“What I learned”
I have learned so much in this course, my two favorite activities would be learning how
to sell something on eBay and the Stock Portfolio assignments. I had never known how
both of these work, but doing them showed me how convenient it is to sell on eBay and
buy stocks, which I plan to do in the future. I also enjoyed doing the Blackboard
personal homepage; I never knew you could do that on Blackboard. All the quizzes that
we did were very informative and taught me much about e-commerce. I was glad about
the practice quiz that really helped me on the real quiz. I liked doing the PRIZM
assignment, but all the areas in Weakley County seemed to be mislead. The website had
us as very low educated and the names they picked us to be were not my type. I could
not find one that fit me, but it was still very interesting to see. Last but not least, I loved
ordering flowers on FTD it was easy and fun. It was interesting to see how much it does
cost to send flowers overseas. I also was not aware that you could send flowers overseas,
I had this picture in my mind that they flew the flowers over, yet they only send the order
overseas. As you can see, I have learned a lot from this class and it was so much fun at
the same time!
“I wish I had known”
There is not much I wish I had known to say. I came to class mostly every time we met
and completed everything on time. I expect an A in the course. I know that it is very
important to do everything on time and of course, just come to class! This class was so
much fun, I absolutely loved it and Dr. Johnston knows how to teach things in a fun way
so I learned more that way. This is one of my favorite Marketing courses I have taken.
Marketing 430 E-Commerce
April 27, 2006
What I learned: I learned how a computer is used today to help with the marketing
process. This course gave me an insight on all the different components of e-commerce.
I believe the major area that made an impression was when we used the different
websites to see how e-commerce was used by different companies. I really enjoyed
learning about how eBay worked and I will definitely use that again. Also the Prizm
assignment was interesting. I really didn’t have any views that changed my thinking.
I wish I had known: The best that I could give would be to read the chapters before
taking the quizzes. It doesn’t take very long to do but it will help a lot. Also it is a good
idea to take multiple practice quizzes because the main quiz questions come right off of
these. Even if you get a one take at least 4. I wish I had known a little bit more about the
computer because some of the terminology was hard to grasp in some chapters. I also
would have like to have used eBay before the class. If I had used eBay before I would
have probably done the assignment more easily and also might have auctioned off
something that actually would have sold.
April 26, 2006-04-26
1. What I learned: In this course I learned more about e-commerce and how that it all
works. It was interesting to know the different terminology that goes along with e-
commerce. The highlights of the course were the discussion boards. They were not hard,
but gave you a chance to learn some new facts. The information about amazon was
interesting to learn and about how it all was started. The topics about the stock portfolio
made me appreciate how much stock brokers go through in order to figure out which
stock to buy and how much research needs to be done before purchasing stock.
2. I wish I had known: I think that to keep up with this course you need to keep the
syllabus of everything we are doing in class up to date and mark off each time you finish
something. Also, take a planner and write down everything that will be due and when at
the beginning of the semester. I wish I had known ahead of time that there were so many
quizzes, but once I got organized it was a breeze. If I would have known about the
quizzes I would have bought my planner ahead of time.
In this course, I learned that you need to stay on top of all of your assignments. It is best
if you can do as much work as possible at the beginning of the semester. At this time, you
typically aren’t as stressed or as burned out with classes, so this is a good time to get your
work completed. I wish that I had done this myself. The more ahead of the class you are
the better. I learned a lot about the e-commerce world and how things actually work. I
was very excited to have a class that didn’t involve a lot of tests or a final. With so many
classes that load you up on tests and group projects, I was glad to have a class where I
didn’t have to worry about that. Some things that I wish I had known include not needing
to buy the textbook. Any assignments done don’t require use of the book. All the quizzes
come from the book, but you can take practice quizzes as many times as you want, so you
don’t need the book for that either. That book was expensive and I wouldn’t recommend
buying it. It’s also a pain to sell back because this is a spring only course.
April 27, 2006
1. What I learned from the class? I actually learned a lot about e-commerce in this
class. My favorite thing was learning how to use eBay. I seriously had no idea
how to use it. All my friends had been using it for awhile. I never asked them
because I just thought it was too much. Now I know the easy basic steps that are
used. I also know tips that will be very useful. I really enjoyed the field trip we
took this semester also. I had no idea how all the computers on campus were run.
