ProductCart eBay Add-on Version 1 User Guide

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  • 1. ProductCart eBay Add-on Version 1 User Guide
  • 2. ProductCart eBay Add-on v1 – User Guide Table of contents What is eBay? A huge marketplace. .................................................................................. 3 What is the eBay Add-on? .............................................................................................. 3 Where can I use it? Does it support international eBay Web sites? ............................................. 4 What are the system requirements? ................................................................................. 4 What can I do with the eBay Add-on? ................................................................................ 4 How do I activate the eBay Add-on in ProductCart? ............................................................... 4 The Welcome Screen ................................................................................................... 6 Manage Listings .......................................................................................................... 8 Showing eBay Listings on your ProductCart Storefront ........................................................... 8 Preferences .............................................................................................................. 9 Seller Details ............................................................................................................ 10 Custom Listing Layouts ................................................................................................ 10 What is a Listing? ....................................................................................................... 11 What is a Draft? ........................................................................................................ 11 What is a Template? ................................................................................................... 11 Creating a Listing or Template....................................................................................... 11 Bulk Listing Items on eBay ............................................................................................ 12 Saving a Draft ........................................................................................................... 12 Which eBay Listing Formats Can I Use? ............................................................................. 13 What Shipping Options are available for eBay Listings? .......................................................... 13 What Picture and Gallery Options are available for eBay Listings ............................................. 13 Are my store’s inventory levels adjusted when I post a listing? ................................................ 13 Will eBay customers checkout on my ProductCart-powered store? ............................................ 13 How can I view my eBay sales in ProductCart? .................................................................... 14 Can I charge taxes? .................................................................................................... 14 Will my Gift Certificates and Coupons work with eBay Add-on? ................................................ 14 How can we contact a bidder? ....................................................................................... 14 How do I know if I receive an order from eBay? .................................................................. 14 How to get Help ........................................................................................................ 14 Appendix A – eBay Add-on Features ................................................................................. 15 Appendix B – eBay Features NOT Currently Available ............................................................ 16 Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 2 of 16
  • 3. ProductCart eBay Add-on v1 – User Guide What is eBay? A huge marketplace. eBay is the world's largest trading community where over 83 million active users 1 buy and sell millions of items every day. For sellers, the ability to market your product to millions of daily visitors makes using eBay one of the most efficient ways to sell just about anything. Most of the selling on eBay occurs either in an auction or in a Buy It Now format. eBay is a huge marketplace. Total sales of goods at eBay.com in 2007 reached $59.35 billion, up 13.1% from 2006. This represents a substantial portion of worldwide Internet sales (around 10% of all e- commerce happens on eBay, according to our research 2 ). In the 4th quarter of 2007 alone, sales were $16.21 billion. The number of new listings was also enormous: 637.2 million (compared to 610 million a year earlier). As for the type of sale that happens on eBay, the company reported that in 2007 fixed-price sales, or non-auctions, represented 42% of all sales, up from 38% a year earlier (keep it in mind when creating a listing: enabling the ‘Buy It Now’ feature is often a good idea). At the end of the fourth quarter, eBay reported 83.2 million active users, with around 530,000 stores. Lots of eBay’s business happens outside of the United States. In fact, the company reported that 54% of marketplaces revenue (the money eBay makes when a sale happens on any of its Web sites) came from outside the US in the 4th quarter of 2007. So, over half of its business is international. Doing business on eBay begins when the seller posts inventory on eBay for a specified duration of time (e.g. 3, 5, 7 or 10 days). This is what the ProductCart eBay Add-on was created for: to make it