Dow Jones Government Round Table Collaboration And Metadata

Slide 1: The Power of Information - Collaboration and the Role of Metadata Taxonomy Roundtable - June 26th - London Matthew Adamson – Consultant George Foy – Solutions Architect © Copyright 2007 Dow Jones and Company, Inc.

Slide 2: Icebreaker – My Name Means…. Instructions: Split into pairs. Each pair has to come up with words that describe the person using the letters in their first name. The phrase is then shared with the group. As an example, Matt could stand for “Mobile, Active, Taxonomy, Tout”. © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 3: "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, Collaboration and Web 2.0 markets are getting smarter—and getting smarter faster than most companies." Cluetrain Manifesto  It is about ‘Users’  ‘Wisdom of Crowds’  Social Networking  Technology as an enabler  Low Barrier Tools  Rich Internet Applications  Desktop functionality online  AJAX © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 4: Consumer Generated Media (CGM)  Facebook / MySpace  Cadbury’s Wispa  Blogs  RSS  YouTube  Flickr  Podcasts © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 5: Power of Information Consumers  Consumer Generated Media  BBC News  Discussion Threads  Viral Marketing  Cadbury’s Gorilla Advert  1,862,489 views  Consumer as an advocate  Tagging © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 6: Blogs Social Bookmarking del.icio.us OWL Bebo Semantic Web Social TaggingSocial Tagging Flickr RDF - Introduction Folksonomy Taxonomy YouTube MOAT  Folksonomy  Narrower  Flickr  Broader  Del.icio.us  Advantages  User-driven  Self-evolving / current  Immediacy of Feedback  Easy to visualise  Tag Clouds  Library of Congress  Pilot Project  3100 images © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 7: Blogs Social Bookmarking del.icio.us OWL Bebo Semantic Web Disadvantages Social Tagging - Introduction Tagging Flickr RDF Social Folksonomy Taxonomy YouTube MOAT  Disadvantages  Trade-off  Simplicity v. Precision  Reliant on Users  Time Their Content  Participation Notion of Reward Interesting Content  Amazon  Dependent on tag volume  Opinion tags / partisan tagging  Tag-bombing  Ambiguity Tag: Filtering  Synonyms  Last.FM  Mac  InfoWorld: Collab. knowledge gardening  Macintosh  Wired 12.10: The Long Tail  Apple  Oh My God It Burns! “ …. For drunks. Brita filter makes bad vodka into good vodka  Introduction to Bayesian Filtering © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 8: Taxonomy v. Social Tagging  Taxonomy Critics  Expensive  Hard to deploy  Maintenance  Rigidity  Role of Taxonomy  If the user does not care about the content  Amazon  Where precision is needed  Journals / Research Papers  Broader / narrower searches  Authoritative linking  Disambiguation  As a check against tag-bombing / partisan tagging  How folksonomy can complement taxonomic structures?  Candidate Terms  Synonyms © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 9: Importance to Government “The review has found that by supporting the existing innovation of citizens, with facilitation and greater access to information, government will be creating opportunities to empower individuals and communities to create solutions to improve their lives and make informed decisions.” - source Cabinet Office Website Guidelines To civil Servants  Be Credible - Be accurate, fair, thorough and transparent.  Be Consistent - Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.  Be Responsive - When you gain insight, share it where appropriate.  Be Integrated - Wherever possible, align online participation with other offline communications.  Be a Civil Servant - Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency. © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 10: Technology As Enabler Desktop Functionality Online - AJAX Opening up Content / Services - API - Structure Key Mashups - Combining - Ease of use - Structure © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 11: Information Accessibility © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 12: DfT Infrastructure Links Police Example © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 13: Interesting Developments  Reuters  Gnosis  Open Calais  Authority Files  Challenges  Relationships  Inline Mark-up  Subject coding  Social Graphing  Network of connections  FOAF  MOAT  Meaning of a Tag  ‘Giant Global Graph’  Web 3.0 © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |

Slide 14: Open Forum Matt Adamson George Foy Consultant Solutions Architect Dow Jones Client Solutions Dow Jones Client Solutions Matthew.adamson@dowjones.com george.foy@dowjones.com Commodity Quay Commodity Quay East Smithfield East Smithfield London E1W 1AZ Tel: 020 32175053 London E1W 1AZ Tel: 020 32175030  Dow Jones Product Integration  Online Financial Solutions  Taxonomy/Metadata Solutions  Targeted News Delivery  User Experience Design  Rollout & Adoption © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |