Each team will conduct observation and needfinding with designers at a real-world site. Based on observed needs , they will identify opportunities for a novel technology that radically advances the possibilities for all kinds of designers to employ empathy in the design process. They will develop multiple prototypes of this tool and of the experience it creates, get extensive real-world feedback on those prototypes, and demonstrate the practical feasibility and acceptance of their tool by designers at their site, leading to eventual adoption by them and by the d.school Human Values Lab.
We believe that you can come up with ideas that will really change the way things are done.
Your site may have specific relatively incremental needs that they would like you to satisfy.
In general, swing for the fence. Your primary responsibility is to maximize your learning within the larger goals of the course. You can be respectful of their desires and also try to think more expansively.
p.s. We’ll be sharing these slides with the site contacts
Many innovative designs aren’t ready for commercial feasibility. Costs are high, infrastructure isn’t sufficiently available, etc.
This course (unlike the one on radical affordability) doesn’t emphasize the practicality issues. We aren’t asking for business plans. On the other hand we want real potential designs, not pie in the sky.
In your presentation, indicate the future trends and projections that will make your design feasible in a foreseeable future.
Sites have been generous with their time and effort to help you learn. At the same time, they are “partner” sites, not clients in the conventional sense. We have not promised them specific deliverables.
Some teams aren't getting adequate access to designers in their sites to get visibility into the designers' processes, so you will need to expand your "empathy building" to other designers.
Be empathetic about how they view you and what your activities mean to them.
In the end you need to satisfy yourselves and the teaching team that you have dealt with real needs in a design process, not necessarily filled some specific request of the site.
Offer to make a presentation to them of what you came up with, in addition to inviting them to the final presentation.
Design Process OBSERVE VISUALIZE PROTOTYPE EVALUATE UNDERSTAND IMPLEMENT You are here