Getting Involved with the Us TOO Online Auction     
Why do a fundraiser? <ul><li>To generate funds to carry out the Us TOO mission </li></ul><ul><li>Provide resources to impr...
Why do an Online Auction? <ul><li>Consumer comfort and familiarity with online shopping </li></ul><ul><li>Consumer comfort...
2006 Us TOO Online Auction Goals <ul><li>Increase amount of funding received from fundraising events* </li></ul><ul><li>In...
Where? <ul><li>www.ustooauction.cmarket.com </li></ul><ul><li>Or follow links from  </li></ul><ul><li>www.ustoo.org </li><...
Auction Website Now Open to view catalog
When? <ul><li>Bidding begins the day after Memorial Day Weekend –  </li></ul><ul><li>Tuesday, May 30 th  at 8:00 am ET </l...
Seeking Donated Items! <ul><li>Items people are willing to buy </li></ul><ul><li>Things or experiences </li></ul><ul><li>A...
Examples of Items Desired <ul><li>Digital cameras, cell phones, mp3 players </li></ul><ul><li>Cooking items, kitchen utens...
Item Donations Collection <ul><li>Need for every item: </li></ul><ul><li>Photo </li></ul><ul><li>Item description </li></u...
How to view auction catalog and donate items
 
Auction Watch:  View Featured Items
Where to keep tabs on items of interest
 
Auction Promotion:  Target Audience <ul><li>Us TOO website,  HotSheet ,  NEWS You Can Use , Prostate Pointers, past donors...
Auction Promotion: Communication Vehicles <ul><li>Emails </li></ul><ul><li>Web site announcements </li></ul><ul><li>Us TOO...
Auction Promotion:  Viral Marketing <ul><li>Tell your personal and professional contacts </li></ul><ul><li>Forward the ema...
Auction web site helps with promotions
 
How Chapters Can Get Involved <ul><li>Promote auction dates  with chapter members at meetings, in newsletter, on web site ...
How Chapters Can Get Involved, cont. <ul><li>Post signs  where you meet, library, schools, work places, physician offices,...
Resources <ul><li>Visit the auction website at  www.ustooauction.cmarket.com   </li></ul><ul><li>Visit the Us TOO website ...
HAVE FUN!! <ul><li>Thank you for your support  </li></ul><ul><li>of this  </li></ul><ul><li>first national event for </li>...
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Getting Involved with the Us TOO Online Auction

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Getting Involved with the Us TOO Online Auction

