INTRODUCING
                           ePAKK
          The ULTIMATE Information Reference eBook.
The Most Complete Informa...
DEDICATION
This eBook is dedicated to my wife of 55 years. Barbara has endured many lonely hours while I
    toiled at the...
LEGAL NOTICES

      This eBook is supplied for information purposes only, and the content does not constitute
   professi...
INDEX
Introduction / Overview                                   5
Miscellaneous / Duplication                             ...
INTRODUCTION

                                   Thanks for viewing the ePAKK.
This PAKK (package) contains References (id...
Miscellaneous Information

Many of the Categories overlap and the tendency was to place the same items in more than one Ca...
Disclaimer

Much of the dialog in this eBook may appear to be written as though you have immediate access to the Screen Sh...
SCREEN SHOT OF ADWORDS-ADSENSE-KEYWORDS & PPC CATEGORY




_______________________________________________________________...
Started With Google Adwords which is available after you log into your account. Read all of the Google support guides
befo...
I have done some Adwords activity on both Google and Yahoo. The initial outlay on both is minimal, and the method of
usage...
Another recent purchase is identified in the Screen Shot as Adsense Empire. Do not confuse this with Adsense Empire
(same ...
Web Blogs Defined, Explained, and Understood.
Having heard the term previously, but not having paid much attention, most a...
Items above present good information especially if you are new to the subject.




Summary

I have identified only a few R...
Overview

This is a subject close to my heart. It is a very broad subject, but for this eBook, I will be identifying and c...
Summary
I have discussed only a few of the items that impact website design, but the list of Resources shown in the Screen...
etc. Most of these are from sources where I have been registered for a period of time.

I have tried to select sources tha...
http://www.imcybernetix.com/members/

     Another good group. As in the group above, I have placed some of the packages i...
Description

An auction is the process of buying and selling items by offering them for bid, taking bids, and then selling...
A few more Resources worthy of a separate listing
EBay Info Store
25 eBay
Mining Gold
eBay Tips
eBay Secrets
Ezy eBay Buil...
______________________________________________________________________

                               EBOOKS/INFORMATION ...
reader is finished with the book, the Patch must be reset. Most eBooks are not affected by this Patch. Once it becomes
obv...
Another subject very closely related to eBooks, is the method of delivery. Digital delivery is used by most sellers of
eBo...
Buttons are typically used on Web Pages as links to other pages within the Website or as a link to a remote source.
Button...
Clock below to get some good free headers plus tutorials plus misc.
               http://www.newportwebsites.com/freehead...
The name “Home Business” indicates a business operated at home. The following describes a Home Business in more
detail.

 ...
As for my preferences, the list above is surely a part of them. Any Home Business requires many Resources, both
directly a...
Overview

The Screen Shot indicates some great Resources. The quantity may be low, but the quality is high.

A neat little...
SCREEN SHOT FOR LINKS/LINKING CATEGORY




                                                   Links/Linking

Description

...
•   Linkage (Link count) – Usually for inbound Links only. Webmasters attempt to create as many Inbound Links
        as p...
_________________________________________________________________________




                       SCREEN SHOT FOR MARKE...
what to sell ----how to sell it----where to sell it----how to deliver it----where does all the help come from

Now that we...
much of the eBook. I have looked at most of them, some only briefly. I am impressed, and wonder how I accumulated
them all...
AirRoboForm, a form filler program, has been placed in the Utility Category as well.

Do not overlook the identified item ...
Resell Rights represents a large segment of product sales, particularly in the resale of eBooks.

If you are publishing yo...
Branding is clearly more than a Logo or Image. It is the personality and soul of a company. Branding is as much about
perc...
The Identified Articles, PLR, and Branding Resources in my opinion are the best available at this time.

All in all, I hav...
Description

The description of Sales is self explanatory – you have a product or service to sell, you prepare it to sell ...
$10 to have it installed on my personal website, and used it for awhile, but intermittent operation disappointed me. The
i...
________________________________________________________________________
                                    SEO (Search E...
A good group of SEO tools is indicated as SEO Power Strategies.

SEO Tool is a nice program that is very easy to use – che...
TEMPLATES

Description

A Template is a framework for web pages and websites. Think of a Template as a starting point for ...
Most of the Template packages utilize a lot of memory, for example the 60 pro-psd templates is 200 megabytes in size.
This...
In order to view each Template as it will appear before editing, go back to step 5 where all Templates are displayed.
Find...
_________________________________________________________________________

