E-Business (1): Overview (1):

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  • Possibly do Bezos myths in intro?
  • Also: old stuff / quantitative -> qualitative (1 st paragraph of syllabus) E-Business can empower customers and suppliers Speed
  • SPEED! Under certain conditions: 在一定条件下: Winner-takes-all 赢者通吃 First mover advantage 先动优势 Not only you have scale, but also others  need to create barriers to entry Others lose everything 其他人一无所有
  • IP
  • July 2000 143.96 million 52.24% of US population Sourced NielsenNetRatings
  • 4 msg a day -> 24bn / day -> 1bn / hour -> 1 million per minute Key: find stuff Information revolution
  • Other estimates: about one third as big (see B2B market lecture) Worldwide Net commerce -- both B2B and B2C -- will hit $6.8 trillion in 2004. North America represents a majority of this trade, but its dominance will fade, as some Asian-Pacific and Western European countries hit hypergrowth over the next two years. 1,000 billion = 1 trillion
  • E-biz = E-commerce
  • Problem not searching, but RANKING (1) Content-based, (2) Community Recommender systems 建议系统
  • Ability to communicate crucial Information withheld until transaction completed Timescale
  • FAST Amazon turn-over
  • UPDATE!
  • Solutions: improved media, standardization, virtual reality 解决方案:改善媒介、标准化、虚拟现实
  • ASK: Community vs experts: pros and cons
  • Direct: not communication
  • E-biz = E-commerce
  • Why we need biz models
  • Dissolve traditional boundaries
  • Enabled by Internet communication and transaction
  • Targeted ads Show ad Click throuhg Comission
  • Cafes
  • Transparency
  • Different segments, much easier in the virtual world, specialized products
  • 1997: easier for BN to start hardware stores than .com
  • Netscape, Altavista
  • ×