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Presentation to Ontario Automobile Dealer Association

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  • 1. Presentation to Ontario Automobile Dealer Association Regional Meeting David Campbell Boost Motor Group, Inc. January 14, 2009
  • 2. Agenda
    • Introduction
    • Four Cornerstones
      • Data & Photo Collection
      • Media Exposure
      • Customer Engagement
      • Metrics – MeasurEmail ™
    • VIP Initiative
    • Pricing
    • Autohound.ca
    • Special Offer
  • 3. Introduction
    • Founded April 2004 as eBay Dealer Assistant
    • Transformed to Automotive Solutions and Media Services Company
    • 400+ Dealers total and growing quickly
    • Ontario, BC, Saskatchewan, Alberta, Quebec
    • 70+ Employees and growing
    • Partnered with major media companies, software companies and manufacturers
  • 4. Four Cornerstones
    • Photo & Data Collection
    • 90% of consumers prefer real photos;
    • 77% more likely to visit your store;
    • 53% more likely to purchase
  • 5. Dealer Customization
  • 6. Four Cornerstones
  • 7. Four Cornerstones
    • Media
    • Print is Dead
    • If Trader is 40%, where’s the other 60%?
      • … myspace.com and facebook.com are here…
  • 8. Manufacturer Certified Search
  • 9. Customers start on Google
  • 10. Media Manager
  • 11. Brochures and Point-of-Sale Material
  • 12. Four Cornerstones
    • Customer Engagement
    • Website
    • Visitor Forms
    • Membership
    • Carproof Lead generator
    • Find Your Car
    • Auto-response
    • Dynamic – e.g. “Specials”, “Demos”
    • Languages
  • 13. MeasurEmail
  • 14. VIP Services
  • 15. Pricing
    • Bronze, Silver, Gold Packages
      • Fixed Monthly Price or Variable
      • Less other media discounts:
        • Wheels.ca – ($100)
        • Driving.ca – ($100)
        • Autohound.ca – ($300)
        • Others – ($100)
      • Average size customer = $100/mth +/- FOR THE OTHER 60%
  • 16.
    • Founded Spring ’08; Full Launch Jan ’09 in Ontario
    • Owned by Dealers and CTVgm
    • Approved by Honda Canada for 50% Co-op funding
    • 150 dealers signed already; anticipate 300+ by launch
    • CTVgm brings Canada’s leading multi-media properties:
  • 17. Special Offer
    • FREE GROUP SITE
    • Sign today - 25% off First Visit
    • Sign this month - Get 5 Free Videos
  • 18. Contact
    • Dave Campbell
    • President
    • (647) 222 – 1157
    • [email_address]
    • Boost LiveLine
    • 416-487-7000
    • [email_address]
    • www.boostmotorgroup.com

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