                               TRAFFIC + TRAFFI...
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  1. 1. INTRODUCING ePAKK The ULTIMATE Information Reference eBook. The Most Complete Information Identifying Package Available Today. Totally Dedicated to all Aspects of Internet Marketing. Do not leave HOME without it. Published by The Pakk Man © 2006 Robert B. Ray
  2. 2. DEDICATION This eBook is dedicated to my wife of 55 years. Barbara has endured many lonely hours while I toiled at the computer. Many days, especially on weekends, and parts of many evenings, were spent acquiring and analyzing data to be used in compiling this eBook. All of this plus working at my primary job for 40 hours a week. 2
  3. 3. LEGAL NOTICES This eBook is supplied for information purposes only, and the content does not constitute professional business advice. The author/publisher does not accept any responsibility for any liabilities resulting from any business decisions made by the purchasers of this eBook. While every attempt has been made to ensure that the content is correct, the author/publisher accepts no responsibility for any errors contained within this eBook. The author and publisher of this eBook have used every effort to ensure that it has been prepared in the best possible way; however, the author and publisher make no representation or warranties with respect to the accuracy, applicability, or completeness of this eBook’s contents. COPYRIGHT © 2006 Robert B. Ray, all rights reserved RESELLER RIGHTS There are no Reseller Rights offered with this eBook; however, some of the products referred to and available via links or on CD’s, may be resold if so desired. 3
  4. 4. INDEX Introduction / Overview 5 Miscellaneous / Duplication 6 Disclaimer / My Background 7 Adwords / Adsense 8 Blog / Blogging 11 Design / Designing 13 Downloads 15 Ebay Auctions 17 Ebooks / Information Products 19 Headers / Backgrounds / Buttons / Logos 22 Home Business 24 Image/Imaging 26 Links / Linking 28 Marketing 30 Miscellaneous 32 Reseller / ResellRights / Articles / Content / Branding 33 Sales / Selling 36 SEO (Search Engine Optimization 38 Templates 40 Traffic 43 Utilities 45 Webmaster Tools 47 Overall Summary / Conclusion 49 Important Links 50 Purchase Options 50 Notes 51 4
  5. 5. INTRODUCTION Thanks for viewing the ePAKK. This PAKK (package) contains References (identified Icons) that can be viewed on Screen Shots. The References (Icons) are not active (clickable), but there is an online version with active Icons that can be purchased. I firmly believe that as you examine this eBook in detail, you will find that you have made an excellent viewing choice, especially if you are planning or already have a product to market over the Internet. Even if you do not plan on selling over the Internet, but have a hobby type website, all of the Resources necessary are identified in Screen Shots. In addition, some of the Resources are discussed in the Overview and/or Summary. The Screen Shots contain about 700 items each identified by an Icon. The data plus Screen Shots contain about 3 gigabytes. There are many active links in each category (some may be obsolete by now) with a lot of good information. I have tried to make this book as interesting and enlightening for you as it has been for me during researching, compiling, and in producing this eBook. Many of the Resources have been used by me. Other Resources have been analyzed as to there worth. My ultimate goal was to identify a multitude of Resources relating to all subjects associated with Internet Marketing. OVERVIEW My purpose was to create a Reference Manual in eBook form that provides the following: • An all-inclusive source for information relating to Internet Marketing both directly and indirectly. • Information topics that are categorized, visually presented, and identified on various Screen Shots in the form of Icons. • A general description of each Category using a combination of my own thoughts and experience plus articles, where applicable, by an authoritative and identified source. • A general and brief overview/analysis of each Category along with comments about specific items. • A Summary and sometimes a preference for the items that I feel strongly about. • Many active links following the Summary in some Categories, especially in the Download Category, where there is access to a multitude of Resources. • Access via purchase to all identified Resources from each of 16 Categories. • DVD for sale that includes access to all identified Resources from the Header, Image, and the Template Categories. 5
  6. 6. Miscellaneous Information Many of the Categories overlap and the tendency was to place the same items in more than one Category. I have tried to avoid this and have categorized each item where I felt the use was most specific. There are a few instances where the same item purposely appears in two or more Categories. You can view the titles in each of the Categories (some may be only partially visible) and go to Google, do a search on the title, and if located, you will be able to view the product details. Many of the Resources in the various Categories have Resell Rights, and are configured exactly as I acquired them. There are eBooks in some instances that may not open. This is prevalent in certain Windows XP operating systems (due to the SP Patch). When this happens, the eBook must be closed and the eBook fix activated. Once the “fix” has been activated, click the “read eBooks” button, and minimize the program. Now activate the eBook again. Once finished with the eBook, reset the fix. With all of the Resources identified in this eBook, no Newbie or even an experienced Marketer will ever have to search again for popular programs, articles, software, etc other than for possible upgrades. Full information is available for all purchase options at the end of this eBook. Most all identified files/folders have been zipped, and most all eBooks are in PDF format. I have included links to an unzip source (Winzip), a PDF reader (Adobe Reader), and for the eBook fix. If you are using a computer with a Windows XP operating system, a zip and unzip system is built-in. I want to mention a point about some of the so-called zipped files. Even though there is an indication that a file/folder should be extracted, some will not extract correctly. If this happens, disregard the extraction, and double click to open as though the files have already been extracted. In situations where I have experienced this, I have added a note at the end of the Icon file identification. Duplication I mention duplication a few times throughout the eBook. In one context in which I use the word it refers to a specific Resource being provided from more than one source. This is common in download packages because there are so many sources each with a large number of Resources in a variety of Categories. It is rare indeed that these packages have unique Resources. Another duplication occurs when a specific application is described. The Sales Category presents a perfectly good example of duplication. In the Sales Category I have referenced Download Page Creator and Download Site Creator plus other Download creators. These essentially are application duplications. You may ask, “why so many programs that perform the same application”. The answer is that one program may be easier to use, another may present the information in a more pleasing form, another is less expensive, etc. In order to determine which program is preferred, all should be installed and operated. An example in which all specific applications are impossible to detect based on the item title is as follows, once a file/folder is opened, a group of Icons become visible, some are applicable to the original Icon title, but others may refer to applications that already appear in one Screen Shot or in another. Duplication in this example may run rampant, and without hours and hours of analysis it is impossible to eliminate. 6
  7. 7. Disclaimer Much of the dialog in this eBook may appear to be written as though you have immediate access to the Screen Shot Resources by clicking on the various Icons. As pointed out above, the Screen Shot Icons are not active. The Screen Shots are only a picture of the Categories as they will appear when purchased via a CD or a download link. The purchased Category/Categories will have active Icons. I have tried to create the dialog throughout this eBook by making references to identified Screen Shot Resources as a source of information only. Brief Background Information on Myself I have operated my own website for more than 8 years. I have used both Google and PayPal for over 6 years. I designed my site using Microsoft FrontPage. Initially I concentrated on Board Games, especially one that I designed and marketed in the Northeast via major Game stores, and later sold through my website. When my initial production supply ran out, I abandoned marketing Board Games from my website other than a stripped down version. Later I decided to concentrate strictly on Internet Marketing, and redesigned my website accordingly. In addition to a variety of Resources that I had accumulated, I decided to gather more Resources, including purchasing some through eBay. Many of the newest Resources I had no particular use for at the time of acquisition, but I wanted to have them for possible future use. Most recently I have concentrated on Graphics, and am ready to publish an Article/Report on this subject. During the research for the Article, I became somewhat proficient in Photoshop 7.0. I am subscribed to many legitimate groups mainly to get free eBooks, Programs, Resources, Tools, and special Articles. 7
  8. 8. SCREEN SHOT OF ADWORDS-ADSENSE-KEYWORDS & PPC CATEGORY _________________________________________________________________________ Adwords - Adsense - Keywords & Pay Per Click Adwords Description By Ted Prodromou As consumers, the majority of us use Google to search for information, products, and services, because Google finds exactly what we are looking for. If you are a business owner and want people in need of your products or services to find your website, paying Google for one of its advertising services, such as Google AdWords, is a surefire way to increase web traffic. The issue is not whether Google can help, the question is how much they can help and at what cost. The Google AdWords program has more than doubled some of its customers' monthly traffic by placing relevant ads along the right-hand side of its organic search listings. If you have ever used Google's search engine, you have seen AdWords advertisements listed under "Sponsored Links." If you sign up for Google AdWords, your ads will only appear to people who enter key phrases that are relevant to your company's offerings. To further increase traffic, Google pays companies for displaying AdWords advertisements on their own websites. If, for example, your company specializes in discounted furniture, you would pay Google for advertising space on all searches for "discounted furniture." Google would not only display the AdWords ad on its own site, but also display the ad on informational sites dedicated to discounted furniture of all kinds. Google AdWords should not, of course, be the entirety of a marketing campaign, but it is often an excellent addition to an overall strategy. Google AdWords is a pay-per-click service, meaning you only pay when the advertising results in clicks to your advertisement. Before you start using Google AdWords, I highly recommend watching the video Getting 8
