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pages.ebay.com/merchantsolutions/eBayMerchantGuide.pdf

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  2. 2. Table of Contents Developing a Commerce Strategy Listing Formats 3 eBay Seller Tools 5 Certified Providers 7 Setting Up Business Operations Seller Registration 10 ID Verify 10 Customer Service & Return Policies 11 Building Your eBay Presence Stores Overview 12 Is an eBay Store Right for you? 12 Creating an eBay Store 13 Feature Comparison 14 Marketing Your Business eBay Stores Marketing Tools 15 eBay Keywords 17 Global Trade 18 Optimizing for Search Engines How Search Engines Work 20 Customizing & Selecting Keywords 21 Keyword Guidelines 23 Online Resources 23 Securing Payment with PayPal PayPal Protection 24 Pricing 25 Free Online Tools 25 Signup Process 25 Maximizing Shipping Tools Shipping Calculator 26 Purchasing & Printing Shipping Labels 27 Analyzing & Tracking Performance eBay Stores Traffic Reports 28 Sales Reports 28 Accounting Assistant 29 Sourcing Essentials Reseller Marketplace 30 eBay Resources 31 Sourcing Tips 31 Industry Resources 32
  3. 3. Table of Contents Listing Formats eBay offers a variety of selling formats to help you maximize profitability. The most Developing a successful sellers on eBay experiment with different Listing Formats to test the eBay Commerce Strategy Marketplace. You will learn quickly the best ways to market your product and stay ahead of the competition as you try out these different tools for marketing your » Listing Formats products on eBay. » eBay Seller Tools » Certified Providers Here's an overview of your Listing Format options: Auction Quantity Offer bidding on one or multiple items. Setting Up Your listing appears in the eBay category (or categories) you choose Business Operations Where and in search results. This is classic eBay. Collect bids on your item and sell to the highest How It Works bidder in a fixed length of time. You may also include a Buy It Now Building Your price in your auction, which disappears after the first bid. eBay Presence Capture potential value from strong demand. Best for: Why Use 1) scarce and hard-to-find items or Marketing Your Business 2) to quickly move out-of-stock inventory with a low starting price. 1, 3, 5, 7, or 10 days. Real estate auctions may also run for 30 days. Length of Listing Note: 1-day listings are not available for eBay Motors Vehicles Optimizing for categories in the US or Canada. Search Engines Insertion fee to list Fees Final Value Fee charged (see Fees for more info) Securing Payment with PayPal Fixed Price Offer one or multiple items for sale at the Buy It Now price anytime Maximizing Quantity during the listing. Shipping Tools Your listing appears in the eBay category (or categories) you choose Where and in search results. You set the price for your item or items, so buyers can purchase How It Works immediately (no bidding) using "Buy It Now" feature. Analyzing & Tracking Performance Provides certainty over final price. Why Use Best for new, in-season goods or when item scarcity is not an issue. 3, 5, 7, or 10 days. Sourcing Essentials Length of Listing Real estate auctions may also run for 30 days. Insertion fee to list Fees Final Value Fee charged (see Fees for more info) « previous page Page 3 of 33 next page »
  4. 4. Table of Contents eBay Seller Tools Sellers with full-time businesses on eBay have different needs than Sellers who list a Developing a few items every week. No matter how big or small your sales are, eBay offers the Commerce Strategy tools you need to save time and scale your business. With eBay Seller Tools, you can create listings, manage sales and inventory, automatically send emails, leave » Listing Formats feedback, and more. eBay offers tools that you can use on your desktop or on the » eBay Seller Tools Web, so you can work the way you want to. Not sure which tools are right for you? Check out our Quick Guide below for recommendations on the right tool to suit your » Certified Providers needs. Key Features and Benefits q Turbo Lister Setting Up Create more listings in less time on your desktop, and save listings for reuse. Business Operations q Selling Manager and Selling Manager Pro Save time tracking and managing your sales with this Web-based suite of tools. Use Selling Manager to complement Turbo Lister. Use Selling Manager Building Your Pro for more advanced features such as automated emails and feedback. eBay Presence q eBay Blackthorne Basic and eBay Blackthorne Pro All-in-one suite of tools that enables you to create listings and track and manage your sales from your desktop. Seeking a powerful and flexible tool? Marketing Try Blackthorne Pro. Your Business Which Tool is Best For Me? Number of Items I want Web-based or Pricing Optimizing for to Sell on eBay per Month Desktop Solution Search Engines 0-10 11-49 50+ Help me create my eBay listings Sell Your Item Form X Web-based Free Securing Payment Turbo Lister X X Desktop Free with PayPal Help me manage my eBay sales My eBay X Web-based Free $4.99 Maximizing Selling Manager X Web-based (free 30-day trial)* Shipping Tools Do it all with one tool $15.99 Selling Manager Pro X X Web-based (free 30-day Analyzing & Tracking trial)** Performance $9.99 eBay Blackthorne Basic X X Desktop (free 30-day trial) Sourcing Essentials $24.99 eBay Blackthorne Pro X X Desktop (free 30-day trial)* * Free for Basic Store subscribers ** Free for Featured and Anchored Store subscribers « previous page Page 5 of 33 next page »
  5. 5. Table of Contents Certified Providers Certified Providers have the expertise and experience to grow your business through Developing a technical and non-technical services. They can save you time, provide access to Commerce Strategy supply, attract more buyers, and increase your profits. » Listing Formats What is a Certified Provider? » eBay Seller Tools Certified Providers are carefully screened to ensure that they can provide eBay » Certified Providers members with services and solutions to start and grow their eBay businesses. Certified Providers have extensive experience with eBay, pass strict certification exams and provide a number of proven customer references that are checked by eBay. Setting Up q Non-technical providers (Certified Service Providers) offer services such as listing strategy and Web site template design. Business Operations q Technical providers (Certified Solution Providers) offer services that include integration with the eBay platform and custom software development. Building Your eBay Presence Learn more about what it means to be a Certified Provider and find a list at: http:// developer.ebay.com/certifiedprovider/ Marketing Your Business Certified Provider Software & Services eBay Business Setup & Design Services Optimizing for Many companies offer design services to help provide you with a unique professional Search Engines look on eBay. Companies like As Was and Internet Business Skills will help you start your eBay business on the right foot by setting up your eBay business based on a custom diagnostic of what is right for you. A professional look and feel is an important part of attracting customers and getting them to purchase. You don't need Securing Payment to know any HTML to have an attention grabbing look. These companies can create a with PayPal custom listing template, eBay Store, or About Me page that speaks to your audience. Maximizing Fully Outsourced Listing Management Shipping Tools For those manufacturers or large retailers looking to liquidate their inventory easily and quickly, perhaps outsourcing your entire eBay business is for you. Outsourced listing management companies like Essex Technology Group, Dealtree, Truition, Analyzing & Tracking and JustDeals offer the ability for manufacturers or large retailers to get a higher return on their dollar than traditional liquidators. They can offer a range of services Performance including product pickup, listing management, order and payment processing, and shipping to buyers for you. Sourcing Essentials « previous page Page 7 of 33 next page »
