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    • D.E. Visuals CD and DVD Programs Advertising / Promotion E-Commerce Graphic Design / Desktop Publishing Web Site Design Digital Video Production July 2007 Catalog Number: M1990 Sinostar Ltd. UNIT A4, 3/F., HI-TECH IND. CENTRE, 5-21 PAK TIN PAR STREET, TSUEN WAN, N.T. HONG KONG TEL: (852) 2417 4522 FAX: (852) 2490 9742 E-Mail : sinostar@sinostarltd.com Web Site: http://www.sinostarltd.com The price shown are in US dollars and exclusive of shipping charges P.1
    • Dear Colleague, We are glad to inform you that our website has been updated. Effective immediately, we will add our updated catalogs on the web site. You can search them on the “Latest Catalogs”. Also, you can find our homepage linked to the website of all our exclusively represented vendors. Please do not hesitate to contact us for any questions you have. Our website: http://www.sinostarltd.com Grade Level: P – Primary I –Intermediate J – Junior High S/ H – Senior High C – College/University A - Adult PRICING Pricing in this catalog provides for non-theatrical use with public performance rights. Shipping charges will be added. Please contact us to secure quotations. The prices are subject to change without prior notice. The price shown are in US dollars and exclusive of shipping charges P.2
    • ADVERTISING OF ALCOHOL & Advertising/Promotion TOBACCO ADVERTISING CREATIVE APPEALS Jean Kilbourne exposes the manipulative marketing Discusses the six most common and successful advertising strategies and tactics used by the alcohol and tobacco creative appeals: Fear, Humor, Sex, Scarcity, Rational and industries. Illustrating her analysis with current advertising Emotional. Proven approaches to employing each appeal is examples from mainstream and trade sources, Kilbourne well documented by advertising research cited in the presents a compelling argument that these industries have a program. Means-end chain theory, informational vs. clear and deep understanding of the psychology of anxiety transformational reinforcement and using leverage points and addictionan understanding they exploit to create and are covered. Both print ads and TV commercials are used feed life-threatening dependencies on their products. (No as examples. A clinical psychologist briefly comments on Preview) the natural human response to each appeal. Fast paced & 2004 ed. 60 min. VHS/DVD interesting for students. University $275.00 High School $150.00 # MEF 771 2006 ed. 23 min. VHS $125 DVD $135.00 # DE 949 KILLING US SOFTLY THE CLIOS 2006: PARTS I & II Jean Kilbourne’s pioneering work helped develop and Documents 2006’s winners of the gold, silver, and bronze popularize the study of gender representation in Clio Awards. Entries include Honda’s “Impossible advertising. Her films have influenced millions of students Dream,” Microsoft Xbox 360’s “Water Balloons,” Nike internationally, across two generations. Kilbourne uses Free’s “Reincarnate,” Rexona’s “Stunt City,” Snickers’ over 160 ads and TV commercials to critique advertising’s “Bald,” Vodafone’s “Mayfly,” AOL’s “Bad,” Volkswagen depictions of women. With wit and warmth, Kilbourne Polo’s “Angel’s Day Off,” Toyota Camry’s “Knives,” invites viewers to look at familiar images in a new way-one GE’s “Ecomagination,” Amnesty International’s “Candle,” that empowers them to take action. She is frequently and Gun-Free Society’s “Children” (No preview). interviewed on national TV, and has spent many years 2007 ed. 2 parts: 103 min. DVD $275.00 #FH 911 researching media images and their effects on young people. (No preview) BEST OF 2006: CLIO GOLD PLUS 2000 ed. 34 min. VHS/DVD Comprises the best Clio gold and silver winners for 2006. College $295.00 High School $150.00 # MEF 729 Entries include Honda’s “Choir,” Guinness’ “noitulovE,” Adidas’ “Hello Tomorrow,” MINI’s “Counterfeit,” WHAT MAKES A GREAT Carlton Draught’s “Big Ad,” Pfizer Canada Viagra’s ADVERTISEMENT: PART I “Golf,” Pampers’ “Lullaby,” Peugeot 1007’s “Easy Life,” Nine judges from the Clio Executive Juries talk about how Mercedes’ “Office,” Bangkok Insurance’s “Twister,” and creatives get their ideas, the dangers of overtesting ads, and Centre For Disease Control’s “Sun” (No preview). the need for more effective advertising. Industry executives 2007 ed. 43 min. DVD $175.00 #FH 912 from Goodby Silverstein & Partners, Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; AMERICA’S AD ICONS Ginkgo Saatchi & Saatchi, Montevideo; and Leo Burnett, The best product mascots and corporate ambassadors share Kuala Lumpur; discuss commercials such as Volkswagen’s two key features: they become indelibly associated with “Snowplow,” Maxell’s “Israelites,” and Little Ceasars’ the things they represent and remain relevant over time. “Focus Group” to provide insights into what makes a TV Uses case studies of Tony the Tiger, Charlie the Tuna, the spot a success. Energizer Bunny, Jack in the Box, Colonel Sanders, Kool- 2000 ed. 30 min. VHS/DVD $150.00 #FH 797A Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand WHAT MAKES A GREAT icons. The psychology behind their remarkable consumer ADVERTISEMENT: PART II and cultural appeal is discussed. Thirteen judges from the Clio Executive Juries speak on 2001 ed. 51 min. VHS/DVD $120.00 #FH 943 topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people’s ideas of BEHIND THE SCREENS: HOLLYWOOD advertising, and the motivation for being in the advertising GOES HYPERCOMMERCIAL business. Industry leaders from prominent agencies As the techniques of product placement, tie-ins, and cross- including Fallon McElligott, Minneapoilis; Ogilvy & promotions have become commonplace in Hollywood, the Mather, Mumbai: Paradise DDB, Stockholm; film industry has increasingly become a commercial, rather Clemenger/BBDO, Melbourne; and Agulla & Baccetti, than artistic sphere. Explores this trend with an array of Buenos Aires, analyze TV spots such as MTV’s “Jukka film clips and incisive interviews with film scholars, Brothers” and Diesel Jeans” “A Day in Pyongyang” and cultural critics, political economists, and industry insiders. several print ads and posters from the Clio archives. (No preview) 2000 ed. 30 min. VHS/DVD $150.00 #FH 797B 2000 ed. 37 min. VHS/DVD College $195.00 High School $95.00 # MEF 794 DEADLY PERSUASION: THE THE OVERSPENT AMERICAN: WHY WE The price shown are in US dollars and exclusive of shipping charges P.3
