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Presentation 2

  1. 2. <ul><li>Who likes the idea of making the sale once and then getting an income from that sale every month? </li></ul>
  2. 3. <ul><li>We do too… </li></ul><ul><li>That’s why we love membership sites. </li></ul>
  3. 4. In this talk we’ll show you… <ul><li>How to choose a membership site topic </li></ul><ul><li>How to build a membership site </li></ul><ul><li>More ways to market membership sites </li></ul>
  4. 5. <ul><li>We’ve developed a system to build membership sites that’s very quick and easy </li></ul>
  5. 6. <ul><li>After the initial set up the site takes us only a few hours a week to maintain </li></ul>
  6. 7. <ul><li>That means </li></ul><ul><li>it’s primarily </li></ul><ul><li>PASSIVE INCOME </li></ul>
  7. 8. <ul><li>Passive income means we’re not exchanging hours for dollars </li></ul>
  8. 9. What is a membership site? <ul><li>Subscription site, continuity program </li></ul><ul><li>Only make the sale once and continue to get paid every month. </li></ul><ul><li>Build a relationship so you become a trusted advisor. </li></ul><ul><li>Can continue to upsell other products based on the relationship. </li></ul>
  9. 10. <ul><li>We have a really unique membership site system </li></ul>
  10. 11. <ul><li>It’s quicker, easier and cheaper than any other membership site system we’ve seen </li></ul>
  11. 12. Benefits of our system <ul><li>We apply the 80/20 process to everything we do </li></ul><ul><li>Only need a small amount of content to launch </li></ul><ul><li>We send sequential content, so members stay on average for 12 months or more. </li></ul><ul><li>Uses a range of payment options that work in Australia. </li></ul><ul><li>Costs very little to set up, as we don’t use expensive proprietary software. </li></ul>
  12. 13. <ul><li>Our target for each membership site is to have 1,000 members paying $49 per month within 12 months </li></ul><ul><li>($588,000 per year) </li></ul>
  13. 14. <ul><li>Yaro Starak uses our membership site model </li></ul><ul><li> </li></ul>
  14. 15. <ul><li>We know people who’ve sold their membership sites for 3 to 5 times annual earnings </li></ul>
  15. 16. <ul><li> </li></ul><ul><li>Landing page </li></ul><ul><li>Free content page </li></ul><ul><li>Sign up page </li></ul><ul><li>Members’ only page </li></ul><ul><li>Eclass #1 </li></ul>Example and guided tour…
  16. 17. Our steps to build a membership site <ul><li>Identify and plan the topic </li></ul><ul><li>Build the content </li></ul><ul><li>Do the marketing </li></ul><ul><li>Add a back-end if you want to </li></ul>
  17. 18. <ul><li>Step One </li></ul><ul><li>Identify and plan the topic </li></ul>
  18. 19. <ul><li>Tips for choosing a great topic: </li></ul><ul><li>Make it targeted, not broad </li></ul><ul><li>Make it something you’re interested / experienced in </li></ul><ul><li>The opportunity to make money generally outsells other topics </li></ul>
  19. 20. <ul><li>Key criteria for a great topic: </li></ul><ul><li>Great story or hook </li></ul><ul><li>Hungry, desperate, fanatical crowd </li></ul><ul><li>Marketing channel easy to identify </li></ul>
  20. 21. Criteria for a great topic <ul><li>Great story or hook (yours or someone else’s), eg: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  21. 22. Criteria for a great topic <ul><li>Hungry / fanatical crowd desperate for information, eg: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  22. 23. Criteria for a great topic <ul><li>Marketing channel in place or easy to identify, eg: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  23. 24. <ul><li>Once we’ve chosen the topic we prepare an 8020 plan </li></ul>
  24. 25. <ul><li>Step Two </li></ul><ul><li>Build the content </li></ul>
  25. 26. Building content <ul><li>Apply the 80/20 principle </li></ul><ul><li>You can launch your membership site with as little content as just one eclass </li></ul><ul><li>Content can be text, audio or video </li></ul><ul><li>It’s easy to outsource content writing </li></ul>
  26. 27. 5 easy ways to build content <ul><li>Write it yourself </li></ul><ul><li>Get someone else to write it for you (expert, writer) </li></ul><ul><li>Interview experts </li></ul><ul><li>Use other things you’ve written, eg past articles, newsletters, ebook </li></ul><ul><li>Record yourself talking about each topic and provide audio </li></ul>