2. What I wish I would have known? I really wish I would have taken more time on
each quiz. It would get down to the very last second and I would stress and try to
get all the correct answers in time. My advice to other students is to seriously
read your chapters. You should at least skim your chapters. You will be better
prepared for assignment in and outside of class. Also, attend class. You can
receive an A in the class if you do your assignments and attend class regularly.
April 24, 2006
What I learned in this course was how much is actually done through the internet
and technology today. The highlights of the course were definitely the internet
presentations. Everyone has a favorite website that they always visit and I thought it was
interesting hearing everyone’s different ones. The information that left the biggest
impression was the project we did on e-bay. This was my favorite assignment. I have
bought things off e-bay before, but it was so interesting to learn how to sell things!!
Metrics changed my way of thinking, because I did not realize that everyone did not use
our same metric system??
I wish I had known how to get the power point slides for each discussion. I really
enjoyed them in class and would have liked to maybe study them more outside of class. I
would give anyone advice on taking this course to stay current on quizzes. I finished
mine by mid-semester so I would not have to worry about them…and do not bank on
make up quizzes. You may forget to get them done also?? I really liked how the quizzes
were set up. I think this was my absolute favorite part of the class!! It was easy with my
busy schedule for me to do the quizzes when I had a chance on my own time.
April 27, 2006
What I learned in this class was that E-commerce has a big part in the business world. I
learned how to sell stuff on the internet and about internet security. Even though I didn’t
want to give one, a highlight of the course for me would be the website demos. I found
that there are a lot of neat and interesting websites out there. Another highlighted would
be the e-bay action. I thought before this assignment that it wasn’t safe to sell on the
internet but now I sell stuff on the internet all the time. One subject covered in class that
made an impression on was security. At the same time this subject came up, a student in
the class had their identity stolen. This made for a real impact on the subject. It showed to
me and to the other students that it could happen to you. I would say the e-bay and
internet security changed my way of thinking for reason already listed above.
I wish I had known missing classes was accepted as long as your work was done and turn
in on time. I wish I had known what e-commerce really was about and to call dibs on
something before the dibs on called in class. The reason for this is because by the time I
would pick a subject to call dibs on someone else had called it before me, If I had called
dibs before the class period when dibs calling was done then I would have got a good
subject to write about. Another thing would be that the quizes can take time to take, so try
to give yourself an hour or two.
April 13, 2006
What I learned:
In this class, you will learn how to put an item up for auction on Ebay. This was
definitely the most useful to me, because I had some things I didn’t want anymore and
needed to sell. It’s amazing how easy it is.
I also enjoyed the field trip to the computer center for the university over in Crisp
Hall. I had never seen any servers or supercomputers before. It was much more fun doing
this than sitting in lecture and learning about it.
What I wish I had known:
If I could only give one piece of advice, it would be do NOT buy the book. All
you have to do is take the quizzes enough times to get all of the questions. Then take the
real quiz right after all of the practice quizzes. Also, it was helpful for me to do all of the
quizzes in the first few weeks of class. This way you can have them done and don’t have
to worry about them any more. Don’t stress out. This will be an easy class.
No attendance policy means you can miss some class and still get a great grade.
The demo presentation is really informal. You really see some cool sites that you’ve
never seen before.
Cheng-Yi Huang (Ariel)
April 26, 2006
Question 1 “What I learned”:
I did learn something in this class. First of all what I learned is that I know who to use
Internet(Yahoo) to invest the stock, which website should I go and how to check(Q-10
form) this company is make money or not.
The other this is eBay assignment. To be honestly, I never sell stuff on the Internet before
the class. This class gave me a chance to “really” sell something on eBay which is the
coolest thing I think. The reason why I didn’t sell things on the Internet? Because I think
it would be complicated and have some risks. This eBay assignment really change my
thought even I didn’t sell my key case, I still really enjoy this selling processes.
The last thing is the demo. I like the part which is I could know some other websites
which is very interesting. Also I could practice my speech in front of people. Even
though I don’t like to do this, but I still made it!