quick and simple for you to take inventory from your ProductCart-powered Web store and post it on eBay. What is the eBay Add-on? The eBay Add-on is a new, convenient way to post your store inventory on eBay. When you post your products and/or services on eBay you are making them available to millions of new online buyers. Your company is also gaining tremendous exposure for a very low cost (a small listing fee). The eBay Add-on has been designed to make listing products on eBay a simple, “no hassle” process. You select a category, tell eBay about your item, and list it. It’s that easy. ProductCart automatically fills your listing details and manages your entire inventory according to your existing ProductCart settings. The eBay Add-on also contains listing management and productivity features for Power Sellers and the eBay enthusiast. For example, you can create templates and bulk list entire categories of products at once. At a glance you can view active listings, high bidders, current price, and a time remaining count- downs. You can even show on your own ProductCart-powered storefront which items are currently being listed (e.g. auctioned) on eBay. In a nutshell, the ProductCart eBay Add-on is both an auction management and listing enhancement system engineered to seamlessly integrate with your ProductCart-powered store and designed to help you develop a new sales channel on eBay. 1 Source: eBay. The figure refers to the fourth quarter of 2007. 2 Compiling data on total 2007 online retail sales from Forrester Research and other sources, it appears that the total volume of Internet sales for 2007 was around $500 billion worldwide. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 3 of 16
  • 4. ProductCart eBay Add-on v1 – User Guide Where can I use it? Does it support international eBay Web sites? You can use the ProductCart eBay Add-on on the following eBay Web sites (marketplaces): • Australia • Ireland • Austria • Italy • Belgium - Dutch • Netherlands • Belgium - French • Singapore • Canada • Spain • Canada - French • Sweden • France • Switzerland • Germany • UK • Hong Kong • US • India What are the system requirements? In order to use the ProductCart eBay Add-on, you must have: 1. A store using ProductCart version 3 or above. ProductCart version 2.x is not supported (consider upgrading to ProductCart v3). You do not need to worry about whether or not your ProductCart-powered store has been customized. The eBay Add-on does not replace any of your existing files. It’s completely “external” from your existing ProductCart store. 2. You must use version 3 of the Microsoft XML parser MSXML is installed by default on Windows servers. You can view/edit the version of MSXML used by your ProductCart-powered store in the “Help > Troubleshooting Utility” area of your ProductCart Control Panel 3. You must have an eBay account Half.com, eBay Motors, eBay express, and others are not currently supported. We may add support for these marketplaces in the future. What can I do with the eBay Add-on? The eBay Add-on allows to create eBay listings from your ProductCart-powered store catalog and submit them to eBay. You can submit listings to auctions or to eBay Stores. It contains a large feature set designed to suit the needs of casual sellers and power sellers alike. See Appendix A for a full list of available features. See Appendix B for a list of features not yet available, which may be added at a later time, mostly based on customer feedback that we will receive over the next several months. How do I activate the eBay Add-on in ProductCart? To activate the eBay Add-on in ProductCart follow these steps: 1. Create an eBay account. a. If you already have an account skip to step two b. If you are in the US, click here: https://scgi.ebay.com/ws/eBayISAPI.dll?RegisterEnterInfo&_trksid=m37 Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 4 of 16
  • 5. ProductCart eBay Add-on v1 – User Guide 2. Install the eBay Add-on Add-on. a. Unzip the eBay Add-on b. Locate the correct folder (Parent Paths Enabled or Parent Paths Disabled) based on your server settings. c. Upload the files to their corresponding ProductCart folders. Remember that the “pcadmin” folder has very likely been renamed on your store. Therefore, make sure to rename it on your desktop before you begin the FTP transfer, or else your FTP software will create a new “pcadmin” folder on the Web server. d. Note that since the eBay Add-on includes a substantial amount of information, the total file size is over 12 MB and therefore could take several minutes to upload. Be patient while your FTP program completes the file transfer. 3. Activate the eBay Add-on in the ProductCart Control Panel. a. Find your home page. After all files have been uploaded to your ProductCart Control Panel, login and load the eBay Add-on’s home page. The Add-on activation procedure will automatically begin the first time you load this page. To find the home page type the following URL into your browser, replacing “yourDomain” and “adminFolder” with their correct values for your store: http://www.yourDomain.com/adminFolder/ebay_home.asp Bookmark this page so that you can quickly find it again next time you need to use the eBay Add-on. b. Create Database Tables. The first time the home page loads it will ask you to update the ProductCart database. New tables and fields will be added to the database to support the eBay Add-on. Existing data will not be altered. Still, we strongly recommend that you back up your store’s database before proceeding. When you are ready, click “Update Your ProductCart Database” to continue. c. Set eBay Account Permissions. After your database has been updated you will be asked to grant ProductCart permissions to access your eBay account. Simply put, you need to tell eBay that ProductCart is allowed to make requests to your eBay account on your behalf. Follow the on-screen instructions to set your eBay account permissions. d. Save your username. Next you need to type the username you use to login into your eBay account and click “Save”. This is the final step and will activate the ProductCart eBay Add-on. e. Activation completed. If you have completed this step successfully you should see the following message on your screen “Activation Completed Successfully! Please follow the instructions below to finish installation. 