The Columbus Momstyle Team <ul><li>Staci Perkins – Spell checker  </li></ul><ul><ul><ul><li>Director of Marketing/ Editor ...
So, what do you have planned for us? <ul><li>What the heck is ColumbusMomstyle? How we got to where we are today </li></ul...
What the heck is ColumbusMomstyle, anyway? <ul><li>Real moms: We need this! </li></ul><ul><ul><li>Staci: Veteran mom </li>...
Okay, so what do I do? How to use the site <ul><li>To sign up: </li></ul><ul><ul><li>Go to  http://www.columbusmomstyle.co...
Okay, so what do I do? How to use the site <ul><li>To create your profile: </li></ul><ul><ul><li>After you’ve signed in, y...
Okay, so what do I do? How to use the site <ul><li>To add to discussion: </li></ul><ul><ul><li>Click on message board </li...
Okay, so what do I do? How to use the site <ul><li>To add photos </li></ul><ul><ul><li>Click on photos </li></ul></ul><ul>...
So you wanna be a discussion leader? Topic assignments and taking ownership <ul><li>ColumbusMomstyle features dozens of to...
So you wanna be a discussion leader? Topic assignments and taking ownership <ul><ul><ul><li>Education </li></ul></ul></ul>...
So you wanna be a discussion leader? Topic assignments and taking ownership <ul><ul><ul><li>Beauty/fashion </li></ul></ul>...
So you wanna be a discussion leader? <ul><li>ColumbusMomstyle features dozens of topics, giving you plenty of opportunity ...
So you wanna be a discussion leader? <ul><ul><ul><li>Your job as a discussion leader is to help facilitate these conversat...
So you wanna be a discussion leader? <ul><ul><ul><li>And now a few words from Vanessa Druckman, a fellow discussion leader...
So you wanna be a discussion leader? <ul><ul><ul><li>Be Transparent – Honesty is the best policy. </li></ul></ul></ul><ul>...
So you wanna be a discussion leader? <ul><ul><ul><li>Communities take time to get started.  </li></ul></ul></ul><ul><ul><u...
Be all that you can be Social networking best practices <ul><li>Be  honest </li></ul><ul><ul><li>Being a part of this onli...
Be all that you can be Social networking best practices <ul><li>Be  authentic </li></ul><ul><ul><li>You’re either one of “...
Be all that you can be Be authentic <ul><li>Top 5 marketing DON’TS for social networking  (from http://www.angelaconnor.co...
Be all that you can be Social networking best practices <ul><li>Be  open </li></ul><ul><ul><li>Since users are (technicall...
Be all that you can be Social networking best practices <ul><li>Be  active </li></ul><ul><ul><li>As a discussion leader, i...
Be all that you can be Social networking best practices <ul><li>Be  candid </li></ul><ul><ul><li>This site is for  YOU.  T...
Be all that you can be Social networking best practices <ul><li>Invite your friends! </li></ul><ul><ul><li>The only way th...
What’s in it for me? Benefits of connecting and prizes <ul><li>As we’ve mentioned, the main benefit of using this website ...
What’s in it for me? Benefits of connecting and prizes <ul><li>Point levels </li></ul><ul><ul><li>As you continue to parti...
What’s in it for me? Benefits of connecting and prizes <ul><li>Featured ColumbusMomstyler </li></ul><ul><ul><li>Each month...
What’s in it for me? Benefits of connecting and prizes <ul><li>Improve your status! </li></ul><ul><ul><li>The more points ...
What’s in it for me? Benefits of connecting and prizes <ul><li>Want to contribute swag? </li></ul><ul><ul><li>Have a produ...
What’s in it for me? Benefits of connecting and prizes <ul><li>Speaking of prizes … </li></ul>
What did you just say? Questions and Answers <ul><li>Got questions?  We’ve got answers! </li></ul>
Find us elsewhere! <ul><ul><ul><li>Facebook:  http://www.facebook.com/columbusmomstyle </li></ul></ul></ul><ul><ul><ul><li...
Special thanks! <ul><ul><ul><li>A very special thank you to the  </li></ul></ul></ul><ul><ul><ul><li>Columbus Metropolitan...
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ColumbusMomstyle.com Discussion Leaders 101

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This is the presentation given Wednesday, January 27, 2010 at the Columbus Metropolitan library. It is a how-to and social networking best practices for Discussion Leaders.