    • WANT WHAT WE DON’T NEED U.S. GOLDEN OLDIES Juliet Schor scrutinizes what she calls “the new This collection consists of some of the best-loved and most consumerism,” a national phenomenon of upscale spending memorable television commercials ever created. These shaped and reinforced by a media system driven by classic spots contain humor, famous jingles, celebrities and commercial interests. Illustrated with hundreds of media fantastic demonstrations. See the diversity and ingenuity of examples. (No Preview) American advertising. (No preview) 2003 ed. 55 min. VHS/DVD 1999 ed. 30 min. DVD $100.00 # LIA 554 University $250.00 High School $125.00# MEF 772 SPORTS ENDORSEMENTS PROMOTIONAL PROCESS IN COMMERCIALS MARKETING (POWERPOINT CD) Sports stars have been endorsing products on television for Promotion plays an important role in business. PowerPoint many years and in many ways. See the evolution of athlete presentation details the types, elements, and roles of endorsements from the simple sales pitches of the 1960’s promotion. Students learn the concept of promotional mix, to the high-tech, special effects extravaganzas of the promotional activities, communication process, and learn 1990’s. Contains some of the funniest and most memorable to differentiate between product and institutional spots created over the last four decades. A “must have” advertising. video for a sports marketing course. (No preview) 2003 ed. 68 slides $90.00 # CE 745 2000 ed. 25 min. DVD $100.00 # LIA 608 PLANNING & PRODUCING THE DOT.COM COMMERCIALS ADVERTISEMENT Features the best of Dot.com commercials from both the Discusses the importance of projecting sales and profits in US and around the world. Dot.com/Internet marketers have the context of planning the retail advertising campaign. become major players in TV advertising, particularly Follows each stage of the retail-advertising process from during Superbowls. A “must video” for any Internet target market selection, developing creative, producing the advertising or e-commerce course. (No preview) ad, and culminates with media placement. Interviews with 2001 ed. 25 min. $100.00 # LIA 609 advertising professionals from an ad agency, design studio, direct mail marketer and department store. BOB GARFIELD’S “ADVERTROCITIES” 2001 ed. 20 min. VHS $125.00 DVD $145.00 #EJD 604B Bob Garfield, columnist and ad critic at Advertising Age, has seen a lot of great commercials. But he’s seen a lot of MARKETING COMMUNICATIONS: terrible commercials, too. Horrible commercials! Pitiful PERSONAL SELLING, SALES commercials! Absolute Advertrocities! In this sometimes hilarious, sometimes disturbing, always provocative PROMOTION, ADVERTISING, AND presentation, Bob revisits the most irredeemable PUBLIC RELATIONS advertising he has ever seen and tries to understand how For many people, the term “promotion” only means they could possibly have ever seen the light of day. (No advertising. This program explores the many kinds of preview) “promotions” that marketers use. Shows how different 2001 ed. 40 min. $100.00 # LIA 727 kinds of promotions can be combined to produce a compelling, integrated marketing communications plan. PROMOTIONAL STRATEGY FOR SMALL 1999 ed. 60 min. VHS/DVD $160.00 # CTC 649 BUSINESS A comprehensive strategy for attracting customers may be SALES PROMOTION: IT'S A TEAM the most important element of the business plan. Leads EFFORT entrepreneurs through the promotion plan of target market A case study of a back-to school department store identification, setting communication objectives, setting promotion. Follows the promotion from planning, through the appropriation, selecting the communication vehicles, execution, and evaluation. and evaluation. Many helpful suggestions to aid the 1995 ed. 15 min $110.00 # CE 358 entrepreneur in gaining maximum results from small ad budgets. 2006 INTERNATIONAL TV 1995 ed. 21 min VHS $125.00 DVD $135.00 #DE 134B COMMERCIALS AWARD WINNERS Contains the 2006 “Winners” tape of the London ADVERTISING AGENCY International Advertising Awards. The very best in TV Discusses how agencies are organized -- the functions they advertising throughout the world in 17 product categories perform and how they are compensated by clients. Shot on as well as the winners in technical and special categories. location at Harris Drury Cohen, a full-service agency with (No preview) $90 million in billings. Shows the daily operation with 2006 ed. 45 min DVD $100.00 # LIA 330 comments by personnel in creative, account management, marketing services and management. 1998 ed. 23 min. VHS $125.00 DVD $135.00 #DE 136 The price shown are in US dollars and exclusive of shipping charges P.4
    • to potential customers. Shows how the promotional mix ADVERTISING AND MARKETING ON often changes over the product life cycle. Specialized THE INTERNET Marketing Services case. Is the Internet "Marketing Heaven" or just an overrated 2004 ed. 30 min. VHS $110.00 # CIM 833 marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use INTEGRATED MARKETING and appropriateness of marketing & advertising on the COMMUNICATIONS Internet. Special topics include target audiences, structural Discusses how all marketing communications should be considerations, efficiency, closure and critical issues in integrated to provide a consistent, unified image of the Web page design. By Dr.P.Rutsohn organization. Shows examples of how the IMC model is 2001 ed. 26 min. VHS $125.00 DVD $135.00 #DE 512 often two-way communication that can begin with either the marketer or the customer. Defines and shows examples HOW TO DESIGN YOUR OWN WEB SITE: of the IMC mix of personal selling, advertising, direct PARTS I & II marketing, sales promotion and public relations. Discusses Part I covers what a Web site is, the importance of Web how IMC strategy often depends on stage of product life design, important terms for Web designers, tools needed cycle and whether the marketer is employing a pull or push and Web design strategy. approach. Part II covers creating a Web site using HTML; how to 1998 ed. 26 min VHS $125.00 DVD $135.00 #DE 489 create HTML tags, hyperlinks, graphics, sounds, movies; an A CLOSER LOOK AT ADVERTISING: uploading your Web site. Two high-tech productions that WHEN WHERE, WHY, AND HOW TO are presented in an easy-to-understand format. ADVERTISE 2000 ed. 16 min. & 12 min. $115.00 # EVN 558 Explores the purpose of advertising and presents a behind- the-scenes overview of the advertising industry. Examines DESKTOP PUBLISHING: GETTING THE various types of advertising, illustrates when to use MESSAGE OUT advertising, and reveals how to determine the effectiveness Home-based businesses, consultants, and graphic designers of an advertising campaign. can professionally produce everything from restaurant 1999 ed. 60 min. VHS/DVD $160.00 # CTC 650 menus to glossy business reports. DTP is a low-cost alternative for small businesses to communicate with ADVERTISING MEDIA customers and promote their products. Covers the basics of CAPTIVE AUDIENCE digital design, page layout, hardware and software For marketers who wish to reach the lucrative youth requirements and career opportunities for DTP designers. market, schools represent the final frontieraccess to a 2000 ed. 22 min. VHS/DVD $110.00 # SW 601 captive audience of millions of students along with implied product endorsements. A compelling exposé of the BEHIND THE SCENES: PRINTING transformation of classrooms, hallways, cafeterias, and From the daily newspaper to the ticket that admits you to textbooks into advertising vehicles. Explores how the movie, the printing industry is responsible for most of education is short-changed and democracy is at risk when the magazines, brochures, flyers, coupons, and posters that schools become marketplaces and commercialism