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Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
Digital marketing Strategy (POST Based)
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Digital marketing Strategy (POST Based)

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Presentation based on the Forrester Model: …

Presentation based on the Forrester Model:

P - People
O - Objectives
S - Strategy
T - Technology

Find me at: www.ernestbarbaric.com or on Twitter: @ebarbaric

Published in: Business
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  • TEST









  • TO SOME PEOPLE




























  • TO SOME PEOPLE












  • TO SOME PEOPLE
  • TO SOME PEOPLE
  • RECOGNIZED LEADER IN SOCIAL MEDIA
  • TO SOME PEOPLE















  • THIS IS THE WAY PEOPLE ARE COMMUNICATING AND KEEPING IN TOUCH.
    TRADITIONAL APPROACHES ARE STARTING TO BE LESS EFFECTIVE.


  • Transcript

    • 1. DIGITAL MARKETIN G STRATEGY
    • 2. ERNEST BARBARIC
    • 3. // 10 yrs ONLINE marketing // 4 yrs TRADITIONAL marketing // 2 yrs PROFESSIONAL sales // Built 2 social media networks // Like long walks on the beach
    • 4. // Lots of discussion // Ask Questions // Share ideas
    • 5. LET’S GET READY TO RUBMLE!
    • 6. PEOPLE
    • 7. WHO IS YOUR CUSTOMER?
    • 8. LET’S BUILD ONE!
    • 9. LET’S BUILD ONE! PICTURE
    • 10. LET’S BUILD ONE! PICTURE DEMOGRAPHIC
    • 11. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL
    • 12. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP
    • 13. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP PITCH
    • 14. LET’S BUILD ONE! PICTURE DEMOGRAPHIC EMOTIONAL RELATIONSHIP PITCH IMPACT
    • 15. MEET NANCY
    • 16. MEET NANCY Nancy Business Owner 33 years old married with 2 children internet and tech savvy uses a blackberry likes e-mail optimistic, direct, timely decision maker tried similar products this is not a necessity wants to flank competition frustrated because of understanding and BS trust is an issue potential to be a long time customer nancy would provide a great testimonial for our target market
    • 17. RESEARCH
    • 18. RESEARCH GOOGLE.COM/ ALERTS SEARCH.TWITTER.COM QUANTCAST.COM ADWORDS.GOOGLE.COM
    • 19. OBJECTIVES
    • 20. GET ATTENTION.
    • 21. GET MONEY.
    • 22. GOOD OBJECTIVES
    • 23. GOOD OBJECTIVES Specific Measurable Attainable Realistic Time-bound
    • 24. SMURF MODEL
    • 25. SMURF MODEL SIMPLE MEASURABLE REAL Fudge?
    • 26. EXAMPLES
    • 27. STRATEGY
    • 28. OVERALL BUSINESS STRATEGY.
    • 29. STRATEGIC
    • 30. TECHNOLOGY
    • 31. SOCIAL MEDIA DIGITAL PR DATABASE WEBSITE SEO KEY PIECES
    • 32. SOCIAL MEDIA
    • 33. SOCIAL MEDIA
    • 34. DIGITAL PR
    • 35. DATABASE MAIL-CHIMP CONSTANT CONTACT
    • 36. WEBSITE
    • 37. SEARCH ENGINE OPTIMIZATION
    • 38. TO REVIEW: PEOPLE
    • 39. TO REVIEW: SMURF OBJECTIVES
    • 40. TO REVIEW: STRATEGY
    • 41. TO REVIEW: TECHNOLOGY
    • 42. People Objectives Strategy Technology
    • 43. THANK YOU!

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