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Facebook Timeline for Tourism | Travel Alberta
 

Facebook Timeline for Tourism | Travel Alberta

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Slidedeck from our webinar with Travel Alberta on Facebook Timeline and how tourism-based businesses can utilize Timeline to their advantage.

Slidedeck from our webinar with Travel Alberta on Facebook Timeline and how tourism-based businesses can utilize Timeline to their advantage.

http://www.ernestbarbaric.com/

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    Facebook Timeline for Tourism | Travel Alberta Facebook Timeline for Tourism | Travel Alberta Presentation Transcript

    • Facebook.
    • Ernest Barbaric
    • @ebarbaric
    • » Overview & Trends» A case for Tourism» Timeline Overview» What the User Sees» 5 Tourism Content Ideas» Example & Questions
    • Overview & Trends
    • 1in7people that are alive are on Facebook
    • 20minutes Time spent per visit
    • 130friends Average friends per user
    • 845,000,000 Monthly Active Users
    • 30,000,000,000 Pieces of content shared every day.
    • *privacy
    • *mobile
    • Facebook & Tourism
    • » Direct and Immediate Access to Real People» Built-in Focus Group» Offset Traditional Marketing Costs» Your Brand. Your Story.» The Dunbar Number…
    • 150 relationships
    • 130 Friends on Facebook
    • introducingFacebook Timeline
    • March 30, 2012
    • 850px X 315px
    • 30px X 30px
    • Use your ABOUT section wisely
    • You now have MESSAGING!
    • Brand Milestones
    • Brand Milestones
    • Brand Milestones
    • Highlight Content (Photos, Videos, Links)
    • Highlight Content (Photos, Videos, Links)
    • PIN Content (Photos, Videos, Links)
    • PIN Content (Photos, Videos, Links)
    • What the User Sees!
    • From a USER’S perspective
    • Regular Ads
    • Brand Page Update
    • Promoted Content
    • Brand Page Engagement – voted by users6 » Status Update5 » Brand Milestone4 » Question / Poll3 » Link2 » Video1 » Photo
    • 5 Tourism Ideas!
    • 1 » Local Scenery: landscapes & architecture2 » Local Events: dates & details3 » Videos: local stories & people4 » History: anecdotes & stories5 » Imagine an Online Magazine
    • facebook.com/florida.aquarium.tampa
    • Photos!
    • Videos!
    • User Generated Content!
    • Users Photos!
    • Events!
    • Smart ABOUT page!
    • @ebarbaric