goes to you read. Go behind the scenes to see how materials are the head of the class. (No preview) prepared before they end up on the equipment that produce 2003 ed. 45 min. VHS/DVD a book or a brochure. Find out what specific tasks it takes College $195.00 High School $125.00 # MEF 727 to complete the process, from the sales department, through layout and design, and on to the printing presses. THE ADVERTISING MEDIA 2000 ed. 20 min. VHS/DVD $110.00 # MEC 612 Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience INTEGRATED MARKETING fragmentation from more media alternatives, retailers need COMMUNICATIONS to reexamine the traditional media of newspapers, ADVERTISING, SALES PROMOTION AND magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer’s IMC PUBLIC RELATIONS program. Interviews with media professionals in e- Defines each element of the promotional mix and the role commerce, traditional retailing and direct mail. of each element in IMC strategy. Discusses different types 2001 ed. 20 min. VHS $125.00 DVD $145.00 #EJD 604A of advertising, sales promotion, and PR activities. Long Beach Ice Dogs case. PRINT MEDIA 2004 ed. 30 min. VHS $110.00 # CIM 834 Covers daily, weekly, and free newspapers with the various advantages of each format. Discusses advertising services INTEGRATED MARKETING such as special editions and total market coverage COMMUNICATIONS programs. Covers consumer, business, trade, industrial, IMC is the intentional coordination of all marketing and farm magazines with the advantages of each category. communications activities to convey a consistent message Discusses the importance of both reach and frequency along with an example of how to compute CPM for print The price shown are in US dollars and exclusive of shipping charges P.5
    • media. 2004 ed. 20 min VHS $120.00 DVD $130.00 #DE 104A ELEMENTS & PRINCIPLES OF DESIGN DIRECT RESPONSE & OUT-OF-HOME (POWERPOINT CD) MEDIA Does a garment give an impression of relaxation and Discusses how direct response has become the primary comfort, while another seems formal and dignified, while focus of marketing communications for many firms and yet another can be minimal, cold and rigid? Learn how how direct response has become an integral part of the design affects our sense and emotions through the use of communications mix. Covers some of the forms of direct line, shape, form, texture, color, balance, rhythm, response such as telemarketing, solo mail and shared mail. emphasis, proportion, scale and harmony. Whether it’s Shows the forms and advantages of the out-of-home media through furniture, printed materials or apparel, a design can of outdoor and transit. Special topics include the yellow communicate different attitudes, feelings and concepts. pages and advertising specialties. 2004 ed. 30 slides $90.00 #CE 867 1995 ed. 19 min VHS $120.00 DVD $130.00 #DE 104B BROADCAST MEDIA ADVERTISING PSYCHOLOGY Covers broadcast television, cable TV and radio along with ADVERTISING CREATIVE APPEALS advantages of each medium. Discusses the rating systems, Discusses the six most common and successful advertising GRP's and the importance of CPP for television-media creative appeals: Fear, Humor, Sex, Scarcity, Rational and buyers. Discusses the newer concepts of target marketing Emotional. Proven approaches to employing each appeal is with broadcast media. Much of the footage shot in TV and well documented by advertising research cited in the radio studios along with comments by broadcast program. Means-end chain theory, informational vs. advertising executives. transformational reinforcement and using leverage points 1994 ed. 16 min. VHS $120.00 DVD $130.00 #DE 104C are covered. Both print ads and TV commercials are used as examples. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced & NEWSPAPER ADVERTISING interesting for students. Covers the various formats of newspaper advertising such 2006 ed. 23 min. VHS $125.00 DVD $135.00 # DE 949 as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, ADVERTISING TECHNIQUES supplements, preprints and total market coverage. Teens annually spend over $150 billion on clothes, food, Additional sections cover layout formats and the use of cosmetics, music, etc. Advertisers rely on their teen artwork vs. photographs for illustrations. audience to discuss and help sell their products. Program 2004 ed. 22 min. VHS $125.00 DVD $135.00 #DE 133 uses humor, fun graphics, and many ad examples to clue students on the 10 traditional advertising creative ADVERTISING LAYOUT techniques. ADVERTISING LAYOUT: PART I 2006 ed. 31 slides CD $60.00 # LZ 991 Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any CRACKING THE ADVERTISING CODE course in advertising, advertising layout, graphics or Learn to make sound purchasing decisions by spotting design. Demonstrates basic ad layout such as line, flow advertising ploys. Discussion includes celebrity and patterns; mechanics such as white space and bleed. endorsements, consumer-behavior theory, emotional 2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120A appeals, unproven claims, urgency to purchase, etc. 2006 ed. 20 min VHS/DVD $100.00 # LZ 993 ADVERTISING LAYOUT: PART II Discusses proportion, design components, arrangement WHY YOU BUY: 21ST CENTURY formats, visual direction and visual organization. Shows ADVERTISING examples of advertising formats such as picture window, Direct mail-how “junk mail” and email “spam” use hidden silhouette, square zero, free form and Mondrian. Covers tactics to persuade and sell. TV commercialshow music visual-attention techniques of juxtaposition, spatial and entertainment disguises ads to shape your daily life, progression, overlapping and closure. Included is a special and build brand name awareness. Internet advertisinghow section on the use of headlines and sub-headlines. Web advertising and programming are almost 2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120B undistinguishable. Advertising today is very subtle with the selling message OPTICAL ILLUSIONS: HOW TO CREATE integrated into entertainment and information. THEM 2001 ed. 20 min. VHS/DVD $120.00 # LS 652 Optical illusions play tricks with the eye. They are abstract art based on mathematics. Artist Peggy Flores shows PSYCHOLOGY OF ADVERTISING: PART students how to make them by demonstrating “moving 1 lines,” shapes that “pop out,” color variations, and Today, with increased competition, globalization and interlocking designs. Line, shape, space, and color are downsizing, marketers must demonstrate that their discussed and demonstrated with different media as advertising expenditures are both efficient and effective. elements of optical illusions. Consumers have been saturated with advertising messages; 2005 ed. 24 min. VHS $70.00 #CP 907 The price shown are in US dollars and exclusive of shipping charges P.6
