Business Models Brokerage Advertising Infomediary

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  • 1. Business Models
    • Brokerage
    • Advertising
    • Infomediary
    • Merchant
    • Manufacturer
    • Affiliate
    • Community
    • Subscription
    • Utility
    Rappa
  • 2. Brokerage
    • Bringing together buyers and sellers
      • Fulfillment (e.g., Etrade )
      • Market Exchange (charge seller a fee; e.g., Metalsite )
      • Business Trading Community (vertical web community)
      • Buyer aggregator (buying group; Mobshop )
      • Distibutor (multi-vendor catalog; NECX )
      • Virtual Mall (hosts merchants via portal; Yahoo! Stores )
      • Metamediary (VM+processing+protection; zShops )
      • Auction Broker (conducts auctions for sellers; eBay )
      • Reverse auction (broker can earn spread; Priceline )
      • Classifieds (price may or may not be specified)
      • Search Agent (seeks goods/prices; MySimon )
      • Bounty Broker (reward for finding items; BountyQuest )
  • 3. Advertising
    • Extension of traditional broadcasting model
      • Generalized Portal (high-volume; Yahoo! )
      • Personalized Portal (customized; My.Yahoo! )
      • Specialized Portal (vortal, targeted)
      • Attention/Incentive Marketing (pay for viewing; CyberGold , IWon )
      • Free Model (hosting, access, greeting cards; BlueMountain )
  • 4. Infomediary
    • Collect and sell information about consumers
      • Recommender System (users exchange information about products/services; Deja.com ; ePinions )
      • Registration Model (Content site, free to viewers, registration required; NYTimes.com )
  • 5. Merchant Model
    • Classic wholesalers & retailers (auction or fixed price)
      • Virtual Merchant ( Amazon ; OnSale )
      • Catalog Merchant (Mail order migrated to the web; Levenger )
      • Click and Mortar (traditional + Web; Gap , Lands End ; B&N )
      • Bit Vendor (Strictly digital, most often downloaded only; Eyewire )
  • 6. The Others
    • Manufacturing Model: Eliminating an intermediary ( Flowerbud , Dell )
    • Affiliate Model: Distributed sites provide click-through; ( Amazon ; BeFree )
    • Community Model: Users contribute content, funding, or knowledge on demand; newsgroups (fee version: Guru )
    • Subscription Model: Pay access; high value is essential (because 46% won’t pay)
    • Utility Model: Metered usage; pay as you go ( Fatbrain )
  • 7. Why do any E-Business ? Meta Group study ( Infoworld; 3-27-2000, p.24)
  • 8. The Landscape: Business Models Economist, Feb 26, 2000 C to C: Ebay, QXL C to B: Priceline B to C: Amazon, Dell B to B: E-Steel, Free Markets B Source of Goods, Info C Target B C
  • 9. The Models
    • B to C: Generates transactions from consumers.
    • B to B: Interbusiness transactions.
    • B to B to C: Integration of activities from the supply chain to the consumer.
    Infoworld, 4-3-2000, p. 111 (M. Vizard)
  • 10. Alphabet Soup? G to G G to C G to B G C to G C to C C to B C B to G B to C B to B B Source G C B Target of Goods, Information
  • 11. Movement Toward Integration: B to B to C G to G G to C G to B G C to G C to C C to B C B to G B to C B to B B Source G C B Target of Goods, Information
  • 12.  
  • 13. Creative Cash Flow Models
    • Amazon.com has a unique advantage…
    • Shared by others?
  • 14. Creative Approach: Business Method Patents!
    • Amazon: One-Click shopping
    • Amazon: Affiliates program
    • Open Market: shopping carts
    • Open Market: secure credit card trans.
    • Priceline.com: name-your-own-price auction
    • Sightsound.com: selling digital content for download (asking for 1% royalty)
    Actual Patents Owned ( Infoworld, 3-6-2000, p. 30)
  • 15. Amazon’s Patent
    • July 1998: Federal Appeals Judge rules that business processes can be patented.
    • October 1999: Amazon sues Barnes and Noble for one-click orders.
    • December: Judge agrees with Amazon, forcing B&N to add a step to its checkout process.
    • March 2000: Patent Office announces plans for tighter oversight of e-commerce patents.
    • Feb 2001: Judge allows Barnes & Noble to return to one-click ordering! Case still in lower court
    PC Week: 4-17-2000, pg. 80, Wall St. Journal Feb 2001
  • 16.