Social Media Marketing Campaign Strategy

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This presentation was given at "Executing Social Media" in Calgary on June 18th, 2010. It goes through some key steps in creating a successful social media marketing campaign.

Listening definitely provides solid context, but you can get the basic idea of a good strategy plan just from the presentation as well.

Find me at: www.ernestbarbaric.com or on Twitter: @ebarbaric

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Social Media Marketing Campaign Strategy

  1. 1. ERNEST BARBARIC
  2. 2. // 10 yrs ONLINE marketing // Founder of 2 social networks // Consultant and Speaker // I ♥ People & Technology // “Adoption Bridge”
  3. 3. TODAY // 3 TRENDS TO WATCH // STATE OF THE UNION // BUILD A CAMPAIGN // QUESTIONS
  4. 4. TRENDS
  5. 5. SMART IS IN
  6. 6. 47% BROWSE SOCIAL NETWORKING SITES
  7. 7. 35% COMMENT ON A SOCIAL SITE
  8. 8. 33% POST PHOTOS ON A SOCIAL SITE
  9. 9. HERE AND NOW
  10. 10. Yelp!
  11. 11. AUGMENTED REALITY
  12. 12. Sixth Sense Video
  13. 13. SOCIAL MEDIA
  14. 14. AWESOME T-SHIRTS
  15. 15. HERMIT-LIKE BEHAVIOUR
  16. 16. WHAT DO YOU SAY?
  17. 17. WHAT DOES THAT MEAN?
  18. 18. REAL PEOPLE
  19. 19. REAL CONVERSATIONS
  20. 20. IT’S ABOUT
  21. 21. BUILDING A COMMUNITY!
  22. 22. BUILDING A CAMPAIGN
  23. 23. 5
  24. 24. PEOPLE
  25. 25. ➜ Name ➜ Age ➜ Gender ➜ Attitudes ➜ Atributes ➜ Image CREATE A PERSONA
  26. 26. Name: Julia Brown Age: 47 Gender: Female Job: Marketing Manager Professional, Formal, Attitudes: Sociable within her own circle of friends. Mother of two teenagers. Commutes weekly. Spends weekdays at work, Attributes: weekends with family at home. Likes to feel she’s getting value for money.
  27. 27. WHAT’S JULIA LIKE?
  28. 28. Facebook Twitter
  29. 29. OBJECTIVES
  30. 30. ➜ Increase Customer Base ➜ Generate Leads ➜ Build Awareness ➜ Thought Leadership ➜ Educate Customers
  31. 31. BE SPECIFIC
  32. 32. 5000 new db entries 1000 followers on Twitter Get quoted in article
  33. 33. 10% + 10%
  34. 34. CORE IDEA
  35. 35. CORE IDEA SUPPORT
  36. 36. YORKDALE
  37. 37. YouTube Facebook
  38. 38. ENGAGE!
  39. 39. PEOPLE + IDEA + WAY TO ENGAGE IDEAVIRUS
  40. 40. SIMPLE ENGAGEMENT TOOLS: VOTING ADVICE CREATE CONTEST OWNERSHIP
  41. 41. NAME MENTIONS DATABASE SIZE FOOT TRAFFIC PAGE VIEWS REFERRALS MEASURE
  42. 42. Refresh Everything!
  43. 43. REFINE
  44. 44. LIFE CYCLE
  45. 45. FAIL FORWARD!
  46. 46. TARGET MARKET OBJECTIVES PROGRESS
  47. 47. 1. PEOPLE 2. OBJECTIVES 3. CORE IDEA 4. ENGAGE! 5. REFINE
  48. 48. @EBARBARIC
  49. 49. ERNESTBARBARIC.COM
  50. 50. THANK YOU!
  51. 51. PHOTO CREDITS: Element one - http://www.elementonemedia.com/ Flowtown - http://www.flowtown.com/ Yorkdale Mall - http://yorkdale.com/ Pam Roth - http://www.sxc.hu/profile/Bubbels T. Rolf - http://www.sxc.hu/profile/trolf Paul Turnbull - http://www.sxc.hu/profile/familylife Trudy Loosman - http://www.sxc.hu/profile/trudyloos Larrie Knights - http://www.sxc.hu/profile/LarryLens http://foto.delfi.lt/user/energetikas/ http://www.sxc.hu/profile/gerard79 Ariel da Silva Parreira - http://www.sxc.hu/profile/arinas74 Ehsan Namavar - http://www.sxc.hu/profile/redvisualg Leroy Skalstad - http://www.sxc.hu/profile/leroys I apologize if I missed one or two. If you’d like to be included here, please contact me.

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