    • and, business is no longer willing to expend resources “Just 2002 ed. 45 min. VHS/DVD to get their message out to the market.” It’s imperative that College $225.00 High School $125.00 # MEF 793 the advertiser understand the psychology behind buying motives and incorporate that understanding into their ads. IT WON’T HAPPEN HERE: Emphasizes five key psycho-sociological issues with Watch what happens in the hours and days after a major examples drawn from TV commercials, print ads, and the fire threatens a company’s ability to do business. Some Internet. By Dr. Rutsohn. employees are prepared and quickly put an action plan into 2002 ed. 26 min. VHS $125.00 DVD $135.00 # DE 118A place. Others are caught by surprise, and end up contributing to the problem rather than the solution. PSYCHOLOGY OF ADVERTISING: PART Provides guidance on what to do and how to be ready for II the unexpected. Discussion focuses on the interrelationship between the 2002 ed. 14 min. VHS $120.00 # KP 774 physical components and the message communicated by an advertisement. Presents current research with examples of PUBLIC RELATIONS survey results, comparative ads and testimonials in Covers the three broad public relations functions of event advertising. By Dr. Rutsohn. promotion, image building and image protection. 2002 ed. 18 min. VHS $120.00 DVD $130.00 #DE 118B Discusses the role and importance of PR in the marketing communications process. Covers common public relations AMERICA’S AD ICONS activities such as preparing media kits and press releases. The best product mascots and corporate ambassadors share Case studies and current examples from a PR agency, a two key features: they become indelibly associated with nonprofit organization and a small business! Excellent for the things they represent and remain relevant over time. any course in public relations, advertising, or marketing Uses case studies of Tony the Tiger, Charlie the Tuna, the communications. Energizer Bunny, Jack in the Box, Colonel Sanders, Kool- 1996 ed. 23 min. VHS $125.00 DVD $135.00 # DE 438 Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand YOU ARE THE ORGANIZATION: EVERY icons. The psychology behind their remarkable consumer EMPLOYEE’S PUBLIC RELATIONS ROLE and cultural appeal is discussed. Employees learn about the importance of body language 2001 ed. 51 min. VHS/DVD $120.00 # FH 943 and the importance of remaining calm with angry or impatient customers. Shows how to promote your POSITIONING: HOW ADVERTISING organization through employee networking and other PR SHAPES PERCEPTIONS activities. Offers nine PR techniques for use with e-mail In marketing, perception is reality! Advertisers recognize and voice mail. that changing a consumer’s attitude toward a product is 2001 ed. 25 min. VHS/DVD $16.00 # CB 624 difficult and not really necessary. To “position” or “reposition” how a consumer views a product is much more useful. Today, marketers don’t try to persuade with advertising. Rather, they try to position the product so that E-Commerce it is viewed as enhancing the consumer’s life style and self- DRIVING TRAFFIC TO YOUR WEB SITE concept. Positioning is all about changing perceptions, not Ulla McGee, Manager of PCWorld.com., explains what minds. works, and what does not work in driving traffic to a web 2003 ed. 20 min. VHS/DVD $110.00 # LS 715 site. She likes email marketing with an easy opt in/out, clear privacy policy, and meaningful content. She covers WHY ADS WORK: THE POWER OF SELF- buying keywords on search engines, using offline DECEPTION communications, barter deals, and why some branding The most important words in advertising are the ones you opportunities are worthless. don’t see or hear. Ads rarely lie, they merely allow plenty 2003 ed. 30 min. VHS/DVD $1l0.00 # KP 865 of room for self-deception. Shows how phrases can change the meaning of a claim, how products can claim to SPAM be the best, etc. What is spam? How do spammers get their unwanted 1995 ed. 21 min. VHS/DVD $110.00 # LS 418 offers into your in-box? And, how can the flow of electronic-junk mail be stopped? Explains how advertisers PUBLIC RELATIONS/PUBLICITY send spam and presents proactive strategies for combating it: spam filters, blacklists and white lists, opt-in and opt-out TOXIC SLUDGE IS GOOD FOR YOU: THE protocols, anti-spam legislation, and greater cooperation PUBLIC RELATIONS INDUSTRY UNSPUN between legitimate businesses, Internet online-service Helps viewers understand the tools PR professionals use to providers, and consumers. Spammer techniques--how shift perceptions, shape public opinion, “sell” war, and spammers harvest e-mail addresses, use open relays and manage corporate crises. The true power of this video can spoofing to cover their tracks are revealed. be witnessed in the horror on students’ faces as they 2004 ed. 30 min. VHS/DVD $110.00 # FH 939 manage to voice, after viewing the film, “Where have we been all our lives?” (No preview). The price shown are in US dollars and exclusive of shipping charges P.7
    • their own IPC networks. By Dr.Rutsohn, 2001 ed. 28 min. VHS $125.00 DVD $135.00 # DE 653 DOING RESEARCH ON THE INTERNET AN INTRODUCTION TO WEB SITE (CD) DESIGN The Internet is a valuable tool for students who need to do What do online retail outlets, electronic newspapers, blogs, research. Presents helpful tips that will optimize the search and search engines have in common? They’re all Web for critical data. Includes an interactive study guide. sites! Gives viewers a comprehensive introduction to the 2002 ed. 30 min. $100.00 # EVN 668 principles of Web site design--a great first step toward becoming a webmaster or an interactive media designer. Explains how to identify the target audience, determine the HTML BASICS site’s core purpose, address technological issues, create Introduces the subject of HTML hand coding with visual appeal, and carry out a test/evaluation/update cycle. practical, detailed information backed up by plenty of Interviews with two successful Web site designers hands-on exercises. A dozen HTML lessons provide all illustrate how it all comes together in the real world. the information learners need to build a basic Web page, 2004 ed. 25 min. VHS/DVD $110.00 # FH 940 how to create and manipulate text, color, images, links, tables, and frames. A built-in text editor and browser will INTERACTIVE AND MULTI-CHANNEL have students writing code right along with the interactive, MARKETING self-paced lessons. Section summaries, 36 practice Illustrates both B2B and B2C Internet marketing. Shows exercises, and 144 scorable test questions will enhance that enhancing customer value and relationship marketing knowledge retention. An animated slideshow illustrates can be achieved by either stand alone sites or production, design, and information technology career Internet/bricks and mortar combinations. SmartHome case. paths in the growing digital media industry. 