-commerce sales are growing in
the Asia-Paci...
Nielsen’s International President Jonathan Carson said, “The Internet is no longer a niche
technology—it is mass media and...
•   77% of Americans report that they would switch to a competitor if a
                business Web site did not provide ...
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Transcript of "Why Get A Website?.doc"

  1. 1. Why Get A Website?  It costs a fraction of the cost of a full colour catalogue delivered to every doorstep, not only in Australia but worldwide!  Can update catalogue prices, stock and specials on demand – never have to print again  Consumer shopping habits have changed with dual income families, less time to get to the shops, more online shopping.  Online shopping peaks around 9pm when most businesses are shut website means people can order 24/7  Around same price or cheaper than Yellow Pages ad with full catalogue and business info  7:1 is the ratio of online searches vs. Yellow Pages  Why do people look online first? Visual, convenient, comprehensive, can purchase without ringing around/leaving home.  Petrol is going up; why drive there when you can look and see what is available from your own computer?  Most people who buy online the first time find it quick easy convenient and prefer to do this the next time to.  Credibility, if you cant be found easily other businesses will shop with someone who has a professional online presence  Cheaper to commit to than a new shopfront  STOP your customers from buying elsewhere! (They will if you are not where they are shopping and your competitor is!)  Increase your business turnover  Maximise your advertising by leading potential customers to a comprehensive resource rather than just have a phone number and address that they have to visit physically to view your product. Why One of Our Websites?  You are buying a web hosting service that means your website is flexible, changeable, you can alter your own content, products, pages, layouts, promotions  Make updates whenever you like from anywhere that has an internet connection.  Unlimited live chat support for making changes  Fully capable catalogue facility and shopping cart up to 2000 products  Ecommerce ready including shipping calculation function  Can be translated into dozens of languages to suit your target market  Reach local customers and global customers,  Keep a customer database and market to them over and over again Ph +61 7 5485 0574 successfulwebsites@theinnerimage.com.au PO Box 4 Cooran QLD
  2. 2. Did you know… According to a recent eMarketer article, business-to-consumer e-commerce sales are growing in the Asia-Pacific region, and the numbers will continue to climb! Here’s what eMarketer is predicting: • Australia will earn $20.4 billion in b2c e-commerce this year • $26.4 billion in 2009 • $28.7 billion in 2010 • And in 2011, the e-commerce total will reach $31.1 billion! Experts agree that e-commerce is going to become a major money-maker for Australian businesses! Your prospective customers deserve a piece of the pie! Did you know… According to a recent national survey by eBay, men spend more on average online than women. Australia’s Inside Retailing reports that an eBay spokesperson said “it appeared men shopped online to get the task completed as quickly as possible, irrespective of price…women, on the other hand, would hunt longer and harder for a bargain.” Men spent an average of $1,231 online and women spent $820, according to the survey. Businesses without a Web site or e-commerce capabilities are missing out on this demographic! Tell your prospects what a comprehensive Web solution could do for them! Did you know… According to eMarketer, nearly 50% of the world’s Internet population in 2012 will live in the Asia- Pacific region! The region includes Australia, which boasted 13.6 million Internet users last year— that’s 66.7% of the Australian population, according to eMarketer! The number’s just going to climb higher, so SMEs are going to need a Web site to keep up with the growing number of users interested in finding information or purchasing items online! Did you know… Worldwide e-commerce is expected to grow! As Nielsen reported last week, more than 85% of the world’s Internet users surveyed have purchased something online, and more than half of Internet users had made at least one purchase in the past month. eMarketer.com recently analyzed the report and added its own take, providing input from a JP Morgan study. “Worldwide retail e-commerce is projected to grow through 2010, though at a decreasing rate of growth, according to JPMorgan’s ‘Nothing but Net’ report,” eMarketer reported, adding, “The investment firm predicted that retail e-commerce would bring in over $700 billion in 2010.” Did you know… According to The Nielsen Company, more than 85% of the world’s online population has used the Internet to make a purchase. That’s a 40% increase over the past two years. Nielsen reports that globally, more than half of Internet users have made purchases online in the past month. Ph +61 7 5485 0574 successfulwebsites@theinnerimage.com.au PO Box 4 Cooran QLD