  6. 6. Table of Contents Seller Registration Developing a To begin buying or selling on eBay, your first step is to register with a unique User ID. Commerce Strategy eBay makes registration easy by guiding you through a few simple forms. Step #1 - Establish an eBay Account Setting Up q Go to www.ebay.com Business Operations q Click "Register" q Enter your name, address, telephone number(s), date of birth, and email » Seller Registration address » ID Verify q Create a User ID, which is your eBay "business name." You have a few options ready in case your first choice is in use already » Selling Policies q Click "Agree" to eBay's User Agreement and Privacy Policy q eBay will send a confirmation to you by email; click the confirmation link to establish your basic eBay account Building Your Step #2 - Register as a Seller eBay Presence Selling on eBay requires additional security checks to make sure that the site remains safe and secure. To complete registration, you will need a credit card, bank account and routing number (found on your checks). To make the process easier, you may want to gather this information before proceeding. Marketing Your Business q Go to www.ebay.com q Sign in with your User ID and password q Click the "Sell" link q Follow the Seller's Account creation link and you will be asked to verify your Optimizing for information Search Engines q Provide your credit (or debit card) information. You may use any major credit or a Visa/Mastercard debit card (either a personal or business card is acceptable.) q Enter your checking account information (either a personal or business Securing Payment checking account.) with PayPal q Select how you would like to pay your eBay fees. Fees are only applied when you list an item for sale and sell on eBay. Maximizing Shipping Tools Setting Up ID Verify ID Verify establishes proof of identity by cross-checking your personal information against consumer and business databases for consistency. It also allows you to list in Analyzing & Tracking other formats, such as Fixed Price, without attaining high feedback levels. When your Performance information is successfully verified, you will receive an ID Verify icon in your member profile. This icon helps to communicate an additional level of trust to buyers. Learn more about ID Verify Sourcing Essentials Once you have successfully passed the ID Verify process, a $5 fee will be charged to your eBay account. You won't be charged if you do not complete the process or if you do not successfully pass the ID Verify process. Note: After successful verification, you will not be able to modify your contact information for 30 days. Also, the ID Verify icon is used for 3 different verification processes. Verisign provides individual verification on eBay.com. « previous page Page 10 of 33 next page »
  7. 7. Table of Contents Customer Service & Return Policies Developing a There are several selling policy decisions to be made as an eBay seller. These policies Commerce Strategy should be displayed clearly on your listing template, About Me page, and eBay Stores page. The more information you give, the fewer questions you will likely receive from buyers. Use this worksheet of common questions to help you develop your selling policies. Setting Up Business Operations Product Information q Photos: Provide clear photos of the piece. Consider if photos are needed from » Seller Registration several angles (front, back, bottom, etc.). » ID Verify q Features: List all the benefits, specifications, and parts included in the item. q Condition: Is the item new, used, or still under warranty? Be sure to mention » Selling Policies any flaws or repairs. q Certificates: Highlight if any product certificates of authenticity are included. Shipping Building Your q Fixed shipping cost or tiered by sale amount? q Shipping carrier and method (USPS Priority Mail, UPS Ground, etc.)? Learn eBay Presence more q Discounted shipping if more than one item is purchased? Learn more q Will you ship internationally? To P.O. boxes? To unconfirmed PayPal addresses Marketing (i.e. shipping address does not match billing address on file)? Your Business q Does shipping cost to Hawaii and Alaska differ? q How soon do orders ship once payment is made? q Will I receive a shipping confirmation or tracking number when my item is Optimizing for shipped? q Is insurance offered? If so, how much would it cost? Search Engines Payment q Will PayPal be offered? We suggest that you add the PayPal logos to your Securing Payment listings by setting this up in your PayPal preferences. Learn more with PayPal q Does payment have to occur within x days of the purchase date? q Is there a specific process for making payment (e.g. eBay's checkout system, merchant's website)? Maximizing Shipping Tools Returns q Are returns accepted? q What is the process for returns? What is the time frame for returns? Analyzing & Tracking Performance Sales Tax q Is there sales tax? If so, how much? To what state(s) does it apply? Learn more Sourcing Essentials Warranties q Do you provide a warranty? To what state(s) does it apply? Customer Service q Method for submitting questions (e.g. email address, web form)? q What is your expected response time to buyer emails? Feedback q Feedback will be given to buyers within x days « previous page Page 11 of 33 next page »
  8. 8. Table of Contents eBay Stores Overview Developing a eBay Stores is a selling platform that helps you establish your brand on eBay. It's an Commerce Strategy opportunity to provide merchandising tools to attract new customers. By aggregating all of your items in one central location, Stores helps repeat buyers find your products and introduces buyers to other product selections you have available. Setting Up By opening a Store, you will also have access to an additional selling format, known Business Operations as Store Inventory. This format has the lowest cost and longest listing durations. Store inventory items appear in your eBay Stores and in regular search when there are 20 or less results in auction or fixed price listings. You can also promote your Store Inventory in your non-Store listings to obtain additional traffic. Building Your Your eBay Store will be advertised to all eBay users with the red "Stores" logo next to eBay Presence your User ID. Once you have at least 20 feedback points, an active PayPal account, or are ID verified along with a credit card on file, you can open an eBay Store and tap » Stores Overview into this incredible merchandising opportunity. » Store Right for you? » Creating a Store Is an eBay Store right for you? » Feature Comparison We recommend considering an eBay store if you are selling at least 25 items per month with a continual flow of inventory. Until that time, we encourage you to start by building your inventory of items and experimenting with the products you sell, different formats, and new features. Marketing One way to determine whether an eBay Store is right for your business is to consider Your Business the following: q The monthly eBay Stores subscription fees start at $15.95. Optimizing for q Like non-Store eBay listings, each Store inventory item you list in your Store Search Engines incurs an insertion fee and, if it sells, a Final Value Fee. q Store Inventory listings are fixed price listings that appear in your Store alongside your other auction and fixed price listings. Store Inventory listings Securing Payment also appear in a distinct placement on the Search Results pages of eBay.com with PayPal when there are 20 or less results in auction or fixed price listings. Maximizing Shipping Tools Analyzing & Tracking Performance Sourcing Essentials « previous page Page 12 of 33 next page »
  9. 9. Table of Contents Creating an eBay Store Developing a What to decide before you begin Commerce Strategy 1. Which Store level is right for your business? There are three subscription levels available to you within eBay Stores. These Setting Up levels help businesses of virtually any size market their eBay business. Business Operations Store Format Fee Basic $15.95 / month An ideal solution when you are just starting out. Building Your Featured $49.95 / month eBay Presence A more comprehensive solution to aggressively grow your online business. » Stores Overview Anchor » Store Right for you? An advanced solution for high-volume sales and maximum $499.95 / month » Creating a Store exposure on eBay. See the feature chart on the next page for more details about the Store subscription levels. » Feature Comparison 2. How will the Store be branded? Your Store can be branded using either your eBay ID, your company name (if different from eBay ID), or a completely new name specifically for your eBay Marketing Store. See the "Developing Your Brand on eBay" section for more guidance or Your Business click here to access the online tutorial. Optimizing for Search Engines How to Create an eBay Store To create an eBay Store, just go to eBay Stores hub at http://stores.ebay.com/ and click the "Open a Store" button on the top, right corner. Once your eBay Store is Securing Payment open, you can start customizing it to your business: with PayPal q Insert your own logo and other images in your Store q Create up to 20 custom categories or use eBay's default categories to Maximizing improve merchandising Shipping Tools q List products in Store Inventory format and start filling the virtual shelves Analyzing & Tracking q Create additional custom pages, and choose existing HTML templates or use your own HTML Performance Learn more about eBay Stores customization at http://pages.ebay.com/storefronts/ store-features.html Sourcing Essentials « previous page Page 13 of 33 next page »