4. Check for Updates to complete the activation process: After your username is saved you will be asked to “check for updates”. Why? Because some of the information used by the eBay Add-on is provided directly by eBay and it might have changed since the time the Add-on files where delivered to you. To start the update wizard that will complete the update process for you click “Launch eBay Updater”. You will be asked to save your eBay Site and Locations Preferences. ProductCart needs this information to determine which eBay site settings to download. Enter the following details: Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 5 of 16
  • 6. ProductCart eBay Add-on v1 – User Guide a. Time Offset (Timezone): Tell ProductCart your timezone so it can display eBay expiration notices accurately for your region. By default all eBay time is GMT (Greenwich Mean Time). b. Language: Specify the language in which eBay will display notices and error messages. c. Item Location: The location of your eBay inventory. d. Currency: The currency that will be displayed on your eBay listings. e. eBay Site: The site ProductCart will contact for updates. This is where your eBay inventory will be listed, and typically depends on where you are geographically located. After your Site and Location Preferences are saved you may continue to the eBay Updater. Updating your database with eBay’s latest details is an important step. The update wizard will perform three tasks, which are listed below as step one, two, and three. Each step will be completed automatically with on screen status updates. You do not need to do anything while the updating is under way. Simply click “Start Updater” to initiate the wizard. 1. Step One In this step we will contact the eBay systems to check for updates. If no updates are required we will exit the setup wizard. If updates are needed ProductCart will synchronize its database with the eBay systems and download new category details. This task typically takes a couple of minutes. 2. Step Two Step two will run automatically if updates are required in Step One. If updates are needed ProductCart will synchronize its database with the eBay systems and generate new menus. This task can take several minutes. Be patient while the information is being updated. 3. Step Three Step three will run automatically if updates are required in Step One. If updates are needed ProductCart will download new shipping service, package, and payment information. When all of the updates have been completed click the “View Main Menu” button to return to the main page. This will take you to the main menu, or Welcome Screen, which is described below. Note: Depending on the length of your update and your server settings you may need to login again to view the main menu. That’s because your ProductCart Control Panel session might have timed out in the meantime. If any errors are encountered during the update wizard you will be notified on the screen. Errors are rare and are usually resulting of eBay’s service being temporarily unavailable. So in the case of an error it is recommended that you simply try again. The Welcome Screen The welcome screen will be the first thing you see after finishing the Setup Wizard. It contains the eBay Add-on task menu. The page is called “eBay_home.asp”: make sure to bookmark it in your browser. The reason why it a link to this page does not show in the Control Panel navigation is that the eBay Add- on is compatible with different versions of ProductCart, for which different navigation files are used. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 6 of 16
  • 7. ProductCart eBay Add-on v1 – User Guide Note that not all tasks are available when you first get started. For example, Power Users seeking a bulk upload feature should note that they must first create a listing template to use this feature. Creating templates is an easy task and is fully explained later in this guide. For now, please read over the options available when you first get started. The links you will see when you first get started are: • Setting and Preferences o Preferences: This page allows you to select options before you create your listings so that the options are pre-filled when you go to list products. We recommend setting all preferences before you get started to save time listing your products. View Preferences for more information about this page. o Custom Listing Layouts: Here you can save HTML Layout Designs, which can be used with smart tags to generate very attractive eBay Listings. The smart tags are simple placeholders for your Seller and Product Details. The tags are replaced with real information when you post your item on eBay. View Custom Listing Layouts for more information about this page. o Seller Details: Here you can enter details about your business. This information can then be added to your Custom Listing Layouts by using smart tags. It will not be shown in your listings unless you use a custom layout with smart tags. View Seller Details for more information about this