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8-1 Ch 8 Electronic Commerce Systems Learning Objectives
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8-1 Ch 8 Electronic Commerce Systems Learning Objectives


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  • Business-to-Consumer (B2C) – businesses develop attractive electronic marketplaces to sell products and services to consumers Business-to-Business (B2B) – involves both electronic business marketplaces and direct market links between businesses Consumer-to-Consumer (C2C) – online auctions where consumers can buy and sell with each other When companies have both e-commerce virtual business operations and traditional physical business operations, they must decide whether to integrate the two or keep them separate. Office Depot was cited in your text as an example of a company that ) Kept the .com channel completely separate from their traditional business operations. (test question) There is also Business-to-Government (B2G) and e-government applications
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    • 1. Ch 8 Electronic Commerce Systems Learning Objectives
      • Identify the major categories and trends of e-commerce applications
      • Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications.
      • Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce.
      • Identify and explain the business value of several types of e-commerce marketplaces.
      • Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives.
    • 2. Case 1 eBay: Running the Right Play in the Right Company
      • eBay has 31 sites around the world
      • They generated $1.1 billion in 2004 sales, 46% of eBay’s overall trading revenues
      • Playbook: collective wisdom of eBay’s worldwide managers
    • 3.
      • What is Spyware?
      • How does it happen?
      • What is Double Click?
    • 4. Processes involved in E-commerce
    • 5. Categories of e-Commerce
      • Business-to-Consumer (B2C)
      • Business-to-Business (B2B)
      • Consumer-to-Consumer (C2C)
    • 6. Essential e-commerce process architecture
    • 7. Catalog/content management and workflow example
    • 8.  
    • 9. Secure Electronic Payment Example
    • 10. e-Commerce Trends Source: Adapted from Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates, The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage (New York: The Free Press, 1999), p. 24.
    • 11. Traditional vs. Web Marketing
    • 12. Web Store Requirements
      • Developing a Web Store
        • Build website - Use simple website design tools, pre-designed templates or use outside contractor
        • Market website- attract visitors& transform into loyal customers
      • Serving Your Customers
        • Serve customers- create user profiles, personal Web pages and promotions that help develop a one-to-one relationship
        • Transact - with customers by providing an attractive, friendly, and efficient Web store
        • Support customers with Self-help menus, tutorials, FAQs
      • Managing a Web Store
        • Manage - both the business and the website
        • Operate - twenty-four hours a day, seven days a week
        • Protect - transactions and customer records
    • 13. B2B e-Commerce Web Portal
    • 14. Clicks and Bricks
      • Should we integrate our e-commerce business operations with our traditional physical business operations
      • Or should we keep them separate?