  9. 9. Started With Google Adwords which is available after you log into your account. Read all of the Google support guides before you start bidding. You can spend a lot of money if you don't know what you're doing. Google’s main competitors are Overture, owned now by Yahoo and partner sites MSN and Alta Vista. Overview This is a very active Category as are many of the others. Both Adwords and Adsense programs are very popular in the PPC (Pay Per Click) market which Adwords clearly dominates with some competition from both Yahoo and Overture. Much software has been developed allowing the generation of specific Keywords which is the heart and soul of the PPC market. As noted in the Screen Shot, I indicate many Resources dedicated to Adwords. I have installed both Niche Finder and The Dowser. Niche Finder is a demo program with good capability. The Dowser is a free program that is also very good. There are Pro versions of these programs, but unless you are an advanced PPC user, the free version will easily suffice. I have identified some of the best Resources in the PPC field which relies heavily on Keywords. I have identified a great tutorial on WordTracker. This software is the Cadillac of the industry, and the tutorial provides a wealth of information. I also have identified one of the most popular of the Adwords products. It is Google Cash which I received as a bonus for one of the purchases I made on eBay. It is the original version which has since been updated. I have not seen the new version, but I am reasonably sure that there are no major changes other than adding some videos. I recently acquired a new product, Adwords Made Easy. It compares favorably with Google Cash which equates to “it is very good”. I have identified Keyword-Explorer which is an easy to use tool. This is not to be confused with Keyword Explorer (no hyphen between the words), which is a sophisticated Research Tool and is identified also as Keyword Explorer in the Screen Shot, but with no hyphen. This software requires minimal php experience to install. I have installed this program on my own website, and have included a link (not from my site) for this tool following the Summary. Do not extract when opening this program. A few more Resources worthy of a separate listing Golden Key Google Top Keyword Huge Key Keyword Analysis Keyword Generation Profitable Keywords KW Masters Course Adwords Wrapper Keywords Enhancer Top of Google This list is representative of the many other identified Resources that easily could have been included. Summary I have looked closely at most of the competing Adwords/PPC software. Four of these are The Dowser, Niche Finder Keyword Research, Wordtracker, and Bid Rank Plus. There is little difference in any of these as far as the results obtained. The major difference is in ease of operation. The cost difference in these four is another consideration. The basic Dowser and a basic version of Niche Finder are free. The other two are costly. I feel that the difference in the results obtained hardly justifies the cost. A big plus for Wordtracker is that it is possible to track changes in Keyword usage on a daily basis. As I mentioned in the Overview, I have identified in the Screen Shot a Wordtracker tutorial that is very good. There are far less sophisticated programs of which many are free such as Keyword Tool, Good Keywords, and Keyword Analyzer. A program that I have is used a few times is Adwordiser which I purchased thru eBay. This program is both intriguing and useful, but is a bit erratic in operation. 9
  10. 10. I have done some Adwords activity on both Google and Yahoo. The initial outlay on both is minimal, and the method of usage is somewhat similar. You are looking for the maximum click-thru on your selected Keywords. I had poor luck during my short experience. My problem was not that I was inexperienced, but the product that I was advertising had a very low price, under $10. This meant that I must get many click throughs, and hopefully many buyers. The costs incurred soon exceeded my expectations. I recommend not selling low priced products using PPC unless they are extremely popular, and the cost per click is economical. Below are Resource Links from my personal website plus the KW Research Tool titled Keyword Explorer. Keyword Explorer http://www.plrwholesaler.com/keyword/research.php Click below for Overture Keyword bid values & Keyword bid values. http://uv.bidtool.overture.com/d/search/tools/bidtool/ http://conversion.7search.com/scripts/advertisertools/login.aspx?msgid=1&nextpage=http%3a%2f %2fconversion.7search.com%2fscripts%2fadvertisertools%2fkeywordsuggestion.aspx Try the Keyword Selector Tool to check on Keyword max searches. http://inventory.overture.com/d/searchinventory/suggestion/ Keyword checking in various Search Engines plus other options. http://www.thesearchenginestation.com/ Adsense Description By Sharon Housley Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for Webmasters. Google's spider (spyder) parses the ad-serving website and serves ads that relate to the website's content. While the Google's Adsense program originally had some issues, they have made efforts to improve it. The website maintenance related to Adsense is easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads on the website, the website owner is credited for the referral. The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that at times lacks creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Overview From the article above you probably have noted that income for the user is based on the result of visitors clicking the various ads appearing on the user’s website. Resources for Adsense are far less in number than for Adwords. I have indicated in the Screen Shot some of the more popular ones. A very recent purchase added to my Resource list is titled Adsense Newbies Reseller Kit. This may be better suited in the Home Business Category (where I also placed it), but I have included it here because of the title. This item has a lot of information. Some of the individual items, I have copied and placed in other Categories. 10
  11. 11. Another recent purchase is identified in the Screen Shot as Adsense Empire. Do not confuse this with Adsense Empire (same name), a new major program from Fabian Lim, the developer of The Dowser. His new program is very expensive, but most likely worth it. Adsense Templates also appears in the Template Category. A few more Resources worthy of a separate listing Adsense Confessions Adsense Machine Adsense Revenue Adsense Logger Branded Adsense These Resources are representative of others identified in the Screen Shot, but have not been discussed. Summary I have been involved in the Adsense program on a very limited basis. I promoted products on my website that were complimentary to the theme of my website. I managed to earn less than a dollar a month over a 6 month period. The major problem was the limited number of visitors to my website which averaged only 30 to 50 per day, thus the Adsense advertising got only minimal exposure. The secret to this program is to have many websites each promoting a different product each of which has a reasonable demand. Selecting a Niche product with a good history of demand is certainly a good way to start. A downside of multiple websites is the yearly cost of registering the many domain names required, plus the yearly hosting costs which mount up very fast. Designing multiple websites may also be a problem for some; however, there are programs available for creating multiple websites. One of the more recent is HyperVRE which I have placed in the Design Category as well. A typical advertisement for this program is: Generate thousands of fresh, unique content-rich web pages from high-targeted keyword lists. You have heard that “Content is King”, but that’s only half of it…“FRESH and UNIQUE Content” is King. _________________________________________________________________________ SCREEN SHOT OF BLOG/BLOGGING CATEGORY BLOG/BLOGGING Description By NotePage Inc 11
  12. 12. Web Blogs Defined, Explained, and Understood. Having heard the term previously, but not having paid much attention, most are just too afraid to show their ignorance and ask the question, what is a Blog? Lets face it, the term Blog does not conjure up pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases Blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that Blogs can be shaped into whatever you, the author, want them to be. Where did Blogs come from? The roots of Blogging can be traced back to the mid 1990’s. Who the first Blogger actually was is unclear, as the art of Blogging did not really take hold until 1999. The original “web logs” were link-driven sites with personal commentaries. The very first Blogs were human guided Internet web tours. While initially thought of as diaries or online journals, Blogs have evolved into fresh web content. The Future of Blogs. A buzz word in techie circles “Blogging” is the wave of the future. Whether it’s a fad, or proves to be a new way to communicate with existing and potential customers, it deserves at the very least a cursory look. Why is Blogging Helpful to Businesses or Individuals? Just as animated gifs were once cool, Blogging is the trendy thing to do. That does not mean that it is not beneficial to businesses. Webmasters struggling to keep fresh, attractive content on their websites to lure visitors back, have found Blogs to be the answer. Content is a necessity for online businesses, both for purposes of being found by Search Engines, and also because it gives visitors a reason to come back. Overview You will note from the description above that there are many uses for Blogs other than blabbing about what you are presently doing and putting down your thoughts on various subjects. Blogging is quite new as noted above. From the very start, it has increased each year in popularity, so much so that it has become a force in various aspects of Internet Marketing. I have very minimal experience in this new phenomenon, other than reading and learning from the few Resources that I have accumulated. In the very near future I expect to have my own Blog. Blog Link Generator is also in the Link Category. This is a neat program, check it out. I have identified in the Screen Shot two Resources for RSS, a subject becoming very popular. RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news- oriented community sites like Slashdot, and personal weblogs. But it's not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the "recent changes" page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way. RSS-aware programs called news aggregators are popular in the weblogging community. Many weblogs make content available in RSS. A news aggregator can help you keep up with all your favorite weblogs by checking their RSS feeds. A few more Resources worthy of a separate listing Blog Tutorial Blogging, The Complete Guide Blog in a Box Blogging Guide to Profits 12
  13. 13. Items above present good information especially if you are new to the subject. Summary I have identified only a few Resources in the Blogging Category. The popularity and usefulness of Blogs is increasing in leaps and bounds. I believe my list of Resources, though minimal, are the best available as of the time that I am compiling this eBook. I have minimal information on RSS which is a new entry into the world of Blogs due to the fact that many Web Logs make content available in RSS. Wordpress is also a hot item in the Blogging world. I know very little about it, but click the links below and get acquainted with it. http://wordpress.com/ http://lorelle.wordpress.com/2005/08/22/what-can-you-do-with-wordpress.com/ _________________________________________________________________________ SCREENSHOT OF DESIGN CATEGORY DESIGN Description Design is the process of creating/designing something. In the context of this eBook, all aspects relating to the design of websites/web pages defines this Category. 13
