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    Industry Presentations Industry Presentations Presentation Transcript

    • International Wireless Communications Recycling Association (IWCRA) A Committee of the International Association of Electronics Recyclers Presents “ The Recycling of Wireless Devices” May 10, 2006 – San Francisco, CA
    • 2006 - 1.6 billion cell phone subscribers worldwide. 200 million subscribers in U.S. 2010 – Projected 2.0 billion cell phone subscribers worldwide. 2006 – 915 million handset will be sold. Annual growth rate 10-15% Wireless Recycling – Key Drivers
      • Average users changes handset every 14-18 months
      • In U.S. approximately 80% of handset sales are replacements.
      • Multiple technologies create more waste
      • Cell Phones are small and easily disposable
      • More camera phones sold than digital cameras.
      Wireless Recycling – Key Drivers
      • Retired Handsets in U.S. – estimated between 100 million and 400 million.
      • Self-Sustaining Economic Model (very different than CPU/Monitor/Television)
      • High Re-use rate (60-65%)
      Wireless Recycling – Key Drivers
    • IWCRA Session Agenda
      • 1. The Economics of Wireless Recycling
      • Craig Boswell, VP Operations, Hobi International, Inc.,
      • 2. Collection Method – Nonprofits
      • Marc M. Leff, Founder & Chief Operating Officer, GRC Wireless Recycling, Miramar, FL
    • IWCRA Session Agenda
      • 3. Collection Method – Carrier/Retail/Manufacturer
      • Jenifer Chambers, Director, Recellular, Dexter, Michigan
      • 4. Collection Method – Consumer
      • James Mosieur, President, RMS Communications, Ocala, FL.
    • IWCRA Session Agenda
      • 5. Processing
      • Jenifer Chambers, ReCellular, Dexter, Michigan
      • 6. Regulatory Issues
      • Bob Tonetti, Office of Solid Waste, EPA
    • Craig Boswell Vice President of Operations Hobi International, Inc. The Economics of Wireless Recycling
    • Outline
      • Cellphone Recycling Overview
      • Recovery Logistics
      • Economics and Reuse
    • Cell Phone Recycling
      • Basics of cellphone recycling are the same as all e-waste recycling
    • Cell Phone Recycling
      • Primary scrap recovery for cellular phones in precious metal recovery
      • Recovery process also yields mixed plastic stream, copper stream (primarily from A/C adapters), aluminum stream (unique to certain models), and batteries
    • Cell Phone Recycling
      • Parts recovery stream focuses on repair market for items such as LCDs, housings, antennas, and keypads
      • Additional parts recovery stream exists for integrated circuits for both repair and commodity parts markets
      • Significant percentage of phones are sent directly to PM recovery
    • Cell Phone Recycling
      • Potentially hazardous components for processing
        • Lead from tin/lead solder on electrical interconnects in phones and accessories
        • Batteries--NiCad, LiIon
        • Beryllium--potentially in copper-beryllium alloys on connectors
    • Recovery Logistics
      • Small size and low mass of cell phones minimizes logistics issues as compared with other e-waste items
      • Multiple transportation options are feasible including postal and package carriers
    • Economics and Reuse
      • Reuse is a key component to current self-funding recycling programs
      • The reuse process typically includes the testing and refurbishing of the phones
      • Accessories collected in the recycling process can also be part of the reuse cycle
    • Economics and Reuse
      • Reuse economic recovery is driven by many factors
        • Phone condition
        • Phone type (GSM, CDMA, TDMA,…)
        • Market conditions
    • Conclusion
      • The unique nature of cellphone recycling efforts that make them primarily self-sustaining are:
        • Small size of phones minimizes transportation costs
        • Dynamic reuse market for phones
        • PM value of non-reusable phones
        • Minimal hazardous constituents
      • Marc M. Leff
      • Founder & Chief Operating Officer
      • GRC Wireless Recycling
      • Miramar, Florida
      Collection Methods - Nonprofits
      • Cell Phones are Self Sustaining (the “yield” exceeds the processing cost)
      • Over 100 million “retired” cell phones in the U.S.
      • Easy to collect and ship due to small size.
      • Collectors/donors realize environmental benefit.
      Why Cell Phones as a Fundraiser?
    • Domestic Violence Shelters, Social Service Organizations, Religious Organizations, Schools, Community Groups, Youth Organizations, Nonprofits & More. What Organizations are Eligible?
      • Participating organizations sign up Shelter Alliance or Recycling Alliance, and receives marketing/logistics material.
      • Organization collects retired cell phones from members & community.
      • Phones are shipped to GRC for processing.
      • Immediate payment is issued to participant.
      • Program is continuous and ongoing year- round.
      How Does the Process Work?
      • Over 2000 organizations in 50 states, Canada, and Puerto Rico actively engaged in recycling through GRC programs.
      • Close to $4,000,000 raised for their causes, all through the recycling of retired cell phones.
      • Over one million cell phones responsibly recycled.
      Social Benefits
      • Business & Consumers recycle phones directly with GRC to benefit local “charity partners.”
      • GRC matches “phone donor” with one of our 2000+ participants (we usually match a donor with a charity in his/her hometown.)
      • GRC recycles the phones, funds forwarded directly to “beneficiary”
      • Close to 10% of funds raised come through “3 rd party” phone donors.