2004 ed. 30 min. VHS $110.00 # CIM 836 2002 ed. DVD $120.00 # CP 755 E-COMMERCE IN BUSINESS ADVERTISING AND MARKETING ON Behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, THE INTERNET revenue, and future of MP3’s Web site, visiting Ford’s Is the Internet "Marketing Heaven" or just an overrated online “showroom,” and showcasing the customer benefits marketing tool? Is it just another medium or does it provide of Coronet-Fashion at Work’s online planning system, this a unique opportunity for advertisers? Focuses on the use program presents compelling case studies of the Internet’s and appropriateness of marketing & advertising on the use to capture new markets. Internet. Special topics include target audiences, structural 2003 ed. 30 min. VHS/DVD $130.00 # FH 842 considerations, efficiency, closure, and critical issues in Web-page design. By Dr. Rutsohn 2001 ed. 26 min. VHS $125.00 DVD $135.00 # DE 512 EBAY AND NAPSTER: CHANGE AGENTS eBay and Napster are redefining established paradigms of online interactivity. In segment one, NewsHour HOW TO DESIGN YOUR OWN WEB SITE: correspondent Spencer Michels explores e-Bay’s PARTS I & II phenomenal success with and CEO Margaret Whitman Part I covers what a Web site is, the importance of Web while addressing concerns related to fraudulent design, important terms for Web designers, tools needed merchandise and shill bidding. In segment two, Michels and Web design strategy. examines the roots of the Napster case through interviews Part II covers creating a Web site using HTML; how to with partisans on both sides of the dispute. create HTML tags, hyperlinks, graphics, sounds, movies; 2000 ed. 26 min. VHS/DVD $110.00 # FH 795 and uploading your Web site. Two high-tech productions that are presented in an easy-to-understand format. INTERNET RESEARCH TECHNIQUES 2000 ed. 16 min. 12 min. VHS/DVD $115.00 # EVN 558 Addresses the critical thinking process that helps distinguish relevant sources from the clutter. Effective use DOT.COM COMMERCIALS of common search engines are reviewed, along with tips to Features the best of Dot.com commercials from both the assess the validity of the material discovered. Shows US and around the world. Dot.com/Internet marketers have students how to save time and help improve the quality of become major players in TV advertising, particularly their research. during Superbowls. A “must video” for any Internet 2004 ed. 6 min. $70.00 # TSC 787 advertising or e-commerce course. (No preview) 2001 ed. 25 min. $100.00 # LIA 609 E-COMMERCE: BUSINESS TO BUSINESS In the world of B2B e-commerce, volatility is so endemic CUSTOMER RELATIONSHIP it’s hard to keep up with the winners and losers. Marketers MANAGEMENT must overcome and modify traditional buying behavior The National Association of Realtors is the largest based on personal contacts. Industry-Sponsored- professional trade association in the U.S. In response to Marketplaces (ISMs) are competing with Independent-Net- complaints from members trapped in an endless loop of Markets (INMs) while individual companies are creating voice mail, the NAR created a dedicated customer contact The price shown are in US dollars and exclusive of shipping charges P.8
    • center. NAR chose Apropos Technology to implement a patterns; mechanics such as white space and bleed. solution that would add live Web chats and other 2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120A functionality to their contact center. Apropos’ software now ensures that all customer interactions are handled ADVERTISING LAYOUT: PART II efficiently. Discusses proportion, design components, arrangement 2002 ed. 10 min. $110.00 # MCL 711 formats, visual direction and visual organization. Shows examples of advertising formats such as picture window, FROM ZERO TO SIXTY IN THIRTY DAYS silhouette, square zero, free form and Mondrian. Covers See how small businesses are getting more done and gain visual attention techniques of juxtaposition, spatial more sales thanks to the fast and easy installation of new progression, overlapping and closure. Included is a special technology. Shows how small businesses can benefit from section on the use of headlines and sub-headlines. everything from database marketing, Internet & contact 2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120B management software, to powerful client/server ADVERTISING CREATIVE APPEALS networking. Shot on location at a realty business and Discusses the six most common and successful advertising paper- products wholesaler. creative appeals: Fear, Humor, Sex, Scarcity, Rational and 1997 ed. 30 min. $100.00 #AI 510B Emotional. Proven approaches to employing each appeal is well documented by advertising research cited in the USING TECHNOLOGY program. Means-end chain theory, informational vs. Harnessing technology can provide the entrepreneur with transformational reinforcement and using leverage points opportunities to enhance efficiency and profitability. are covered. Both print ads and TV commercials are used Sample topics include automated production; Asian as examples. A clinical psychologist briefly comments on manufacturing techniques such as “pull vs. batch”; virtual the natural human response to each appeal. Fast paced & companies and Internet-based marketing; and “Intranet” interesting for students. communication systems. 2006 ed. 23 min. VHS $125.00 DVD $135.00 # DE 949 1999 ed. 30 min. $100 # VTV 550 E-COMMERCE SOFTWARE GRAPHIC DESIGN: WHAT’S IN A LOGO? BUSINESS PLAN PRO 2007: EBAY Graphic designers with the consulting firm, Navy Blue, EDITION (CD-ROM) must produce a new corporate identity for Digital As an eBay seller, it is critical that you understand where Animations Group. Their task is to create a logo that all your money is going and how many fees you are really captures the company’s spirit and works across different paying. Combines the best-selling business-planning formats such as on paper, signs, windows, and Web pages. software with the world’s largest marketplace to create an Follows the entire process from sitting down with the client easy-to-follow guide that maximizes your total profit on to determine the mission, to brainstorming and pitching eBay. Includes sales forecasts, set-up for selling items on proposals, to unveiling the finished product. eBay, profit and loss statement, eBay and PayPal fees, and 15 min. VHS/DVD $90.00 # FH 852 eBay specific examples. Instructional package includes CD-ROM, over 500 sample business plans, and three ELEMENTS AND PRINCIPLES OF business-planning books. DESIGN 2007 ed. CD-ROM $150.00 # PAS 105S Introduces the seven elements of design-value, color, form, shape, line, space and texture. Each element is explored INTRODUCTION TO INTERNET and clearly explained with diagrams. Hands-on SEARCHING demonstrations help reinforce the concepts and illustrate Designed for both novice and experienced Internet users how they are used to create a composition. Shows how the who want to quickly and easily find relevant web pages, elements are combined and used in developing the seven news articles, pictures, and other resources. Easy-to-follow principles of design; contrast, rhythm, unity, emphasis, examples show you how to effectively use most of the pattern, movement, and balance. Internet’s popular search engines and directories. Begins 1994 ed. 57 min. 2 VHS/DVD $90.00 # CP 716 with a quick review of basic search strategies and moves on to cover topics such as advanced Google search DESKTOP PUBLISHING: GETTING THE operators, other search tools, evaluating web resources for MESSAGE OUT relevance and accuracy, and search engine optimization. Home-based businesses, consultants, and graphic designers 2004 ed. 5 hours CD-ROM $60.00 # DSL 883 can professionally produce everything from restaurant menus to glossy business reports. DTP is a low-cost alternative for small businesses to communicate with Graphic Design / Desktop customers and promote their products. Covers the basics of digital design, page layout, hardware and software Publishing requirements, and career opportunities for DTP designers. ADVERTISING LAYOUT: PART I 2000 ed. 22 min. VHS/DVD $110.00 # SW 601 Suggests the amount of space to allocate and uses of the illustration, headline, copy and logo. Designed for any BEHIND THE SCENES: PRINTING course in advertising, advertising layout, or graphic design. From the daily newspaper to the ticket that admits you to Demonstrates basic ad layout such as line, flow and the movie, the printing industry is responsible for most of The price shown are in US dollars and exclusive of shipping charges P.9