  14. 14. Overview This is a subject close to my heart. It is a very broad subject, but for this eBook, I will be identifying and commenting on Resources for Design/Designing only as it relates to websites and/or web pages. A website is the heart and soul of any Internet Sales/Marketing Program. All of the necessary Resources are identified in the Screen Shot, especially those relating to Search Engines. Obviously one of the first subjects to consider is what design software to use. If you are planning even a minimal online business, your website will be the center of attraction, thus the web design software becomes a very critical item. There are basically two choices, free software or expensive software. There is no middle ground here; however, free is free, and expensive is either less expensive or more expensive. Two well known expensive design packages are Microsoft FrontPage and Dreamweaver. XsitePro is fairly new to the market and is starting to make inroads. Two other brands that were popular in the past are WebPage Gold and Adobe PageMaker which fall into the less expensive category. I have analyzed all but XSitePro, and have used MS FrontPage. I also have installed four free software design packages, NVU, Web Weaver, 1stPage2006, and Blue Voda. I have briefly checked them out. I have identified only Blue Voda in the Screen Shot. There are many programs available for website design that are free and adequate for the beginner. Some are based on the use of a variety of templates. I purchased one of the popular low cost programs, Site Wizard Pro, and have done minimal analysis, but have never generated a website. The one problem I have with this program is the amount of data that must be entered before the website can be previewed. All entry spaces must have data entered. My experience with this type program is to enter most any thing logical in order to fill all of the entry spaces thus allowing the generation of a preview. By analyzing the preview, it will be evident what the data entry should be for each of the entry spaces when the data is entered again. My assumption is that the end result probably is an adequate web page. Image Grabber is also included in the Image Category. Rank Enhancer is also included in the SEO Category. A new free design software recently released is HyperVRE. A typical advertisement for this program is: Generate thousands of fresh, unique content-rich web pages from high-targeted keyword lists. You have heard that “Content is King”, but that’s only half of it…“FRESH and UNIQUE Content” is King. I have installed HyperVRE, but have not evaluated it as yet. I have identified this program in the Adsense Category where its use is important as well. I have identified ProfitSiteProPackage, a great design package that can be purchased on eBay regularly. I have installed it and briefly checked it out. It is a terrific program with super features. I have included it in the eBook Category as well. An interesting program is identified as web-page-o-matic which requires a password (opening082302) to open. A few more Resources worthy of a separate listing Magic Button Meta Tag Maker Transitions Web Forms Web Design for Newbies Rank Tracker Search Phrase Customizer Profit Builder Website Kit Ultimate Funnel This list and the discussions above are representative of many other identified Resources in this Category. Many items not listed are equally important. Resource importance will vary depending on specific situations. 14
  15. 15. Summary I have discussed only a few of the items that impact website design, but the list of Resources shown in the Screen Shot includes all that are necessary to develop a website that surely will be the “Center of Attraction”. Even a Newbie using only a specific few of the Resources, can easily create websites that are great for hobbies as well as websites that are more than adequate for an online business. SEO (Search Engine Optimization) is a very important factor in web design. I have not commented on this subject, because the SEO Category identifies all of the necessary Resources to aid in creating a website that is extremely Search Engine friendly. I have not included any Banner Resources in this Category. All Banner Resources are identified in the Header Category. Take a good look at Search Phrase Customizer, a recent acquisition. I am hesitant to recommend any particular website design software. All that I have mentioned and/or discussed are more than adequate including the free ones and the least expensive ones. Some of the considerations for selection should include cost, ease of use, and long term considerations. Tutorial for Easy Page Builder – Try it. You may like it. Free download. http://www.easy-web-page-creator.com/ _________________________________________________________________________ SCREEN SHOT FOR DOWNLOADS CATEGORY DOWNLOADS (Gifts + Various) DESCRIPTION I define Downloads as the result of a specified file/folder being activated by double clicking on the file/folder, which when activated (opened), a series of files is displayed. A simplistic description would be that a Download is a list of files to be viewed and selectively activated. Overview I have selected only a few Resources to include in this Category. I have, however, included many links following the Summary which will provide hundreds of Resources with a variety of programs, articles, software packages, eBooks, 15
  16. 16. etc. Most of these are from sources where I have been registered for a period of time. I have tried to select sources that have a minimal of duplication of items within. This is not easy. I have looked at many download packages while browsing the Internet, and have found duplication of files within a package as well as from package to package. Many of the sources require registration in order to gain access. Summary There are many sources offering free gifts, software, articles, etc in return for signing up for a newsletter or regular notices of new products, or something of interest in the future. This is a legal way to accumulate a mailing list. Many of the various sources are not known by most Newbies and a lot of Oldies as well. A few of the gifts have a monetary value and often can be found for sale on eBay. As noted above, one of the drawbacks with download packages is that many of them have some of the same items that appear in another download package. This is quite common, and prior to acquiring any package, whether by purchase or free, it is wise to check as to what you are actually getting. There is one download source that I am not able to make available. It is from SoftTechSolution and due to the design of the source, bulk downloading is prevented. I paid $20 for the package which has many downloads in various categories. The package is updated regularly, and new downloads are added periodically. I am able to download individual files and save them, thus if I want to give the individual item away or resell it, I can do it. I am making available a link to this site. The quality of items in this download package is much higher than in most competing download sites. I have downloaded many of the products and placed them in specific Categories. I have found many good Resources in downloads including some listed on eBay with “buy now” prices of $10 or higher. When wondering about an item in a download package, you can do a search on Google by entering a keyword relating to this particular item, and get an analysis of it. You can also browse eBay using this same keyword. Downloads are good and there are many more free ones than there are for sale. Obviously any site that is offering free products should be carefully checked out. I have found a few items that I considered very useful, and probably never would have found from any other source, especially if it was an item that I did not know existed. I will summarize the identified Resources in this category by pointing out that anytime gifts can be obtained from a KNOWN source, I believe a user should consider taking advantage of the situation. There are 10 to 15 sources that I continue to monitor. Good download sites for great free stuff http://www.softtechsolution.net/files http://www.easytoolbox.com http://www.netpreneurnow.com http://www.myfreegiveaway.com http://www.mikesteup.com http://www.work-at-home.com http://www.viralmarketinggiveaway.com http://www.planet-e-book.co.uk http://AXGold.com http://www.howtocorp.com/ http://www.easterjvgiveaway.com/ http://www.surefirewealth.com/ http://17gifts.com/members.php http://your-free-ebook.com/Tools-Section.html http://www.hunteridge.com/ The biggest Giveaway of the year coming up – Click below http://www.hunteridge.com/12days.htm Click below for 77 miscellaneous download packages some of which I have in other Categories. 16
  17. 17. http://www.imcybernetix.com/members/ Another good group. As in the group above, I have placed some of the packages in other Categories. Free – Free- Free http://www.internetmasterycenter.com/freeload-sdgfLgOt.html Click below – join – get some great Resources. http://resellrightspack.com/homepage.php Sign up for these two – there are many products to look over – both packages are somewhat similar. http://www.viralmarketinggiveaway2.com/vmg2/member.area.downloads.php http://www.viralmarketinggiveaway2.com/hotdl.html Here is another, but you might have to work a bit to get them. http://www.net-matrix.com/Internet-Software/ Another great one. http://www.planet-e-book.co.uk/vippack/members/ user name – vippack password – planet New and Cool Tools – a few internal links are not active. http://webdevelopersjournal.com/software/webtools.html _________________________________________________________________________ SCREEN SHOT FOR EBAY AUCTIONS 17
  18. 18. Description An auction is the process of buying and selling items by offering them for bid, taking bids, and then selling the item to the highest bidder. Overview You will note from the Screen Shot that I have identified many auction Resources. I have installed two low cost programs for designing auction advertisements, Auction-o-matic and Auction Ad Designer. Both of these programs can be obtained free from certain sources. I have analyzed both but have never used them in an auction advertisement. I prefer to design my own ads without a design aid. I setup Turbo Lister but have never used it. I feel that following the standard eBay method for listing works out better for me. A great 4 page article identified as “How to sell eBooks on eBay” is a must read. The $10,000 Auction Secrets describes a procedure that may or may not be practical, but is certainly an interesting concept. The Auction Giveaway folder contains 34 individual files. These files present many different ideas for auction participants. I have identified a Resource in the Screen Shot that I placed in the eBooks Category as well. It is titled “Automating Your Outlook Express for eBook Delivery”. This is a very clever program. 18
  19. 19. A few more Resources worthy of a separate listing EBay Info Store 25 eBay Mining Gold eBay Tips eBay Secrets Ezy eBay Builder Versions 1 and 2 EBay Loophole This list is a good representation of identified Resources in this Category. Items not discussed or not included in the list above are by no means any less important. Summary I have identified a variety of Resources which covers most of everything involved in selling through eBay. These Resources provide good insight into the eBay auction world. Digital delivery of specific items was not allowed on eBay until recently. One of the first companies to take advantage of this was Payloadz. This is virtually a free system if you can operate with a maximum of 5 mb of storage. For greater space there are charges. There is an option for 1000 mb whereby charges are based on sales volume. I have setup this system on my website, and in my opinion is one of the easiest to use and the most economical automatic delivery systems on the market today. It can be setup for automated sales through eBay and also on the Payloadz auction site. I have installed on my website an automated system developed in the UK. It is called PayPal Download Manager. It is script based, and can be purchased for about $40 which includes the script installation. This system is unique in that you can create image advertisements on your own website. It works exclusivey with PayPal. I have purchased items on eBay at prices far less than prices quoted for the exact same item on various websites. When I say “far less”, I mean much less, even up to 90% less. ALL READERS OF THIS BOOK SHOULD TAKE NOTE: DO NOT BUY ANYTHING ANYWHERE, ESPECIALLY OVER THE INTERNET, WITHOUT CHECKING TO SEE IF IT IS AVAILABLE ON EBAY. ________________________________________________________________________ SCREEN SHOT FOR EBOOKS – INFO PRODUCTS CATEGORY 19