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  • Intro: History of MS, why we made a website,
  • ColumbusMomstyle.com Discussion Leaders 101

    1. 2. The Columbus Momstyle Team <ul><li>Staci Perkins – Spell checker </li></ul><ul><ul><ul><li>Director of Marketing/ Editor of Columbus Parent Magazine: sperkins@thisweeknews.com </li></ul></ul></ul><ul><li>Liz Warren – Web geek </li></ul><ul><ul><ul><li>Web Strategy/Digital Marketing/ Community Manager [email_address] </li></ul></ul></ul><ul><li>Alexis Perrone Dicken – Earth Mama in the flesh </li></ul><ul><ul><ul><li>Marketing Coordinator: aperrone@thisweeknews.com </li></ul></ul></ul><ul><li>Veronica Lynagh – Money maker </li></ul><ul><ul><ul><li>Sales Manager: vlynagh@dispatch.com </li></ul></ul></ul>
    2. 3. So, what do you have planned for us? <ul><li>What the heck is ColumbusMomstyle? How we got to where we are today </li></ul><ul><li>Okay, so what do I do? How to use the site </li></ul><ul><li>So you wanna be a discussion leader Topic assignments and taking ownership </li></ul><ul><li>Be all that you can be Social networking best practices </li></ul><ul><li>What’s in it for me? Benefits of connecting and prizes </li></ul><ul><li>What did you just say? Questions and answers </li></ul><ul><li>Win some swag! </li></ul>
    3. 4. What the heck is ColumbusMomstyle, anyway? <ul><li>Real moms: We need this! </li></ul><ul><ul><li>Staci: Veteran mom </li></ul></ul><ul><li>Real women: We can do this! </li></ul><ul><ul><li>Veronica: Wannabe mom </li></ul></ul><ul><li>Go us! She did this. </li></ul><ul><ul><li>Liz: Cue the nerd </li></ul></ul>
    4. 5. Okay, so what do I do? How to use the site <ul><li>To sign up: </li></ul><ul><ul><li>Go to http://www.columbusmomstyle.com </li></ul></ul><ul><ul><li>Click “sign up” </li></ul></ul><ul><ul><li>Enter your information to create an account </li></ul></ul><ul><ul><ul><li>Note: You may also opt-in to receive Momstyle, our weekly e-magazine (we highly recommend it). </li></ul></ul></ul>
    5. 6. Okay, so what do I do? How to use the site <ul><li>To create your profile: </li></ul><ul><ul><li>After you’ve signed in, you’ll see a navigation, </li></ul></ul><ul><ul><ul><li>Click on “my home” </li></ul></ul></ul><ul><ul><ul><li>Click on “edit my profile” </li></ul></ul></ul><ul><ul><li>Here, you’ll be able to add a profile picture, change your profile theme and more! </li></ul></ul>
    6. 7. Okay, so what do I do? How to use the site <ul><li>To add to discussion: </li></ul><ul><ul><li>Click on message board </li></ul></ul><ul><ul><li>Choose a topic </li></ul></ul><ul><ul><li>Click “start new discussion </li></ul></ul><ul><ul><li>Or click on an existing discussion </li></ul></ul>
    7. 8. Okay, so what do I do? How to use the site <ul><li>To add photos </li></ul><ul><ul><li>Click on photos </li></ul></ul><ul><ul><li>Click “my photos” </li></ul></ul><ul><ul><li>Click “add a photo” </li></ul></ul><ul><ul><li>Select file from your computer: Click “browse” </li></ul></ul><ul><ul><li>Add details as necessary </li></ul></ul><ul><ul><li>Click “add photo” to upload </li></ul></ul>
    8. 9. So you wanna be a discussion leader? Topic assignments and taking ownership <ul><li>ColumbusMomstyle features dozens of topics on the site, giving you plenty of opportunity to connect with other moms who have an opinion about that, too. </li></ul><ul><li>In addition to our social networks, we have content, too! We feature articles, product reviews, tips and tricks to help you stay stylish! </li></ul>