page. o Storefront Settings: The page allows you display your eBay listing or other sellers’ eBay listings on your ProductCart-powered storefront. If you are an eBay Affiliate you can earn commissions for referring customers to the eBay Site. View Storefront Settings for more information about this page. • Create eBay Listings The eBay Add-on provides a number of ways to create and post listings on eBay. The only option available when you first get started is “New Listing from Product”. View Creating a Listing for instructions. New Listing from Product: This link starts the Listing Wizard. Here you can create a single Listing, or a Listing Template to use for bulk uploading listings. This step is required and there are help icons to guide you along the way. • Test/Live Mode This option allows you to use the eBay Add-on in a testing environment to become experienced with the listing process, without incurring the fees that you would have to pay for real listings. The steps to activate your testing account are the same as the ones used when you activated the eBay Add-on. However, you must have a “sandbox account” with eBay in order to activate test mode. To sign up for an eBay Sandbox Account, visit: https://signin.sandbox.ebay.com/ws/eBayISAPI.dll?SignIn&UsingSSL=1 Once you’ve set your settings and created your first listing, the menu on the eBay Add-on Welcome page will include other links. • Manage Listings The Manage Listings page displays information about all of your eBay Listings. You can filter through the listing using the statuses below. You must have created at least one listing to view this page. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 7 of 16
  • 8. ProductCart eBay Add-on v1 – User Guide o Active: Shows all Active Listings posted on eBay through the use of the ProductCart eBay Add-on. It does not show other listings that you might have posted on eBay outside of the Add-on (e.g. directly on eBay or through another application). o Completed: Shows Listings that have ended and for which final pricing has been calculated. o Ended: Shows Listings that have ended, but for which eBay is still calculating pricing details. This status will not be common. o Pending: Shows listings that have not been posted to eBay. This includes all the listings that you may have created, but not yet posted to eBay. You can easily view, edit, and then post Pending listings. • Setting and Preferences: see descriptions above. • Create eBay Listings The ProductCart eBay Add-on provides a number of ways to create and post listings on eBay. The only option available when you first get started is “New Listing from Product”. View Creating a Listing for instructions. After the first listing has been created, the following options become available: o New Listing from Product: This link starts the Listing Wizard. Here you can create a single Listing, or a Listing Template to use for bulk uploading listings. This step is required and there are help icons to guide you along the way. o New Listing from Draft: This link starts the Listing Wizard from the point you left off. You must have saved a Draft to view this option. You can save a draft when you create a new listing, but decide to finish the work later. A link at the bottom of each page of the listing process allows you to easily save a draft. o Clone Template: This link will clone your template and allow you to create a listing, or edit the template so you can save it as a new template. o Bulk Upload: This link will allow you to apply a template to a number of products and list them all at once. This tool allows you to save a substantial amount of time when listing similar products. • Test/Live Mode You can easily toggle test/live mode. As mentioned earlier, you need to setup an eBay Sandbox Account to use the eBay Add-on in test mode. Manage Listings The manage listings page displays all of your eBay Listing. It only displays eBay listings linked to ProductCart inventory. It will NOT display items posted to eBay from another system. You can filter the view by status (E.g. Active or Complete). A button in the upper-right hand corner labeled “Synchronize eBay Listings” can be clicked at anytime to download the latest eBay listing details. Showing eBay Listings on your ProductCart Storefront You have the option to display your and other eBay listings on your ProductCart-powered storefront by using a small display module. You may also display additional related eBay auction items to supplement your listings, and earn commissions for your eBay referrals. For more information visit the eBay referral program website. To use this feature complete the following steps. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 8 of 16
  • 9. ProductCart eBay Add-on v1 – User Guide Step One: Add the following "code snippet" to your header or footer file in the area (e.g. a DIV or a table cell) where you want the items to appear. <!-- START eBay --> <!--#include file="eBay_ShowItems.asp"--> <!