  20. 20. ______________________________________________________________________ EBOOKS/INFORMATION PRODUCTS DESCRIPTION An eBook is an electronic version of a traditional book that can be read by using a computer without being connected to the Internet. An eBook is considered an Information Product. 1. eBooks are ordered online and delivered electronically to your computer. 2. eBooks are compact, convenient, and portable. 3. eBooks empower you with control over the look and feel of your eBook with powerful features such as digital notes, dynamic display settings, search, and text-to-speech. 4. eBooks provide a great hope for the environment by saving millions of trees destroyed every year for paper books. 5. eBooks are infinitely more portable than paper books when carried with you on a PDA. 6. eBooks allow you to save money because of free shipping and lower book prices. OVERVIEW Ebooks have become the most popular way of delivering/presenting Information Products. I have identified in the Screen Shot about 50 Resources all specific to eBooks or to items directly associated with eBooks. This is a very big subject because eBooks are one of the most popular items being sold on the Internet today. The Screen Shot identifies three eBook fixes. All accomplish the same thing. I use the one titled , eBook fix. This is an extremely active Category which includes Information Products, plus eBook associated items such as creation, covers, organizing, and cover templates. A folder with various types of covers is Free eBook Covers (loads of them). EBook Cover Templates is a great Resource with many blank covers to choose from. Pick one out and add the text. An item that I mentioned in the Introduction is worthwhile bringing up again, the eBook Fix. If you don’t recall it or you merely glossed over it, here it is again. There are certain eBooks that cannot be read. This is not a problem with the eBook, but is a problem with the computer operating system. Specifically, a computer using certain versions of the Microsoft Windows operating system XP have an SP Patch. If this Patch is not deactivated, some eBooks will not open. The most popular “fix” is appropriately titled eBook fix. By activating this program and clicking a button deactivates the SP Patch. When the 20
  21. 21. reader is finished with the book, the Patch must be reset. Most eBooks are not affected by this Patch. Once it becomes obvious that a book will not open, close the book completely and than deactivate the Patch. Be sure to reset the Patch when done reading and the book is closed. EBook Fix Report which is identified on the Screen Shot is interesting. It discusses a total fix, but I have not tried it. PDF Templates includes many page variations, and is very easy to use as long as your eBook has only a few pages. For instances when your eBook has many pages, it is very tricky to cut and paste additional pages. This Resource is identified in the Template Category also. I have identified a Resource in the Screen Shot that I placed in the eBay Category as well. It is titled “Automating Your Outlook Express for eBook Delivery”. This is a very clever program. Another very interesting program is Shot Box Maker a clever and easy to use program. It is free when obtained from certain sources. A great Tutorial is identified in the Screen Shot – Professional Cover Creation Tutorial. Check this out. A recent purchase identified as Push Button Cover Designs is advertised as very good. I have not installed it yet, but my research tells me that I should check it out for sure. Another one is Super Easy Cover. I have identified eCover Pro, but unless you have the Image/Graphics software Photoshop or similar, it is quite useless. This program is not executable. Take note of the two great Resources that I purchased and are identified as, iProfit eBook Package and Profit Site Pro Package which is included in the Design Category as well. A recent purchase is a well promoted program identified as eBook_Creator. A few more Resources worthy of a separate listing Create eBook Without Writing a Word 7 Step eBook eBook Ultimate Library eBook Creation – How to Write etc. vLibrary eBook Monster eBook Creation Toolkit PDF Stamper-also in Resell Category This list could go on and on and could easily end up with most all of the Screen Shot identified Resources, because most are worthy of being on this list. SUMMARY Throughout the Internet world there are literally thousands of individually titled eBooks. With this many eBooks, it should be obvious that there is a tremendous amount of duplication. I have seen the same eBook in many different lists. It is nearly impossible to select which are the best Resources in this Category. Some of my favorites include Information Products Action Guide, The Complete Info Product Tool Kit, and Profit Pulling eBooks. Some of the Cover programs require Image/Graphics software in order to create them. I have gathered information from a wide variety of sources, and have looked at most of the items either briefly or in enough depth to determine their place in the eBook market. I have tried most of the cover creator programs, some I liked and others I disliked. You perhaps noted on the Screen Shot that I have not included any Branding Resources. I have placed them all in the Reseller Category along with Branding comments. I have never Branded an eBook. Upon completion of this eBook, I plan on Branding it. 21
  22. 22. Another subject very closely related to eBooks, is the method of delivery. Digital delivery is used by most sellers of eBooks and related type products. This subject is described at length in the eBay Category. I purchased and evaluated eCover Pro and decided not to identify it as an important Resource. It is not an executable program. All of the cover templates are in JPEG format, and supposedly are only editable using Photoshop software. Link to free eBooks is well worth looking into. http://freepdfebooks.com Take a long look at this great free eBook. http://www.game4all.com/Best free ebook.zip ______________________________________________________________________ SCREEN SHOT FOR HEADER, BACKGROUNDS, BUTTONS, BANNERS, CLIP ART & LOGOS CATEGORY HEADERS/BACKGROUNDS/BUTTONS/BANNERS/LOGOS/CLIP ART Description Headers are used at the top of Web Pages, Sales Pages, Article Pages, etc. They typically consist of an Image and Text. Headers offer a great visual way to present whatever subject is being introduced. 22
  23. 23. Buttons are typically used on Web Pages as links to other pages within the Website or as a link to a remote source. Buttons are usually colored and contain a small amount of text. They also come in a variety of shapes. Backgrounds are similar to water marks and appear to the rear of the actual subject on the screen. Many backgrounds contain text associated with the subject. Logos are reflections of you and your company. Properly designed, they communicate to your customers that your company is credible, trustworthy, and professional. Logos can be stand alone with no background or can be placed on Banners or Headers. Logos sometimes consist of Clip Art only. Banners are equivalent to Headers depending on their use. Clip Art refers to pre-made Images and are used to illustrate any media. Today, Clip Art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip Art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. Clip Art can be a standalone item and could be classified as an Image. It is typically not edited. Overview I have identified in the Screen Shot some of the best Header, Buttons, etc. Resources available. Many of the Resources can be obtained free from various sources. I have separated the items from a popular package sold on eBay titled 35 (sometimes 40) Header Package. This package includes Buttons and Backgrounds as well as Headers. The two identified versions of Button Generators are excellent, and are included in a single folder. An editing tutorial is identified in the Screen Shot by Videos for Headers, Buttons and Backgrounds. Flashy Banners is an interesting product. I acquired it recently, and have already found uses for it. One of the best mixtures of miscellaneous items is identified as PDART. There is none better. I have placed it in this Category because some of the items are Clip Art. I have also identified it in the Image Category and in the Template Category. Take a quick look at the identified resources 3dIcons. Summary All of the identified Headers, Buttons, Backgrounds, and Logos are Images and must be edited with Image/graphics software. I have discussed software in the Image Category where there are tutorials as well. Do not purchase any Image or Graphic items unless you are able to edit them. The extensions .PSD, .PSP, .PNG and a few others are indicators that the item requires special software. The extension .JPG or .GIF are images that normally cannot be fully edited; however, with the proper software, text can be added. If these images already have text, the text cannot be deleted by normal means in order to add different text. I have indicated over 200 headers - one of the biggest lists anywhere. If you can’t find what you want, it may not exist. There are instances when a file/folder has been opened and the items are identified by a number only. To determine what the Image represents will require opening each with Image/graphics software. The folder identified as Headers PSD is a good example. In the following identified files/folders: 100 Banners, 103 Logos, and the Banners file, the items are easily identified after opening. Do not extract those in the 9 sets folder, just double click to open. 23
  24. 24. Clock below to get some good free headers plus tutorials plus misc. http://www.newportwebsites.com/freeheaders/downloadpage/index.html ________________________________________________________________________ SCREEN SHOT FOR HOME BUSINESS CATEGORY HOME BUSINESS Description 24
  25. 25. The name “Home Business” indicates a business operated at home. The following describes a Home Business in more detail. • If setup correctly can run full time 24 hours a day with minimal interaction. • Requires far less operating capital than a similar business offline. • Sell one or more products or a service, and in some cases a business that has been previously operated off line. • One of the more popular choices for a Home Business is selling “information products” usually delivered in the form of an eBook and utilizing automated delivery. A Home Business operating online utilizes a broad range of Resources including, but not limited to, Design, Marketing, and Sales. Overview The items identified in the Screen Shot reflect Resources both directly and indirectly involved in a Home Business. Some items from other Categories described in this eBook also contribute throughout the many phases of a Home Business. There are so many Resources identified in the Screen Shot that it would require more pages to describe them than I prefer to allocate. I will mention a few of the ones that I feel are special. Items not mentioned are by no means inferior, and depending on the circumstances, those that seem to be less important one day may become the most important on another day. I recently purchased a great package with a variety of good Resources. I placed it in the Adsense Category initially, but later decided it belongs in the Home Business Category as well. It is titled Adsense Newbies Reseller Kit. An interesting program is INActive which provides some nice Resources. It provides links to the Internet where you can advertise and promote your products for free. It is also included in the Marketing Category. Video Madness Tutorials is a definite must. List building is an aspect that many Webmasters ignore. My comment is “no List equates to no customer base”, and as they say “the money is in the List”, or “the secret is in the List”. I have identified a few good Resources for this important topic including List Building Software, List building Strategy, List manager, List Building Power Course, and Instant List Profits. A few more Resources worthy of a separate listing • Business Sources Online • Complete Guide for Developing a Home Business • Dotcomology • Gimme My Money • Make 6 Figures online • Work at Home • Beginners Guide to Starting a High Income Business • Earn $1000 per day • Email Secrets Exposed • HomeBizGuide Each of the above present different views on developing a Home Business, and certainly are worth more than a quick look. Wow! Guess what? These items are all free, but did you know about all of them? I didn’t initially, but I accumulated them over the last couple of years. Now you know about them by viewing the identifying Screen Shot Icons, and also by clicking on them in the purchased version. You can also check them out on Google. Summary As I look over all of the Home Business Resources identified in this Category, I think, GEE, how I wish I had all of this information when I was a Newbie. Where is there a Categorized Reference Manual full of Internet Marketing Resources that competes with this eBook? I can answer that question, It Does Not Exist. 25