  10. 10. Table of Contents Detailed Feature Comparison Developing a Basic Featured Anchor Commerce Strategy Building Your Store Your Storefront Setting Up Additional pages in your Business Operations 5 pages 10 pages 15 pages Store Promotion Boxes Building Your Managing Your Listings eBay Presence Store Inventory Format » Stores Overview » Store Right for you? Vacation Hold » Creating a Store Online Sales » Feature Comparison Management (Selling Manager, Selling Selling Manager Selling Manager Pro Selling Manager Pro Manager Pro) Marketing Promoting Your Store Your Business On eBay Cross-Promotions tools Optimizing for Custom Listing Header Search Engines Free eBay Keywords $30/month allotment $100/month allotment Increased Exposure on Securing Payment eBay with PayPal Off eBay Store Referral Credit Maximizing Shipping Tools Email Marketing 100 emails/month 1000 emails/month 4000 emails/month Create Collateral for your Store Analyzing & Tracking Performance Tracking Your Store Sales Reports Plus Advanced data Advanced data Sourcing Essentials Advanced data Advanced data Traffic Reports (more details) (more details) Accounting Assistant Mon thru Fri Mon thru Fri Dedicated Customer Support 6am - 6 pm PST 6am - 6 pm PST 24-hour support Store Price $15.95 $49.95 $499.95 « previous page Page 14 of 33 next page »
  11. 11. Table of Contents Marketing Your Business Developing a eBay can help sellers who are new to e-commerce figure out the most effective ways Commerce Strategy to market their business. Such solutions include eBay Stores Marketing Tools and eBay Keywords. eBay Stores Marketing Tools Setting Up eBay Stores offers ways to promote your Store on eBay and beyond. Make sure Business Operations you're marketing your Store to its fullest potential and learn how to utilize all of the features and tools described below. Building Your Promoting Your Store On eBay eBay Presence Cross-Promotions Only Store sellers get cross-promotion placements on all of their Item pages, Bid Confirm and Purchase Confirmation pages. Sellers control exactly what additional items are cross-promoted to buyers while they are viewing or bidding on any of the Marketing sellers' items. Cross-promotions allow sellers to show the right product to buyers at Your Business the right time. » eBay Stores Tools » eBay Keywords » Global Trade Optimizing for Search Engines Securing Payment with PayPal Maximizing Shipping Tools Analyzing & Tracking Performance Using the Store cross promotion tool, Store sellers can: q Build their own default rules that determine which items are displayed, based Sourcing Essentials on their Store's custom categories or a specific Keyword q Override their default rules and manually select specific items q Cross promote up to 12 items on their listings pages! Cross-promoting items is now easier than ever! The interface for manually selecting specific items is visually intuitive and easy to use. To learn more, check out the Cross- Promotion tutorial Custom Listing Headers Include your own banner, called a Custom Listing Header, on your Store and listings to brand your Store and further enhance the buyer experience. Learn more. « previous page Page 15 of 33 next page »
  12. 12. Table of Contents eBay Keywords Developing a eBay Keywords puts the power of search marketing into sellers' hands. When sellers Commerce Strategy achieve prime placement in search engine queries, they drive buyers to their eBay Stores, custom categories, or other listings. eBay Keywords puts your ads at the top of results pages when potential customers type your keywords or phrases into the eBay search engine. It's a cost-per-click program, so you only pay when someone Setting Up clicks on your link. Sellers have found that effective use of eBay Keywords can boost Business Operations their overall sales. Learn more. Building Your eBay Presence Marketing Your Business » eBay Stores Tools » eBay Keywords » Global Trade Optimizing for Search Engines Securing Payment with PayPal Maximizing Shipping Tools Analyzing & Tracking Key Benefits: Performance q Keyword recommendations q Choose where your ads appear on eBay q Set your own budget q No charge unless a Buyer clicks on your ad Sourcing Essentials q Free reports show you what is working q Quick and easy setup « previous page Page 17 of 33 next page »
  13. 13. Table of Contents Marketing Your Business: Global Trade Developing a Open Your Business to the Global Marketplace on eBay Commerce Strategy eBay connects buyers and sellers from more than 150 countries eBay is truly "the world's online marketplace®" with sites in 33 countries and users in Setting Up more than 150 countries worldwide. eBay offers the ability to buy & sell nearly anything with anyone - anywhere in the world! Business Operations Listing items on eBay.com and selecting "ship worldwide" puts your products in front of a worldwide audience. Items that sell worldwide and were paid with PayPal Building Your receive 16% higher final value prices on average*! eBay Presence Top 5 Tips for Selling Worldwide on eBay: 1) Select "Ship Worldwide" when you list an item Marketing It's important to tell buyers which countries you are willing to ship to. Selecting either Your Business "Worldwide" or specific countries you are willing to ship to will: » eBay Stores Tools » eBay Keywords Allow international buyers to find your item from their » Global Trade local site Let international bidders on eBay.com know that you are willing to ship to them Optimizing for Search Engines 2) Accept Payments via PayPal With over 70 million accounts in 56 countries, PayPal is the online payment method of Securing Payment choice around the globe. PayPal lets eBay sellers accept credit card or bank account with PayPal payments online. To facilitate international transactions, PayPal has been aggressively expanding its global reach and the currencies in which users can complete sales. Use your current PayPal account to receive payments in: Canadian Dollar, Euro, Maximizing Pound Sterling, U.S. Dollar, Yen and Australian Dollars. PayPal lets you choose what Shipping Tools currencies to you are willing to accept and how you would like to accept them. For more information on receiving international payments through PayPal, visit http:// www.paypal.com. Analyzing & Tracking Performance Sourcing Essentials * eBay Insights and Analytics Group, May 2005. Results are based upon statistical averages and do not constitute a warranty that individual eBay businesses will achieve the same results. « previous page Page 18 of 33 next page »
  14. 14. Table of Contents Search Engine Optimization Developing a Many people looking to buy items online use search engines like Google and Yahoo! to Commerce Strategy search for the best deals. With the boom in online shopping in recent years, buyers have many choices in their online shopping destinations. A typical search for items online results in dozens, hundreds, or even thousands of choices for potential buyers. If you have an eBay Store, you would naturally want all these potential buyers to find Setting Up your Store near the top of their search engine results. You can attract more buyers to Business Operations your eBay Store by increasing your Store's visibility on Internet search engine results. How Search Engines Work Building Your Before going into what you can do to attract buyers to your Store through Internet eBay Presence search engines, you may find it useful to learn the basics of how search engines like Google work. Most search engines rank your pages based on the relevance to a user's search. How Marketing do search engines determine relevance? One of the most important factors is the Your Business selection of keywords used on the page that the search engine is ranking. A search engine sends software programs known as "spiders" around the Internet. While "crawling" around the Internet, these spiders encounter millions of web pages, reading the content on each page to determine the keywords that can be associated Optimizing for with that page. The search engine then ranks the page by associating it with words Search Engines that a user enters into the search box. » How Engines Work So now you know why it's very important to include the most relevant keywords on your eBay Store pages - because when users type in related words into a search » Selecting Keywords engine, your Store has a greater chance of being ranked higher in the results. For » Keyword Guidelines example, if a user searches for "blue widgets" on Google, and your Store is all about » Online Resources blue widgets, your Store is considered relevant to the search and has the opportunity to be ranked. Here are some tips, tricks, and guidelines to help you understand how you can add important keywords to your Store pages. Securing Payment with PayPal Maximizing Shipping Tools Analyzing & Tracking Performance Sourcing Essentials « previous page Page 20 of 33 next page »
