CONFIDENTIAL FOR KARI NEERING
Public Relations Director
Massey Knakal Realty Services
275 Madison Avenue, 3rd Floor
New York, New York 10016
YOU SAY YOU HAVE A PROBLEM?
SOME FIRMS HAVE A SOLUTION…
Did the firm
Did the firm
quote you explain how to
a price for digitally engage
a Website the essence
and a logo. of your
in the real
Did the firm
Did the firm
ask YOU inform you
about your about the
tell you 21st century
about their requirements --
for your brand?
SOME FIRMS GIVE YOU WHAT THEY HAVE…
…BrandAdVivid OFFERS YOU WHAT YOU MUST HAVE!
Path Phase Process
The path which we will walk together is clear. It’s a simple equation—which adds
up rather nicely. Your brand must engage the 21st Century requirements to
engage the senses… to excite your sensibilities. A brand must emerge as more
than a pre-formatted plan already saved to a firm’s existing hard drive! Massey
Knakal yield that innovative vision of core values your company holds dear.
Having provided unique strategic solutions to enterprises across the corporate
landscape, would BrandAdVivid merely address you with a old solution stored in
our archives? Nonsense. We adroitly create an emergent response for you in the
way one would craft a fine architectural marvel… with care and concision.
We encapsulate an ideal of the essence and soul of your
brand in the 21st Century… after which,
Massey Knakal will never be out of phase.
Our process? Along the way, we consider those tough questions to clarify and to
shape the Massey Knalkal client brand experience.
WE WOULD LIKE THE OPPORTUNITY TO EXECUTE…
…THE PATH PHASE PROCESS FOR YOUR BRAND
…AS NO OTHER FIRM HAS DONE.
platforms to the
digital realm. We
in many sectors:
real estate firms
Steven Thompson Anthony Jones
Chief Executive Officer Executive Creative Director
Steven Thompson is Chief Executive Ofﬁcer at ModernVida Anthony Jones is presently Executive Creative Director for
Worldwide. He recently completed the sale of Chelsea Harlem ModernVida Worldwide and Owner of Digital218. Digital218 is a
Digital Inc., one of the premiere digital development ﬁrms in the boutique ﬁrm dedicated to addressing communication development
country. As the founder and Managing Director of Chelsea Harlem needs of businesses. Jones history includes various projects for
Digital, he built the company to specialize in digital solutions for advertising agencies and graphic design ﬁrms around the country
companies, celebrities and enterprises. Chelsea Harlem Digital was including: Mcfrank and Williams Advertising (NY), Firestation439
positioned to respond to the growing demand of interactive digital Design Studio (GA), Kircshenbaum Bond and Partners (NY), Blur
media that reaches both multi-cultural audiences and emerging Advertising (NY), Pameco Corporation (GA), Evian (Great Brands
international markets. Chelsea Harlem’s clients included: United of Europe), Purdue University (IN), TSI Communications (Golan
States Postal Service, AT&T, Motorola, Glaxo Wellcome Harris, NY), General Mills, Brooklyn Tabernacle Church, IBM,
Pharmaceuticals, Uniworld Group Advertising Agency, Bravo Philip Morris and Warren/Kremer/CMP/Advertising (NY). Jones
Group (Young and Rubecam) Advertising Agency, Rutgers has developed media and marketing plans, brand identity,
University. Thompson assembled a team of inter-disciplinary commercials, integrated video and web-casting, enterprise
professionals who embodies cutting-edge research, marketing and applications and large scale advertising campaigns.
production methodologies. Using trend analysis, long-term
forecasting, and other strategies Chelsea Harlem Digital assisted At D218 we specialize in assessing new standards, technologies and
clients in competing for market space in the new millennium. trends to formulate strategies and plans for enhancing the internet
Thompson began his career at Citibank /Citicorp in the management experience. We provide a customized, market driven, problem-
associates program becoming an ofﬁcer of the bank after an intense solving approach to qualitative, as well as quantitative research. The
full year of accelerated training in Citicorp’s strategic development, primary concern when designing any research process is to fully
marketing, systems and mortgage divisions. He then spent six years understand the marketing decisions that must be made. Based on a
at Citicorp developing marketing plans and managing small business joint analysis of the business situation and your critical information
development on the retail level. In 1992, Thompson founded needs, we propose a cost effective data collection process and a set
THOMPSON TECHNOLOGIES INC., a technologies system of decision-focused analytical solutions. Jones is a graduate of
integration company, specializing in designing cutting-edge system Purdue University with a BA in Technical Graphics and
solutions. Thompson is a graduate of the State University of New Communications. Jones is also continuing his education with one
York with a Bachelor of Science degree in economics and business year towards his Masters in Communications.degree in economics
administration. and business administration.
For your consideration,
our ModerVida team thanks you…
is excited by our prospective partnership…
and can’t wait to see the end product
Yielded form our shared efforts!
Chief Creative Ofﬁcer