The Basics of Selling on eBay - Version 3.1–0906



                                                                      ...
TOC-ii                 Table of Contents




  2 Getting Started

         Module Topics ....................................
Table of Contents                          TOC-iii



           Payment Methods.............................................
TOC-iv             Table of Contents




         Multiple Item Auction (Dutch Auction)......................................
Table of Contents                           TOC-v



    5 Completing the Sale

        Module Topics .......................
TOC-vi             Table of Contents




  Appendix A: References

     Tips and Tricks for Photography......................
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Transcript of "Table of Contents"

  1. 1. The Basics of Selling on eBay - Version 3.1–0906 Table of Contents 1 Welcome Module Module Topics .................................................................................................................................1-1 Objectives.........................................................................................................................................1-1 Introduction to eBay .......................................................................................................................1-2 Copyright Information.............................................................................................................1-2 History of eBay ........................................................................................................................1-3 GMV...........................................................................................................................................1-4 Did You Know?.........................................................................................................................1-5 eBay Safety ......................................................................................................................................1-6 eBay: Safe and Secure ..........................................................................................................1-6 Safety Nets...............................................................................................................................1-7 The eBay Journey: Safety Tips.............................................................................................1-8 Success Is Just Around the Corner.....................................................................................1-9 Welcome to eBay..........................................................................................................................1-10 Module Summary ..........................................................................................................................1-11 TOC-i
  2. 2. TOC-ii Table of Contents 2 Getting Started Module Topics .................................................................................................................................2-1 Objectives .........................................................................................................................................2-1 Registering as an eBay Member ..................................................................................................2-2 Agenda......................................................................................................................................2-2 Registering on eBay................................................................................................................2-3 Becoming an eBay Seller ......................................................................................................2-4 Seller Account Creation.........................................................................................................2-5 Select a Seller Fee Payment Option.....................................................................................2-7 Additional Verification with ID Verify...................................................................................2-8 Summary...................................................................................................................................2-9 Researching the eBay Marketplace ..........................................................................................2-10 Agenda....................................................................................................................................2-10 Select an Item to Sell............................................................................................................2-11 eBay Listing Policies.............................................................................................................2-12 Restricted Items ....................................................................................................................2-13 Preparing to Research .........................................................................................................2-14 Summary.................................................................................................................................2-19 Create an eBay Listing Overview................................................................................................2-20 Agenda....................................................................................................................................2-20 Descriptive Title.....................................................................................................................2-21 A Good Description...............................................................................................................2-22 Good Picture ..........................................................................................................................2-23 Sell Your Item Form (SYI) .....................................................................................................2-24 Choose a Category................................................................................................................2-27 Title ..........................................................................................................................................2-28 Description .............................................................................................................................2-29 Pricing and Duration.............................................................................................................2-31 eBay Picture Services..........................................................................................................2-32 Listing Enhancements and Promotions .............................................................................2-34 The Basics of Selling on eBay © 2006 ARI and eBay Inc.
  3. 3. Table of Contents TOC-iii Payment Methods.................................................................................................................2-35 Payment Preferences...........................................................................................................2-36 eBay Shipping Calculator ....................................................................................................2-37 Ship-to Locations ..................................................................................................................2-38 Return Policy..........................................................................................................................2-39 Review and Submit ...............................................................................................................2-40 Summary.................................................................................................................................2-41 Module Summary ..........................................................................................................................2-42 3 Listing Components Module Topics .................................................................................................................................3-1 Objectives.........................................................................................................................................3-1 Pictures.............................................................................................................................................3-2 Agenda......................................................................................................................................3-2 Creating Digital Pictures........................................................................................................3-3 Digital Cameras .......................................................................................................................3-4 Examples of Bad Photography..............................................................................................3-5 Taking Your Pictures with a Digital Camera.....................................................................3-13 Transfer Pictures ..................................................................................................................3-14 Editing Photo Files.................................................................................................................3-15 Taking Pictures......................................................................................................................3-16 The Perfect Shot ...................................................................................................................3-17 Summary.................................................................................................................................3-19 Pricing Strategies..........................................................................................................................3-20 Agenda....................................................................................................................................3-20 Starting Bid ............................................................................................................................3-21 Reserve Price ........................................................................................................................3-22 Buy It Now..............................................................................................................................3-23 Fixed Price: What Is It? ........................................................................................................3-30 The Basics of Selling on eBay © 2006 ARI and eBay Inc.