  26. 26. As for my preferences, the list above is surely a part of them. Any Home Business requires many Resources, both directly and indirectly. Many other closely associated Home Business Resources appear in the Sales, Design, and Marketing Categories as well as in other Categories. One thing that I am sure of, this eBook is an ALL INCLUSIVE REFERENCE for all of the INTERNET MARKETING RESOURCES necessary for starting and/or running any Home Business. _________________________________________________________________________ IMAGE/IMAGING-GRAPHICS, PHOTOS CATEGORY IMAGE/IMAGING Description An Image is a visual presentation on a surface such as paper or a Computer Monitor. A complete Image is made up of a Background, Graphics, and Text. An Image can be as minimal as Background only, or Background and Text only. Some Images are layered with at least 2 layers up to many layers. A basic Image consists of a Background on the bottom, a graphic (many times called the Image), and text on top. If the Image is edited and than saved as a JPEG or Gif file, the Image becomes flat (no layers) and now is not editable. Graphics and/or Text is the part of the Image that helps to determine what the Image represents. A Graphic can be a standalone item which could be classified as an Image. The terms Graphic and Image are often used interchangably. Images are formatted with various extensions, some examples are .PSD, .PSP, and .PNG all of which are layered and can be edited if desired. There are many other Image extensions in which most users would have no interest. The Image extension .PSD is propriety to Photoshop, but has become so popular that programs other than Photoshop are compatible with this extension. Photo extensions typically are .JPEG, .GIF, .BMT, and .TIFF. A Photo is a special type Image in that it contains some of the same elements of an Image as described above. One of the differences between an Image and a Photo is the basic makeup. Images in their preliminary stage may be made up of more than one layer, and a Photo consists of only one layer. Text can be added to a Photo by using basic editing software. Photos and Pictures are terms that are often used interchangeably. 26
  27. 27. Overview The Screen Shot indicates some great Resources. The quantity may be low, but the quality is high. A neat little program is identified as Image Grabber. With a click of a button, you can save all the Images from a specified website to your hard drive. This item is also included in the Design category. I have used the following: • Photo Re-sizer, very easy to use • Graphics Frog, new with some nice simple graphics. • Master Web Graphics in 10 Easy Lessons, a good audio/video tutorial. • Graphic Converter, I have installed it, and it is very easy to use. This free program is an image converter and thumbnail maker, and a good utility to place on your Desktop. I have identified in the Screen Shot a Tutorial for an older, but once very popular Image/Graphics software, Adobe PhotoDeluxe Business Edition. This program came out a few years ago, but has been unsupported by Adobe since 2002. It is the predecessor to the absolute top of the line, Adobe Photoshop. Graphics Files is loaded with Images as is Free To Sell. There may be some duplication in these two Resources. Take a good look at the identified Resource Graphics Design Online. A great Graphics Resources is identified as Web Graphics. Check it out for sure. In the Header Category and in the Template Category there is an item identified as PDART. I have identified it in this Category also because most of the items can be classified as Images. Be sure to look this one over. Summary Images require a lot of memory, and require a lot more when editing. Some editing programs will not edit properly unless the hard drive contains a specific amount of unused memory space. Whenever images are deleted, the deleted images in the Recycle Bin should also be deleted, inasmuch as they contribute to the total memory being used by the Hard Drive. A comment in the Read Me file from Adobe PhotoDeluxe BE specifies that unless the Hard Drive unused memory is greater than twice the size of the Image being edited and/or being printed, there may be random problems. I use Adobe PhotoDeluxe BE as my Image/Graphics editing software, and highly recommend it even though there are a few operating peculiarities. It is so powerful and easy to use, that I can overlook all of the problems it exhibits. I believe that some of the problems are lack of adequate Hard Drive memory, and lack of adequate Ram. One of the problems reported by various Forums is that the program is erratic and sometimes locks up the computer. Many of the problems occur only when using the XP operating system. I am not an Image editing expert. I do only the basics such as resizing and text manipulation, plus a lot of Screen Print copying. It is a subject that I am intrigued with, and wish I had time to become an expert. I assume that all who work with Images know that Adobe Protoshop is the Cadillac of the industry. It is quite expensive, and unless you are an Image editing professional, other programs are more than adequate. I installed an Image program called Gimp which is great free software. I also installed Corel PaintShop Pro 12, and Photo Plus 8, both of which have interesting features. ________________________________________________________________________ 27
  28. 28. SCREEN SHOT FOR LINKS/LINKING CATEGORY Links/Linking Description Linking is a broad subject when all aspects are considered. The typical Internet use is by clicking an indentified link that brings another page into view. Webmasters define Links used on a website as Hyperlinks. Links are also used as a method of gaining a greater Search Engine ranking via Incoming Links (the most important) and Outgoing Links. A few Link terms are noted below: • Reciprocal Link – Link swapping between websites. • Inbound Link – A Link from another source directing traffic to your website. • Outbound Link – A Link from your website pointing to another website. • Internal Link – Links that interconnect pages within a website. 28
  29. 29. • Linkage (Link count) – Usually for inbound Links only. Webmasters attempt to create as many Inbound Links as possible as an aid in increasing Search Engine rankings. Search Engines use the link count as a part of their ranking algorithm. Overview Inbound Link generating (involves Link management) is a very sophisticated process. One of most important automated Link exchange and Link management tools is Arelis. This product is very expensive. Another good, but costly program, is Solvolink. There is a free version, but requires php experience to install it. A free program, Zeus, can do most of what Arelis is capable of. I spent time evaluating this program, and the only fault that I could find is that it was very time consuming to do a complete setup. In the world of Linking it is very important to determine Link Popularity. To accomplish this, Webmasters use programs such as Link Checker and Link Popularity which are easy to use and are often installed on the Desktop. A few of the other costly but good Link management tools are Linkbot, Dynamic Link Promoter, and Power Linker. These programs require MYSQL and Data Base experience. Blog Link Generator also appears in the Blog Category. Two easy to use programs are Link Creator and 7 Fast Ways to get Links, an audio/visual tutorial that at times is available through eBay, but is free from specific sources. Two other good programs are Link Check Generator and Reciprocal Link Monitor. Check these out. A few more Resources worthy of a separate listing Great Links to your Website Link Switchboard Power Linking Tactics Secrets of Reciprocal Links The above sources present additional Link Resources that go hand-in-hand with all of the other great Resources identified in the Screen Shot. Summary I have identified Resources in the Screen Shot that are not only very useful in Link applications, but most are free. Link Resources are important because of the way Webmaster’s make use of them to affect Search Engine rankings. Based on this fact, most of my identified Resources are associated with a website. As noted above, there is wide usage of Links. All are important, but Webmasters tend to concentrate on those that affect Search Engine rankings other than the very basic outgoing Links and Hyper Links within websites. Many Webmasters prefer to generate their own Link Exchange using some very popular free and low cost programs. Very good methods in accomplishing this can be found in Linking Matters Workbook, Linking Matters Report, Link Popularity Study Guide, and Link Popularity eBook. Many Link programs (none in my Screen Shots) require MYSQL and Data Base experience to install. They are installed only on websites and require much interaction with the web host. 29
  30. 30. _________________________________________________________________________ SCREEN SHOT FOR MARKETING CATEGORY MARKETING Description Marketing includes the process by which businesses introduce their goods, services, and ideas to potential buyers in exchange for value. Marketing involves concepts, research, practice, and strategies. • Concepts – Introducing products and services to potential buyers through a marketplace. • Research – The study of the market conditions to help bring products and services to potential buyers. • Practice – Applying concepts to real time business settings. Determining how sellers offer, promote, and deliver the final product or service. • Strategies – A process used by sellers to market their products and services to potential customers. The marketing description above may appear too sophisticated for us online marketers to contemplate; therefore, I believe a more simplistic way to describe marketing is: 30
  31. 31. what to sell ----how to sell it----where to sell it----how to deliver it----where does all the help come from Now that we all understand what marketing really is, do we have all of the answers? Yes, as I scan all of the great Marketing Resources indicated in the Screen Shot, I think all of the concerns are well under control. Overview What to sell. How about Information products such as eBooks. See eBook Category. How about Reselling. See Resell Category. How to sell. Check out all of the Resources identified in the Sales Category. Where to sell it. How about eBay or your own website. See Design and eBay Categories. How to deliver it. See Sales & Ebook Categories. Where does all the help come from? It is revealed in this eBook, The Internet Marketing Reference Pakk, the all inclusive eBook Reference Manual. Included among the identified Resources is Gorilla Website Marketing. This is a Classic that I acquired as a bonus with an eBay purchase. The Nettle 2006 has some very interesting and current information. An interesting program is INActive, give it a look-see. It is also included in the Home Business Category. Other Marketing subjects include Miracle Marketing Secrets, Marketing Tips, and Popcorn Marketing. All are very relevant to Internet Marketing, and are MUST READS. Another very interesting and valuable marketing tool is identified by the Icon Marketing Quickies. The information is on 2 CD’s that I purchased. Read about them and you will be impressed. Another great Resource identified in the Screen Shot is Instant Viral eBooks which contains a lot of good Marketing information . A very recent acquisition is Promo Buddy, great Data Base software. Look for it in the Screen Shot. Marketing Software Toolkit, identified in the Screen Shot, has some easy to use programs. A few more Resources worthy of a separate listing S. A. Hopkins Advertising Guerilla Marketing Great Big Book of Internet Marketing (261 pages) The Big Yellow Book of Turbo Marketing. Reese Report 93 Marketing Forums List The above are representative of the many Resources that I have identified as most significant in this Category. In addition to those in this list, there are many other Resources of nearly equal importance. Summary There are so many great Marketing Resources indicated in the Screen Shot that a discussion of each would take up 31