    9. 10. So you wanna be a discussion leader? Topic assignments and taking ownership <ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Preschool </li></ul></ul></ul><ul><ul><ul><li>Kindergarten </li></ul></ul></ul><ul><ul><ul><li>Grades 1 - 3 </li></ul></ul></ul><ul><ul><ul><li>Grades 4 - 6 </li></ul></ul></ul><ul><ul><ul><li>Middle school </li></ul></ul></ul><ul><ul><ul><li>High school </li></ul></ul></ul><ul><ul><ul><li>College </li></ul></ul></ul><ul><ul><ul><li>Special needs </li></ul></ul></ul><ul><ul><ul><li>Gifted/talented </li></ul></ul></ul><ul><ul><ul><li>Parenting </li></ul></ul></ul><ul><ul><ul><li>Trying to conceive </li></ul></ul></ul><ul><ul><ul><li>Maternity </li></ul></ul></ul><ul><ul><ul><li>Newborns </li></ul></ul></ul><ul><ul><ul><li>Twins </li></ul></ul></ul><ul><ul><ul><li>Toddlers </li></ul></ul></ul><ul><ul><ul><li>Grade school </li></ul></ul></ul><ul><ul><ul><li>Tweens </li></ul></ul></ul><ul><ul><ul><li>Teens </li></ul></ul></ul><ul><ul><ul><li>Special needs </li></ul></ul></ul><ul><ul><ul><li>Women's health </li></ul></ul></ul><ul><ul><ul><li>Nutrition </li></ul></ul></ul><ul><ul><ul><li>Exercise </li></ul></ul></ul><ul><ul><ul><li>Yoga/pilates </li></ul></ul></ul><ul><ul><ul><li>Weight loss clubs </li></ul></ul></ul><ul><ul><ul><li>Fitness fads </li></ul></ul></ul><ul><ul><ul><li>Kids’ health </li></ul></ul></ul><ul><ul><ul><li>Pediatric Health Source </li></ul></ul></ul><ul><ul><ul><li>Mental health </li></ul></ul></ul><ul><ul><ul><li>Sports health </li></ul></ul></ul><ul><ul><ul><li>Drugs/alcohol </li></ul></ul></ul><ul><ul><ul><li>Career </li></ul></ul></ul><ul><ul><ul><li>Working moms </li></ul></ul></ul><ul><ul><ul><li>Going back to work </li></ul></ul></ul><ul><ul><ul><li>Stay-at-home dads </li></ul></ul></ul><ul><ul><ul><li>Relationships </li></ul></ul></ul><ul><ul><ul><li>Love </li></ul></ul></ul><ul><ul><ul><li>Sex </li></ul></ul></ul><ul><ul><ul><li>Divorce </li></ul></ul></ul><ul><ul><ul><li>Marriage </li></ul></ul></ul><ul><ul><ul><li>Partnerships </li></ul></ul></ul><ul><ul><ul><li>LGBT couples </li></ul></ul></ul>
    10. 11. So you wanna be a discussion leader? Topic assignments and taking ownership <ul><ul><ul><li>Beauty/fashion </li></ul></ul></ul><ul><ul><ul><li>Beauty products </li></ul></ul></ul><ul><ul><ul><li>Hair products </li></ul></ul></ul><ul><ul><ul><li>Local beauty stops </li></ul></ul></ul><ul><ul><ul><li>Fashion ideas </li></ul></ul></ul><ul><ul><ul><li>Outfit 411 </li></ul></ul></ul><ul><ul><ul><li>Product reviews </li></ul></ul></ul><ul><ul><ul><li>Home/garden </li></ul></ul></ul><ul><ul><ul><li>Decorating ideas </li></ul></ul></ul><ul><ul><ul><li>Get organized </li></ul></ul></ul><ul><ul><ul><li>Green you </li></ul></ul></ul><ul><ul><ul><li>Longhair lovers </li></ul></ul></ul><ul><ul><ul><li>Spirituality </li></ul></ul></ul><ul><ul><ul><li>Church groups </li></ul></ul></ul><ul><ul><ul><li>Raising kids/ religion </li></ul></ul></ul><ul><ul><ul><li>Food/dining </li></ul></ul></ul><ul><ul><ul><li>Restaurants </li></ul></ul></ul><ul><ul><ul><li>Dining reviews </li></ul></ul></ul><ul><ul><ul><li>Best of Columbus </li></ul></ul></ul><ul><ul><ul><li>Literary </li></ul></ul></ul><ul><ul><ul><li>Online book groups </li></ul></ul></ul><ul><ul><ul><li>Book reviews </li></ul></ul></ul><ul><ul><ul><li>Kids’ book reviews </li></ul></ul></ul><ul><ul><ul><li>Money matters </li></ul></ul></ul><ul><ul><ul><li>Keeping your finances in check </li></ul></ul></ul><ul><ul><ul><li>Local deals </li></ul></ul></ul><ul><ul><ul><li>Family budget </li></ul></ul></ul><ul><ul><ul><li>Entertainment </li></ul></ul></ul><ul><ul><ul><li>Things to do </li></ul></ul></ul><ul><ul><ul><li>Places to go </li></ul></ul></ul><ul><ul><ul><li>People to see </li></ul></ul></ul><ul><ul><ul><li>Family-friendly </li></ul></ul></ul><ul><ul><ul><li>Girls’ night out </li></ul></ul></ul>
    11. 12. So you wanna be a discussion leader? <ul><li>ColumbusMomstyle features dozens of topics, giving you plenty of opportunity to connect with other moms who have an opinion about that, too. </li></ul><ul><ul><ul><li>These forums are the key part of ColumbusMomstyle.com and will keep you coming back for more </li></ul></ul></ul><ul><ul><ul><li>Your site, your topics, your choice </li></ul></ul></ul><ul><ul><ul><li>If there isn't a forum that you want, we can add it </li></ul></ul></ul><ul><ul><ul><li>Overlap is encouraged </li></ul></ul></ul>
    12. 13. So you wanna be a discussion leader? <ul><ul><ul><li>Your job as a discussion leader is to help facilitate these conversations. </li></ul></ul></ul><ul><ul><ul><li>Now that you’ve chosen your topics, we want you to participate heavily in those conversations, but still contribute to others! </li></ul></ul></ul><ul><ul><ul><li>You are a natural leader of ColumbusMomstyle, just by being here! </li></ul></ul></ul>