  27. 28. <ul><li>Step Three </li></ul><ul><li>Do the marketing </li></ul>
  28. 29. <ul><li>We apply the 80/20 principle to find the most effective marketing method for each site </li></ul>
  29. 30. <ul><li>We find that the conversion rate depends greatly on the source of the traffic… </li></ul><ul><li>Warmer leads mean higher conversions </li></ul>
  30. 31. Our conversion rates <ul><li>1-1 face-to-face 80-100% </li></ul><ul><li>Stage presentation 40-50% </li></ul><ul><li>Teleseminar 20-30% </li></ul><ul><li>CD or DVD 10% </li></ul><ul><li>Google adwords 1-2% </li></ul>
  31. 32. Our marketing style <ul><li>Enthusiastic, but without the hype </li></ul><ul><li>Provide lots of great quality free content </li></ul><ul><li>Provide enough bonuses that the decision to buy is a “no brainer” </li></ul><ul><li>Aim to get warm leads </li></ul>
  32. 33. <ul><li>Provide CD or DVD in list owner’s hard copy newsletter </li></ul><ul><li>Provide CD or DVD as gift for list owner’s customers if they spend over x amount (eg in store or online) </li></ul><ul><li>Provide CD or DVD as bonus for ebay seller to add to products they ship </li></ul><ul><li>Provide CD or DVD to include in a big pack </li></ul>Other marketing strategies
  33. 34. <ul><li>List owner “prescribes” membership to people they see, eg naturopath </li></ul><ul><li>List owner includes 1 month free membership in a home study pack </li></ul><ul><li>Ebook seller includes one month free membership with ebook purchase (search ) </li></ul>And still more strategies…
  34. 35. <ul><li>Step Four </li></ul><ul><li>Add backend if you want to </li></ul>
  35. 36. Keys to selling backend products <ul><li>Become the trusted friend and advisor </li></ul><ul><li>Don’t abuse your members by flogging them every affiliate product that comes along </li></ul><ul><li>Give twice as often as you ask </li></ul><ul><li>Treat your members the way you like to be treated </li></ul><ul><li>Find ways to do special things for your members </li></ul><ul><li>Under-promise and over-deliver </li></ul>
  36. 37. Ascension model for backend <ul><li>Monthly membership $49 - $99 </li></ul><ul><li>CD, mp3, transcript $97 </li></ul><ul><li>DVD pack $197 - $297 </li></ul><ul><li>Home study multi-media pack $497 - $1,997 </li></ul><ul><li>Seminar, accelerated learning program $497 - $5,000 </li></ul><ul><li>Group coaching, workshops, mastermind groups $2,500 - $20,000. </li></ul>
  37. 38. The secret to success… mental emotional physical $
  38. 39. <ul><li>Before we could be successful with PASSIVE INCOME we had to identify and eliminate our SUBCONSCIOUS blockages </li></ul>
  39. 40. Our blockages to success with passive income <ul><li>Beliefs that were holding us back: </li></ul><ul><li>Earning money requires hard work - if it’s too easy I feel guilty </li></ul><ul><li>Really good opportunities are scarce </li></ul><ul><li>I need to take things stepwise and build up knowledge and experience </li></ul><ul><li>Passive income is hard to generate </li></ul><ul><li>Direct mail stuff is “shonky” </li></ul><ul><li>This American stuff won’t work in Australia </li></ul><ul><li>My self-worth comes from consulting achievements </li></ul>
  40. 41. <ul><li>Here’s what we replaced them with </li></ul>
  41. 42. Here’s what we replaced them with… <ul><li>New subconscious beliefs that led to success: </li></ul><ul><li>Money comes easily to me </li></ul><ul><li>Great opportunities are everywhere </li></ul><ul><li>I have more than enough knowledge and experience to act now </li></ul><ul><li>Passive income is easy to generate once you know how </li></ul><ul><li>Direct mail stuff is innovative </li></ul><ul><li>I have a world-wide market </li></ul><ul><li>My self-worth is innate – it doesn’t depend on what I achieve </li></ul>
  42. 43. <ul><li>A few people asked us yesterday if we could help them set up their own membership sites </li></ul>
  43. 44. <ul><li>Here’s how you can get everything you need to plan, build and market membership sites </li></ul>
  44. 45. Membership site coaching program <ul><li>10 days of face-to-face, content-driven workshops this year </li></ul><ul><li>Home study program with 42 hours of practical, step-by-step video and audio training </li></ul><ul><li>Support and hand-holding on the way through </li></ul><ul><li>Cut through the overwhelm by applying the 80/20 principle at every step </li></ul>