Question 2 “I wish I had known”:
My advice for the next term, I think is keeping what we done in this semester. The reason
why I said that because I like the way this class been taught. The class won’t give you too
much pressure but you still can learn something and enjoy to do the assignment and to
take the quiz. I know e-commerce will be a new trend in the future. In fact, right now it is
already start. After the class, I ensure that the way to do the business is not like traditional
way; Internet will bring a huge effect not only to the business but also to our personal life
Dr. Timothy Johnston
Marketing 430 – e-commerce
What I learned from marketing 430? Since long ago, I have many experiences buying
stuffs from eBay. However, I never had had any experience selling stuffs on the eBay.
This course really benefits me a lot to deal with business based on e-commerce.
Especially on the eBay practice in the class, I had learned from my first selling
experience on the eBay. Before this course, I thought it must take some time to write
down whole shipping information and ship it. That means taking me so much time to
complete a truncation. However, eBay make it easy on those wasting time procedures.
That really makes me so exciting because from now on I can sell anything I want on the
eBay. Just click and make money.
My advice to those future students to this course is strongly recommending you coming
to the class every time, because there is a lot of practical experiences deal with e-
commerce you need to participate in and earn the credits. Also, the timing of taking
online quizzes is very flexible because you can finish it before the class or after the class
when you have a free time. I strongly suggest taking practice quizzes before real quizzes
as many times as possible for your good grades. That’s all I want to say, and enjoy it.
What I learned in this course was how to see items on Ebay. I’ve bought plenty
of items on Ebay, but didn’t know all the different fees and activities that went with
selling items. I learned that you could set up a small business through Ebay, and it
wouldn’t be hard at all. I also learned many useful websites through the demo
assignments. I also learned a lot more about networks and how they work. I learned
about routers and servers during our field trip to Crisp Hall. I fell actually seeing the
equipment and how it worked helped a lot more than reading about it in a book.
I wish I had known a little more about E-commerce, and its use in everyday life. I
don’t guess you really realize that it is everywhere around you until someone points it out
to you. I wish I had known not to be nervous about the demo assignment. It was nice to
get in front of the class and share something that might help them one day. I wish I had
known to keep up with class activities better. There is usually at least one thing due
every week. There is usually more than one assignment due per week, and a lot of the
time I would forget about them until the last second.
April 27, 2006
What I learned?
I really enjoyed this class and learned a lot in it. I really enjoyed the eBay
assignment because I have bought a lot of things on eBay but never really knew
how to sell things on it. I also did not really think about how much the ecommerce
world effect the world. I also really enjoyed seeing the other students tell about
sites that they use. I did not really know about a lot of the sites so it was really
interesting to me. I also like all the stock portfolio things we did because me and
another guy competed against each other on who would make the most money
and I lost.
I wish I had know?
I really wish I had really know to take the practice quiz many times before
because I did not really grasp that concept early in the class. I would also
recommend starting the quizzes early because if you get locked out you will be
able to get a hold of the professor to get him to let you back into the test. I would
also recommend trying to work ahead on some of the assignment because he tells
you in the assignments page how to do the work step by step.
April 27, 2006
What I learned was that e-commerce is a very big world. This class was fun in many
ways. First of all we were able to play around on the internet and try many things during
class. Also we had many assignments that dealt with working on the internet. Many of
the assignments were fairly easy and did not require a lot of time. I for one could not tell
you what the class lectures were about because I was too busy waiting on Dr. Johnston to
take the freeze off of the computers. We had two assignments that I loved the most and
that was the E-bay assignment, and the stock portfolio assignment. Both of the
assignments were very good and actually had me thinking about during some stocks in
I wish I had known that for one you really do not need the book for this class. I did not
have the book and the quizzes are common sense if you know a little bit about computers.
Also I advise others to go ahead and do the quizzes early. With all the quizzes being
already on blackboard you can finish class real early especially since there is no final. As
long as you stay on top of the quizzes and the other assignments, this class by far is an
April 26, 2006
1. “What I learned?” I have learned a lot of different and exciting things in this class.