    13. 14. So you wanna be a discussion leader? <ul><ul><ul><li>And now a few words from Vanessa Druckman, a fellow discussion leader, and founder of the Silicon Valley Moms group </li></ul></ul></ul>
    14. 15. So you wanna be a discussion leader? <ul><ul><ul><li>Be Transparent – Honesty is the best policy. </li></ul></ul></ul><ul><ul><ul><ul><li>Promoting your interests is fine, just be transparent. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Disclose any commercial ties or payments per the new FTC guidelines. </li></ul></ul></ul></ul><ul><ul><ul><li>There’s no such thing as anonymous. </li></ul></ul></ul><ul><ul><ul><ul><li>Even if you use a pen name, you can easily be discovered so be mindful of what you write. </li></ul></ul></ul></ul><ul><ul><ul><li>Online is forever </li></ul></ul></ul><ul><ul><ul><ul><li>Long after you’ve forgotten your comments, Google will remember them. </li></ul></ul></ul></ul>
    15. 16. So you wanna be a discussion leader? <ul><ul><ul><li>Communities take time to get started. </li></ul></ul></ul><ul><ul><ul><ul><li>Visit often and write often, even if you only have a handful of participants. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>If you build it, they will come. </li></ul></ul></ul></ul><ul><ul><ul><li>Share offline to grow online. </li></ul></ul></ul><ul><ul><ul><ul><li>You would be surprised at how many of your offline friends are active online and would be excited to join you in your new community. </li></ul></ul></ul></ul><ul><ul><ul><li>On average, over 70% of site visitors “lurk”. </li></ul></ul></ul><ul><ul><ul><ul><li>Your discussion group will be read by many more people than those leaving comments. </li></ul></ul></ul></ul>
    16. 17. Be all that you can be Social networking best practices <ul><li>Be honest </li></ul><ul><ul><li>Being a part of this online community gives you a place to have an honest conversation. </li></ul></ul><ul><ul><li>The other women (and some men) on this site are here for the same reasons you are: to make a connection with people like them. </li></ul></ul><ul><ul><li>Honesty is the portal to building trust with your online peers. </li></ul></ul><ul><ul><li>And the best part: it’s anonymous! </li></ul></ul>
    17. 18. Be all that you can be Social networking best practices <ul><li>Be authentic </li></ul><ul><ul><li>You’re either one of “us” or your one of “them” </li></ul></ul><ul><ul><li>Product pushing vs. making suggestions </li></ul></ul><ul><ul><ul><li>NO: spamming discussion boards with a product push </li></ul></ul></ul><ul><ul><ul><li>NO: arguing with members who do not like your product or service </li></ul></ul></ul><ul><ul><ul><li>YES: asking for product reviews or feedback on a particular topic </li></ul></ul></ul><ul><ul><ul><li>YES: rectifying complaints or solving problems surrounding your product off-line </li></ul></ul></ul>
    18. 19. Be all that you can be Be authentic <ul><li>Top 5 marketing DON’TS for social networking (from http://www.angelaconnor.com) </li></ul><ul><li>DON’T add links to your website in every single blog and comment that you post. </li></ul><ul><li>DON’T write blogs with titles like: “Great deals on travel” and only mention your organization. It’s the quickest way to illustrate a lack of genuine interest in the community. </li></ul><ul><li>DON’T start blogging about your product or service the minute you create a profile. It will be noticed. </li></ul><ul><li>DON’T misrepresent yourself as a satisfied customer, just to convince others to get on board. </li></ul><ul><li>DON’T disrespect the culture of the community. Take time to see how things work before you jump in and shake things up. </li></ul>
    19. 20. Be all that you can be Social networking best practices <ul><li>Be open </li></ul><ul><ul><li>Since users are (technically) anonymous, the forums are more vulnerable to conversations that may be antagonistic on a particular topic. </li></ul></ul><ul><ul><li>As a discussion leader, its important to remember to be open to these types of conversations, yet respectful. </li></ul></ul><ul><ul><li>Your job is not to police the site , but to facilitate conversation. </li></ul></ul>