  15. 15. Table of Contents Customizing & Selecting Keywords Developing a Choose a Store name that describes your products well.* Commerce Strategy Let's say you sell vintage jewelry and jewelry boxes. The Store name "Katie's Vintage Jewelry and Jewelry Boxes" is much more effective than "Katie's Vintage Finds" because the words "jewelry and jewelry boxes" are more specific and easier to rank. Setting Up Business Operations *Note: Do not use the word "eBay" or any alteration of that word (for example, WeBay, eZay, etc.) in your Store name or in any domain name, as such use would be a trademark infringement. Building Your eBay Presence Choose custom category names that include product keywords that buyers will search on. Marketing Even if it is rather repetitive, this will help increase the exposure your Store gets in search engines. Continuing the example above, using "Vintage Brooches" and Your Business "Vintage Bracelets" rather than just "Brooches" and "Bracelets" is more effective. Include keywords that describe the content of your Store in your Store Optimizing for description. Search Engines You could include some of the names of your Custom Categories and top selling products. For instance, your Store description could include: » How Engines Work » Selecting Keywords Welcome to Katie's Vintage Jewelry and Jewelry Boxes, the best place to look for » Keyword Guidelines vintage brooches, vintage bracelets, ethnic jewelry boxes, and many other types of » Online Resources period jewelry. Whether you're looking for handmade carved jewelry boxes, or elegant earrings, bracelets or brooches from the early 20th century, you'll probably find something of interest in our Store. You can see that this description includes several search terms that potential buyers are likely to enter into search engines. These include: "period jewelry", "vintage Securing Payment bracelets", and "20th century jewelry." with PayPal The description appears in the top of your Store and is meant to be user-friendly to your buyers, so write one that clearly represents what you sell. Too many repetitive keywords in the description could look awkward and "forced." Balance the description Maximizing to be appealing to buyers as well as effective from a search engine perspective. Shipping Tools Please also read our keyword spamming policy to make sure that your description is not considered "search manipulation." Analyzing & Tracking Performance Sourcing Essentials « previous page Page 21 of 33 next page »
  16. 16. Table of Contents Guidelines for selecting keywords Developing a It is important to select keywords that people are actually searching for in search Commerce Strategy engines. When selecting keywords for your eBay Stores pages, please keep the following in mind: Setting Up Think like a buyer! Business Operations Choose keywords a buyer would use (for example, you can expect that a buyer would typically search for one "treadmill" and not multiple "treadmills"). If you are undecided, use the singular form of the word. If you think the keyword is important enough, use both the singular and plural forms as keywords. Building Your eBay Presence Follow eBay's keyword spamming policies. All of your product keywords must accurately reflect what you are selling in your Marketing Store. It is a violation of eBay policy to use brand names or other inappropriate keywords to gain attention or divert users to a listing. Such Search manipulation is Your Business unfair to members who may be searching for a specific item and receive inaccurate search results. Users often are confused and frustrated by such tactics. Please read eBay's keyword spamming policy before choosing keywords for your Optimizing for Store. Search Engines » How Engines Work Online Resources » Selecting Keywords There are several free resources on the Internet that can help you identify the most » Keyword Guidelines effective keywords for the specific products you are selling in your Store. Just enter a » Online Resources keyword into these resources and evaluate the list of other recommended keywords that the software generates. Overture's Search Term Suggestion Tool Securing Payment q Potential advantages: This tool shows you the number of searches for with PayPal related keywords for the previous month on Yahoo!'s search engine. This can give you a good indication of how many people could potentially see your eBay Store listing on Internet search engines. Maximizing q Potential disadvantages: This tool does not differentiate between singular Shipping Tools and plural versions of a keyword, which could affect the ranking of your Store pages. Analyzing & Tracking Google's AdWords Keyword Suggestion Tool Performance q Potential advantages: This tool has an easy to use interface, not only displaying more specific keywords on the left hand side, but also similar keywords on the right hand side. Sourcing Essentials q Potential disadvantages: This tool does not rank the keywords in terms of number of searches, so you don't know which keywords are more popular. We recommend that you evaluate several methods to identify the best keywords that would be effective for increasing the visibility of your eBay Store in Internet search engines. « previous page Page 23 of 33 next page »
  17. 17. Table of Contents PayPal - The way to get paid on eBay. Developing a Commerce Strategy The all-in-one payment solution that's safe, fast, and easy. With over 70 million accounts in 55 countries, PayPal is the online payment method of choice around the globe. PayPal lets eBay sellers accept credit card or bank account Setting Up payments online. And even better, payments are deposited into your PayPal account immediately. Find out more about how PayPal works https://www.paypal.com/ Business Operations whatispaypal Building Your eBay buyers prefer PayPal. eBay Presence According to recent surveys, three out of four eBay buyers prefer paying with PayPal over any other payment method on eBay.1 Why? Because when buyers see PayPal on listings, they know their payments are safe and the transactions are fast. And it's Marketing easy to sell worldwide because PayPal automatically converts any payment to a Your Business seller's currency of choice.2 No one protects you better. A leader in fraud prevention. Optimizing for PayPal has built a reputation for aggressively fighting fraud. Using proprietary Search Engines technology and working 24/7, we help ensure you're secure. What's more, PayPal teams up regularly with domestic and international law enforcement to further increase your safety. Securing Payment with PayPal Chargebacks? PayPal fights them. » PayPal Protection Although it's uncommon, sometimes a seller experiences a chargeback (this is when a credit card company reverses the payment to your account because of a buyer » Pricing complaint). If this ever happens to you, PayPal will be there to resolve the dispute » Free Online Tools and work toward a fair and speedy resolution, and we do it all at no cost to you. » Signup Process Your buyers feel safer. And that's good for business. Qualified sellers can offer PayPal Buyer Protection so their buyers feel more confident Maximizing purchasing online. PayPal Buyer Protection is free for both sellers to offer and buyers Shipping Tools to use. Find out more about PayPal protection at https://www.paypal.com/security 1 Based on the results of an online survey of randomly selected eBay buyers. Analyzing & Tracking 2 Additional fees may apply. Performance Sourcing Essentials « previous page Page 24 of 33 next page »