  32. 32. much of the eBook. I have looked at most of them, some only briefly. I am impressed, and wonder how I accumulated them all, but than I remember all of the hours spent locating, analyzing, and using many of them. I prefer not to recommend any of the Resources mentioned above. I believe all of my indicated Resources are important based on specific situations, and cover all aspects of Internet Marketing. Many of the Resources were obtained free, but unless you have a lot of patience, know where and how to look, and have lots of spare time, you would have never found all of the information identified in this Category. _________________________________________________________________________ SCREEN SHOT FOR MISCELLANEOUS CATEGORY MISCELLANEOUS Description The description of this Category is “ a random group of Resources with no other place to call home”. Overview As I glance at the Resources included in the Screen Shot, I see some neat and handy ones such as Scroll Bars, Font Packages, Popup Setup, and Picture Gallery Maker. These are just a few of the very useful Resources. Most were obtained free, but it took time and research to acquire them. 32
  33. 33. AirRoboForm, a form filler program, has been placed in the Utility Category as well. Do not overlook the identified item Finding Your Niche Video. Summary Items identified in this group do not seem to fit into any particular Category, although I am sure if I had spent more time analyzing them, I could have found places for them. What I have done is called “taking the easy way out”. This perhaps would appear to be the least interesting and perhaps the least useful Category; however, all of these perhaps “little used Resources” are in one place, and not scattered around in other Categories, where they may marginally belong. Wait – I see some other items of interest, how about Java Magic, How to Install Video Scripts, How to Spy on Everything, DocToText, and Countdown Creator. It could be this Category is not as useless and uninteresting as we all thought, “we all” of course is ME. _________________________________________________________________________ RESELL RIGHTS-ARTICLES-CONTENT-BRANDING CATEGORY - _________________________________________________________________________ RESELL RIGHTS, ARTICLES, CONTENT, BRANDING Description Resell Rights Gives the right to resell a product. This can apply to both physical and digital products. Where digital products are concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product, because digital products are duplicable in nature. 33
  34. 34. Resell Rights represents a large segment of product sales, particularly in the resale of eBooks. If you are publishing your own eBook for Resale, you must consider what Rights you are passing along to buyers. The Different Types of Resell Rights Basic Resell Rights You have the right to resell the product, but your customer does not have the right to resell it to another. You keep 100% of the profit for every sale made by you. Master Resell Rights You have the right to resell the product and also pass the rights to your customers. Your customers can in turn resell the same product to their customers. The Master Resell Rights can either be bundled together with the purchase of the product or purchased separately from the product. Private Label Rights – These Rights are the most discussed This is the best of all of the Resell Rights. Buying Private Label Rights usually gives you the product in any way you like, put your own name on it, sell Resell Rights, or even sell Master Resell Rights to others, and basically use and treat the product as if it were your own creation. Give Away Rights You can pass on Product Rights for free. In most cases; however, you cannot resell and/or edit the product. Royalty Rights You have to pay the original product author a percentage of every sale of the product made by you. This right normally applies to physical products, such as books found in bookstores. I have no idea how enforceable any of the above rights are. I suspect it depends on how popular the product is, how well it sells, and the price it sells for. To track a product through its entire life cycle, from buyer to seller etc., would seem to be a major undertaking. Description Articles and Content Articles equate to Content, because Articles consist of Content. It is not uncommon to see these two words used in unison, or interchangeable in use. Articles provide information on a variety of subjects, not only for information, but as an aid when used on websites to help increase Search Engine Rankings. If Internet searchers see relevant Content/Articles on a website, they are more likely to read the Articles. Because Articles tend to be focused on a topic, and that focus leads to repeated use of specific keywords, that repeated usage leads to higher Search Engine rankings. Description Branding • Branding is a form of personalization, making something your own, that can be passed on from you to a recipient and from recipient to recipient. • When people think about Branding, they think about an Image or a Logo associated with a product or a company. • Some define Branding as the process of applying an existing Brand to a generic product such as a recent purchase, or it could be applied to an unbranded eBook. 34
  35. 35. Branding is clearly more than a Logo or Image. It is the personality and soul of a company. Branding is as much about perception of a product (how it is perceived), as about the actual product itself. Overview I have identified a good mix of Resell Rights and Article Resources as noted in the Screen Shot. I have also included some Branding Resources which are applicable to eBooks. eBooks have a very close relationship to Resell Rights, but I have chosen to put Branding in this Resell Category, with a note about it in the eBook Category. Referring to the Screen Shot, there are so many similar names that it is quite possible there is some duplication of information, although I have tried to avoid it. I have looked at many of the Resources in depth, and others only briefly. I am sure that all of the information necessary to become a Reseller is identified in the Screen Shot. I have identified many PLR (Private Label Rights) Articles, among them is PLR Articles Galore. Article Page Machine is a nice program that creates a basic product page. Check out Article System as well. Take a good look at the following identified Branding programs, Brandible Zip, eBrander, DeadEasy Brander, and PDF Power Brand. All programs have excellent usage instructions. Page Brand Generator, must be checked out – it is at the top of the list. Name Brand Syndicator is new and is interesting. I have also included it in the eBook Category. A newly acquired Resource is identified as PDF Stamper which is also in the eBook Category. If you want 200 Products with Master Resell Rights, click the link following the Summary. Check out the great group of Articles covering many subjects. The Links are after the Summary. A few more Resources worthy of a separate listing Article Content Spinner Profit Generator Articles Using Article Content Turning Content into Cash Resale Rights Blueprint Outsell Other Resellers Total Resale The list above has some great Resources and I could easily have added many others. In fact, the quantity and quality of identified Resources in this Category is nothing short of FANTASTIC. Summary Before I summarize this Category, I want to point out a spelling problem with the words brandible & brandable. Neither of these words appear in the dictionary, but enter either of these words into Google, and each provides results. In addition to the APM program there are three other Resources that are quite impressive. They are Resell Rights Empire, Resell Rights Profits, and Art of the Content. There is also a nice program titled Article Magic which requires the eBook fix to open it. The Page Brand Generator which I purchased recently appears to be an excellent program. I hope to make use of it when this eBook has been completed. I recently added Orwell to my list of Article/Content Resources, and removed it a couple days later due to intermittent problems. This is supposedly a great program, but I have read a few reports which indicated unresolved problems, usually associated with using the Windows XP computer operating system. 35
  36. 36. The Identified Articles, PLR, and Branding Resources in my opinion are the best available at this time. All in all, I have pointed out some great Resources, and the big PLUS is they are all identified in one big Screen Shot. 200 Products with Master Resell Rights - Click below – No need to join unless you want more Freebies. Some of the products are duplicates of those in other Categories. http://www.game4all.com/200Products.htm/200Products.htm PLR Video Tutorials – Clock below http://www.plrsecretsexposed.com/videotutorials.ag.php Article Directory Sites (some open slow) www.ezinearticles.com www.articlecity.com www.goarticles.com www.isnare.com www.kokkada.com www.articledashboard.com www.articlealley.com www.articlefever.com www.beezymouse.com ________________________________________________________________________ SCREEN SHOT FOR SALES/SELLING CATEGORY SALES/SELLING 36
  37. 37. Description The description of Sales is self explanatory – you have a product or service to sell, you prepare it to sell from your website, through eBay, or by some other means, and than you SELL IT. Overview If you plan to sell or have recently started to sell or even if you are an experienced seller, more than likely one or more of my identified Resources will be of interest to you. I have acquired more than 60 important Resources which are identified in the Screen Shot. Some I purchased, some are bonuses or gifts, and others I found by doing Internet searches. I have Resources covering all aspects of Product Sales including Sales Creation Pages and Download Creation Pages. Sales Creation/Letter Pages include Sales Page Builder, Sales Page Rapid Fire, Sales Letter Creator, Sales Page Wizard, Sales Page Generator, Sales Letter Generator Pro, Order Page Magic, and Vend-o-matic. Sales Letter Creator and Sales Letter Generator Pro are identical programs. I like the technique for building the letter, especially the fact that you can preview the page at any time during the creation. I created a page using Sales Letter Creator. I was very impressed with the easy of creation and the resulting page. One big plus is that a preview of the page being created is available at all times. There are two places where Images are required, the Header and the Cover. Sales Page Wizard is a great program with many very good bonuses. Once opened, select triple bonus1 to locate the executable creation program. This program is configured as though you have a website. The Image requirements are based on being able to access your website to acquire them in order to place on the Sales letter Page. When the program is installed, there are typically 2 shortcuts accessible by locating them on the hard drive by selecting Sales Page Wizard as it appears on the program list. There is no preview available during the creation process. Sales Page Rapid Fire is another very good program, and creates the page very similar to Sales letter Creator. Download Page Creators include Download Page Generator, Download Page Maker, and Thank You Page Maker. Most of my identified Resources have been opened, analyzed, and used briefly to verify their capability. Each time I browse through my list of Resources I say to myself, “What a Great List”, I wish I had access to these or similar ones when I was a Newbie. Free To Sell is a Resource that requires more than a quick look. In addition to some good Sales information, there are many product oriented Images. The Desktop Followup is a revolutionary Autoresponder, a good product for desktop use. Recent acquisitions of Ultra Money Typoon, Slide-In Ads, and Thomas Choo Killer Sales Letters are worth a look. Click Magnet is a very slick program, check it out. A very recent addition indicated in the Screen Shot is Mini Report Generator – this is really OK. Link protection is an important element in all Sales Links. I have identified some good Resources in the Screen Shot. Including Smart Links V2, Download Page Protector, MyLinkGuard, and Pay Lock Generator. There are a few sophisticated Link Protector programs, however they require script installation experience. A program of this type is Download Protector selling on eBay for $15. This type program works closely with PayPal using the IPN feature. This type program typically requires installation on a website. Ezylink Expire, identified in the Screen Shot, is well publicized software that I purchased awhile back, but I did not have the expertise to install it. It operates in conjunction with a website and requires Data Base expertise. Later I paid 37