-- END eBay --> Step Two: Fill out the following details and click the "Save Settings" button. • Seller ID: This is the username you use to log into your eBay account. To display listings from multiple eBay account, enter multiple Seller Ids separated by a comma (e.g. SellerA, SellerB). • Category ID: If you enter a Category Id, the system will only display items from that category. You may enter multiple Category Ids separated by a comma (e.g. 1234, 4321). • Sort Order: Select how you would like your results sorted. All results will be displayed in descending order. • Max Results: Specify the maximum number of results to display. You cannot display more than 50 results. • Keywords: If you enter keywords eBay will search for listings that match. Only results relevant to your keywords will be displayed. You may enter multiple keywords separated by a comma (e.g. ipod, iphone). • Affiliate Sales PID #: This is the PID from your Commission Junction account. Commission Junction handles the eBay affiliate program. Note that this is not your cj.com account number. Preferences • eBay Stores: Activates Store Inventory Format. In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to this listing format which has a longer duration and lower Insertion Fees but provides limited visibility. You must be subscribed to eBay Stores to use this feature. o Turn eBay Stores On or Off o Select Default Custom Store Category • Starting Price: Set the price at which the bidding will begin. For example, a starting price of $9.99 means that the first bid must be at least $9.99. o Supports Online or List Prices o Offset Starting Price +/- amount • Durations: Select how long your listing will run. In general, a longer duration results in higher prices or increases the chances of a sale. • Payment Types: Select merchant credit cards only if you have a merchant account. Otherwise, you can use PayPal to accept credit card payments. • Shipping Selections: Add/ Remove up to three domestic and three international shipping options. You can choose from flat rate or calculated shipping services, where eBay calculates the actual shipping charges for the services you decide to offer. • Set Localization Preferences o Time Offset (Timezone): Tell ProductCart your timezone so it can display eBay expiration notices accurately for your region. By default all eBay time is GMT (Greenwich Mean Time). o Language: Specify the language in which eBay will display notices and error messages. o Item Location: The location of your eBay inventory. o Currency: The currency that will be displayed on your eBay listings. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 9 of 16
  • 10. ProductCart eBay Add-on v1 – User Guide o eBay Site: The site ProductCart will contact for updates. This is where your eBay inventory will be listed. • Gallery Image: Select this option and ProductCart will pre-fill your item listing's gallery views with your product's additional images. • Listing Templates: Select this option to enable custom templates. o Use Product Description o Use Custom Layout Template • Reserve Price: The reserve price is the absolute lowest price at which you are willing to sell your item. If the highest bid does not meet this price, you're under no obligation to sell the item to the highest bidder. Additional fees may apply. o Show or Hide o Supports Online, List, or No Default Prices o Offset Starting Price +/- amount • Buy It Now: Enables eBay's instant purchase feature. o Show or Hide o Supports Online, List, or No Default Prices o Offset Starting Price +/- amount • Private Listing: You can keep the User IDs of buyers hidden so that only you see them in the listing's bid or buy history. o Show or Hide o Selected by Default • Item Specifics: Add details or key features that will help buyers find and select your item. You can add or remove details. Create a custom detail by clicking the "Enter a custom detail" link or entering text into the blank fields. Seller Details These settings allow you to provide information about your business. Seller Details are used in conjunction with “Custom Listing Layouts”. They are displayed inside your layout by using Smart Tags. Please read the “Custom Listing Layouts” section below for more information on using Smart Tags with Custom Layouts. The following Smart Tags are available for Seller Details: #Aboutus# #Terms# #Contactus# #Payment# #Shipping# Custom Listing Layouts Custom layouts allow you to present your products in a more professional, personalized way on eBay. By using Smart Tags you can dynamically populate your layouts with product information and Seller Details (see above). There are many articles on the Internet about creating optimized listings for eBay. There are two ways for you to create a custom layout: 1. Using the built-in HTML editor 2. Pasting HTML code directly from another application. For example, you might decide to create your layout in Adobe Dreamweaver, then copy and paste it here. However, please note that if Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 10 of 16
  • 11. ProductCart eBay Add-on v1 – User Guide you copy and paste your own HTML code, and then use the built-in HTML editor, the code might change due to the way in which the HTML editor manipulates HTML tags. If you want your template to contain product specific details you can use Smart Tags. Smart Tags act as "placeholders" for your product and company details. When you create a listing, ProductCart will replace each tag with the corresponding product or company information. For example, if you used the tag #price# ProductCart would replace the tag with the actual price while creating the listing. Here is a list of valid HTML tags. #ProductName# #Price# #Aboutus# #Desc# #Terms# #Contactus# #sDesc# #Payment# #Shipping# #SmallImage# #MediumImage# #LargeImage# Once you are satisfied with your listing Layout click the "Save Layout" button. To activate Listing Templates and make this your default layout: 1. Click Preferences from the main menu, under the “Setting and Preferences” heading 2. Under “Hide/ Show Listing Options” find Listing Templates 3. Select “Fill my listing description with my product descriptions” 4. Select your default template from the drop menu 5. Click the “Update Preferences” button What is a Listing? A product that has been prepared for display on eBay is called a listing. A listing can be: • Active (currently available for purchase on eBay) • Completed (The auction is over and the price is final) • Ended (The auction is over, but the pricing details are not final) • Pending (expired or saved for later use). What is a Draft? A Draft is a product that has been partially prepared for display on eBay, but has not been checked for errors. You create a draft when you save an unfinished listing. What is a Template? A Template is a saved listing format. You can use a template to create several, similar listings very quickly. Each listing will have the same details as the template from which it was generated. You can then quickly edit it to make it a unique listing. Creating a Listing or Template The Listing Wizard will load when you select any of the “Create eBay Listings” options. The Wizards are designed to be simple, easy to follow steps. 