    • the magazines, brochures, flyers, coupons, and posters that work, learn how to adapt and adjust your workflow, and you read. Go behind the scenes to see how materials are increase your creative efficiency as you integrate Adobe® prepared before they end up on the equipment that InDesign® into your projects. produces a book or a brochure. Find out what specific tasks 2004 ed. 3 hrs W/Mac-OC CD-ROM $45.00 # CCDST 897 it takes to complete the process, from the sales department, through layout and design, and on to the printing presses. CORELDRAW GRAPHICS SUITE X3: 2000 ed. 20 min. VHS/DVD $110.00 # MEC 612 ESSENTIAL TRAINING Confidently tackle a wide variety of projects from Web TUTORIALS: GRAPHIC DESIGN/DESKTOP graphics to multi-page marketing brochures. Teaches you PUBLISHING the essential tools and techniques you’ll need to start using ADOBE® PHOTOSHOP® CS3 EXTENDED this powerful software effectively. Begins with an Beginner to intermediate user. overview of the interface and moves on to cover basic Lessons are done at your own pace so you can start and drawing, coloring, and editing. Advances to transparency, stop the video segments at any time. From the basics of type, the new Interactive Design Tools, & special effects. selecting colors and elements in photos, to the magic of Included are tips and examples that teach you to improve special effects and layering, these tutorials cover what you workflow and maximize productivity. Flexible training! need to know to make your images dazzle. Experienced CorelDRAW users can go directly to the movies on features new to X3, while beginning users can • See the wonders of Photoshop CS3 image watch all the CD-ROMs in progression. manipulation & design layout. 2005 ed. 10.7 hrs. CD-ROM $100.00 # DSL 925 • Sharpen your Photoshop skills with document basics and keyboard shortcut. • Understand the importance of using layers with GETTING STARTED WITH COREL every project. PAINTER • Save time with automation tools for saving and Designed to give new and current users a basic loading, cropping, PhotoMerge, and web galleries. understanding of the latest version of the program and its 2007 ed. 8 hrs. 2 DVD $190.00 # DST 1011 new/improved features, including the new Welcome Screen, Customizable Keyboard Shortcuts, Artists’ Oils QUARKXPRESS 7: NEW FEATURES Painting System, Snap-To-Path Painting, QuickClone and integration with the Wacom Intuos3 tablet. Begins with an The most significant update ever to Quark’s page layout. overview of the Corel Painter IX interface, a review of Shows how to take advantage of the program’s new basic tools, and tips on working with a Wacom tablet--then features to vastly improve your page layout. Explains every moves to practical sketching and painting exercises, interface change and uses real-world examples to including how to convert digital photographs to drawings, demonstrate how to use each new feature. Covers paintings, and mosaics. Exercise files accompany the everything from working with transparencies, drop training, allowing you to learn at your own pace. shadows and OpenType fronts, to editing native Photoshop 2004 ed. 11 hours CD-ROM $70.00 # IXDSL 879 documents. Shows how to apply picture effects, share content and layouts in real time, and enjoy truly automatic color management. Exercise files accompany the training PREPRESS FOR ADOBE PHOTOSHOP videos that allow you to learn at your own pace. Designed to teach both graphics professionals and 2006 ed. 5 hrs. 2 CD-ROM $100.00 # DSL 1014 newcomers how to create, correct, and prepare Photoshop images for printing. Begins with digital image creation and PHOTOSHOP LIGHTROOM: ESSENTIAL handling fundamentals, including topics such as image resolution, scaling and simplification, and file format TRAINING selection and configuration. Continues with more complex A powerful new photographic work-flow program topics such as setting prepress-specific highlights and designed to help photographers expand their creative shadows, color correction, RGB to CYK conversion, potential. A difficult challenge of photography is dealing creating and printing duotones and spot colors, applying with the volume of images that result from each shoot. sharpening for printing, and trapping in Photoshop. Step- Demonstrates browsing, organizing and adjusting images by-step instructions allow users to follow along using their in processing. Helps photographers establish a more own images, learning at their own pace. effective and creative workflow on what it’s all about-— 2004 ed. 9 hours CD-ROM $110.00 # DSL 886 the photo. Exercise files accompany the tutorials. 2007 ed. 6.5 hrs. DVD $100.00 # DSL 1015 ADOBE PHOTOSHOP TIPS AND TRICKS Learn some of the magical tricks and useful tips to get the QUARKXPRESS TO ADOBE INDESIGN most out of Photoshop. Both novice and veteran users will Learn how to make a smooth transition to InDesign’s® discover time-saving shortcuts and special effects that you powerful tools and streamlined interface, as you become never knew existed. Attain realistic photo-compositing more productive and efficiently tackle even the most with wonderful depth of field, motion blur, perspective, complex projects. Training program will help you make a and shadowing options; The coolest techniques for the quick and painless move from Quark to the new and most realistic chrome, and beautifully diffused soft-edged improved page layout capabilities offered by shadows; a detailed look at alpha channels, pixel creation Adobe®Inesign® Achieve a more sophisticated level of filter, techniques and lighting effects for brilliant The price shown are in US dollars and exclusive of shipping charges P.10
