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  • Indian Arts and Crafts Association Albuquerque, NM April 9, 2008 Jan Zimmerman, Author Web Marketing for Dummies Watermelon Mountain Web Marketing www.watermelonweb.com books@watermelonweb.com 4614 Sixth St. NW Albuquerque, NM 87107 505-344-4230 Marketing Your Art Online
  • What You Need to Know
    • Should you have your own web site?
    • What alternatives are there?
    • Should you sell art on your own site?
    • How to create a good Web site
    • How to drive traffic to your site
  • Make the Business Case
    • Purpose ?
      • Sell art
      • Teach workshops
      • Bring visitors to studio
      • Get in gallery
        • art-collecting.com/ nativeamerican.htm
    • Audience?
      • Within community
      • Gallery owners
      • Tourists, casual buyers
      • Knowledgeable collectors
      • International audience
  • Web Site Alternatives
    • 1 page “business card” or portfolio site
      • own domain name
      • template-based sites
    • Other options
      • Native American art sites
        • artnatam.com/lease.html
      • online auction sites
        • http://fineart.ha.com or ebay.com
      • NewMexicoCreates.org
  • Template Alternatives allwebcodesign.com/setup/resume.htm
    • godaddy.com
    • websitesource.com
    • foliolink.com
    • qfolio.com
    • nativeart.net/nativeartists.php
  • Auction Site ebay.com
  • Sell Your Art NewMexicoCreates.org Ms. Tannis Eberts Native American Buyer Museum of New Mexico Foundation Shops Santa Fe, NM Call for appointment 505.982.3016 x 22 [email_address]
  • What To Think About When Building A Site
    • Domain Name
    • Site Index (Navigation)
    • Text with Calls to Action
    • Product Photos
    • Selling on Site
  • Start With a Good Name
    • Your name?
    • Your type of art?
    • Easy to read
    • Easy to type
    • Easy to spell
    • Easy to say & hear
    • Easy to remember
  • Named by Artist allanhouser.com
  • Index: What’s On the Menu eagleserpentstudios.com/nocona
  • Text: Calls to Action native-american-art-secrets.com
  • Product Photography ezcube.com/documents/ezcube_features.htm
  • Should You Sell On-Site ?
    • How much profit per piece?
    • How much art must you sell to recover your investment?
    • Cost of shipping & handling?
    • Will you do the shipping yourself?
    • Can you take credit cards or PayPal?
    ?
  • Conversion Funnel
    • Only 5% who see your URL, visit site
    • Only 2-4% of visitors buy
    Anonymous Visitors Prospects Qualified Leads Customers
  • Buzz: Driving Traffic to Your Site
    • Search Engines & Link Campaigns
    • Powwow Sites
    • Guerrilla Marketing
      • cheap or free
      • fast and flexible
      • levels the field
  • Search Engines & Links
    • SEO = search engine optimization
    • Search engine friendly web sites
    • Search engine submission
      • Google, Yahoo, and MSN are enough
    • Inbound link campaigns (other sites link to yours)
      • www.linkpopularity.com (to check on links)
      • www.nativeseek.com (Native American directory)
  • Post on Powwow Sites powwownetwork.com
  • 5 Online Guerrilla Marketing Tools
    • Signature blocks
    • Event calendars & releases
    • Tell a friend or collector
    • Inexpensive classifieds
    • Testimonials and reviews
  • A Sample Signature Block
    • Carol Molloy
    • Crowfoot Studio Pottery
    • 1234 Calle Grande, Espanola, NM
    • T: 505-555-7777 Cell: 505-555-6666
    • E: Cmolloy@crowfoot.com
    • For directions to Studio Tour June 14, 2008
    • please visit www.crowfoot.com
  • Online Calendars & Press Releases
    • Post on event calendars
    • E-mail releases ( prfree.com )
      • studio tours, workshops
      • awards, shows, openings
    • Paid distribution sites
      • marketwire.com , prweb.com , send2press.com
  • Post on Event Calendars nativegatherings.com/events
  • Tell A Friend geocities.com/native_america2001
  • Inexpensive Classifieds powwows.com/gathering/classifieds
  • Testimonials & Reviews aspensantafeballet.com
  • 4 More Tools for Art Guerrillas
    • Blogs, forums, and chat rooms
    • Social Networks
    • Video logs (vlog) or podcasts
    • Local Google & Yahoo!
  • Post on Native Art Blogs tribalartery.blogspot.com
  • Post on Social Networks groups.myspace.com/nativefineart
  • Do a Video Log (Vlog) video.yahoo.com/video/play?vid=140608&fr=
  • Record a Podcast www.powwowcast.com
  • Local Google & Yahoo!
  • WIIFM
    • What's on this Web site for me?
    • Answer that for your audience and your Web site will work magic for you!