It has helped me better understand E-commerce. I think the selling of your own
product on E-bay was the best. I really thought it was interesting to sell an item on
E-bay and also watch what everyone else that was selling. It was interesting to see
how items were put on there, I also had never maid shipping labels to ship our
products out this was also interesting. It was a lot of products that brought a
significant amount of money that I never thought would sell, for instance the bat
selling for 90 dollars. I also learned a lot from everyone telling about their
website. I found out a lot that was interesting on these websites and also what they
have to offer. I also learned a lot from taking the quizzes; there are a lot of
interesting things going on in E-commerce these days.
2. “I wish I had known” One of the things I wish I had known was what the last class
sold and what their profit was on E-bay. I believe if I had known this I believe the
class as a whole could have made more profit. I also wish I had known more about
websites but I learned a lot from taking this class. I would recommend it to anyone.
Over the period of this course, there were a lot of things I learned about E-
commerce and the class. I learned that I enjoyed the online style of classes a lot more
than I expected. I really liked the ability to take a quiz on my time so that I can better
prepare myself for it. I also enjoyed the relaxed format of the class, which gave students
an opportunity to get a feel for e-commerce through experience. I think what I learned
most from this class would be how much E-commerce affects us in our daily lives. Doing
the Prizm assignment really opened my eyes to marketing over the internet. I didn’t
realize someone had segmented the U.S. by area codes. I also enjoyed the Ebay
assignment, which let us participate in E-commerce.
There really wasn’t a whole lot that I wish I had known. I had already had
International Marketing, which is somewhat like E-Commerce in the way it was set up. I
wish I had known how to use Ebay before I took the class, which might have made it a
little easier. But overall, I had a pretty good feel for what was going on.
I really enjoyed the class, and I’m glad I had the opportunity to take it. I would
recommend that any marketing major take this class.
April 26, 2006
The most important thing for this class is to stay on top of your assignments. If you
can do that then a good grade will be easy come to by. I liked the fact that we get to show
our favorite websites, because every one got to see how much I love the Memphis
grizzlies. I liked the ebay assignment because I finally learned how to use ebay which is
going to be important seeing that I am going to have to sell my uncle’s record collection.
It is a very interesting class and learn many new tools that I will use later on.
I learned that there is a lot of detail involved in ecommerce marketing. It is a
difficult process trying to decide what formats to use and what customers will respond
best to. I learned a lot about the different type of websites that are out there during the
student’s demos. There are a lot of sites that I had never heard of before. I now know
what they are and how to use them. I also learned that reading the chapters before the
quizzes really helps. The quizzes are not that hard as long as you study. You can also take
the practice quizzes multiple times before you take the actual quiz, so there is no excuse
not to do well, but it happens. I also learned that many of the projects are already listed
ahead of the due date. If you start on them early, you won’t be as stressed out trying to
finish them at the last minute.
I wish that I had known how important it was to read the chapters at the beginning
of the course. The quizzes are not hard when you know the chapters. They take a really
long time when you do not know the material because you have to go through the chapter
to find the right answers.
April 23, 2006
1. What I learned in e-commerce marketing? Coming into the class I knew very little
about how e-commerce companies operated or even started. This class opened my
eyes to the incredible opportunities that exist on the worldwide web. Many
companies achieve profits in very ordinary ways, while others gain their profits
through ways that were completely new to me. The point I wish to emphasize is
that the internet is a booming part of the world economy and is ever changing.
The companies we studied are on the very brink of innovation. The main thing I
learned is that e-commerce will eventually change the business environment we
have become accustomed to .Their were several topics that impacted me, but the
one that impacted me the most was the different websites introduced by my
classmates. I didn’t realize how much of a role the internet played in all of our
lives. Every person in the class had different objectives they were trying to
achieve, but what surprised me was that we all were able to achieve those
objectives through the internet. This class really opened my eyes to the many
resources the internet provides. We sold items on e-bay, created our own website,
watched e-commerce stocks, and did many other great tasks to really show the
power of the internet.
2. I wish I had known? I can’t say I wish I had known anything in this class. The
advice assignment from the prior classes really prepared me to know exactly what
I needed to do to be successful in this class. The advice I would give to the next
class is to be very organized. If you do all the work on time there isn’t any way
you want be successful. The practice quizzes give you all the questions to the real
quizzes, if you attempt the practice quizzes multiple times you will see every
question on the real quiz. The best thing to do is work ahead to avoid missing a
deadline. However, the great thing about this class is that if you do miss an
assignment there are makeup quizzes at the end of the semester.