    20. 21. Be all that you can be Social networking best practices <ul><li>Be active </li></ul><ul><ul><li>As a discussion leader, it’s your job to make sure these conversations don’t become stale. </li></ul></ul><ul><ul><li>Help topics continue to grow by checking and contributing regularly. </li></ul></ul>
    21. 22. Be all that you can be Social networking best practices <ul><li>Be candid </li></ul><ul><ul><li>This site is for YOU. The sky’s the limit with topic ideas. </li></ul></ul><ul><ul><li>Don’t be afraid to discuss anything on your mind. </li></ul></ul><ul><ul><ul><li>Sex, shopping and rock ‘n roll. Oh yeah, and kids. </li></ul></ul></ul><ul><ul><li>Remember : The more open and honest you are, the more authentic your conversations will be! </li></ul></ul>
    22. 23. Be all that you can be Social networking best practices <ul><li>Invite your friends! </li></ul><ul><ul><li>The only way this site will grow is if you participate in growing it. </li></ul></ul><ul><ul><li>The more the merrier! </li></ul></ul><ul><ul><ul><li>More moms = more friends = better advice. </li></ul></ul></ul><ul><ul><li>Start today by inviting 5 friends, who will invite more, who will invite more …. </li></ul></ul>
    23. 24. What’s in it for me? Benefits of connecting and prizes <ul><li>As we’ve mentioned, the main benefit of using this website is to connect with moms like you. </li></ul><ul><li>The more you engage the better your experience will be. </li></ul><ul><li>But ... wait, there’s MORE! </li></ul>
    24. 25. What’s in it for me? Benefits of connecting and prizes <ul><li>Point levels </li></ul><ul><ul><li>As you continue to participate in discussions, post photos, videos, blogs and invite others, you’ll begin to accumulate points. </li></ul></ul><ul><ul><li>These points will qualify you for monthly contests and prizes! </li></ul></ul><ul><ul><ul><li>Tickets, T-shirts, gift certificates and much more! </li></ul></ul></ul>
    25. 26. What’s in it for me? Benefits of connecting and prizes <ul><li>Featured ColumbusMomstyler </li></ul><ul><ul><li>Each month (starting in March) we will begin featuring a mom who is actively engaged in the community. </li></ul></ul><ul><ul><li>She will also be the winner of that month’s giveaway! </li></ul></ul>
    26. 27. What’s in it for me? Benefits of connecting and prizes <ul><li>Improve your status! </li></ul><ul><ul><li>The more points you earn the higher your community ranking will become! </li></ul></ul><ul><ul><li>Wallflower 0-500 points </li></ul></ul><ul><ul><li>Getting chatty: 501 - 2000 points </li></ul></ul><ul><ul><li>Busy bee: 2,001- 10,000 points </li></ul></ul><ul><ul><li>Social butterfly 10,001 +points </li></ul></ul><ul><li>Point distribution on your handouts </li></ul>
    27. 28. What’s in it for me? Benefits of connecting and prizes <ul><li>Want to contribute swag? </li></ul><ul><ul><li>Have a product or service you’d like to feature in one of our contests? We’ll gladly give your biz some shameless promo with our contests! </li></ul></ul><ul><ul><li>Contact: Alexis Perrone Dicken aperrone@thisweeknews.com. </li></ul></ul>
    28. 29. What’s in it for me? Benefits of connecting and prizes <ul><li>Speaking of prizes … </li></ul>
    29. 30. What did you just say? Questions and Answers <ul><li>Got questions? We’ve got answers! </li></ul>
    30. 31. Find us elsewhere! <ul><ul><ul><li>Facebook: http://www.facebook.com/columbusmomstyle </li></ul></ul></ul><ul><ul><ul><li>Facebook: http://www.facebook.com/columbusparent </li></ul></ul></ul><ul><ul><ul><li>Twitter - @ColsMomstyle </li></ul></ul></ul><ul><ul><ul><ul><li>http://www.twitter.com/colsmomstyle </li></ul></ul></ul></ul><ul><ul><ul><li>Twitter - @ColumbusParent </li></ul></ul></ul>
    31. 32. Special thanks! <ul><ul><ul><li>A very special thank you to the </li></ul></ul></ul><ul><ul><ul><li>Columbus Metropolitan Library! You guys are fab! </li></ul></ul></ul>
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