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Incremental Redesign: A more manageable approach to improving your Web site
Incremental Redesign History of a classic user interface
Incremental Redesign 1912  Ford Model T
Incremental Redesign 1928 Pontiac
Incremental Redesign 1932 Ford Roadster
Incremental Redesign 1959 Mercedes Benz
Incremental Redesign 1975 Chevy Nova
Incremental Redesign 1979 Chevy Nova
Incremental Redesign 2001 Porsche 911
Incremental Redesign 2005 Lincoln Town Car
Incremental Redesign 2005 Lincoln Town Car
Incremental Redesign
Incremental Redesign
Incremental Redesign The Redesign Wringer  01.1999 01.2000 07.2000 08.2001 08.2002 08.2003 08.2004
Incremental Redesign - We’re not exactly sure what we’re doing. Big rollouts (especially regular ones) send the wrong mess...
Incremental Redesign Big rollouts drive users crazy - New AND returning users have to learn where to find everything all o...
Incremental Redesign
Incremental Redesign
Incremental Redesign
Incremental Redesign
Incremental Redesign Big rollouts drive users crazy - New AND returning users have to learn where to find everything all o...
Incremental Redesign
Incremental Redesign Big rollouts… …  take months to accomplish. …  consume vast quantities of resources. …  frequently re...
Incremental Redesign Big rollouts… …  are hell to document. …  are hell to manage. …  are hell to troubleshoot.
Incremental Redesign - When a site is in such disarray that every layer needs to be replaced: There are times when a big r...
Incremental Redesign Incremental Redesign “ simplicity, communication, feedback, and courage” ~ Ron Jeffries on Extreme Pr...
Incremental Redesign - Keep your users close: Make them part of the ongoing development. Principles of Incremental Redesig...
Incremental Redesign Examples of Incremental Redesign eBay.com
Incremental Redesign Examples of Incremental Redesign eBay.com
Examples of Incremental Redesign Amazon.com  Incremental Redesign 2004 2003 2005
Examples of Incremental Redesign das.psu.edu Incremental Redesign
Examples of Incremental Redesign das.psu.edu Incremental Redesign
Examples of Incremental Redesign das.psu.edu Incremental Redesign
Incremental Redesign Clutter Creep amazon.com Watch out for Taped-on Features  Bolt-On Technologies Rabbiting Technologies
Advantages of Incremental Design - Far more manageable – especially for small teams and lone Webmasters - Nearly painless ...
Advantages of Incremental Redesign More fun.  Less burnout. More creativity.  More innovation.
Incremental Redesign Further Reading The Quiet Death of the Major Re-Launch … Jared Spool www.uie.com/articles/death_of_re...
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  • Ebay’s change in background color.
  • Ebay’s change in background color.
  • Ebay’s change in background color.
  • Ebay’s change in background color.
  • Transcript of "Incremental Redesign: A more manageable approach to improving ..."

    1. 1. Incremental Redesign: A more manageable approach to improving your Web site
    2. 2. Incremental Redesign History of a classic user interface
    3. 3. Incremental Redesign 1912 Ford Model T
    4. 4. Incremental Redesign 1928 Pontiac
    5. 5. Incremental Redesign 1932 Ford Roadster
    6. 6. Incremental Redesign 1959 Mercedes Benz
    7. 7. Incremental Redesign 1975 Chevy Nova
    8. 8. Incremental Redesign 1979 Chevy Nova
    9. 9. Incremental Redesign 2001 Porsche 911
    10. 10. Incremental Redesign 2005 Lincoln Town Car
    11. 11. Incremental Redesign 2005 Lincoln Town Car
    12. 12. Incremental Redesign
    13. 13. Incremental Redesign
    14. 14. Incremental Redesign The Redesign Wringer 01.1999 01.2000 07.2000 08.2001 08.2002 08.2003 08.2004
    15. 15. Incremental Redesign - We’re not exactly sure what we’re doing. Big rollouts (especially regular ones) send the wrong message. - We’re more interested in playing with designs than serving users. - We’re basing our designs on internal decisions, not on user requirements. - We’re more interested in changing designs than dealing with the big picture. - We’re treating our Web presence like print media. - Our priorities are constantly shifting.