    • background creation; and utilize fire and smoke animations. techniques, as well as intricate layer blending. • Create added interest with buttons and 2003 ed. 3 hours W/MAC OC CD-ROM $60.00# DST 898 interactivity. • Publish your Flash Site on the web. 2007 ed. 8.5 hrs. 2 DVD $190.00 # DST 1013 Web Site Design WEBSITE DESIGN: EXTREME WEB SITE HOW TO DESIGN YOUR OWN WEB SITE: MAKEOVER PARTS I & II Tutorials equip you with the skills to turn an ordinary web Part I covers what a Web site is, the importance of Web site into one that’s content-rich using popular web design design, important terms for Web designers, tools needed and development tools: Dreamweaver, Fireworks, Flash, and Web design strategy. Contribute, Photoshop, and Illustrator. You’ll be amazed Part II covers creating a Web site using HTML; how to at how easy it is to combine & use these programs create HTML tags, hyperlinks, graphics, sounds, movies; interchangeably. Learn tips on logo enhancements, stock and uploading your Web site. Two high-tech productions photo materials, as well as template designs and layouts. that are presented in an easy-to-understand format (no Discover how to utilize your web site to build marketing preview allowed). materials like brochures, business cards, and company 2000 ed. 16 min. & 12 min. VHS/DVD $110.00# EVN 558 letterhead. 2006 ed. 11 hrs. 2 DVDs $125.00 # DST 916 AN INTRODUCTION TO WEB SITE DESIGN FLASH USER: EXPERIENCE BEST What do online retail outlets, electronic newspapers, blogs, PRACTICES and search engines have in common? They’re all Web Offers solutions to common user experiences that Flash sites! Gives viewers a comprehensive introduction to the designers and developers face every day. Includes making principles of Web site design--a great first step toward browser Back button work with the Flash Player, handling becoming a webmaster or an interactive media designer. state management, implementing effective Flash detection Explains how to identify the target audience, determine the with useful alternate content, improving “scanability” and site’s core purpose, address technological issues, create workflow in your applications, and helping users maintain visual appeal, and carry out a test/evaluation/update cycle. content while working with your applications. Exercise Interviews with two successful Web site designers files accompany the training videos. illustrate how it all comes together in the real world. 2005 ed. 4 hrs. CD-ROM $50.00 # DSL 921 2004 ed. 25 min. VHS/DVD $110.00 # FH 940 DREAMWEAVER 8: ESSENTIAL TUTORIALS: WEB SITE DESIGN TRAINING ADOBE® DREAMWEAVER® CS3 Designed for beginning to intermediate Dreamweaver users Beginner to intermediate user. that want to quickly get up to speed on the latest version of The basics of how to create web pages, set links, and insert this incrediblly popular Web application. Begins by images, to more advanced techniques for creating page covering basic Web authoring skills like working with text, layouts with tables and CS3. Learn to use Dreamweaver’s adding links, modifying page properties, and managing more advanced features to insert Flash, video, and audio your site. Move on to topics like using Dreamweaver 8’s files. Focus is on how to get your web site up and running new unified CSS style panel, creating layouts with layers, quickly. Discover the techniques for designing with CS3, and audio and video files into your pages. This tutorial the best way to create standards-based, accessible web shows you everything you need to know from building sites. Add interactive features like rollovers and image your first page to publishing an entire Web site. swaps with advanced instructions for using JavaScript 2005 ed. 11 hrs. 2 CD-ROMs $150.00 # DSL 927 behaviors. Discover how the template features can help you create a better looking web site that’s also easier to PHOTOSHOP CS2 AND FLASH 8 update and redesign in the future. 2007 ed. 9 hrs. 2 DVD $190.00 # DST 1012 INTEGRATION Shows you the most efficient methods for importing content created with Adobe Photoshop CS2 into Flash ADOBE® FLASH® CS3 PROFESSIONAL Professional 8, while maintaining as much of the original Beginner to intermediate user. appearance as possible. Learn how to take advantage of the Give your website a new look with a zap of creativity with new features such as filters and blend modes. Shows you animated objects and sound effects. Discover how to how to control the optimization settings in Flash for bitmap design fun, creative, interactive websites through images that are embedded inside, export SWF files and structured and easy to follow lessons. Expand your how to load external bitmaps into movies. knowledge as you learn to utilize all of the amazing 2005 ed. 2.5 hrs CD-ROM $50.00 # DSL 929 techniques with Adobe Flash CS3. • Explore the wondrous capabilities of the Pen tool. • Import existing materials from Adobe Photoshop Digital Video Production and Illustrator. SUCCESSFUL CAMERA WORK FOR • Work with Flash Video, plus create and control The price shown are in US dollars and exclusive of shipping charges P.11
    • VIDEO learn how to create a final DVD with professionally- Looks at the main functions of the camcorder—focus, designed menus and special features; discover how to add aperture, shutter speed, depth of field, and zoom—as well exciting effects and transitions; and properly utilize titles as aspects of framing and image composition, including and credits for finished productions. techniques such as pull focus and the trombone shot. The 2003 ed. 3 hrs Windows DVD $50.00 # DST 895 relationship between subject and camera movement is examined in a section that also introduces the notion of simple tracking and jib movements. FLASH PROFESSIONAL 8 VIDEO 1997 ed. 30 min. VHS/DVD $150.00 # FH 815 INTEGRATION Learn how to combine the appeal of video with the rich SUCCESSFUL LIGHTING FOR VIDEO integration of Flash. Teaches you how to use video in Flash Creative lighting can turn an ordinary scene into something Professional with everything from online sales brochures to special. There are ways of controlling sunlight, artificial full-length features. Tutorial takes you from the idea stage light, and professional lighting instruments for maximum to a finished, professional product and demonstrates how to video effect. Control principles are considered in five best prepare video for use in Flash, encode footage sections: contrast, quality, direction, intensity, and color. between embedded or streaming video, and create a Flash The method of three-point lighting is described, along with video. problems encountered when mixing natural and artificial 2005 ed. 7 hrs. 2 CD-ROMs $100.00 # DSL 928 light. The production of a complete short film involving nighttime, daytime, and day-for-night lighting concludes ADOBE AFTER EFFECTS 7 PRO: the program. ESSENTIALS 1997 ed. 32 min. VHS/DVD $150.00 # FH 8l6 DVDs are indispensable for learning the basics of the industrystandard tool for motion graphics and special BEHIND THE SCENES IN TV & FILM effects design and production. Learn incredible ways to PRODUCTION control key-frames, use parenting and time remapping, use An inside look at careers in the TV and film industry. powerful masking and blending modes, create mattes, and Interviews and footage of production people to provide a use adjustment layers to add complex, yet simple, impact clear picture of duties, training required and job to your animations. Take a grand tour of the project, clip, opportunities. Careers include lighting tech, gaffer, audio comp windows, palettes, timeline, and Graph Editor. tech., wardrobe, cameraman, special effects, assistant 2006 ed. 14 hrs. 3 DVDs $230.00 # DST 915 director, & assistant producer. 