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The Future of Classifieds - ICMA 2010
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The Future of Classifieds - ICMA 2010

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Presentation on The Future of Classifieds delivered at ICMA 2010 by eBay Classifieds Group

Presentation on The Future of Classifieds delivered at ICMA 2010 by eBay Classifieds Group

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  • 1. The Future of Classifieds May 14, 2009
  • 2. Classifieds - An Ancient Form of Commerce
  • 3. Classifieds: Content & Commerce
  • 4. Today
  • 5. eBay
  • 6. eBay Classifieds Group
  • 7. eBay Classifieds Group - A Multi-directional Approach
  • 8. An Industry in Crisis
  • 9. Online Advertising
  • 10. Online Classifieds - A Big Opportunity
  • 11. HUGE Potential
  • 12. Innovation Is a Must
  • 13. Redefining a Segment
  • 14. Redefining a Segment
  • 15. Redefining a Segment
  • 16. Redefining a Segment
  • 17. Redefining a Segment
  • 18. What Classified Users Need
  • 19. Tackling the Market in Different Ways
  • 20. Social Networking vs. Traditional Sites
  • 21. The Next Big Thing - Pay for Performance
  • 22. The Next Big Thing - Micro Verticals
  • 23. The Next Big Thing - An Integrated Approach
  • 24. The Next Big Thing - Customer Driven Development
  • 25. The Next Big Thing – Video Ads
  • 26. The Next Big Thing - Cross-Platform Partnering
  • 27. The Next Big Thing - It Takes a Team
  • 28. Compete and Win!