  4. 4. TOC-iv Table of Contents Multiple Item Auction (Dutch Auction)..............................................................................3-31 Pricing Philosophies .............................................................................................................3-32 Pricing Strategy.....................................................................................................................3-33 Summary.................................................................................................................................3-34 PayPal..............................................................................................................................................3-35 Agenda....................................................................................................................................3-35 What Is PayPal? ....................................................................................................................3-36 Why Use PayPal? ..................................................................................................................3-37 Welcome to PayPal...............................................................................................................3-40 Confirm Email Address .........................................................................................................3-43 Summary.................................................................................................................................3-44 Module Summary ..........................................................................................................................3-45 4 Detailed Listings Module Topics .................................................................................................................................4-1 Objectives .........................................................................................................................................4-1 Putting It All Together.....................................................................................................................4-2 Agenda......................................................................................................................................4-2 Research Completed Listings................................................................................................4-3 Title, Description, and Photos ...............................................................................................4-4 Pack the Item ...........................................................................................................................4-5 Sell Your Item Form (SYI) .......................................................................................................4-9 Summary.................................................................................................................................4-13 Module Summary ..........................................................................................................................4-14 The Basics of Selling on eBay © 2006 ARI and eBay Inc.
  5. 5. Table of Contents TOC-v 5 Completing the Sale Module Topics .................................................................................................................................5-1 Objectives.........................................................................................................................................5-1 Exploring My eBay ..........................................................................................................................5-2 Agenda......................................................................................................................................5-2 My eBay....................................................................................................................................5-3 My eBay Views........................................................................................................................5-5 Check Your Listing ................................................................................................................5-14 Summary.................................................................................................................................5-17 After the Listing Closes ................................................................................................................5-18 Agenda....................................................................................................................................5-18 If Your Item Didn’t Sell..........................................................................................................5-19 Unpaid Items (UPIs)..............................................................................................................5-20 If Your Item Does Sell...........................................................................................................5-21 Contacting the Buyer............................................................................................................5-22 Fees Overview .......................................................................................................................5-26 Payment..................................................................................................................................5-32 How Do You Get Your Money?............................................................................................5-34 Withdrawing Funds...............................................................................................................5-36 PayPal Fees............................................................................................................................5-39 Final Details............................................................................................................................5-40 Printing Shipping Labels with PayPal................................................................................5-41 Leave Feedback ....................................................................................................................5-44 eBay Community ...................................................................................................................5-45 The Learning Center .............................................................................................................5-46 eBay Radio Group .................................................................................................................5-47 Getting Help ...........................................................................................................................5-48 Summary.................................................................................................................................5-50 Module Summary ..........................................................................................................................5-51 The Basics of Selling on eBay © 2006 ARI and eBay Inc.
  6. 6. TOC-vi Table of Contents Appendix A: References Tips and Tricks for Photography.................................................................................................. A-2 Options for Creating Digital Pictures .................................................................................. A-2 What to Look for in a Digital Camera .................................................................................. A-2 How to Move Your Pictures to Your Computer .................................................................A-3 Editing Your Photograph ....................................................................................................... A-3 Detailed Description Example ...................................................................................................... A-4 Set of 12 Bohemian Crystal Wine Glasses......................................................................... A-4 Return Policy Best Practices ............................................................................................... A-5 HTML Tips........................................................................................................................................ A-6 What Is HTML? .......................................................................................................................A-6 You Might Want/Need to Know HTML ............................................................................... A-6 Where to Go to Get More Information on HTML............................................................... A-6 HTML Tag Summary.......................................................................................................................A-7 Basics Fees Summary ................................................................................................................... A-9 eBay Express Eligibility................................................................................................................ A-13 Glossary of Acronyms and Terms.............................................................................................. A-14 The Basics of Selling on eBay © 2006 ARI and eBay Inc.

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