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Buzzshift listening stations

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Presentation on the use of social media listening stations, in the context of a broader digital strategy.

Presentation on the use of social media listening stations, in the context of a broader digital strategy.


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Transcript

  • 1. Social Media – Listening Stations
    Eddy Badrina
    Follow me on Twitter: @eddybadrina and @buzzshift
    Email: eddy@buzzshift.com
  • 2. What is Digital Strategy?
    Digital Strategy is the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals
  • 3. Digital Hive
  • 4. Goals of Social Media
    Foster dialogue
    Promote advocacy
    Facilitate support
    Spur innovation
    Social
    Media
    Source: Web Analytics Demystified (John Lovett & Jeremiah Owyang)
  • 5. If you only had an hour…
    30 minutes – listening
    20 minutes – responding
    10 minutes – sharing
    Source: Chris Brogan
  • 6. Listening Stations
  • 7. 1
    Google Reader
    2
    Google Alerts (RSS feed)
    3
    IceRocket (RSS feed)
    4
    Twitter
    5
    Hootsuite
  • 9. Hear what
    people are
    saying about
    you
    Jump on
    industry
    trends
    Study
    your
    competitors
    Become
    an
    industry
    expert
  • 10. Questions?
    Eddy Badrina
    Follow me on Twitter: @eddybadrina and @buzzshift
    Email: eddy@buzzshift.com