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Creating Innovative Organizations

Creating Innovative Organizations






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    Creating Innovative Organizations Creating Innovative Organizations Presentation Transcript

    • Unit Four Building Innovation
    • Unit Four
      • Chapter Thirteen - Creating Innovative Organization
      • Chapter Fourteen - E-Business
      • Chapter Fifteen - Creating Collaborative Partnerships
      • Chapter Sixteen - Integrating Wireless Technology in Business
    • Chapter 13 Creating Innovative Organizations
    • Learning Outcomes
      • 13.1 Compare disruptive and sustaining
      • technologies
      • 13.2 Explain how the Internet caused
      • disruption among businesses
    • Learning Outcomes
        • 13.3 Define the relationship between the
        • Internet and the World Wide Web
        • 13.4 Describe the Internet’s impact on
        • information along with how these
        • changes are affecting business
    • Disruptive Technology
      • How can a company like Polaroid go bankrupt?
      • Digital Darwinism – implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
    • Disruptive Versus Sustaining Technology
      • What do steamboats, transistor radios, and Intel’s 8088 processor all have in common?
        • Disruptive technology – a new way of doing things that initially does not meet the needs of customers
        • Sustaining technology – produces an improved product customers are eager to buy
    • Disruptive Versus Sustaining Technology
    • Disruptive Versus Sustaining Technology
      • The Innovator’s Dilemma discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
    • Disruptive Versus Sustaining Technology
      • Companies that capitalized on disruptive technology
    • The Internet – Business Disruption
      • One of the biggest forces changing business is the Internet
      • Organizations must be able to transform as markets, economic environments, and technologies change
      • Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology
    • Disruptive Versus Sustaining Technology
      • Internet penetration by world region
    • Disruptive Versus Sustaining Technology
      • World Internet Users
    • Evolution of the Internet
      • The Internet began as an emergency military communications system operated by the Department of Defense
      • Gradually the Internet moved from a military pipeline to a communication tool for scientists to businesses
        • Internet – computer networks that pass information from one to another using common computer protocols
        • Protocol – standards that specify the format of data as well as the rules to be followed during transmission
    • Evolution of The World Wide Web
      • World Wide Web (WWW) – a global hypertext system that uses the Internet as its transport mechanism
      • Hypertext transport protocol (HTTP) – the Internet standard that supports the exchange of information on the WWW
    • Evolution of The World Wide Web
    • Evolution of the World Wide Web
      • The Internet’s impact on information
        • Easy to compile
        • Increased richness
        • Increased reach
        • Improved content
    • Evolution of The World Wide Web
      • File formats offered over the WWW
    • Evolution of The World Wide Web
      • The Internet makes it possible to perform business in ways not previously imaginable
      • It can also cause a digital divide
        • Digital divide – when those with access to technology have great advantages over those without access to technology
    • WEB 2.0
      • Web 2.0 - a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet
    • WEB 2.0 Timeline of Web 1.0
    • THE FUTURE – WEB 3.0
      • Semantic Web encompasses the following:
        • Transforming the Web into a database
        • An evolutionary path to artificial intelligence
        • The realization of semantic Web and SOA
        • Evolution toward 3D
    • CHAPTER THIRTEEN Opening Case Study Questions
      • Do you agree that eBay founder Pierre Omidyar used disruptive technology to change the auction business? Why or why not?
      • Create a Porter’s Five Forces analysis highlighting eBay’s market position. Be sure to highlight any new technologies that have the potential to disruptive eBay’s business
      • What types of ethical dilemmas will an online business such as eBay face that a traditional company would not face?
      • What types of security issues will an online business such as eBay face that a traditional company would not face?
    • CHAPTER THIRTEEN CASE Failing to Innovate
      • Obtaining the first-mover advantage is critical to any business that wants to compete in the Internet economy
      • However, gaining a first-mover advantage is typically temporary, and without remaining innovative the company can soon fail
    • Chapter Thirteen Case Questions
      • If these companies all had a first-mover advantage, then why did the products fail?
      • For each of the above determine if the technology used was disruptive or sustaining.
      • Choose one of the products above and determine what the company could have done to prevent the product from failing.
      • Can you name another technology product that failed? Why did it fail? What could the company have done differently for it to succeed?