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ColumbusMomstyle.com Discussion Leaders 101
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ColumbusMomstyle.com Discussion Leaders 101

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This is the presentation given Wednesday, January 27, 2010 at the Columbus Metropolitan library. It is a how-to and social networking best practices for Discussion Leaders.

This is the presentation given Wednesday, January 27, 2010 at the Columbus Metropolitan library. It is a how-to and social networking best practices for Discussion Leaders.

Published in: Self Improvement, Technology

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  • Intro: History of MS, why we made a website,
  • Transcript

    • 1.  
    • 2. The Columbus Momstyle Team
      • Staci Perkins – Spell checker
          • Director of Marketing/ Editor of Columbus Parent Magazine: sperkins@thisweeknews.com
      • Liz Warren – Web geek
          • Web Strategy/Digital Marketing/ Community Manager [email_address]
      • Alexis Perrone Dicken – Earth Mama in the flesh
          • Marketing Coordinator: aperrone@thisweeknews.com
      • Veronica Lynagh – Money maker
          • Sales Manager: vlynagh@dispatch.com
    • 3. So, what do you have planned for us?
      • What the heck is ColumbusMomstyle? How we got to where we are today
      • Okay, so what do I do? How to use the site
      • So you wanna be a discussion leader Topic assignments and taking ownership
      • Be all that you can be Social networking best practices
      • What’s in it for me? Benefits of connecting and prizes
      • What did you just say? Questions and answers
      • Win some swag!
    • 4. What the heck is ColumbusMomstyle, anyway?
      • Real moms: We need this!
        • Staci: Veteran mom
      • Real women: We can do this!
        • Veronica: Wannabe mom
      • Go us! She did this.
        • Liz: Cue the nerd
    • 5. Okay, so what do I do? How to use the site
      • To sign up:
        • Go to http://www.columbusmomstyle.com
        • Click “sign up”
        • Enter your information to create an account
          • Note: You may also opt-in to receive Momstyle, our weekly e-magazine (we highly recommend it).
    • 6. Okay, so what do I do? How to use the site
      • To create your profile:
        • After you’ve signed in, you’ll see a navigation,
          • Click on “my home”
          • Click on “edit my profile”
        • Here, you’ll be able to add a profile picture, change your profile theme and more!
    • 7. Okay, so what do I do? How to use the site
      • To add to discussion:
        • Click on message board
        • Choose a topic
        • Click “start new discussion
        • Or click on an existing discussion
    • 8. Okay, so what do I do? How to use the site
      • To add photos
        • Click on photos
        • Click “my photos”
        • Click “add a photo”
        • Select file from your computer: Click “browse”
        • Add details as necessary
        • Click “add photo” to upload
    • 9. So you wanna be a discussion leader? Topic assignments and taking ownership
      • ColumbusMomstyle features dozens of topics on the site, giving you plenty of opportunity to connect with other moms who have an opinion about that, too.
      • In addition to our social networks, we have content, too! We feature articles, product reviews, tips and tricks to help you stay stylish!
    • 10. So you wanna be a discussion leader? Topic assignments and taking ownership
          • Education
          • Preschool
          • Kindergarten
          • Grades 1 - 3
          • Grades 4 - 6
          • Middle school
          • High school
          • College
          • Special needs
          • Gifted/talented
          • Parenting
          • Trying to conceive
          • Maternity
          • Newborns
          • Twins
          • Toddlers
          • Grade school
          • Tweens
          • Teens
          • Special needs
          • Women's health
          • Nutrition
          • Exercise
          • Yoga/pilates
          • Weight loss clubs
          • Fitness fads
          • Kids’ health
          • Pediatric Health Source
          • Mental health
          • Sports health
          • Drugs/alcohol
          • Career
          • Working moms
          • Going back to work
          • Stay-at-home dads
          • Relationships
          • Love
          • Sex
          • Divorce
          • Marriage
          • Partnerships
          • LGBT couples
    • 11. So you wanna be a discussion leader? Topic assignments and taking ownership
          • Beauty/fashion
          • Beauty products
          • Hair products
          • Local beauty stops
          • Fashion ideas
          • Outfit 411
          • Product reviews
          • Home/garden
          • Decorating ideas
          • Get organized
          • Green you
          • Longhair lovers
          • Spirituality
          • Church groups
          • Raising kids/ religion
          • Food/dining
          • Restaurants
          • Dining reviews
          • Best of Columbus
          • Literary
          • Online book groups
          • Book reviews
          • Kids’ book reviews
          • Money matters
          • Keeping your finances in check
          • Local deals
          • Family budget
          • Entertainment
          • Things to do
          • Places to go
          • People to see
          • Family-friendly
          • Girls’ night out
    • 12. So you wanna be a discussion leader?
      • ColumbusMomstyle features dozens of topics, giving you plenty of opportunity to connect with other moms who have an opinion about that, too.
          • These forums are the key part of ColumbusMomstyle.com and will keep you coming back for more
          • Your site, your topics, your choice
          • If there isn't a forum that you want, we can add it
          • Overlap is encouraged
    • 13. So you wanna be a discussion leader?
          • Your job as a discussion leader is to help facilitate these conversations.
          • Now that you’ve chosen your topics, we want you to participate heavily in those conversations, but still contribute to others!
          • You are a natural leader of ColumbusMomstyle, just by being here!
    • 14. So you wanna be a discussion leader?
          • And now a few words from Vanessa Druckman, a fellow discussion leader, and founder of the Silicon Valley Moms group