  18. 18. Table of Contents Competitive pricing for any size business. Developing a No set-up fees. No monthly fees. And no gateway fees. Commerce Strategy PayPal will only charge you when you accept a payment.3 Plus, you get free online tools just for sellers. Setting Up Business Operations Building Your eBay Presence Marketing Your Business With PayPal you get more-much more. Free online tools just for sellers. After you sign up for PayPal, you'll have access to several complimentary offerings Optimizing for and tools. Increase your sales or make selling even easier. Here are just a few things Search Engines you'll find: q PayPal ATM/debit card - Get cash quickly from your PayPal account at any ATM worldwide. Securing Payment with PayPal q Shipping labels - Purchase and print U.S. Postal Service and UPS labels from the PayPal website. » PayPal Protection q Promotional financing - Offer your buyers even more payment options, » Pricing such as "6 Months Deferred Interest." » Free Online Tools » Signup Process q Reporting tools - Run reports in a flash. It's easy and convenient. Signing up takes about two minutes. Maximizing Shipping Tools Get your free account in three easy steps. 1. Go to the PayPal sign-up page. Get there from the homepage or go Analyzing & Tracking directly to https://www.paypal.com/signup Performance 2. Choose your country and account type. eBay sellers should choose either a Premier or Business account. Sourcing Essentials 3. Complete the account sign-up process. Enter your business information and confirm your email address. That's it! You can now send and receive money using PayPal. 3 Additional fees apply to convert foreign currencies. « previous page Page 25 of 33 next page »
  19. 19. Table of Contents Maximizing Shipping Tools Developing a eBay has integrated several shipping tools throughout the selling process to help you Commerce Strategy save time, effort and money. Accomplish all of the essential aspects of shipping right from eBay and PayPal. Setting Up Shipping Calculator Business Operations Specifying shipping costs in your listing attracts more buyers. You can either set a flat shipping rate or variable based on the buyer's location. To use a variable rate based on the buyer's location, add eBay's Shipping Calculator to your listings. Just describe Building Your your package (size, weight) and the shipping services you offer, and the Shipping Calculator will present the right shipping cost to each buyer. eBay Presence Benefits of Using the Shipping Calculator: Marketing q Sell more successfully - listings with the Shipping Calculator are more likely Your Business to sell with a higher price. q No more guessing - the shipping cost presented will be based on the specific user's ZIP Code. Optimizing for Search Engines q Bundle your charges into one cost by including a handling charge and/or insurance automatically in the total shipping cost. q Fewer questions since the shipping costs are provided for every location up Securing Payment front. with PayPal q Get paid faster; ship faster. The shipping cost is pre-filled in the invoicing and Checkout process, so buyers can conveniently pay the total amount right away. Maximizing Shipping Tools q International Rates Now Available - you can specify up to 3 international shipping services in addition to the domestic services you provide. » Shipping Calculator q Select up to 3 different domestic shipping services to offer your buyers » Shipping Labels a choice. Analyzing & Tracking Performance Sourcing Essentials « previous page Page 26 of 33 next page »
  20. 20. Table of Contents Purchasing and Printing Shipping Labels Developing a Reduce the amount of time you spend shipping your items when you purchase and Commerce Strategy print shipping labels through eBay or PayPal. Printing labels is free, you only pay for the cost of shipping. Setting Up How to Print a Shipping Label after an Item Sells Business Operations From My eBay: 1. Go to the Items I've Sold view of My eBay and check the box next to each Building Your item you'd like to ship. Then click on the Print Shipping Labels button. eBay Presence You'll be asked to login to PayPal. 2. Choose the carrier and service options you would like to use. Marketing 3. Enter the package weight, verify that the "Ship From" and "Ship To" Your Business information is correct, and click the Print button. From PayPal: Optimizing for Search Engines 1. Go to the Account Overview page or Post-Sale Manager and click the Ship button for the item. Securing Payment 2. Choose the carrier and service options you would like to use. with PayPal 3. Enter the package weight, verify that the "Ship From" and "Ship To" information is correct, and click the Print button. Maximizing To learn more at eBay's Shipping Tools, click here Shipping Tools » Shipping Calculator » Shipping Labels Analyzing & Tracking Performance Sourcing Essentials « previous page Page 27 of 33 next page »
  21. 21. Table of Contents Analyzing & Tracking Performance Developing a eBay offers easy-to-use analysis tools to help you understand your sales activity. Commerce Strategy Analyze your performance using eBay Stores Traffic Reports, Sales Reports, and Accounting Assistant. Setting Up eBay Stores Traffic Reports Business Operations The same powerful tool that eBay uses to understand its own traffic is now available to all Store sellers FREE with their subscription. Metrics include: Building Your All Sellers Featured and Anchor Stores eBay Presence Page views for each of their listings and Path analysis showing how visitors move Store pages, including the display of their within your Store most popular pages. Marketing Your Business Keywords used by buyers to get to their Bid/BIN tracking to help you optimize your listings. Store for bidders and buyers Optimizing for Learn more: http://pages.ebay.com/help/specialtysites/traffic-reporting-basics.html Search Engines Sales Reports As eBay's marketplace evolves, understanding how your business changes and Securing Payment identifying new opportunities are the keys to your success. eBay's Sales Reports tools help track your key performance metrics so you can: with PayPal q Measure your existing eBay business against sales goals q Understand the main drivers of your business q Determine areas of opportunity and areas for improvement Maximizing q Refine your business strategy to ensure success. Shipping Tools There are two-tiers of subscription levels: Analyzing & Tracking Performance Description See a high-level view of your most Sales Reports Plus offers everything » Traffic Reports recent activity, including a summary in the basic product PLUS: » Sales Reports of your: q Metrics by Category » Accounting Assistant q Sales q Metrics by Format (e.g, q Ended Listings Fixed Price) q Successful Listings % q Metrics by Category & q Average Sale Price Format q eBay and PayPal fees q Metrics by Ending Day or Time for all formats Sourcing Essentials q Buyer counts q Detailed eBay fees q Unpaid Item Credits Requested q Ability to show or hide sections q Download capabilities Subscription Fee FREE ! 30-DAY FREE TRIAL $4.99 / month Free for Stores Learn more: http://pages.ebay.com/salesreports/welcome.html « previous page Page 28 of 33 next page »
  22. 22. Table of Contents Accounting Assistant Developing a Sellers who use QuickBooks can download Accounting Assistant to easily export eBay Commerce Strategy and PayPal transactions data to QuickBooks. Downloading Accounting Assistant takes only minutes and set-up is a straightforward process. q Accounting Assistant is FREE for subscribers to eBay Stores, Selling Manager, Selling Manager Pro, and eBay Blackthorne products. Setting Up Business Operations q Works with: Simple Start 2005, Quickbooks Online, QuickBooks Pro, Premier, or Enterprise editions 2002, 2003, 2004, or 2005. Learn more: http://pages.ebay.com/accountingassistant/ Building Your eBay Presence Marketing Your Business Optimizing for Search Engines Securing Payment with PayPal Maximizing Shipping Tools Analyzing & Tracking Performance » Traffic Reports » Sales Reports » Accounting Assistant Sourcing Essentials « previous page Page 29 of 33 next page »
  23. 23. Table of Contents Sourcing Essentials Developing a Reseller Marketplace Commerce Strategy Finding reliable, new sources of supply is an ongoing challenge for eBay PowerSellers who want to grow their existing business or expand to new categories. The eBay Reseller Marketplace offers PowerSellers an online, private marketplace for buying liquidated inventory in large lot sizes directly from manufacturers, liquidators, or Setting Up wholesalers. Business Operations Key Benefits: q Find great values - Excess and refurbished inventory directly from Building Your manufacturers, liquidators, and wholesalers eBay Presence q Buy in lots - Quantities suitable for resale by small and medium-sized businesses Marketing q Save time - Source from major manufacturers and suppliers immediately Your Business q Maintain flexibility - No long-term or minimum-volume commitments Optimizing for Learn more at www.ebay.com/reseller Search Engines Securing Payment with PayPal Maximizing Shipping Tools Analyzing & Tracking Performance Sourcing Essentials » Reseller Marketplace » eBay Resources » Sourcing Tips » Industry Resources « previous page Page 30 of 33 next page »
