Digital marketing Strategy (POST Based)

DIGITAL MARKETIN G STRATEGY

ERNEST BARBARIC

// 10 yrs ONLINE marketing // 4 yrs TRADITIONAL marketing // 2 yrs PROFESSIONAL sales // Built 2 social media networks // Like long walks on the beach

// Lots of discussion // Ask Questions // Share ideas

LET’S GET READY TO RUBMLE!

PEOPLE

WHO IS YOUR CUSTOMER?

LET’S BUILD ONE!

LET’S BUILD ONE! PICTURE

LET’S BUILD ONE! PICTURE DEMOGRAPHIC

LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL

LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP

LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP PITCH

LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP PITCH IMPACT

MEET NANCY

MEET NANCY Nancy Business Owner 33 years old married with 2 children internet and tech savvy uses a blackberry likes e-mail optimistic, direct, timely decision maker tried similar products this is not a necessity wants to ﬂank competition frustrated because of understanding and BS trust is an issue potential to be a long time customer nancy would provide a great testimonial for our target market

RESEARCH

RESEARCH GOOGLE.COM/ ALERTS SEARCH.TWITTER.COM QUANTCAST.COM ADWORDS.GOOGLE.COM

OBJECTIVES

GET ATTENTION.

GET MONEY.

GOOD OBJECTIVES

GOOD OBJECTIVES Speciﬁc Measurable Attainable Realistic Time-bound

SMURF MODEL

SMURF MODEL SIMPLE MEASURABLE REAL Fudge?

EXAMPLES

STRATEGY

OVERALL BUSINESS STRATEGY.

STRATEGIC

TECHNOLOGY

SOCIAL MEDIA DIGITAL PR DATABASE WEBSITE SEO KEY PIECES

SOCIAL MEDIA

DIGITAL PR

DATABASE MAIL-CHIMP CONSTANT CONTACT

WEBSITE

SEARCH ENGINE OPTIMIZATION

TO REVIEW: PEOPLE

TO REVIEW: SMURF OBJECTIVES

TO REVIEW: STRATEGY

TO REVIEW: TECHNOLOGY

People Objectives Strategy Technology

THANK YOU!

Digital marketing Strategy (POST Based)

by Ernest Barbaric on Aug 09, 2010

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Digital marketing Strategy (POST Based) — Presentation Transcript