  38. 38. $10 to have it installed on my personal website, and used it for awhile, but intermittent operation disappointed me. The installation perhaps was faulty. A few more Resources worthy of a separate listing Quick Firesale Days Ahead Page Guerilla Headline Creator Pro Headlines Exposed Working with ClickBank This list is short but surely could be much longer if I included more of the equally important Sales oriented products. Summary This Category is of extreme importance in the overall aspect of Internet Marketing. Take note of the following expressions: Where there are sales, there is income. Where there is income, there is hope. Where there is hope, there can be a viable Business. In case you haven’t noticed, there is much HOPE in this totally complete Reference Manual, especially in the Sales Category. I prefer the Sales Letter Creator and the Sales Page Rapid Fire for the creation method. I prefer the final output of the Sales Page Wizard, but I feel the necessity of a website being closely involved could be a handicap for some. As us old Salesmen (sales persons) say “nothing happens until you make a sale”. That quote is from the old days. Now nothing happens until YOU make it happen. To help make it happen is what this eBook is all about. One Category by itself does not provide all of the Resources required to excel in the overall subject of Internet Marketing. The relationship of Category to Category to Category provides the “Whole Ball of Wax”. By utilizing the many Resources identified in the Screen Shot, your SALES DREAMS can become a reality, and something will Really Be Happening. The Sales Letter Creator/Generator programs are actually creating pages on which the Sales Letters reside. Any time a page is being created whether a Sales Page or a Web Page, it is very important that a preview of the on- going creation is available at all times. The only programs providing this feature are Sales Letter Creator, Sales Letter Generator Pro and Sales Page Rapid Fire. This is not a flaw in the program, because the resultant page that is created is really what defines the true value of the program. I acquired many programs in order to use some, to learn more about some, to resell some, and to giveaway some. That is truly the “some” of it all. _________________________________________________________________________ SCREEN SHOT FOR SEO (Search Engine Optimization) CATEGORY 38
  39. 39. ________________________________________________________________________ SEO (Search Engine Optimization) Description SEO is the practice of creating a website that it is considered to be Search Engine friendly. If a website can be properly spydered (read & analyzed) by the various Search Engines, it has far more chance of achieving good results. The end result of SEO is to achieve a high Search Engine Ranking. When used in conjunction with Search Engines, the word spider is many times spelled as spyder. One of the popular methods used by Webmasters is to optimize a website using Search Engine oriented Keywords. Other popular methods are through the use of good and ever changing Content, and making good use of Link management. Overview I have identified three very good, also free, executable programs. They are SEO Studio Lite, SEO Surf New, and Web CEO. I am sure that anyone looking for SEO software could find these programs among the list of many. I have installed and used briefly all three of the above programs. I have analyzed briefly the professional versions of these programs as well. Unless you want to delve heavily into SEO, the free programs are powerful enough to suffice. I have identified five SEO information packages that provide a vast amount of information. They are identified as SEO Articles, SEO Forums, SEO Keywords and Tips, SEO Submit, and SEO Tools. I recently acquired Rank Enhancer, a very nice program, which I have included in the Design Category as well. The program SEO Surf New is a great tool for doing SEO Analysis, Keyword Research, and Back Link Analysis. 39
  40. 40. A good group of SEO tools is indicated as SEO Power Strategies. SEO Tool is a nice program that is very easy to use – check it out. Index Bomb is good program for use in checking Search Engine listings. Check out Keyword Magnet – a valuable and interesting SEO tool. A few more Resources worthy of a separate listing Instant SEO Search Engines Made Easy The 7 Mistakes Search Engine Optimizers Make SEO Predictions Art of the Content This list is representative of the remaining Resources not identified or discussed. Summary SEO is identified closely with Website design. I mentioned it briefly in the Design Category Summary. Most of the items in this Category could have been included in the Design Category; however, I felt that SEO is so important in Search Engines rankings that it deserved a Category of it’s own. Although SEO is a broad subject, I have identified in the Screen Shot only the most important items that provide in depth coverage of the subject. My list of identified Resources may appear limited in relation to this very important Category, but I believe that all of the Resources necessary to provide good Search Engine Optimization are within your grasp. Other important factors, which are a vital part of SEO, are Linking and Article Content which are discussed in their own particular Categories. Check below for instant position http://www.instantposition.com/seotest.php _________________________________________________________________________ SCREEN SHOT FOR TEMPLATES CATEGORY 40
  41. 41. TEMPLATES Description A Template is a framework for web pages and websites. Think of a Template as a starting point for your pages. Templates have a number of layout areas, some can be edited and others cannot. The areas that are editable are for entering content. The areas not editable are used to control the layout and the page format. Advanced users can alter Templates to customize the appearance of a website. When used with a website, Templates incorporate a coordinating theme (navigation bars etc.), but have predefined areas where text can be added. Templates may specify a specific page layout by determining where graphics and text are positioned on the page. Many Templates can be edited only by the use of special software such as FrontPage or Dreamweaver. If the extensions are .PSD or .PSP, special software is required such as Photoshop or similar. Templates created with html can easily be edited using a standard html editing program such as Notepad as well as with the above noted software. Overview Many of the Screen Shot indicated Resources were acquired from various sources. One purchased item, identified on the Screen Shot as iProfit Template Package is listed regularly on eBay. This is a great product and it comes with many features. I am not sure whether the total package can be accessed from a paid access or not. Some of the package items are linked to my computer, but most of it should be accessible. I have indicated on the Screen Shot only a few Template Resources. Most of these are free except for the iProfit package. The 306 Web Templates is an item that is often for sale on eBay. Some of the files/folders open a bit unusual and patience is a must. Most are zipped, and unless unzipped properly, the results will not be useful. The large files unzip slowly. Always unzip to a pre-determined folder. There are times when extraction of the zip file will not work, and double clicking without extraction sometimes will open the file correctly. 41
  42. 42. Most of the Template packages utilize a lot of memory, for example the 60 pro-psd templates is 200 megabytes in size. This is a great package with a variety of templates. I have looked at many of them, and have done editing of a few. I have identified two versions of 306 Templates. There are tutorials to aid in editing. Be sure to follow them exactly. PDF Templates are in the eBook Category also. There is a nice variety of easy to edit Templates. The selected Template is used on every page of the eBook. I found that if the eBook has more than a few pages, it is rather tricky to configure the extra pages using cut and paste techniques. I have identified some Adsense Templates which I placed in the Adwords/Adsense Category as well. In the Header Category and in the Image Category there is a Resource identified as PDART. I have identified it in this Category as well because of the mixed Resources. This is a great package. Summary A main problem with Templates is they are relatively useless unless they can be easily edited. Only a very few can be used “right out of the box”. Most templates require the use of special software. In the Image Category I discuss software and Image extensions such as .PSD and .PSP. Many Templates are formatted with these extensions. Another concern with Templates is that Button and Header/Banner areas are typically Images and must be treated as such. To make the best use of Template packages, there should be a relatively easy way to edit them. This is rarely the case, and before purchasing a Template or a Template package, a user should determine what method of editing is required. Extraction of most packages is slow due to the amount of data involved, and in some cases extraction is not necessary even though directions indicate otherwise. The two typical methods of editing are using a basic program such as Notepad, or a custom program such as Microsoft FrontPage or Dreamweaver, or Graphics type software. I have a reasonable amount of experience in website design; however, my experience with Templates has been at times, frustrating. The identified Template packages are as good as can be found, and will suffice for most all applications. The identified 100+ Templates is worth checking out. 306 Template Tutorial – Other similar tutorials are identified in the Screen Shot Prior to downloading, create an empty folder on the desktop titled 306 Templates. Double click the 306 Templates Icon to open it. Extract and save to the newly created folder. Double click the new folder and another folder is displayed, default.htm. Double click this folder, and it opens displaying all 306 templates. Scan the templates and select one to open. Double click on the Template to make it viewable. If this Template is satisfactory, take note of the number, and close it. Another option is to save it in another created folder identified as “opened templates”. At this time you can chose to edit the Template using software such as MS FrontPage. Using the selected editing software, browse to select the opened Templates folder. Now click on the Template and select the file called default. It will load, and you are now ready to edit. 42
  43. 43. In order to view each Template as it will appear before editing, go back to step 5 where all Templates are displayed. Find the Index file (sometimes called main) and click it. Now you can view each Template. You may want to do this before selecting a Template to edit. Creating a special Template folder has been mentioned a few times, but has not been emphasized as much as it should have been. When extracting files, it is absolutely necessary to specify the folder into which the extracted files will reside. Do not put them back into the same location as the zipped files presently reside. Doing this may cause extraction problems. There may be some duplication in this Category. Click below for information on HTML editors plus other important information. http://www.interkeys.com/htmleditor _________________________________________________________________________ SCREEN SHOT FOR TRAFFIC + TRAFFIC EXCHANGES CATEGORY 43
  44. 44. _________________________________________________________________________ TRAFFIC + TRAFFIC EXCHANGES Description Traffic Traffic equates to visitors, which hopefully will equate to Sales. No Traffic = No Sales Actually this equation should probably be No Targeted Traffic = No Sales Traffic Exchanges 44

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