Creating Innovative Organizations
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Creating Innovative Organizations

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Creating Innovative Organizations Creating Innovative Organizations Presentation Transcript

  • Unit Four Building Innovation
  • Unit Four
    • Chapter Thirteen - Creating Innovative Organization
    • Chapter Fourteen - E-Business
    • Chapter Fifteen - Creating Collaborative Partnerships
    • Chapter Sixteen - Integrating Wireless Technology in Business
  • Chapter 13 Creating Innovative Organizations
  • Learning Outcomes
    • 13.1 Compare disruptive and sustaining
    • technologies
    • 13.2 Explain how the Internet caused
    • disruption among businesses
  • Learning Outcomes
      • 13.3 Define the relationship between the
      • Internet and the World Wide Web
      • 13.4 Describe the Internet’s impact on
      • information along with how these
      • changes are affecting business
  • Disruptive Technology
    • How can a company like Polaroid go bankrupt?
    • Digital Darwinism – implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
  • Disruptive Versus Sustaining Technology
    • What do steamboats, transistor radios, and Intel’s 8088 processor all have in common?
      • Disruptive technology – a new way of doing things that initially does not meet the needs of customers
      • Sustaining technology – produces an improved product customers are eager to buy
  • Disruptive Versus Sustaining Technology
  • Disruptive Versus Sustaining Technology
    • The Innovator’s Dilemma discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
  • Disruptive Versus Sustaining Technology
    • Companies that capitalized on disruptive technology
  • The Internet – Business Disruption
    • One of the biggest forces changing business is the Internet
    • Organizations must be able to transform as markets, economic environments, and technologies change
    • Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology
  • Disruptive Versus Sustaining Technology
    • Internet penetration by world region
  • Disruptive Versus Sustaining Technology
    • World Internet Users
  • Evolution of the Internet
    • The Internet began as an emergency military communications system operated by the Department of Defense
    • Gradually the Internet moved from a military pipeline to a communication tool for scientists to businesses
      • Internet – computer networks that pass information from one to another using common computer protocols
      • Protocol – standards that specify the format of data as well as the rules to be followed during transmission
  • Evolution of The World Wide Web
    • World Wide Web (WWW) – a global hypertext system that uses the Internet as its transport mechanism
    • Hypertext transport protocol (HTTP) – the Internet standard that supports the exchange of information on the WWW
  • Evolution of The World Wide Web
  • Evolution of the World Wide Web
    • The Internet’s impact on information
      • Easy to compile
      • Increased richness
      • Increased reach
      • Improved content
  • Evolution of The World Wide Web
    • File formats offered over the WWW
  • Evolution of The World Wide Web
    • The Internet makes it possible to perform business in ways not previously imaginable
    • It can also cause a digital divide
      • Digital divide – when those with access to technology have great advantages over those without access to technology
  • WEB 2.0
    • Web 2.0 - a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet
  • WEB 2.0 Timeline of Web 1.0
  • THE FUTURE – WEB 3.0
    • Semantic Web encompasses the following:
      • Transforming the Web into a database
      • An evolutionary path to artificial intelligence
      • The realization of semantic Web and SOA
      • Evolution toward 3D
  • CHAPTER THIRTEEN Opening Case Study Questions
    • Do you agree that eBay founder Pierre Omidyar used disruptive technology to change the auction business? Why or why not?
    • Create a Porter’s Five Forces analysis highlighting eBay’s market position. Be sure to highlight any new technologies that have the potential to disruptive eBay’s business
    • What types of ethical dilemmas will an online business such as eBay face that a traditional company would not face?
    • What types of security issues will an online business such as eBay face that a traditional company would not face?
  • CHAPTER THIRTEEN CASE Failing to Innovate
    • Obtaining the first-mover advantage is critical to any business that wants to compete in the Internet economy
    • However, gaining a first-mover advantage is typically temporary, and without remaining innovative the company can soon fail
  • Chapter Thirteen Case Questions
    • If these companies all had a first-mover advantage, then why did the products fail?
    • For each of the above determine if the technology used was disruptive or sustaining.
    • Choose one of the products above and determine what the company could have done to prevent the product from failing.
    • Can you name another technology product that failed? Why did it fail? What could the company have done differently for it to succeed?