    • 15. So you wanna be a discussion leader?
          • Be Transparent – Honesty is the best policy.
            • Promoting your interests is fine, just be transparent.
            • Disclose any commercial ties or payments per the new FTC guidelines.
          • There’s no such thing as anonymous.
            • Even if you use a pen name, you can easily be discovered so be mindful of what you write.
          • Online is forever
            • Long after you’ve forgotten your comments, Google will remember them.
    • 16. So you wanna be a discussion leader?
          • Communities take time to get started.
            • Visit often and write often, even if you only have a handful of participants.
            • If you build it, they will come.
          • Share offline to grow online.
            • You would be surprised at how many of your offline friends are active online and would be excited to join you in your new community.
          • On average, over 70% of site visitors “lurk”.
            • Your discussion group will be read by many more people than those leaving comments.
    • 17. Be all that you can be Social networking best practices
      • Be honest
        • Being a part of this online community gives you a place to have an honest conversation.
        • The other women (and some men) on this site are here for the same reasons you are: to make a connection with people like them.
        • Honesty is the portal to building trust with your online peers.
        • And the best part: it’s anonymous!
    • 18. Be all that you can be Social networking best practices
      • Be authentic
        • You’re either one of “us” or your one of “them”
        • Product pushing vs. making suggestions
          • NO: spamming discussion boards with a product push
          • NO: arguing with members who do not like your product or service
          • YES: asking for product reviews or feedback on a particular topic
          • YES: rectifying complaints or solving problems surrounding your product off-line
    • 19. Be all that you can be Be authentic
      • Top 5 marketing DON’TS for social networking (from http://www.angelaconnor.com)
      • DON’T add links to your website in every single blog and comment that you post.
      • DON’T write blogs with titles like: “Great deals on travel” and only mention your organization. It’s the quickest way to illustrate a lack of genuine interest in the community.
      • DON’T start blogging about your product or service the minute you create a profile. It will be noticed.
      • DON’T misrepresent yourself as a satisfied customer, just to convince others to get on board.
      • DON’T disrespect the culture of the community. Take time to see how things work before you jump in and shake things up.
    • 20. Be all that you can be Social networking best practices
      • Be open
        • Since users are (technically) anonymous, the forums are more vulnerable to conversations that may be antagonistic on a particular topic.
        • As a discussion leader, its important to remember to be open to these types of conversations, yet respectful.
        • Your job is not to police the site , but to facilitate conversation.
    • 21. Be all that you can be Social networking best practices
      • Be active
        • As a discussion leader, it’s your job to make sure these conversations don’t become stale.
        • Help topics continue to grow by checking and contributing regularly.
    • 22. Be all that you can be Social networking best practices
      • Be candid
        • This site is for YOU. The sky’s the limit with topic ideas.
        • Don’t be afraid to discuss anything on your mind.
          • Sex, shopping and rock ‘n roll. Oh yeah, and kids.
        • Remember : The more open and honest you are, the more authentic your conversations will be!
    • 23. Be all that you can be Social networking best practices
      • Invite your friends!
        • The only way this site will grow is if you participate in growing it.
        • The more the merrier!
          • More moms = more friends = better advice.
        • Start today by inviting 5 friends, who will invite more, who will invite more ….
    • 24. What’s in it for me? Benefits of connecting and prizes
      • As we’ve mentioned, the main benefit of using this website is to connect with moms like you.
      • The more you engage the better your experience will be.
      • But ... wait, there’s MORE!
    • 25. What’s in it for me? Benefits of connecting and prizes
      • Point levels
        • As you continue to participate in discussions, post photos, videos, blogs and invite others, you’ll begin to accumulate points.
        • These points will qualify you for monthly contests and prizes!
          • Tickets, T-shirts, gift certificates and much more!
    • 26. What’s in it for me? Benefits of connecting and prizes
      • Featured ColumbusMomstyler
        • Each month (starting in March) we will begin featuring a mom who is actively engaged in the community.
        • She will also be the winner of that month’s giveaway!
    • 27. What’s in it for me? Benefits of connecting and prizes
      • Improve your status!
        • The more points you earn the higher your community ranking will become!
        • Wallflower 0-500 points
        • Getting chatty: 501 - 2000 points
        • Busy bee: 2,001- 10,000 points
        • Social butterfly 10,001 +points
      • Point distribution on your handouts
    • 28. What’s in it for me? Benefits of connecting and prizes
      • Want to contribute swag?
        • Have a product or service you’d like to feature in one of our contests? We’ll gladly give your biz some shameless promo with our contests!
        • Contact: Alexis Perrone Dicken aperrone@thisweeknews.com.
    • 29. What’s in it for me? Benefits of connecting and prizes
      • Speaking of prizes …
    • 30. What did you just say? Questions and Answers
      • Got questions? We’ve got answers!
    • 31. Find us elsewhere!
          • Facebook: http://www.facebook.com/columbusmomstyle
          • Facebook: http://www.facebook.com/columbusparent
          • Twitter - @ColsMomstyle
            • http://www.twitter.com/colsmomstyle
          • Twitter - @ColumbusParent
    • 32. Special thanks!
          • A very special thank you to the
          • Columbus Metropolitan Library! You guys are fab!