  24. 24. Table of Contents Sourcing Essentials Developing a Other eBay Resources Commerce Strategy eBay's Wholesale Category eBay can be an excellent source of inventory for your business. The Wholesale Setting Up category boasts thousands of listings from sellers who are selling small, medium or large lots of merchandise that can be split up and resold on eBay. Business Operations To browse eBay's Wholesale Category, click here. Building Your Certified Providers eBay Presence Product Sourcing Certified Providers offer ways to find qualified suppliers and obtain their products for sale in smaller quantities. Drop shipping is a method of wholesale supply where the supplier ships the product directly from their warehouse to your Marketing buyer one product at a time. They store, pack and ship the products for you. Some Your Business Certified Providers like Wholesale Marketer offer standardized return policies, even if you purchase from different wholesale suppliers. Wholesale suppliers sell you several cases of products at a time at a wholesale price, Optimizing for and ship them to you. You store, pack and ship products yourself to your buyers. Search Engines Some Certified Providers like Worldwide Brands offer smaller purchase quantities than traditional wholesale. While somewhat less convenient, this method can offer better pricing. Securing Payment Educational resources are available to help you qualify and work with suppliers with PayPal yourself. Whatdoisell.com offers a wealth of information, including articles, checklists, discussion forums, and personal coaching to help you succeed on eBay. To browse sourcing services from Certified Providers, click here. Maximizing Shipping Tools Sourcing Tips Analyzing & Tracking Keep these 5 important tips in mind when sourcing your product: Performance 1. Keep an open mind when it comes to product sourcing. What is of no value to you is of value to someone else. Sourcing Essentials 2. You can start by researching what you love as a potential product to sell, but you must make your final decision based on existing market demand. » Reseller Marketplace 3. The only way to make money on eBay and build a business is to sell a product » eBay Resources that has a target market that is willing to spend money. » Sourcing Tips » Industry Resources 4. It is easier to tap into an existing market demand than it is to create a demand in a marketplace. 5. Small, narrow, deep niches can often times be more profitable than large, broad, shallow channels. « previous page Page 31 of 33 next page »
  25. 25. Table of Contents Sourcing Essentials Developing a Industry Resources Commerce Strategy Wholesalers & Distributors Wholesalers and distributors buy merchandise in bulk directly from the manufacturer Setting Up and resell it to retailers in smaller quantities. In some instances the wholesaler and the manufacturer may be one in the same. When purchasing from a legitimate Business Operations wholesaler or distributor, you will not pay sales tax. You are buying the product for 'resale'. This will require that you have a business license or tax ID and a resale license. Building Your Purchasing inventory from wholesalers or distributors allows you to easily place eBay Presence reorders, develop a long term relationship with the company and, if your company meets certain financial & credit requirements, buy your inventory on 'terms'. Terms, also called Net 30 or Net 60 allows you to purchase inventory with no money down Marketing and gives you 30 or 60 days to pay the invoice in full. Your Business When purchasing from a wholesaler or distributor you must do your research on the market demand of the product on eBay as well as the average selling price in order to determine if your base cost is low enough for you to sell the item profitably. One key Optimizing for to long-term success in dealing with a wholesaler or distributor is building a Search Engines relationship with them. Once you have established a business relationship you are more likely to be able to negotiate better terms and pricing for your business. Worldwide Brands, Inc., (http://www.worldwidebrands.com) founded by Chris Malta, Securing Payment eBay Radio's Product Sourcing Editor, is a great source for information on Drop with PayPal Shippers and Bulk Wholesalers of millions of products that you can sell on eBay. Manufacturers Maximizing While a large manufacturer will often refer a small business owner to their local Shipping Tools distributorship, a smaller manufacturer will welcome the opportunity to deal directly with a reseller. Often times new product manufacturers will sell their products directly to a reseller. A small to mid-size manufacturer may also sell direct. Analyzing & Tracking When dealing with a manufacturer, you will need to have your business license or tax Performance ID and a resale license. Before contacting a manufacturer about selling their product lines, you want to make sure that you are ready to present yourself and your business in the most professional light. Practice calling a few companies that you have no vested interest in doing business with. These 'dry runs' will help you to learn Sourcing Essentials what types of questions they will ask, as well as give you the opportunity to practice presenting your business. » Reseller Marketplace » eBay Resources Liquidators » Sourcing Tips The liquidation industry has been the source of inventory for many successful eBay » Industry Resources sellers. The ability to buy for pennies on the dollar and resell at a substantial profit attracts many eBay Sellers to this method of product sourcing. An important point to keep in mind however, all Liquidators are not created equal. And it is very crucial that you check out who you are doing business with before you make a large purchase. The liquidation industry is built upon the resale of discontinued merchandise and surplus or salvaged goods. Liquidation merchandise is generally sold in pallets. A pallet is a huge 4' x 4' x 7' "lot" (a large quantity) of goods. While products from a lot of brand new discontinued merchandise still in it's original packaging can often times command near retail prices on eBay, merchandise that has been opened, used and returned or damaged does not obtain a high sales price on eBay. « previous page Page 32 of 33 next page »
  26. 26. Table of Contents Customizing & Selecting Keywords Continued Developing a Customize the keywords used in your Title and Meta Tags. Commerce Strategy Titles and Meta Tags are components of a web page. They are important because the content you enter in these areas helps search engines rank the page. Setting Up What are Title and Meta Tags, you ask? You can see your Store page's Title on the Business Operations top blue bar of your browser window. Building Your eBay Presence Marketing Your Business Unlike the Title, Meta Tags (also known as Meta Description and Meta Keywords) are invisible to most users. You can view Meta Tags for your Store page by right-clicking your mouse on the page and then choosing the View Source option. You will then see Optimizing for your eBay Store page's Title and Meta Tags in the HTML source code. Here's what Search Engines they look like: » How Engines Work <HTML> <HEAD> » Selecting Keywords <TITLE>Title Tag Goes Here</TITLE> » Keyword Guidelines < META name="description" content="Meta Description Tag Goes Here"> » Online Resources < META name="keywords" content="Meta Keywords Tag Goes Here"> </HEAD> If Meta Tags are invisible to users, why are they important? The simple answer is that Google and other search engines use both Title and Meta Tags to help determine the rank of the page. If your Title and Meta Tags have relevant keywords, your page will Securing Payment be more likely to rank well. with PayPal Customizing the keywords for your Store pages takes only minutes. Here's how you can do it: Maximizing Shipping Tools 1. Go to My eBay 2. Go to the "Manage Your Store" page Analyzing & Tracking 3. Select the "Customize Keywords for Search Engines" link Performance 4. You will see a tool in which you can edit the default keywords for your Storefront, Custom Categories, and custom pages. These keywords will then Sourcing Essentials be used to generate the Meta Tags for your pages. For more information on using the keyword tool, check out a thread on Customizing Keywords for Search Engines on the eBay Stores discussion board. « previous page Page 22 of 33 next page »
