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Business Case

by on May 06, 2011

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The changing demographics of the United States are transforming the culture and...

The changing demographics of the United States are transforming the culture and
buying habits of this nation. This metamorphosis is occurring more rapidly than
anticipated. Companies that intend to be competitive going forward must understand
and actively court merging-market customers, including people of color, gays/lesbians
and people with disabilities.

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