Ease of Entry Into
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Ease of Entry Into






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Ease of Entry Into Ease of Entry Into Presentation Transcript

  • Defining Your E-business Idea Chapter 2
  • The Entrepreneur
    • Someone who assumes the RISKS of starting and running their own business
    • An entrepreneur needs
      • High energy personality
      • Self-confidence
      • High levels of organizational skills
      • Ability to act
  • The Entrepreneurial Process
  • E-business Success Factors
    • The network effect
    • Scalability
    • Innovative Web Marketing Ideas
    • Ease of entry into (electronic) markets
    • Adaptability to change
  • The Network Effect
    • The greater the number of nodes (participants) the greater the value of the network.
    • Metcalf law of network power
      • Power= number of nodes 2
  • Scalability
    • Scalability is the ability of your idea to continue to function regardless of size.
    • Scalability is also can refer to the ability of a server or internet service to support increased loads.
  • Innovative Web Marketing Ideas
    • Use the power of the Web and Internet to leverage new ideas.
    • Hotmail gave away free e-mail accounts that used a Web interface and was linked to a site.
  • Hotmail
  • Ease of Entry Into Markets
    • The Internet opened up access to markets by lowering barriers to entry.
    • Good ideas can be cloned.
    • Advantage frequently goes to First Mover
    • Ebay was a “first mover”
  • Ebay Auction Site
  • Adaptability to Change
    • Internet and Web Technologies facilitate rapid change in business models.
      • New products or services
      • New features
      • Amazon.com added auctions to their product/service mix.
  • Amazon.com
  • Exploiting E-Business Advantages
    • Expand the Market
    • Acquire greater business visibility
    • Maximize customer relationships and improve responsiveness
    • Create new services
    • Reduce costs
  • Expand the Market
    • Reach more customers
    • Lower location barrier
    • Lower time zone barrier
  • Acquire Greater Visibility
    • The internet allows companies to get their name and products or services in front of more customers that ever.
    • (The problem is getting customers to look.)
    • Use or outsource distribution to others.
      • Fingerhut ditributes for eToys and Pier1
  • Maximize Customer Relationships
    • Build one-on-one relationships with customers
    • Use technology to build and sustain links with customers.
  • Improve Responsiveness
    • Use technology to respond more quickly or effectively to customer needs and inquiries.
      • Use services such as parcel tracking and delivery confirmation
      • Allow for on-line purchases
  • Create New Services
    • The Web allows for expansion and refinement of tarditional business.
    • Add new products quickly
  • Reduce Costs
    • The Internet can lower costs of doing business by lowering
      • Distribution costs
      • Marketing costs
  • Example Web Sites
    • Fingerhut
    • Half.com
    • Southwest Airlines
    • WW Grainger
    • Trailmaker
    • Sun Micorosystems
    • Foodlocker
  • Fingerhut
  • Half.com
  • Southwest Airlines
  • Grainger.com
  • Trailmaker
  • Sun Microsystems
  • Foodlocker.com
  • Grocery Works.com