John Taylor Horn
What I Learned
I learned a little bit about what it takes to operate a business and successfully
market it over the internet. The possibilities on the net are wide open. With this being
the case, whoever can figure out the best ways to make money using this mass-media tool
will be very successful. I really liked the e-bay project, I had never used e-bay before so
it was a completely new experience. It helped me understand the importance of
marketing a product online to make it more appealing to a customer. The website demos
were interesting as well. I saw a few new sites that I wanted to check out later on my
I Wish I Had Known
Well, at the start of the semester I slacked off some and didn’t check my syllabus.
So, when those first two chapter quizzes came around, I was oblivious to them.
Obviously, I didn’t take them or receive credit for them and some of the other project
assignments. I got my act together though, and took advantage of the two make-up
quizzes available. So, make sure you watch the syllabus and the project schedule and
don’t miss any assignments, because that can put you in the hole quick.
What I learned: I learned a great deal in this course about the importance of marketing
on the internet. The internet is so important to people now and is a big part of many
people’s everyday lives in the world. One of the major things that caught my extra
attention in this course was the e-bay assignment. It taught me a lot about business over
the internet. I was already a buyer but it taught me how to sell on e-bay and it is a rather
simple process. Another reason it was an interesting topic was because we actually had to
bring and sell an item through the professor’s e-bay account (yes, you will the profits if it
I wish I had known: I wish I had known a lot of things that we went over in this course,
particularly all the different websites we went on and found out about. I say this because
we I would have been shopping or selling on a lot of these websites before this class. I
would advise to pay close attention in this class because it is very helpful in regard to
business and marketing through the internet in today’s world.
April 27th, 2006
What I learned: This course taught me many things about commerce done through the
internet. I did not know a lot about how E-Bay and Amazon worked, so it was nice to
learn about those things. One of the highlights of the course was definitely the E-Bay
auction. I also really enjoyed some of the demos. A few of the websites were pretty neat,
and I am glad that I saw them. It was really interesting to see the things that sold and the
things that didn’t sell. I have a better understanding of how to design my auction. I think
the main thing I am taking away from this course is that there is more to e-commerce
than I originally thought. It is more than just a website. It was definitely an eye-opener.
I wish I had known: The quizzes come at you pretty fast. You really have to stay on top
of them, or you will lose those points. If I had known that at the start of the class, I would
have paid more attention to it. My advice to someone about to take this course would be
to look at the class schedule often. With the assignments also coming pretty quickly, it is
very easy to miss a quiz.
E-Commerce: Marketing 430
April 19, 2006
What I learned:
In this course I learned about the Internet and about companies that use the
Internet as a medium to sell their products and services. I also thought it was interesting
to listen to everyone’s demo about an Internet company of their choice. I got to see how
everyone in the class uses the Internet for different things like travel, shopping, keeping
up with their favorite sports team, or maybe just looking up recipes. I got to sell an item
on Ebay for the first time, and realized how easy it is to do.
The highlights were that there were no major tests and everything was turned in
on blackboard. There are assignments, but they don’t take up too much time and can be
completed in class. This class allows you to concentrate on all of your other harder
classes. It is a very low-stress class.
I wish I had known:
I wish that I had known about this class a long time ago. Dr. Johnston keeps the
students involved by doing assignments in class. The only thing that I wish I hadn’t done
was buy the book because if you take the quizzes enough then you will automatically
know the answers. The quizzes can be taken as many times as you want, so if you keep
trying then you will eventually make a perfect score.
What I learned in Marketing 430 was how to conduct business online and that you can
use the internet anywhere, anytime. Before this class I had no idea what all you could do
on the internet besides shop online, pay bills online, search for things online. In this class
I learned how to sell items on EBay, order flowers for someone in another country, and
make my own homepage. The highlights of this course were that we could work at our
own pace and learn how to do the different things online by ourselves. We were able to
see how to do everything online through the use of technology and computers. The
information that had an impression on me was that you can do anything online anywhere
in the world!!! The topics that also impressed me were that you can look up any
information about any company and its profile online. I did a company research on the
company I did my demo on and learned of how large of a company it is. Also, doing the
demo presentations from each student was interesting. I found out some different
websites that I can use for the future.
