Buzzshift listening stations
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Buzzshift listening stations

  • 926 views
Uploaded on

Presentation on the use of social media listening stations, in the context of a broader digital strategy.

Presentation on the use of social media listening stations, in the context of a broader digital strategy.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
926
On Slideshare
912
From Embeds
14
Number of Embeds
5

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 14

http://scotduke.com 10
http://www.gawleyblog.com 1
http://www.scotduke.com 1
http://www.linkedin.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media – Listening Stations
    Eddy Badrina
    Follow me on Twitter: @eddybadrina and @buzzshift
    Email: eddy@buzzshift.com
  • 2. What is Digital Strategy?
    Digital Strategy is the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals
  • 3. Digital Hive
  • 4. Goals of Social Media
    Foster dialogue
    Promote advocacy
    Facilitate support
    Spur innovation
    Social
    Media
    Source: Web Analytics Demystified (John Lovett & Jeremiah Owyang)
  • 5. If you only had an hour…
    30 minutes – listening
    20 minutes – responding
    10 minutes – sharing
    Source: Chris Brogan
  • 6. Listening Stations
  • 7. 1
    Google Reader
    2
    Google Alerts (RSS feed)
    3
    IceRocket (RSS feed)
    4
    Twitter
    5
    Hootsuite
  • 9. Hear what
    people are
    saying about
    you
    Jump on
    industry
    trends
    Study
    your
    competitors
    Become
    an
    industry
    expert
  • 10. Questions?
    Eddy Badrina
    Follow me on Twitter: @eddybadrina and @buzzshift
    Email: eddy@buzzshift.com