  3. 3. Nielsen’s International President Jonathan Carson said, “The Internet is no longer a niche technology—it is mass media and an utterly integral part of modern life. Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivaled convenience of the Internet when it comes to researching and buying products.” Nielsen’s research further proves that the Internet opens a literal world of possibilities for business owners looking to expand their market. Your prospects could have 875 million pairs of eyes searching for their site…you can’t get that kind of exposure anywhere but the Internet! Did you know… New Census Figures are out! According to SmartCompany, 66% of dwellings in major Australian cities have Internet access! This number has nearly doubled since 2001, when only 35% of Australians were using the Internet. Even in remote areas of Australia, 42% of households have Internet access. This is a sure sign of things to come! More Aussies are using the Internet all the time, and they’ll expect information about their local businesses to be available—spread the word to your prospects so they can keep up! Did you know… Forrester Research reports that over ¼ of all retail sales are either directly or indirectly influenced by the Internet. Additionally, offline sales that are somehow influenced by the Internet will hit $1 trillion in 2011, accounting for nearly ½ of all retail sales! This research is important—it shows just how imperative it is for your potential customers to have an online presence, and the need only increases as time marches on! Did you know… According to the Australian Bureau of Statistics, there will be 14 million users online in Australia this year! That means brick-and-mortar stores have a chance for exposure to 14 million pairs of eyes if they know how to effectively leverage the Internet. Show them what your solution can do! You know the reasons why every business needs a Web site. But a new survey by MaCorr Research and 1 & 1 Internet released last week shows that a business should also have a Web site that’s designed well, too! Those surveyed placed particular importance on finding contact information for a business. Here’s some info you can share with prospective customers who don’t yet see the value in paying slightly higher hosting costs for attentive service, knowledgeable Web site designers and reliable maintenance assistance. • 91% of consumers surveyed said they are irritated when they can’t find contact information on a Web site. In fact, of those who were irritated, 48% said they were angry enough to tell someone, and 5% said they were brought to tears or violence! Ph +61 7 5485 0574 successfulwebsites@theinnerimage.com.au PO Box 4 Cooran QLD
  4. 4. • 77% of Americans report that they would switch to a competitor if a business Web site did not provide ways to communicate, such as contact information. • 85% surveyed said the ability to contact a business was the most important aspect of using a business’ Web site. Remember, your Web site solution includes a page dedicated to this vital information—it’s an easy way to ensure people like those surveyed will have a pleasant experience. And the good news is 85% of respondents said they will bookmark a business’ Web site when they have a good experience! So your Web solution can render repeat customers! The survey also found that 51% of respondents will choose a small- to medium-sized business over a big corporation! People preferred the personal touch of an SME, according to the results. “It is therefore vital for SMEs to utilize communication tools to provide that personal attention,” the survey concluded. And, in case there was any doubt on the matter, a substantial 89% said they expect all businesses to have a Web site, no matter what its size! Did you know… eCommerce numbers for the holiday season in Australia look great! With a 22.4% increase above the same time period last year according to MasterCard, it’s obvious that the Internet was a great source for shoppers! No matter how high the price of gas climbs or how turbulent the weather gets, shoppers can always turn to the Web for their shopping needs! Did you know... The Australian Bureau of Statistics estimates the number of businesses in Australia has passed the 2 million mark. According to the study, business growth is at its strongest level in four years! Most of these businesses are classified as small businesses, and these new enterprises are going to focus on longevity. They’ll get a major boost with the help of your Web site solution! Reviews & Testimonials keep customers coming back! According to the Social Shopping Study 2007, a survey of 1,200 online shoppers found 86% of those surveyed find customer reviews helpful. Additionally, nearly 2/3 of respondents said they research products online—even if they don’t plan to purchase any products via the Internet. Ph +61 7 5485 0574 successfulwebsites@theinnerimage.com.au PO Box 4 Cooran QLD

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