Buzzshift listening stations

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Presentation on the use of social media listening stations, in the context of a broader digital strategy.

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Buzzshift listening stations

  1. 1. Social Media – Listening Stations<br />Eddy Badrina<br />Follow me on Twitter: @eddybadrina and @buzzshift<br />Email: eddy@buzzshift.com<br />
  2. 2. What is Digital Strategy?<br />Digital Strategy is the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals <br />
  3. 3. Digital Hive<br />
  4. 4. Goals of Social Media<br />Foster dialogue<br />Promote advocacy<br />Facilitate support<br />Spur innovation<br />Social<br />Media<br />Source: Web Analytics Demystified (John Lovett & Jeremiah Owyang)<br />
  5. 5. If you only had an hour…<br />30 minutes – listening<br />20 minutes – responding<br />10 minutes – sharing<br />Source: Chris Brogan<br />
  6. 6. Listening Stations<br />
  7. 7. 1<br />Google Reader<br />2<br />Google Alerts (RSS feed)<br />3<br />IceRocket (RSS feed)<br />4<br />Twitter<br /><ul><li>Web based
  8. 8. Free</li></ul>5<br />Hootsuite<br />
  9. 9. Hear what<br />people are<br />saying about<br />you<br />Jump on<br />industry<br />trends<br />Study<br />your<br />competitors<br />Become<br />an <br />industry <br />expert<br />
  10. 10. Questions?<br />Eddy Badrina<br />Follow me on Twitter: @eddybadrina and @buzzshift<br />Email: eddy@buzzshift.com<br />
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