BinaryWebs E-Commerce Presentation

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BinaryWebs E-Commerce Presentation

  1. 1. Ecommerce Uncovered Daniel McLean 23 April 2007
  2. 2. Introduction <ul><li>Who Am I? </li></ul><ul><li>Who are you? </li></ul><ul><li>My Aim </li></ul><ul><li>Interruptions? </li></ul>
  3. 3. What will I be talking about today? <ul><li>The requirements of an Ecommerce website </li></ul><ul><li>Different Types of Ecommerce websites </li></ul><ul><li>Questions to ask Ecommerce Vendors </li></ul><ul><li>To eBay or not to eBay </li></ul><ul><li>Maintaining your Ecommerce website </li></ul><ul><li>How to make your Ecommerce website a success </li></ul>
  4. 4. Ecommerce Requirements <ul><li>An Idea </li></ul><ul><li>Domain name and hosting </li></ul><ul><li>Design and logo </li></ul><ul><li>A shopping cart </li></ul><ul><li>Payment Processor </li></ul><ul><li>Merchant Account </li></ul>
  5. 5. Your Idea <ul><li>Target audience </li></ul><ul><li>Goals of your website </li></ul><ul><li>Do lots of research </li></ul>
  6. 6. Domain Name and Web Hosting <ul><li>What makes a good domain name? </li></ul><ul><li>Where to get domain names from </li></ul><ul><li>How much web space do I need </li></ul><ul><li>How much does all this cost? </li></ul>
  7. 7. Website Design and Logo <ul><li>Can I do this myself? </li></ul><ul><li>Colour scheme </li></ul><ul><li>Usability </li></ul><ul><li>Introduction screens </li></ul>
  8. 8. The Shopping Cart <ul><li>Piece of software that mimics a real one </li></ul><ul><li>Needs to be easy to use </li></ul><ul><li>Customer able to add and remove products </li></ul><ul><li>Display current total </li></ul>
  9. 9. Payment Processor or Gateway <ul><li>Link between purchase and merchant account </li></ul><ul><li>External company on secure server </li></ul><ul><li>Monthly fee </li></ul><ul><li>Security checks run in real time </li></ul>
  10. 11. Merchant Account <ul><li>Account with credit card processing company </li></ul><ul><li>Receives authorisation instruction from website </li></ul><ul><li>Collects and deposits money from customer </li></ul><ul><li>Sends confirmation back to website </li></ul>
  11. 12. Any Burning Questions?
  12. 13. Different types of Ecommerce websites <ul><li>Application Service Provider </li></ul><ul><li>Package Ecommerce websites </li></ul><ul><li>Bespoke Ecommerce websites </li></ul><ul><li>Dedicated Pay Monthly Ecommerce websites </li></ul>
  13. 14. Application Service Provider <ul><li>All parts separate </li></ul><ul><li>Specialists in their fields </li></ul><ul><li>Monthly fee </li></ul><ul><li>Sometimes needs coding experience </li></ul>
  14. 15. Package Ecommerce Websites <ul><li>Everything is done for you </li></ul><ul><li>Setup fee and yearly hosting </li></ul><ul><li>Easy to use and complete with tools </li></ul><ul><li>Good for starting off </li></ul>
  15. 16. Bespoke Ecommerce Website <ul><li>Do research to find reputable company </li></ul><ul><li>Ask About Search Engine Optimisation </li></ul><ul><li>Make a wish list </li></ul><ul><li>More expensive but offers complete solution </li></ul>
  16. 17. The Complete Solution <ul><li>Inventory for all platforms </li></ul><ul><li>Supplier stock lists and prices </li></ul><ul><li>Payroll integration </li></ul><ul><li>Best seller reports </li></ul><ul><li>Marketing budget monitoring </li></ul><ul><li>Sales forecasting </li></ul>
  17. 18. Dedicated Pay Monthly <ul><li>No work needed on your part </li></ul><ul><li>Experts in SEO and Ecommerce </li></ul><ul><li>High Return on investment </li></ul><ul><li>High monthly fees </li></ul>
  18. 19. Question to ask Ecommerce Vendor <ul><li>How will orders be received? </li></ul><ul><li>Is order processed automatically? </li></ul><ul><li>Are customer records retained by system? </li></ul><ul><li>Does the system provide order tracking </li></ul><ul><li>How easy is the system to implement </li></ul><ul><li>How secure is the system and customer data </li></ul>
  19. 20. More Question to ask Vendor <ul><li>How easy is it to give customer refunds? </li></ul><ul><li>what fees are incurred by chargebacks? </li></ul><ul><li>What is the fee structure? </li></ul><ul><li>What is the contract length? </li></ul><ul><li>Is the system scaleable and transferable? </li></ul><ul><li>Are there any uptime guarantees? </li></ul>
  20. 21. To eBay or not to eBay <ul><li>Advantages of eBay </li></ul><ul><ul><ul><li>High Traffic </li></ul></ul></ul><ul><ul><ul><li>Ease of Use </li></ul></ul></ul><ul><ul><ul><li>Unique items marketplace </li></ul></ul></ul><ul><ul><ul><li>Commodity items marketplace </li></ul></ul></ul>
  21. 22. To eBay or not to eBay <ul><li>Disadvantages of eBay </li></ul><ul><ul><ul><li>Huge Selling competition and bargain hunters </li></ul></ul></ul><ul><ul><ul><li>Creating a company branding </li></ul></ul></ul><ul><ul><ul><li>Can be expensive </li></ul></ul></ul><ul><ul><ul><li>Pressure on customer service </li></ul></ul></ul><ul><ul><ul><li>eBay rulings </li></ul></ul></ul>
  22. 23. Maintaining your website <ul><li>Learn HTML </li></ul><ul><li>Buy Software </li></ul><ul><li>CMS websites </li></ul><ul><li>Web Contract </li></ul>
  23. 24. How to make your website a success <ul><li>Spend time choosing the right domain name </li></ul><ul><li>Make it look professional and usable </li></ul><ul><li>Allow people to find it </li></ul><ul><li>Give something away for free </li></ul><ul><li>Keep ‘em coming back! </li></ul>
  24. 25. How will my website be found? <ul><li>Search Engine Optimisation </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Paid Website advertising </li></ul><ul><li>Newspaper advertising </li></ul><ul><li>TV Advertising </li></ul>
  25. 26. Search Engine Optimisation <ul><li>Its hard graft not rocket science! </li></ul><ul><li>Get links to your website </li></ul><ul><li>Use your specialist knowledge </li></ul><ul><li>Find the right Keywords and use them! </li></ul><ul><li>Join forums and discuss your joys and frustrations! </li></ul>
  26. 27. Do’s and Don'ts <ul><li>Take a look at other Websites out there </li></ul><ul><li>Design a Website that you like…??? </li></ul><ul><li>Give away secrets! </li></ul><ul><li>Fall for top of the search engine guarantees </li></ul><ul><li>Have too much content! </li></ul><ul><li>Forget about your Website </li></ul>
  27. 28. Key Points of a successful Website <ul><li>Have a clear goal in mind </li></ul><ul><li>Let people know its there </li></ul><ul><li>Make sure its usable </li></ul><ul><li>Invest some time into it </li></ul>
  28. 29. Before you dash off….. <ul><li>An Idea </li></ul><ul><li>Domain name and hosting </li></ul><ul><li>Design and logo </li></ul><ul><li>A shopping cart </li></ul><ul><li>Payment Processor </li></ul><ul><li>Merchant Account </li></ul>
  29. 30. What Next? <ul><li>Any Questions? </li></ul><ul><li>A gift for listening to me </li></ul>

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