1. Select an eBay Category Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 11 of 16
  • 12. ProductCart eBay Add-on v1 – User Guide a. Use the “Browser eBay Categories” Link: the system will automatically show you the sub-category trees as you select a parent category. Once you get to the final category level, the selected category will be saved. You can choose to list your item in more than one category. Additional fees apply in this scenario. b. Or use the recently used category menu 2. Describe the item you are selling Some of the information will be automatically pre-filled from your ProductCart store database (e.g. product description, images). 3. Review the listing fees 4. Save the Item a. Save as a “Listing”: This option immediately posts your listing to eBay. Your eBay account is charged (if you are in Live Mode). Your listing status will be displayed in the Manage Listings pages. Be sure to use the synchronize button to keep your listing details up-to-date. b. Save as a “Pending Listing and Template”: A template is generated and your listing is saved in the Pending section. You can delete the listing, or post it to eBay at a later time. Your template can be used to bulk-list items. c. Save as “Template Only”: A template is generated and NO listing is saved. The template can be used to bulk-list items. Bulk Listing Items on eBay The Bulk Listing Wizard will load when you select “Bulk Upload” under the “Create eBay Listings” heading on the Welcome page. Note that Bulk Upload is not available when you first install the eBay Add-on. To use this feature you must first create a template, which is a set of pre-defined preferences that can be applied to multiple products. Only then will the “Bulk Upload” link be visible. To bulk-list items: 1. Search for the products that you would like to list on eBay and select them 2. Choose a Template. Listing preferences will be pre-filled from the template. 3. Modify Payment and Shipping if needed. You changes will update the template. 4. Review the listing details, click “Continue”. If there are individual items errors you will need to correct them to proceed. 5. Review the Total Costs. 6. Click “Bulk List All Items Now” to list all of the items on eBay. Note: Item specifics are not available when bulk uploading. Saving a Draft At any time during the Listing Wizard, if you do not wish to complete the Wizard at that time, you can save the listing as a Draft. The draft will contain all of the details that you have configured for your listing, and will be saved until you wish to complete it. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 12 of 16
  • 13. ProductCart eBay Add-on v1 – User Guide To save a draft, locate the “Save Draft and Finish Later” link at the bottom of the Listing Wizard screens. When you click the link you will be asked to enter a Draft Name. Enter a unique draft name and click Save. You will be taken back to the Welcome Screen when the listing is saved successfully. Which eBay Listing Formats Can I Use? ProductCart supports three of the most common Listing/Auction formats available at eBay • Single Item: This is known as Auction Format. It is the standard and most flexible eBay format. Click here for details. If you are undecided on which format you should use, this is the format that you should opt for. • Fixed Price: When you list an item using the Fixed Price format, you can sell your items immediately at a set price. Click here for details. • Store Inventory Format: When you become an eBay Store seller, you have access to an exclusive listing format called Store Inventory format. Click here for details. Note: Only Single Item Auctions support "Buy It Now" and "Reserve" pricing. If you are using a Fixed Price Format, then the “Starting Price” becomes the "Buy It Now" price. What Shipping Options are available for eBay Listings? eBay has its own internal shipping charge calculation system. The shipping options you have created in ProductCart are unfortunately not eligible for your eBay Listings, and therefore you will have to specify separate shipping options for your eBay listings. The eBay Add-on supports Flat, Calculated, and Local Shipping options for both Domestic and International Carriers. Note that calculated shipping is only available on the United States, Canada, Australia, and United Kingdom eBay Web sites. You can offer shipping insurance as the eBay Add-on fully supports all eBay insurance options. What Picture and Gallery Options are available for eBay Listings The eBay Add-on supports “self-hosted” images and the Gallery options. This option is perfect for the vast majority of ProductCart stores because they already have their own hosting space where images are located. So there is no need to pay eBay for hosting them for you. eBay-hosted images are not currently supported. Are my store’s inventory levels adjusted when I post a listing? Yes, when you post an item on eBay, ProductCart reduces the inventory count for that item in ProductCart by 1 unit. This is done to “reserve” the product for the potential eBay sale. If later the item does not sell, inventory is readjusted (the unit is added back to the current inventory count). The readjustment happens when the listing status is “Completed”. Will eBay customers checkout on my ProductCart-powered store? No. eBay’s system does not currently support 3rd Party Checkout for individual stores. Therefore, this feature is not available to anyone hosting their own ecommerce store. Your eBay customers will checkout at eBay, using “eBay compatible” payment methods. Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 13 of 16