  1. 1. Getting Involved with the Us TOO Online Auction  
  2. 2. Why do a fundraiser? <ul><li>To generate funds to carry out the Us TOO mission </li></ul><ul><li>Provide resources to improve & expand Us TOO services </li></ul><ul><li>Us TOO has never had a national fundraising event </li></ul><ul><li>Increase community awareness of local chapter services </li></ul><ul><li>Potential to obtain new supporters, donors </li></ul><ul><li>Increase national awareness of Us TOO mission, prostate cancer patient needs </li></ul><ul><li>Opportunity to generate excitement within chapters & local community </li></ul>
  3. 3. Why do an Online Auction? <ul><li>Consumer comfort and familiarity with online shopping </li></ul><ul><li>Consumer comfort and familiarity with online bidding via eBay </li></ul><ul><li>Non-profits are successfully using the Internet to drive results in Fundraising, Outreach and Communications (eg. Katrina, tsunami relief) </li></ul><ul><li>Dramatically more efficient, low-cost way to reach new constituents </li></ul><ul><li>Execute quick, timely campaigns and events </li></ul><ul><li>Average gift online is 25-100% higher </li></ul><ul><li>Live special events are costly and time consuming for organizations with limited resources </li></ul>
  4. 4. 2006 Us TOO Online Auction Goals <ul><li>Increase amount of funding received from fundraising events* </li></ul><ul><li>Increase number of individuals donating to Us TOO* </li></ul><ul><li>Increase awareness of Us TOO mission </li></ul><ul><li>Generate sense of excitement and fun! </li></ul><ul><li>* As per Us TOO Strategic Development Plan, </li></ul><ul><li> Created May 26, 2004 by the Us TOO Board of Directors </li></ul>
  5. 5. Where? <ul><li>www.ustooauction.cmarket.com </li></ul><ul><li>Or follow links from </li></ul><ul><li>www.ustoo.org </li></ul>
  6. 6. Auction Website Now Open to view catalog
  7. 7. When? <ul><li>Bidding begins the day after Memorial Day Weekend – </li></ul><ul><li>Tuesday, May 30 th at 8:00 am ET </li></ul><ul><li>Bidding ends the day after Father’s Day – </li></ul><ul><li>Monday, June 19 th at 11:59 pm ET </li></ul><ul><li>Auction is open for a 3-week time period to bid, watch AND obtain more donated items </li></ul><ul><li>Auction website is open NOW to view items! </li></ul>
  8. 8. Seeking Donated Items! <ul><li>Items people are willing to buy </li></ul><ul><li>Things or experiences </li></ul><ul><li>Appeal to Everyone or Targeted Group (collectors) </li></ul><ul><li>Appeal to men, women, children, young adults </li></ul><ul><li>Unique, or tied to pop culture or celebrity </li></ul><ul><li>From variety of geographic locations </li></ul><ul><li>Not connected to a geographic location </li></ul><ul><li>Need items < $100 or <$200 </li></ul>
  9. 9. Examples of Items Desired <ul><li>Digital cameras, cell phones, mp3 players </li></ul><ul><li>Cooking items, kitchen utensils and appliances </li></ul><ul><li>DVDs and music CDs, books </li></ul><ul><li>Video games </li></ul><ul><li>Children’s toys, strollers, etc. </li></ul><ul><li>Gift baskets based on a theme (wine lovers, movie lovers, new baby, gardening, house warming, etc.) </li></ul><ul><li>Tickets to sporting events, concerts or shows </li></ul><ul><li>Have lunch with a famous person (get the lunch donated, too!) </li></ul><ul><li>Week or weekend at your timeshare </li></ul><ul><li>Handbags, watches </li></ul><ul><li>Gift certificates for stores, professional services </li></ul><ul><li>Collectibles or celebrity memorabilia </li></ul>
  10. 10. Item Donations Collection <ul><li>Need for every item: </li></ul><ul><li>Photo </li></ul><ul><li>Item description </li></ul><ul><li>Price or fair market value </li></ul><ul><li>Name of donor (if person wants recognition) </li></ul><ul><li>Submit items either online from auction site using “ Donate an Item ” button, or use Item Donation Form from the Us TOO website </li></ul><ul><li>Send item(s) and completed forms to Us TOO home office before May 19, 2006 if at all possible. </li></ul><ul><li>Items will continue to be accepted through June 16. </li></ul>
  11. 11. How to view auction catalog and donate items
  12. 13. Auction Watch: View Featured Items
  13. 14. Where to keep tabs on items of interest
  14. 16. Auction Promotion: Target Audience <ul><li>Us TOO website, HotSheet , NEWS You Can Use , Prostate Pointers, past donors and contacts </li></ul><ul><li>Chapter network, Regional Directors and Board </li></ul><ul><li>Us TOO corporate supporters and partners </li></ul><ul><li>Ask item donors and Friends of Us TOO to contact their friends, coworkers, relatives about the auction and highlighted items </li></ul><ul><li>Ask item donors and Friends of Us TOO to assist by contacting known individuals or groups with a strong interest in specific item </li></ul>
  15. 17. Auction Promotion: Communication Vehicles <ul><li>Emails </li></ul><ul><li>Web site announcements </li></ul><ul><li>Us TOO mailings </li></ul><ul><li>Flyers posted in local community by Chapters </li></ul><ul><li>Newspapers, Media </li></ul><ul><li>Phone calls to friends, contacts supportive of cause </li></ul>
  16. 18. Auction Promotion: Viral Marketing <ul><li>Tell your personal and professional contacts </li></ul><ul><li>Forward the emails Us TOO sends you, to your friends, family, coworkers, contacts </li></ul><ul><li>On the auction website, use the “Email this Page” and “Refer a Friend” buttons </li></ul><ul><li>Ask your friends to pass along the information to </li></ul><ul><li>THEIR FRIENDS </li></ul><ul><li>Looking for exponential reach to new contacts! </li></ul>
  17. 19. Auction web site helps with promotions
  18. 21. How Chapters Can Get Involved <ul><li>Promote auction dates with chapter members at meetings, in newsletter, on web site </li></ul><ul><li>Seek item donations from members, personal friends, physicians, supporters, sponsors, local companies </li></ul><ul><li>Have a contest to see who can donate the item that raises the most money </li></ul><ul><li>Make an event of the event . Create a promotion PLAN prior to and during the entire 3 week event period to engage members and Friends of your chapter. </li></ul>
  19. 22. How Chapters Can Get Involved, cont. <ul><li>Post signs where you meet, library, schools, work places, physician offices, hospitals, grocery stores, coffee shops, churches and synagogues. Post announcements in your chapter newsletter, create telephone trees, emails, etc. </li></ul><ul><li>Contact local newspapers , periodicals, TV and radio stations about the event (Us TOO to provide press release in May) </li></ul><ul><li>Talk to personal friends, relatives, coworkers , club members, religious affiliations, professional contacts about the auction, highlight items of interest </li></ul>
  20. 23. Resources <ul><li>Visit the auction website at www.ustooauction.cmarket.com </li></ul><ul><li>Visit the Us TOO website auction information page for sample letters, flyers, sample press releases at www.ustoo.org </li></ul><ul><li>Questions? </li></ul><ul><li>Pam Barrett </li></ul><ul><li>Us TOO Director of Development </li></ul><ul><li>630-795-1002 </li></ul><ul><li>[email_address] </li></ul>
  21. 24. HAVE FUN!! <ul><li>Thank you for your support </li></ul><ul><li>of this </li></ul><ul><li>first national event for </li></ul><ul><li>Us TOO International! </li></ul>

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