1997 ed. 26 min. VHS/DVD $120.00 # SW 672 ADOBE AFTER EFFECTS 7PRO: PROFESSIONAL FEATURES PRODUCING A VIDEO Lessons focus on important aspects of special effects, Shows how a video is produced for TV and training rotoscoping, expressions, and 3D motion graphics. Take a programs. Follows video production from concept, planing, journey into After Effects incredible 3D world, with lights, shooting, and editing to the final product. Viewers learn cameras, motion and expressions for realistic animation. about mics, lighting, camcorders, and computer editing Plus, advance your skills to the next level with an in-depth technology. and practical look at the effects, techniques, tips, and tricks 2000 ed. 15 min. VHS/DVD $100.00 # SW 673 used for high-end productions. 2006 ed. 12 hrs 3 DVDs $190.00 # DST 914 SUCCESSFUL NONLINEAR EDITING FOR VIDEO ADOBE PREMIERE PRO 2 Provides a step-by-step approach to nonlinear editing by Learn how to produce a video and have it look like it was demonstrating a variety of essential techniques using the cut by a professional. Filmmaker, Jacob Rosenberg, leads latest video-editing software. DVD menu allows for easy you through the extensive capabilities of the most scalable, access to any block of instruction. Become proficient with efficient, and precise editing tool for HD, SD, DV, and the edit window and how images and sound can be film. See how easy it is to maximize your time using manipulated. Topics include choosing shots, editing for a Adobe Bridge. Learn about new features including reason, line of action, editing dialogue, transitions, digital eReview, color correction tools, and a new multi-cam effects, and music. workflow. 2003 ed. 32 min. DVD $150.00 # FH 814 2006 ed. 17 hrs 5 DVDs $225.00 # DST 91 TUTORIALS: DIGITAL VIDEO PRODUCTION DIGITAL VIDEO & ADOBE PREMIERE ELEMENTS Beginners through advanced can transform family memories into polished, professionally-produced DVDs and web clips that can be treasured for a lifetime. Incorporate music and graphics to polish your production; The price shown are in US dollars and exclusive of shipping charges P.12
    • Index 2006 INTERNATIONAL TV COMMERCIALS AWARD WINNERS P.4 A CLOSER LOOK AT ADVERTISING: WHEN WHERE, WHY, AND HOW TO ADVERTISE P.5 ADOBE AFTER EFFECTS 7 PRO: ESSENTIALS P.12 ADOBE AFTER EFFECTS 7PRO: PROFESSIONAL FEATURES P.12 ADOBE PHOTOSHOP TIPS AND TRICKS P.11 ADOBE PREMIERE PRO 2 P.12 ADOBE® DREAMWEAVER® CS3 P.11 ADOBE® FLASH® CS3 PROFESSIONAL P.11 ADOBE® PHOTOSHOP® CS3 EXTENDED P.10 ADVERTISING AGENCY P.4 ADVERTISING AND MARKETING ON THE INTERNET P.5 ADVERTISING AND MARKETING ON THE INTERNET P.8 ADVERTISING CREATIVE APPEALS P.3 ADVERTISING CREATIVE APPEALS P.6 ADVERTISING CREATIVE APPEALS P.9 ADVERTISING LAYOUT: PART I P.6 ADVERTISING LAYOUT: PART I P.9 ADVERTISING LAYOUT: PART II P.6 ADVERTISING LAYOUT: PART II P.9 ADVERTISING TECHNIQUES P.6 ADVERTISING, SALES PROMOTION AND PUBLIC RELATIONS P.5 AMERICA’S AD ICONS P.3 AMERICA’S AD ICONS P.7 AN INTRODUCTION TO WEB SITE DESIGN P.8 AN INTRODUCTION TO WEB SITE DESIGN P.11 BEHIND THE SCENES IN TV & FILM PRODUCTION P.12 BEHIND THE SCENES: PRINTING P.5 BEHIND THE SCENES: PRINTING P.10 BEHIND THE SCREENS: HOLLYWOOD GOES HYPERCOMMERCIAL P.3 BEST OF 2006: CLIO GOLD PLUS P.3 BOB GARFIELD’S “ADVERTROCITIES” P.4 BROADCAST MEDIA P.6 BUSINESS PLAN PRO 2007: EBAY EDITION (CD-ROM) P.9 CAPTIVE AUDIENCE P.5 CORELDRAW GRAPHICS SUITE X3: ESSENTIAL TRAINING P.10 CRACKING THE ADVERTISING CODE P.6 CUSTOMER RELATIONSHIP MANAGEMENT P.9 DEADLY PERSUASION: THE ADVERTISING OF ALCOHOL & TOBACCO P.3 DESKTOP PUBLISHING: GETTING THE MESSAGE OUT P.5 DESKTOP PUBLISHING: GETTING THE MESSAGE OUT P.10 DIGITAL VIDEO & ADOBE PREMIERE ELEMENTS P.12 DIRECT RESPONSE & OUT-OF-HOME MEDIA P.6 DOING RESEARCH ON THE INTERNET (CD) P.8 DOT.COM COMMERCIALS P.4 DOT.COM COMMERCIALS P.9 DREAMWEAVER 8: ESSENTIAL TRAINING P.12 DRIVING TRAFFIC TO YOUR WEB SITE P.7 EBAY AND NAPSTER: CHANGE AGENTS P.8 E-COMMERCE IN BUSINESS P.8 E-COMMERCE: BUSINESS TO BUSINESS P.8 ELEMENTS & PRINCIPLES OF DESIGN (POWERPOINT CD) P.6 ELEMENTS AND PRINCIPLES OF DESIGN P.9 FLASH PROFESSIONAL 8 VIDEO INTEGRATION P.12 FLASH USER: EXPERIENCE BEST PRACTICES P.11 FROM ZERO TO SIXTY IN THIRTY DAYS P.9 GETTING STARTED WITH COREL PAINTER P.10 GRAPHIC DESIGN: WHAT’S IN A LOGO? P.9 HOW TO DESIGN YOUR OWN WEB SITE: PARTS I & II P.5 HOW TO DESIGN YOUR OWN WEB SITE: PARTS I & II P.8 HOW TO DESIGN YOUR OWN WEB SITE: PARTS I & II P.11 HTML BASICS P.8 INTEGRATED MARKETING COMMUNICATIONS P.5 INTEGRATED MARKETING COMMUNICATIONS P.5 INTERACTIVE AND MULTI-CHANNEL MARKETING P.8 INTERNET RESEARCH TECHNIQUES P.8 The price shown are in US dollars and exclusive of shipping charges P.13
    • INTRODUCTION TO INTERNET SEARCHING P.9 IT WON’T HAPPEN HERE: P.7 KILLING US SOFTLY P.3 MARKETING COMMUNICATIONS: PERSONAL SELLING, SALES PROMOTION, ADVERTISING, AND PUBLIC P.4 RELATIONS NEWSPAPER ADVERTISING P.6 OPTICAL ILLUSIONS: HOW TO CREATE THEM P.6 PHOTOSHOP CS2 AND FLASH 8 INTEGRATION P.12 PHOTOSHOP LIGHTROOM: ESSENTIAL TRAINING P.10 PLANNING & PRODUCING THE ADVERTISEMENT P.4 POSITIONING: HOW ADVERTISING SHAPES PERCEPTIONS P.7 PREPRESS FOR ADOBE PHOTOSHOP P.11 PRINT MEDIA P.6 PRODUCING A VIDEO P.12 PROMOTIONAL PROCESS IN MARKETING (POWERPOINT CD) P.4 PROMOTIONAL STRATEGY FOR SMALL BUSINESS P.4 PSYCHOLOGY OF ADVERTISING: PART 1 P.7 PSYCHOLOGY OF ADVERTISING: PART II P.7 PUBLIC RELATIONS P.7 QUARKXPRESS 7: NEW FEATURES P.10 QUARKXPRESS TO ADOBE INDESIGN P.10 SALES PROMOTION: IT'S A TEAM EFFORT P.4 SPAM P.7 SPORTS ENDORSEMENTS COMMERCIALS P.4 SUCCESSFUL CAMERA WORK FOR VIDEO P.12 SUCCESSFUL LIGHTING FOR VIDEO P.12 SUCCESSFUL NONLINEAR EDITING FOR VIDEO P.12 THE ADVERTISING MEDIA P.5 THE CLIOS 2006: PARTS I & II P.3 THE OVERSPENT AMERICAN: WHY WE WANT WHAT WE DON’T NEED P.4 TOXIC SLUDGE IS GOOD FOR YOU: THE PUBLIC RELATIONS INDUSTRY UNSPUN P.7 U.S. GOLDEN OLDIES P.4 USING TECHNOLOGY P.9 WEBSITE DESIGN: EXTREME WEB SITE MAKEOVER P.11 WHAT MAKES A GREAT ADVERTISEMENT: PART I P.3 WHAT MAKES A GREAT ADVERTISEMENT: PART II P.3 WHY ADS WORK: THE POWER OF SELF-DECEPTION P.7 WHY YOU BUY: 21ST CENTURY ADVERTISING P.6 YOU ARE THE ORGANIZATION: EVERY EMPLOYEE’S PUBLIC RELATIONS ROLE P.7 The price shown are in US dollars and exclusive of shipping charges P.14
    • Please fill in the following Sinostar Ltd. form for price inquiry UNIT A4, 3/F., HI-TECH IND. CENTRE, 5-21 PAK TIN PAR STREET, TSUEN WAN, N.T. HONG KONG Organization: _________________________________________________ TEL: (852) 2417 4522 FAX: (852) 2490 9742 Department:_______________ E-Mail : sinostar@sinostarltd.com Tel: ______________________ Fax:______________________ Web Site: http://www.sinostarltd.com Contact Person: _________________ Date: __________________________ Catalog # Page # Item # Title (if any) The price shown are in US dollars and exclusive of shipping charges P.15