  • 14. ProductCart eBay Add-on v1 – User Guide Since we understand that having eBay orders show up in your ProductCart Control Panel would be extremely handy, we are going to revisit this limitation regularly with eBay. Hopefully at some point there will be a way for us to add this functionality. How can I view my eBay sales in ProductCart? eBay sales are displayed on the “Completed” listings view, under Manage Listings. If an item is completed and does not show be sure to click the “Synchronize” button so ProductCart can obtain the latest status of your eBay Listings. Can I charge taxes? Yes, you can use the eBay Tax Table System. For this purpose, you need to set up your tax settings in your eBay account. Your ProductCart tax settings will not be used and cannot be copied over as the settings are stored directly in your eBay account. Will my Gift Certificates and Coupons work with eBay Add-on? No. An eBay listing can only use the features provided by eBay. There are many ProductCart features that are not “transferable” to an eBay Listing. This includes Gift Certificates, Gift Registries, electronic coupons, quantity discounts (tiered pricing), and others. Since each listing is an individual product, some of the features simply do not apply. How can we contact a bidder? You can load the eBay Messaging System from your eBay account. The eBay Add-on does not have built- in communication tools. However, the eBay Add-on will display the current bidder details, at which point you can email the bidder or use your eBay account’s messaging system. How do I know if I receive an order from eBay? ProductCart will display a “SALE” indicator on all listings that have sold. However, ProductCart does not send e-mail notifications for eBay Orders. You will be contacted directly by eBay when an event occurs, such as a “Buy Now” listing that was sold. How to get Help The eBay Add-on has a built-in help system. Almost every form and option has a yellow help icon that you can click for more information. That said, there is definitely a lot of information about eBay that is not covered there (or in this User Guide). Here are some helpful links to get started. • eBay University Learning Center • eBay Help Center • eBay Shipping Center • eBay Market Research Center • eBay Security and Resolution Center • eBay Community Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 14 of 16
  • 15. ProductCart eBay Add-on v1 – User Guide Appendix A – eBay Add-on Features The following features are currently available. • Robust Listing Creation o Bulk Upload Listings o Single Product Listings o Template Listings o Save Listing Drafts • Listing Enhancements o Custom Listing Layout Templates o SmartTags pre-fill template details o HTML editor by Innova Studio • Integrated Inventory Control o Listings are linked to Products o Inventory levels automatically increase and decrease • Listing Management o Auction Synchronization o At a glance status High Bidder Current Price Reserve Price Met Etc… o Archive Completed Listings • Productivity Tools o Efficient Category Selection Browse Categories Recently Used Categories o Bulk Upload Listings o Save All Preferences for Quick Listings • ProductCart Integration o Product Level Inventory Settings o Linked Product Details and Images • Storefront Display Module o Display your auction items o Display other seller’s items o eBay Affiliate Integration o Earn commission on referrals • Seller Detail Settings o About Us o Contact Us o Payment o Shipping o Terms of Sale • Popular Listing Formats o eBay Auction Items o eBay Store Inventory Format • Flexible Pricing Options o Use Product’s Online Price or List Price o Offset Product Price +/- any value o Reserve Price Support o Buy It Now Support • Photos and Picture Gallery Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 15 of 16
  • 16. ProductCart eBay Add-on v1 – User Guide o Use ProductCart Self-hosted images o Generates Gallery views automatically o Integrates with ProductCart image search • Full eBay Shipping Support o Item Location o Domestic Flat o Domestic Calculated o Local Pickup o International Flat o International Calculated (US, CA, AU, UK) o Shipping and Handling o Discounts o World Services and Locations o Insurance o Get it Fast • eBay Item Specifics o Improved search and visibility o Add Attributes Quickly Appendix B – eBay Features NOT Currently Available The following features are among those that might be added in future releases based on the amount and the type of customer feedback that we receive on each one of them. Others might be added to the list in the future. • eBay Messaging System • eBay Feedback System • Listing to Multiple Categories • eBay Hosted Images • Gift Services • Charity Contribution • Skype • Advanced Scheduling • Revise Live Listings • Hit Counter Using ProductCart eBay Add-on – Copyright © Early Impact, Inc. – All Rights Reserved. Updated 02/012/08. Page 16 of 16