  27. 27. Table of Contents Marketing Your Business: Global Trade Developing a Commerce Strategy Top 5 Tips for Selling Worldwide on eBay Continued: 3) Include international shipping rates in your listing Setting Up Including shipping rates to international destinations is a great way to encourage Business Operations international bids on your item. Choosing eBay's International Flat Rate or Calculated Shipping options gives you an Building Your easy way to include rates in your listing. eBay Presence As you list your item, select "Add Service" in the International Shipping section and choose your preferred shipping method. You can then either Marketing enter your flat rate shipping cost or Your Business display a "shipping calculator" to allow your customers to quickly determine » eBay Stores Tools their own shipping charges based on » eBay Keywords where they live. » Global Trade 4) Research foreign markets to decide what to sell The tastes of buyers around the world vary depending on local culture and item availability. In general, items which have a high dollar value relative to their weight Optimizing for are those most likely to be sold internationally. Items that fit these criteria include Search Engines collectibles (such as coins and stamps), jewelry, electronics (such as PDA's & MP3 players), auto parts and sporting goods. Securing Payment You can do an advanced search of "completed listings" to get an idea of final sale prices on in other eBay markets. You can also do independent market research by with PayPal country on www.export.gov, the US Government Export Portal. (Check out their Marketplace Research site.) Maximizing 5) Visit eBay's global trade resource page Shipping Tools The global trade resource page is a central information hub for selling worldwide on eBay. Visit www.ebay.com/globaltrade to: q Interact with other eBay worldwide sellers on the Global Chat Board Analyzing & Tracking q Learn the latest tips and tricks to selling worldwide on eBay Performance q Research which items are selling in other markets q Download the International Selling Toolkit Sourcing Essentials « previous page Page 19 of 33 next page »
  28. 28. Table of Contents Promoting Your Store Off eBay Developing a q Customize Keywords for Search Commerce Strategy You can select your own keywords to improve your Store page rankings in search engines and increase exposure for your business on the web. See the section called "Search Engine Optimization" for additional tips or click here to learn more. Setting Up Business Operations q Store Referral Credit Earn back 75% of your Final Value Fees when you drive traffic to your Store. Learn more. Building Your q Email Marketing eBay Presence Send customized email newsletters to your buyers with Stores Email Marketing. Learn more. q Promotional Flyers Marketing You can easily create your own custom flyers to highlight specific items or Your Business specials. Insert your flyers in all your shipments to buyers to encourage them to shop with you again. Learn more. » eBay Stores Tools » eBay Keywords q Export Listings » Global Trade eBay can make a file of information about your Store Inventory listings available for third-parties to download to help drive traffic to your listings. Learn more. q Co-op Advertising Optimizing for eBay's Co-op Advertising Program is designed to help you market your products and services to new and existing buyers via offline advertising Search Engines efforts. Learn more. q Collateral for Your Store Securing Payment Stores offers a variety of easy-to-use templates to create your own with PayPal professional-looking business cards, letterhead, thank-you notes, and envelopes to promote your Store. Learn more. Maximizing Shipping Tools Analyzing & Tracking Performance Sourcing Essentials « previous page Page 16 of 33 next page »
  29. 29. Table of Contents Detailed Feature Comparison Developing a Basic Featured Anchor Commerce Strategy Building Your Store Your Storefront Setting Up Additional pages in your Business Operations 5 pages 10 pages 15 pages Store Promotion Boxes Building Your Managing Your Listings eBay Presence Store Inventory Format » Stores Overview » Store Right for you? Vacation Hold » Creating a Store Online Sales » Feature Comparison Management (Selling Manager, Selling Selling Manager Selling Manager Pro Selling Manager Pro Manager Pro) Marketing Promoting Your Store Your Business On eBay Cross-Promotions tools Optimizing for Custom Listing Header Search Engines Free eBay Keywords $30/month allotment $100/month allotment Increased Exposure on Securing Payment eBay with PayPal Off eBay Store Referral Credit Maximizing Shipping Tools Email Marketing 100 emails/month 1000 emails/month 4000 emails/month Create Collateral for your Store Analyzing & Tracking Performance Tracking Your Store Sales Reports Plus Advanced data Advanced data Sourcing Essentials Advanced data Advanced data Traffic Reports (more details) (more details) Accounting Assistant Mon thru Fri Mon thru Fri Dedicated Customer Support 6am - 6 pm PST 6am - 6 pm PST 24-hour support Store Price $15.95 $49.95 $499.95 « previous page Page 14 of 33 next page »
  30. 30. Table of Contents eBay Stores Overview Developing a eBay Stores is a selling platform that helps you establish your brand on eBay. It's an Commerce Strategy opportunity to provide merchandising tools to attract new customers. By aggregating all of your items in one central location, Stores helps repeat buyers find your products and introduces buyers to other product selections you have available. Setting Up By opening a Store, you will also have access to an additional selling format, known Business Operations as Store Inventory. This format has the lowest cost and longest listing durations. Store inventory items appear in your eBay Stores and in regular search when there are 20 or less results in auction or fixed price listings. You can also promote your Store Inventory in your non-Store listings to obtain additional traffic. Building Your Your eBay Store will be advertised to all eBay users with the red "Stores" logo next to eBay Presence your User ID. Once you have at least 20 feedback points, an active PayPal account, or are ID verified along with a credit card on file, you can open an eBay Store and tap » Stores Overview into this incredible merchandising opportunity. » Store Right for you? » Creating a Store Is an eBay Store right for you? » Feature Comparison We recommend considering an eBay store if you are selling at least 25 items per month with a continual flow of inventory. Until that time, we encourage you to start by building your inventory of items and experimenting with the products you sell, different formats, and new features. Marketing One way to determine whether an eBay Store is right for your business is to consider Your Business the following: q The monthly eBay Stores subscription fees start at $15.95. Optimizing for q Like non-Store eBay listings, each Store inventory item you list in your Store Search Engines incurs an insertion fee and, if it sells, a Final Value Fee. q Store Inventory listings are fixed price listings that appear in your Store alongside your other auction and fixed price listings. Store Inventory listings Securing Payment also appear in a distinct placement on the Search Results pages of eBay.com with PayPal when there are 20 or less results in auction or fixed price listings. Maximizing Shipping Tools Analyzing & Tracking Performance Sourcing Essentials « previous page Page 12 of 33 next page »
