Download Native American Artist Presentation

758 views
702 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
758
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Signature block exercise
  • Download Native American Artist Presentation

    1. 1. Indian Arts and Crafts Association Albuquerque, NM April 9, 2008 Jan Zimmerman, Author Web Marketing for Dummies Watermelon Mountain Web Marketing www.watermelonweb.com books@watermelonweb.com 4614 Sixth St. NW Albuquerque, NM 87107 505-344-4230 Marketing Your Art Online
    2. 2. What You Need to Know <ul><li>Should you have your own web site? </li></ul><ul><li>What alternatives are there? </li></ul><ul><li>Should you sell art on your own site? </li></ul><ul><li>How to create a good Web site </li></ul><ul><li>How to drive traffic to your site </li></ul>
    3. 3. Make the Business Case <ul><li>Purpose ? </li></ul><ul><ul><li>Sell art </li></ul></ul><ul><ul><li>Teach workshops </li></ul></ul><ul><ul><li>Bring visitors to studio </li></ul></ul><ul><ul><li>Get in gallery </li></ul></ul><ul><ul><ul><li>art-collecting.com/ nativeamerican.htm </li></ul></ul></ul><ul><li>Audience? </li></ul><ul><ul><li>Within community </li></ul></ul><ul><ul><li>Gallery owners </li></ul></ul><ul><ul><li>Tourists, casual buyers </li></ul></ul><ul><ul><li>Knowledgeable collectors </li></ul></ul><ul><ul><li>International audience </li></ul></ul>
    4. 4. Web Site Alternatives <ul><li>1 page “business card” or portfolio site </li></ul><ul><ul><li>own domain name </li></ul></ul><ul><ul><li>template-based sites </li></ul></ul><ul><li>Other options </li></ul><ul><ul><li>Native American art sites </li></ul></ul><ul><ul><ul><li>artnatam.com/lease.html </li></ul></ul></ul><ul><ul><li>online auction sites </li></ul></ul><ul><ul><ul><li>http://fineart.ha.com or ebay.com </li></ul></ul></ul><ul><ul><li>NewMexicoCreates.org </li></ul></ul>
    5. 5. Template Alternatives allwebcodesign.com/setup/resume.htm <ul><li>godaddy.com </li></ul><ul><li>websitesource.com </li></ul><ul><li>foliolink.com </li></ul><ul><li>qfolio.com </li></ul><ul><li>nativeart.net/nativeartists.php </li></ul>
    6. 6. Auction Site ebay.com
    7. 7. Sell Your Art NewMexicoCreates.org Ms. Tannis Eberts Native American Buyer Museum of New Mexico Foundation Shops Santa Fe, NM Call for appointment 505.982.3016 x 22 [email_address]
    8. 8. What To Think About When Building A Site <ul><li>Domain Name </li></ul><ul><li>Site Index (Navigation) </li></ul><ul><li>Text with Calls to Action </li></ul><ul><li>Product Photos </li></ul><ul><li>Selling on Site </li></ul>
    9. 9. Start With a Good Name <ul><li>Your name? </li></ul><ul><li>Your type of art? </li></ul><ul><li>Easy to read </li></ul><ul><li>Easy to type </li></ul><ul><li>Easy to spell </li></ul><ul><li>Easy to say & hear </li></ul><ul><li>Easy to remember </li></ul>
    10. 10. Named by Artist allanhouser.com
    11. 11. Index: What’s On the Menu eagleserpentstudios.com/nocona
    12. 12. Text: Calls to Action native-american-art-secrets.com
    13. 13. Product Photography ezcube.com/documents/ezcube_features.htm
    14. 14. Should You Sell On-Site ? <ul><li>How much profit per piece? </li></ul><ul><li>How much art must you sell to recover your investment? </li></ul><ul><li>Cost of shipping & handling? </li></ul><ul><li>Will you do the shipping yourself? </li></ul><ul><li>Can you take credit cards or PayPal? </li></ul>?
    15. 15. Conversion Funnel <ul><li>Only 5% who see your URL, visit site </li></ul><ul><li>Only 2-4% of visitors buy </li></ul>Anonymous Visitors Prospects Qualified Leads Customers
    16. 16. Buzz: Driving Traffic to Your Site <ul><li>Search Engines & Link Campaigns </li></ul><ul><li>Powwow Sites </li></ul><ul><li>Guerrilla Marketing </li></ul><ul><ul><li>cheap or free </li></ul></ul><ul><ul><li>fast and flexible </li></ul></ul><ul><ul><li>levels the field </li></ul></ul>
    17. 17. Search Engines & Links <ul><li>SEO = search engine optimization </li></ul><ul><li>Search engine friendly web sites </li></ul><ul><li>Search engine submission </li></ul><ul><ul><li>Google, Yahoo, and MSN are enough </li></ul></ul><ul><li>Inbound link campaigns (other sites link to yours) </li></ul><ul><ul><li>www.linkpopularity.com (to check on links) </li></ul></ul><ul><ul><li>www.nativeseek.com (Native American directory) </li></ul></ul>
    18. 18. Post on Powwow Sites powwownetwork.com
    19. 19. 5 Online Guerrilla Marketing Tools <ul><li>Signature blocks </li></ul><ul><li>Event calendars & releases </li></ul><ul><li>Tell a friend or collector </li></ul><ul><li>Inexpensive classifieds </li></ul><ul><li>Testimonials and reviews </li></ul>
    20. 20. A Sample Signature Block <ul><li>Carol Molloy </li></ul><ul><li>Crowfoot Studio Pottery </li></ul><ul><li>1234 Calle Grande, Espanola, NM </li></ul><ul><li>T: 505-555-7777 Cell: 505-555-6666 </li></ul><ul><li>E: Cmolloy@crowfoot.com </li></ul><ul><li>For directions to Studio Tour June 14, 2008 </li></ul><ul><li>please visit www.crowfoot.com </li></ul>
    21. 21. Online Calendars & Press Releases <ul><li>Post on event calendars </li></ul><ul><li>E-mail releases ( prfree.com ) </li></ul><ul><ul><li>studio tours, workshops </li></ul></ul><ul><ul><li>awards, shows, openings </li></ul></ul><ul><li>Paid distribution sites </li></ul><ul><ul><li>marketwire.com , prweb.com , send2press.com </li></ul></ul>
    22. 22. Post on Event Calendars nativegatherings.com/events
    23. 23. Tell A Friend geocities.com/native_america2001
    24. 24. Inexpensive Classifieds powwows.com/gathering/classifieds
    25. 25. Testimonials & Reviews aspensantafeballet.com
    26. 26. 4 More Tools for Art Guerrillas <ul><li>Blogs, forums, and chat rooms </li></ul><ul><li>Social Networks </li></ul><ul><li>Video logs (vlog) or podcasts </li></ul><ul><li>Local Google & Yahoo! </li></ul>
    27. 27. Post on Native Art Blogs tribalartery.blogspot.com
    28. 28. Post on Social Networks groups.myspace.com/nativefineart
    29. 29. Do a Video Log (Vlog) video.yahoo.com/video/play?vid=140608&fr=
    30. 30. Record a Podcast www.powwowcast.com
    31. 31. Local Google & Yahoo!
    32. 32. WIIFM <ul><li>What's on this Web site for me? </li></ul><ul><li>Answer that for your audience and your Web site will work magic for you! </li></ul>

    ×