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  • 1. Chapter 15 Creating Collaborative Partnerships
  • 2. Learning Outcomes
    • 15.1 Identify the different ways in which
    • companies collaborate using technology
    • 15.2 Compare the different categories of
    • collaboration technologies
    • 15.3 Define the fundamental concepts of a
    • knowledge management system
  • 3. Learning Outcomes
    • 15.4 Provide an examples of a content
    • management system along with its
    • business purpose
    • 15.5 Evaluate the advantages of using a
    • workflow management system
    • 15.6 Explain how groupware can benefit a
    • business
  • 4. Teams, Partnerships, and Alliances
    • Organizations create and use teams, partnerships, and alliances to:
      • Undertake new initiatives
      • Address both minor and major problems
      • Capitalize on significant opportunities
    • Organizations create teams, partnerships, and alliances both internally with employees and externally with other organizations
  • 5. Teams, Partnerships, and Alliances
    • Collaboration system – supports the work of teams by facilitating the sharing and flow of information
  • 6. Teams, Partnerships, and Alliances
    • Organizations form alliances and partnerships with other organizations based on their core competency
      • Core competency – an organization’s key strength, a business function that it does better than any of its competitors
      • Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business processes
  • 7. Teams, Partnerships, and Alliances
    • Information technology can make a business partnership easier to establish and manage
      • Information partnership – occurs when two or more organizations cooperate by integrating their IT systems, thereby providing customers with the best of what each can offer
    • The Internet has dramatically increased the ease and availability for IT-enabled organizational alliances and partnerships
  • 8. Collaboration Systems
    • Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management
    • Collaboration system – an
      • IT-based set of tools that supports
      • the work of teams by facilitating
      • the sharing and flow of information
  • 9. Collaboration Systems
    • Two categories of collaboration
      • Unstructured collaboration (information collaboration ) - includes document exchange, shared whiteboards, discussion forums, and e-mail
      • Structured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules
  • 10. Collaboration Systems
    • Collaborative business functions
  • 11. Collaboration Systems
    • Collaboration systems include:
      • Knowledge management systems
      • Content management systems
      • Workflow management systems
      • Groupware systems
  • 12. Knowledge Management Systems
    • Knowledge management (KM) – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
    • Knowledge management system – supports the capturing and use of an organization’s “know-how”
  • 13. Explicit and Tacit Knowledge
    • Intellectual and knowledge-based assets fall into two categories
      • Explicit knowledge – consists of anything that can be documented, archived, and codified, often with the help of IT
      • Tacit knowledge - knowledge contained in people’s heads
  • 14. Explicit and Tacit Knowledge
    • The following are two best practices for transferring or recreating tacit knowledge
      • Shadowing – less experienced staff observe more experienced staff to learn how their more experienced counterparts approach their work
      • Joint problem solving – a novice and expert work together on a project
  • 15. Explicit and Tacit Knowledge
    • Reasons why organizations launch knowledge management programs
  • 16. KM Technologies
    • Knowledge management systems include:
      • Knowledge repositories (databases)
      • Expertise tools
      • E-learning applications
      • Discussion and chat technologies
      • Search and data mining tools
  • 17. KM and Social Networking
    • Finding out how information flows through an organization
      • Social networking analysis (SNA) – a process of mapping a group’s contacts (whether personal or professional) to identify who knows whom and who works with whom
      • SNA provides a clear picture of how employees and divisions work together and can help identify key experts
  • 18. Content Management
    • Content management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environment
    • CMS marketplace includes:
      • Document management system (DMS)
      • Digital asset management system (DAM)
      • Web content management system (WCM)
  • 19. Content Management
    • Content management system vendor overview
  • 20. Workflow Management Systems
    • Work activities can be performed in series or in parallel that involves people and automated computer systems
    • Workflow – defines all the steps or business rules, from beginning to end, required for a business process
    • Workflow management system – facilitates the automation and management of business processes and controls the movement of work through the business process
  • 21. Workflow Management Systems
    • Messaging-based workflow system – sends work assignments through an e-mail system
    • Database-based workflow system – stores documents in a central location and automatically asks the team members to access the document when it is their turn to edit the document
  • 22. Groupware Systems
    • Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing
  • 23. Groupware Systems
    • Groupware technologies
  • 24. Collaboration Trends
    • E-mail is the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic
    • Instant messaging - type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the Internet
  • 25. Collaboration Trends
    • Instant messaging application
  • 26. CHAPTER FIFTEEN Opening Case Study Questions
    • Identify which systems eBay could use to collaborate internally
    • Explain which Internet technologies have facilitated the way in which eBay collaborates with both its customers and business partners
    • List the four collaboration systems discussed in this chapter and rank them in order of importance to eBay’s business
    • Describe how eBay could leverage the power of a knowledge management system for its employees and for its customers
  • 27. CHAPTER FIFTEEN CASE DreamWorks Animation Collaboration
    • DreamWorks and Hewlett-Packard were the first to introduce a collaboration studio for simulating face-to-face business meetings across long distances
    • By connecting its California teams in Glendale and Redwood City, DreamWorks was able to speed up production of Shrek 2
  • 28. Chapter Fifteen Case Questions
    • How can companies use Halo to increase their business efficiency?
    • Explain how a company like PepsiCo can use Halo to gain a competitive advantage in its industry
    • How can knowledge management be increased by using a product such as Halo?
    • 4. Why would a company like DreamWorks, that is not IT focused, be interested in collaboration technology?