    16. 16. Incremental Redesign Big rollouts drive users crazy - New AND returning users have to learn where to find everything all over again. - The user support network breaks down. - Users frequently have to learn a new taxonomy and terminology. - No matter how carefully you try to inform users, big rollouts still come as a surprise.
    17. 17. Incremental Redesign
    18. 18. Incremental Redesign
    19. 19. Incremental Redesign
    20. 20. Incremental Redesign
    21. 21. Incremental Redesign Big rollouts drive users crazy - New AND returning users have to learn where to find everything all over again. - The user support network breaks down. - Users frequently have to learn a new taxonomy and terminology. - No matter how carefully you try to inform users, big rollouts still come as a surprise. - Users are disturbed by dramatic (or what they perceive as dramatic) site changes.
    22. 22. Incremental Redesign
    23. 23. Incremental Redesign Big rollouts… … take months to accomplish. … consume vast quantities of resources. … frequently require simultaneous maintenance of two Web sites with the same content. … encourage “design by committee.” … can become obsolete even before they’re done. … bog down Web teams. Divert them from issues that require a more immediate response. … become unwieldy and disjointed over time. … almost always take longer than everybody wants. … lead to proliferation of site-wide mistakes. … frequently require needless content freezes.
    24. 24. Incremental Redesign Big rollouts… … are hell to document. … are hell to manage. … are hell to troubleshoot.
    25. 25. Incremental Redesign - When a site is in such disarray that every layer needs to be replaced: There are times when a big rollout makes sense - When the organization undergoes a drastic change in identity (and how often does that happen?). - When you are migrating to a completely new architecture. MAYBE. - new architecture - new technology - new organization - new navigation - new content
    26. 26. Incremental Redesign Incremental Redesign “ simplicity, communication, feedback, and courage” ~ Ron Jeffries on Extreme Programming
    27. 27. Incremental Redesign - Keep your users close: Make them part of the ongoing development. Principles of Incremental Redesign - Integrate site changes in small doses. Do this regularly and often. - Apply rigorous testing, evaluating, validation. - Document, but don’t get bogged down in this. - Adhere to Web standards. Make usability your mantra. - Leverage reusable objects. - Practice team programming (if you’ve got the team). - Fix the bugs they find QUICKLY. - Accept that you will learn as you go. And that your users are your primary teachers.
    28. 28. Incremental Redesign Examples of Incremental Redesign eBay.com
    29. 29. Incremental Redesign Examples of Incremental Redesign eBay.com
    30. 30. Examples of Incremental Redesign Amazon.com Incremental Redesign 2004 2003 2005
    31. 31. Examples of Incremental Redesign das.psu.edu Incremental Redesign
    32. 32. Examples of Incremental Redesign das.psu.edu Incremental Redesign
    33. 33. Examples of Incremental Redesign das.psu.edu Incremental Redesign
    34. 34. Incremental Redesign Clutter Creep amazon.com Watch out for Taped-on Features Bolt-On Technologies Rabbiting Technologies
    35. 35. Advantages of Incremental Design - Far more manageable – especially for small teams and lone Webmasters - Nearly painless for users - Can make better use of part-time, temporary employees, i.e. students - Far less large-scale trouble shooting - Users are happier with your product - Allows for prototyping and perfecting technologies before moving on - Documentation less cumbersome - Simpler rollback, if necessary - Easier to collect and manage content - Users are more involved - easier to get more frequent user feedback - Usability studies more focused, less amorphous - Easier to manage content providers - More feasible to drop technologies that are not working - Conversion of future sections becomes increasingly a breeze
    36. 36. Advantages of Incremental Redesign More fun. Less burnout. More creativity. More innovation.
    37. 37. Incremental Redesign Further Reading The Quiet Death of the Major Re-Launch … Jared Spool www.uie.com/articles/death_of_relaunch Designing Embraceable Change … Jared Spool www.uie.com/articles/embraceable_change What is Extreme Programming? … Ron Jeffries www.xprogramming.com/xpmag/whatisxp.htm Extreme Programming: A Gentle Introduction … J. Donovan Welles www.extremeprogramming.org
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