  31. 31. Table of Contents Customer Service & Return Policies Developing a There are several selling policy decisions to be made as an eBay seller. These policies Commerce Strategy should be displayed clearly on your listing template, About Me page, and eBay Stores page. The more information you give, the fewer questions you will likely receive from buyers. Use this worksheet of common questions to help you develop your selling policies. Setting Up Business Operations Product Information q Photos: Provide clear photos of the piece. Consider if photos are needed from » Seller Registration several angles (front, back, bottom, etc.). » ID Verify q Features: List all the benefits, specifications, and parts included in the item. q Condition: Is the item new, used, or still under warranty? Be sure to mention » Selling Policies any flaws or repairs. q Certificates: Highlight if any product certificates of authenticity are included. Shipping Building Your q Fixed shipping cost or tiered by sale amount? q Shipping carrier and method (USPS Priority Mail, UPS Ground, etc.)? Learn eBay Presence more q Discounted shipping if more than one item is purchased? Learn more q Will you ship internationally? To P.O. boxes? To unconfirmed PayPal addresses Marketing (i.e. shipping address does not match billing address on file)? Your Business q Does shipping cost to Hawaii and Alaska differ? q How soon do orders ship once payment is made? q Will I receive a shipping confirmation or tracking number when my item is Optimizing for shipped? q Is insurance offered? If so, how much would it cost? Search Engines Payment q Will PayPal be offered? We suggest that you add the PayPal logos to your Securing Payment listings by setting this up in your PayPal preferences. Learn more with PayPal q Does payment have to occur within x days of the purchase date? q Is there a specific process for making payment (e.g. eBay's checkout system, merchant's website)? Maximizing Shipping Tools Returns q Are returns accepted? q What is the process for returns? What is the time frame for returns? Analyzing & Tracking Performance Sales Tax q Is there sales tax? If so, how much? To what state(s) does it apply? Learn more Sourcing Essentials Warranties q Do you provide a warranty? To what state(s) does it apply? Customer Service q Method for submitting questions (e.g. email address, web form)? q What is your expected response time to buyer emails? Feedback q Feedback will be given to buyers within x days « previous page Page 11 of 33 next page »
  32. 32. Table of Contents Certified Provider Software & Services Continued Developing a Commerce Strategy Marketplace Strategy Consulting Services » Listing Formats Marketplace Strategy Consultants take a personal look at what you want to get out of eBay selling, and prescribe the best practices to help you get there. Companies like » eBay Seller Tools Internet Business Skills, As Was, and some listing management solution » Certified Providers companies offer keyword recommendations to help the maximum amount of buyers find your listings, build pricing strategies to maximize profit, and provide ideas to help you attract and retain more customers. Product Sourcing Setting Up Business Operations Product Sourcing Certified Providers offer ways to find qualified suppliers and obtain their products for sale in smaller quantities. Drop shipping is a method of wholesale supply where the supplier ships the product Building Your directly from their warehouse to your buyer one product at a time. They store, pack eBay Presence and ship the products for you. Some Certified Providers like Wholesale Marketer offer standardized return policies, even if you purchase from different wholesale suppliers. Marketing Wholesale suppliers sell you several cases of products at a time at a wholesale price, Your Business and ship them to you. You store, pack and ship products yourself to your buyers. Some Certified Providers like Worldwide Brands offer smaller purchase quantities than traditional wholesale. While somewhat less convenient, this method can offer better pricing. Optimizing for Search Engines Educational resources are available to help you qualify and work with suppliers yourself. Whatdoisell.com offers a wealth of information, including articles, checklists, discussion forums, and personal coaching to help you succeed on eBay. Securing Payment with PayPal Maximizing Shipping Tools Analyzing & Tracking Performance Sourcing Essentials « previous page Page 9 of 33 next page »
  33. 33. Table of Contents Certified Provider Software & Services Continued Developing a Listing Management Solutions Commerce Strategy One of the quickest ways to manage listings with few people is to use listing » Listing Formats management software from companies like Infopia, Marketworks, Kyozou, Vendio & Andale. There many solutions available depending on how many listings » eBay Seller Tools you plan to do, what features you may need, and what categories you want to list in. » Certified Providers Some features and benefits include: q Listing management to list or modify a large quantity of items at the same time Setting Up q Order and payment processing to ensure better feedback Business Operations q Inventory Management to keep track of what you have and when it's time to replenish Building Your q Email management to respond quickly, and sometimes automatically, to eBay Presence buyer questions q Specialty software fine-tuned for products like apparel, DVDs, cars, and jewelry to save time Marketing Your Business If you need a custom solution, or need to integrate into other inventory, order, or payment solutions you can get custom software development from companies like Watermark Solutions or JDT Technologies. They will create a solution specifically designed to your requirements. Optimizing for Search Engines eBay Data Research Solutions Data research companies like Terapeak and Andale offer you the ability to better grow your busness by seeing what works for others. Here are some things you can Securing Payment learn through data research: with PayPal q What features work best for your type of listings q How many items you should sell and for what price Maximizing Shipping Tools q The hour, day and duration that is best for selling q How you stack up against top sellers Analyzing & Tracking q When you should start to sell seasonal items Performance q What the top categories are and how they are performing Sourcing Essentials q How many sellers compete for your money « previous page Page 8 of 33 next page »
  34. 34. Table of Contents eBay Seller Tools Continued Developing a Feature Comparison Commerce Strategy Turbo Blackthorne Blackthorne Selling Selling » Listing Formats Lister Basic Pro Manager Manager Pro » eBay Seller Tools Web-based or Desktop Desktop Desktop Desktop Web-based Web-based » Certified Providers Solution Create eBay Listings Create listings in bulk X X X X Easy-to-use listing X X X X Setting Up templates Business Operations Manage inventory X X quantity Manage eBay Sales Building Your Track the status of eBay Presence X X X X sales Send emails and leave X X X X feedback in bulk Marketing Integration with Your Business Quickbooks using X X X X Accounting Assistant Automate emails and Optimizing for X feedback Search Engines Profit and loss reporting X X Manage Your Business Operations Securing Payment "Open" Access database X X with PayPal Supports multiple user X profiles and preferences Maximizing Shipping Tools To Learn More, go to http://pages.ebay.com/sell/tools.html Analyzing & Tracking Performance Sourcing Essentials « previous page Page 6 of 33 next page »
  35. 35. Table of Contents Listing Formats Continued Developing a Stores Inventory Commerce Strategy Quantity Offer one or multiple items for one Buy It Now price. Your Store Inventory items appear in your eBay Store and in regular » Listing Formats Where search when there are 20 or less results in auction or fixed price » eBay Seller Tools listings. » Certified Providers Buyers can purchase the item immediately from your eBay Store at a set price (no bidding). How It Works You must open an eBay Store to use this format. Best for add-ons, accessories and deep inventory that might not be Setting Up cost-effective for the auction or fixed price format. Business Operations Why Use Cross merchandise store items to traffic from highly visible auction or fixed price items. 30, 60, 90, and 120 days. Also available in the Good 'Til Cancelled Building Your Length of Listing duration--the listing will automatically renew every 30-days until you eBay Presence end it or all the inventory is sold. Insertion fee of 2 cents per listing, whether you list one or 1,000 of the Fees same item (see Fees for more info) Marketing Your Business NOTE: Sellers of high-value items with a limited base of potential buyers might consider using "Best Offer" - you can designate listings which consider "best offers" from buyers (example, "$250.00 or Best Offer"). Buyers who choose to make an offer Optimizing for where the feature is available will have an opportunity to purchase items they want at Search Engines their stated best price. To learn more about Best Offer, click here To learn more about each format: Securing Payment Auction with PayPal http://pages.ebay.com/help/sell/f-auction.html Maximizing Fixed Price Shipping Tools http://pages.ebay.com/help/sell/fixed_price.html Stores Inventory Analyzing & Tracking http://pages.ebay.com/help/specialtysites/stores-inventory-format.html Performance Sourcing Essentials « previous page Page 4 of 33 next page »

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