      Business & Consumers Participate
    • Individuals Corporations Schools & Government Nonprofit Participant Business Phone Donations $ $ Nonprofit Collection – The Process
    • Shelter Alliance Started with single domestic violence shelter in early 2002. Program has grown to 1800+ participants in 4 years. Over 80% of the domestic violence shelters in the U.S. participate. Recycling Alliance Launched in 2005. Expansion of Shelter Alliance program. 200+ participants Tailored for schools, nonprofits, religious and community groups. About GRC’s Programs for Nonprofits
    • Located in Miramar, Florida Website: www.grcrecycling.com Founded in December 2001 Recycling Facility Capable of Processing 3,000,000 units annually Founding partners have over 35 combined years in cell phone industry Additional programs include Wireless Scrap Recycling and Wireless Asset Recovery (tailored for wireless dealers, distributors, and repair centers) About GRC Wireless Recycling
    • Collection Methods: Industry Jenifer Chambers ReCellular Dexter MI
    • Agenda
      • Industry Players
      • Collection Methods
      • Collection Messaging
      • Future Trends
    • Industry Players
      • 1999 – CTIA Wireless Foundation and Motorola launch first recycling program: CALL TO PROTECT
      • 2001 – Verizon Wireless launches first national retail program with HopeLine
    • Industry Players – cont.
      • Carriers
        • SprintNextel - education
        • T-Mobile – Huddle Up
        • Cingular – launching in 2006
      • OEMs
        • Motorola - education
        • Nokia - reclamation
      • Retailers
        • Best Buy – Boys and Girls Club
        • Wal-mart – local charities
      • RBRC
        • 30,000 collection points in US and Canada
    • Collection Methods
      • In-Store
      • Prepaid Envelopes
        • Box
        • POS
      • Online
      • Corporate
      • Charitable Partners
    • Collection Methods: What happens to the phones?
      • Industry Customer Care
        • Repair/Warranty centers
        • Insurance programs
      • Resold for Personal Gain
        • eBay
        • “ Buy one at a time”
        • Phone swap
      • Donation/Recycling Programs
        • Wireless industry
        • Independent companies
    • Collection Methods: Where do the phones go?
      • Reuse/Recycling
        • 65% of handsets reused in original form
        • 35% recycled for precious metal content
      • Domestic/International
        • 50% used domestically for replacement phones or prepaid programs
        • 50% exported for developing markets
    • How-To Guide: Recycling doesn’t just happen
      • Phone recycling is a product, and must be treated like a product
        • Product
        • Placement
        • Promotion
        • Price
    • How To Guide: The Participation Pyramid Environmental Charitable Financial Convenience Participation Level Low High
    • Future Trends
      • Recycling solutions at all retailers
      • Recycling solutions at all customer interfaces
      • Increase in employee awareness
      • Increase in consumer awareness
    • Consumer Collection James Mosieur President RMS Communications Ocala, FL
      • Number of cell phone users increasing dramatically each year
      • Lack of effective recycling options for consumers with old cell phones
      • Frustrated consumers throwing cell phones away in landfills
      • Our technical expertise was well suited to develop this product
      Why We Started
      • First direct from consumer cell phone buy back website
      • Launched November 2002
      • Over 500 models currently qualify for payment
      • Pay out between $4 and $200+ per phone
      • Free recycling option for phones not qualifying for cash payment
      • No cost to users
      About CellForCash.com
      • Consumer locates phone on website
      • Agrees to price offered, terms and conditions
      • Fills out form to generate order
      • CFC sends box to consumer
      • Customer mails phone to CFC
      • Customer receives payment
      How CellForCash.com Works
      • Demographics
        • Gender
          • Male - 51%
          • Female - 43%
        • Age Groups
          • 18-29 – 40%
          • 30-39 – 23%
          • 40-49 – 17%
          • 50 and over – 12%
      • Average Transaction Data
        • Number of Phones: 1.6
        • Phone Value: $29.47
      Key Site User Metrics
      • How often do you replace your cell phone?
        • 54% of users responded every 18 months or less
      • Are you committed to recycling?
        • 82% said “Yes”
      • Do you think recycling electronic equipment is important for the environment?
        • 59% said “Yes”
        • 38% said “I don’t care”
      • Do you realize several states are considering making it illegal to throw an old cell phone in the trash?
        • 79% said “No”
      • Are you planning on replacing your cell phone before the end of the year?
        • 54% said “Yes”
      Site Survey Results
      • Electronics repair and sales specialists since 1985
      • Senior managers have average of 12 years in the wireless industry
      • Two locations
        • 140 employees with 80,000 ft 2 office and processing space
          • Ocala, FL
            • Corporate Headquarters
            • Processing facility concentrating on wholesale sales and end of life disposal
          • Dallas, TX
            • Technical services
            • Product refurbishment, software upgrades
            • Manufacturer returns, Warranty repair
      About RMS
      • Questions?
    • Processing Jenifer Chambers Recellular, Inc. Dexter, MI
    • Collection Box Processing Collection Box Received Handsets Accessories Packaging Recycled Refurbished Recycled Re-Use Refurb Process Certification Process Available for Sale Recycled
    • Re-Use Process Collection Box Received Re-Use Refurb Process Certification Process Available for Sale Handsets sold in refurbed condition Handsets scrapped and recycled Handsets sold in certified condition Handsets used in secondary market Handsets scrapped and recycled Handsets DOA Handsets used in secondary market Handsets DOA Repaired, reused Handsets DOA
    • Distribution – Market Segments
        • Four Primary Distribution Channels
        • Carriers Resellers Repair Facilities Brokers
    • Distribution - Geography
      • United States – 60%
        • Prepaid applications, replacement units
      • Latin America – 15%
        • Low-cost alternative to brand new
      • Far East – 20 %
        • Supplemental product
      • Other – 5%
    • Regulatory Issues
      • Bob Tonetti
      • Office of Solid Waste
      • EPA