  45. 46. 10 days of face-to-face training <ul><li>Demonstrate our processes live </li></ul><ul><li>Get results in the workshop as you apply what you’re learning </li></ul><ul><li>Ways we use to drive traffic to our membership sites </li></ul><ul><li>Meet the owners of our membership sites </li></ul><ul><li>Hang around with other successful internet entrepreneurs </li></ul><ul><li>Total price $5,000 </li></ul>
  46. 47. Huge home study program <ul><li>42 hours of audio, video and camtasia training </li></ul><ul><li>Marketing swipe file </li></ul><ul><li>Tools and checklists </li></ul><ul><li>Quick start guide </li></ul>
  47. 48. 42 hours of audio and video <ul><li>Topic #1 – How to choose and test a topic </li></ul><ul><li>Topic #2 – How the plan the topic </li></ul><ul><li>Topic #3 – 7 quick, easy ways to build content </li></ul><ul><li>Topic #4 – How to drive truckloads of warm traffic to your site </li></ul><ul><li>Topic #5 – How to write great sales copy without the hype </li></ul><ul><li>Topic #6 – How to get free publicity </li></ul><ul><li>Topic #7 – How to leverage and outsource </li></ul><ul><li>Topic #8 – How to add backend products </li></ul><ul><li>Total price $3,000 </li></ul>
  48. 49. Marketing swipe file <ul><li>Apply the 80/20 principle to your marketing </li></ul><ul><li>Real examples of our sales pages which have a 27% conversion rate, for you to copy </li></ul><ul><li>Copies of “lumpy mail” which have up to a 92% conversion rate, for you to take and use </li></ul><ul><li>Examples of online and offline marketing we use to drive traffic, and convert the traffic we get into members. </li></ul><ul><li>Total price $2,000 </li></ul>
  49. 50. Tools and checklists <ul><li>You get our entire easy-to-use membership site system to keep you on track </li></ul><ul><li>Topic checklist to help you find a winning topic </li></ul><ul><li>80/20 planning template to make implementation a breeze </li></ul><ul><li>Prioritising tools to pick the best marketing and content-building strategies for your topic </li></ul><ul><li>Step-by-step action plan </li></ul><ul><li>Total price $1,000 </li></ul>
  50. 51. Support and hand-holding <ul><li>Our techies build your page templates, just like the ones they build for us: </li></ul><ul><li>Ready to load your own content </li></ul><ul><li>Style sheets </li></ul><ul><li>Links </li></ul><ul><li>Graphics – banner, background, buttons </li></ul><ul><li>There’s almost nothing left for you to do! </li></ul><ul><li>Total price $1,000 </li></ul>
  51. 52. Our personal rolodex <ul><li>Our personal rolodex, and access to Mates Rates: </li></ul><ul><li>Journalists </li></ul><ul><li>Techies </li></ul><ul><li>Copywriters </li></ul><ul><li>Graphic designers </li></ul><ul><li>Promoters </li></ul><ul><li>Writers </li></ul><ul><li>Fulfillment house </li></ul><ul><li>Video production </li></ul><ul><li>Etc, etc, etc… </li></ul><ul><li>Many of these people don’t take on new clients </li></ul>
  52. 53. 1 month free membership to 3 sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  53. 54. <ul><li>Two tickets to Paul Blackburn’s Mental Toolbox Workshop </li></ul><ul><li>Total price $1,900 </li></ul>
  54. 55. <ul><li>Matt and Amanda Clarkson use our membership site process </li></ul><ul><li>http:// =8525712003493148111&hl=en-AU </li></ul>
  55. 56. What you’ll receive today <ul><li>10 days of face-to-face training $5,000 </li></ul><ul><li>42 hours of audio and video training $3,000 </li></ul><ul><li>Marketing swipe file $2,000 </li></ul><ul><li>Tools and checklists $1,000 </li></ul><ul><li>Support and hand-holding $1,000 </li></ul><ul><li>Rolodex and Mates Rates $1,000 </li></ul><ul><li>1 month free membership to 3 sites $147 </li></ul><ul><li>2 tickets to The Mental Toolbox workshop $1,900 </li></ul><ul><li>Total price $15,047 </li></ul>
  56. 57. <ul><li>Paul Blackburn uses our membership site process </li></ul><ul><li> </li></ul>
  57. 58. <ul><li>$15,047 value </li></ul><ul><li>Everything right now, today only… </li></ul><ul><li>$2,990 </li></ul>Today only for UYMG attendees
  58. 59. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately. And you get to keep the 2 Mental Toolbox tickets—valued at $1,900—as our way of saying “sorry for wasting your time”.
  59. 60. Thank you