Lesia Bills Ary
E-Commerce 430 Marketing
April 27, 2006
“What I learned”
This course was very interesting to me. I have always considered myself to be
“computer illiterate.” This class has helped me to learn more about the Internet. I
especially enjoyed the demos that each student gave on a particular website. I never
knew that some of the websites could be so interactive. I enjoyed doing the E-Bay
assignment. I never knew how E-Bay worked until this assignment. I can see now that it
is not as hard as I thought it would be to set up an account on E-Bay. The class field trip
to Crisp Hall made a definite impression on me as I did not know that the system at UTM
was that large and involved. I never realized how much was involved in UTM’s network.
The sheer size of the machines and the capabilities of these machines were very
interesting to me.
I wish I had known”
For anyone who wants to know more about the Internet and how important E-
Commerce is becoming to our business world, this is the class to take. Make sure that
you keep up with all the assignments and when they are due. I wish I had known earlier
in the semester that I could have gotten ahead on the chapter quizzes. I would have done
them early and concentrated more on the assignments when they were due. Most of the
assignments were very interesting and I learned something from each of them. Overall, I
enjoyed this class and I now have a better appreciation for E-Commerce.
April 18, 2006
What I learned from E-Commerce is that there are many different companies and people
who have made the Internet so big. I didn’t realize that the Internet has been through so
many stages getting to where it is today. Through the demo assignment I also learned that
everyone uses the Internet differently. It is really neat to get to see everyone present their
favorite website and how to use it. The e-Bay assignment was fun, and I learned how to
sell my stuff on the internet, even though I may never use it again, it was great to see how
it is done. I learned a lot in this class because Dr. Johnston uses a lot of hands on
activities that allow you to see and learn on your own, instead of lecture.
I wish that I had known that I didn’t have to buy the book for this class. The best piece of
advice I can offer you are too take and retake the practice quizzes until you know the
information right off. What I would do is to take the quizzes over and over until I had
made a perfect score three times in a row; this way I knew that I had seen all the
questions and had known the correct answers to them.
4/20/2006 Michael Butler
MKTG 430 Advice Assignment
What I learned in this course is a lot of general e-commerce facts that I never
knew. I learned how to look up facts and figures about a company, and how to check a
website to see how many links it had connecting to it. Just a lot of cool stuff that I never
thought about when I looked at a web page. I sold my first item ever on the computer in
this class. That was a pretty neat experience, even thought I lost money. The main
highlight of the course for me was the e-bay assignment. Probably because I had never
bought or sold anything on the internet, and since you let use your account it made it easy
and fun on use. I think the class also got to interact with each other on this assignment.
The biggest impression on me was the last assignment, the debate. I had to argue that
there should not be more regulations on the sell of alcohol and tobacco over the internet.
Now obviously I believe the opposite, but it was very interesting to read during my
research how many people want an open market for liquor on the internet. The topics
that changed my way of thinking is I would have to say again the debate topic. It made
me realize that as long as there is a demand for a product there will also be a market.
Now whether that market is legal or not is decided by law, but the consumers will always
be the one to make the market.
I wish I had known that there were no test. I know that Dr. Johnston discussed it
at the beginning of the semester, I still didn’t know before hand. It made the quizzes
seem less pressured. I know there were 13 of them, but not having to cram to study and
taking them on you own time made it a lot better. The trip we took to the computer
center was very interesting. Now I don’t claim to be a computer wiz, and I aint, but there
is a demand for graduates that know about computers nowadays and if you don’t learn
them you will be left behind in the work place. I wish I had known to learn some of the
computer jargon. Not that it’s the most important thing but like I said computers are
every where you turn around.
My advice for this class would be to work ahead one, because this will enable you to be
better prepared for the classes when you go. And to always go to class, due to the fact
that there are a lot of discussion board assignments and if you do not go to class you will
not know when they are due. Overall if you just do the work and listen in class, it isn’t
very difficult to get a good grade in this class.